Perceived Risk in Online Buying: A Review

To avoid risks, consumers tend to be failry thoughtful decision makers. Research has shown that consumers perceive risks associated with purchasing online and as a result online purchasing has not yet reached the numbers that were projected. In order for e-commerce to live up to its full potential, online retailers should gain an understanding of which perceived risks online purchasing consumers are most concerned with. This study aimed to assess the impact of perceived risk on online buying behaviour. Personal interview surveys were conducted in an emerging market whereby 200 respondents that have access to the internet were interviewed in selected malls with regards to their perceived risks when buying online. The results showed that perceived risk does have an impact on online buying behaviour, and that consumers that have not bought online in the past are likely not to do so in the future. The results show that characteristics of emerging markets are sufficiently distinct from developed markets in that consumers in developed markets seem to be more conservative when buying online. Marketers should therefore developed alternative marketing programs when communicating to these markets in an attempt to persuade consumers to buy online.

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Perceived Risk in Tuanzhu Group Buying and Traditional Online Buying in Taiwan

International Business Research ◽

10.5539/ibr.v9n12p92 ◽

2016 ◽

Vol 9 (12) ◽

pp. 92

Author(s):

Ying-Yu Chen ◽

Yi-Shiang Duan ◽

Jia-Jen Ni ◽

Jin-Long Liang

Keyword(s):

College Students ◽

Perceived Risk ◽

Business Schools ◽

Group Leader ◽

Group Buying ◽

Potential Customer ◽

Online Buying ◽

Buying In

<p>Consumers who have adopted tuanzhu group buying (TGB) changed from one-on-one online buying to buying led by a tuanzhu (ie. group leader). The tuanzhu integrates the demands and funds of multiple consumers and is responsible negotiating with the seller to achieve better transaction results as well as to acquire more information about the product to reduce various kinds of risk. However, the TGB mechanism is marred by delays and uncertainties, which can trigger potential customer risks. We recruited as participants 193 college students from four business schools. All students participated in the research voluntarily. The respondents were randomly assigned to the traditional online buying and TGB groups. Of the 193 surveys distributed, 146 were returned. Results of this study show that consumers’ perceived risk is higher with TGB than with online buying. As a result, TGB is much more complicated than traditional online buying, and thus consumers’ perceived risk is higher with TGB than with traditional online buying.</p>

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FACTORS AFFECTING ONLINE BUYING BEHAVIOUR OF CONSUMERS IN ABUJA METROPOLIS

10.51739/122113816.v2i1.138236082 ◽

2021 ◽

Vol 2 (1) ◽

pp. 14-32

Keyword(s):

Product Quality ◽

Perceived Risk ◽

Sampling Technique ◽

Primary Data ◽

Statistical Tool ◽

Factors Affecting ◽

Major Factors ◽

Buying Behaviour ◽

Online Buying ◽

On Time Delivery

The internet has undoubtedly become crucial to global growth as it vectors lots of opportunities. This study was motivated by the perception that Nigerian consumers prefer traditional over virtual shopping despite having internet access. This study sought to investigate the factors affecting the online buying behaviour of consumers in Abuja Metropolis. The study used purposive and convenience sampling technique to select 352 respondents. Primary data was collected with the aid of structured questionnaires. The data collected was analyzed using multiple regression analysis with the aid of the SPSS statistical tool. The study found that while on-time delivery has a positive and significant effect on the online buying behaviour of consumers in Abuja Metropolis, product quality was found to have a positive and insignificant effect on the online buying behaviour of consumers in Abuja Metropolis while the perceived risk was found to have a negative and significant effect on the online buying behaviour of consumers in Abuja Metropolis. The study concludes that on-time delivery, product quality, and perceived risk are the major factors affecting the online buying behaviour of consumers in Abuja Metropolis. The study, therefore, recommends that there is a need for companies utilizing online platforms for business operations to align the advantages of online shopping with traditional means of purchase, speed up the delivery processes, and as much as maintaining a high degree of confidentiality regarding their customer’s information during the process of online payment. Keywords: online buying behaviour, product quality, on-time delivery, perceived risk.

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Consumer Perceived Risk and Technology Tools: the Reliability and Validity of Instrument

International Journal of Recent Technology and Engineering - 2 ◽

10.35940/ijrte.d1192.1284s219 ◽

2019 ◽

Vol 8 (4S2) ◽

pp. 1011-1014

Keyword(s):

Risk Perception ◽

Pilot Study ◽

Perceived Risk ◽

Reliability And Validity ◽

Face Validity ◽

Limited Attention ◽

Statistical Software ◽

Online Purchases ◽

Buying Behaviour ◽

Online Buying

In the current era of the transition of technology, there have been changes in the way purchases are made by physical stores, but nowadays consumers are increasingly using online purchases that can be made anywhere. However, limited attention was paid to study the behaviour of online purchases which mainly focuses on young consumers in Kota Bharu, Kelantan. Therefore, using a quantitative approach, the currentpreliminaryresearchwas aimed atevaluating the soundness and consistency of the instruments used tomeasure the risk perception factors of online buying behaviour in Kota Bharu. A total of 100 samples were analysed using SPSS statistical software version 24. Precedingthe result, content and face validity, reliability, and normality data were checked by an expert. The result of the pilot study indicated that the measuring tools are consistentto be usedin this research, since rational normality has been proven by the data. The resultfrom the currentresearch presentedcompletebacking for the propositionedgaugingtoolsto be applied in futuresupplementarystudies

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How perceived risk affects online buying

Online Information Review ◽

10.1108/14684520910985657 ◽

2009 ◽

Vol 33 (4) ◽

pp. 629-654 ◽

Cited By ~ 45

Author(s):

Sonia San Martín ◽

Carmen Camarero

Keyword(s):

Perceived Risk ◽

Online Buying

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Under Interruptive Effects of Rarity and Mental Accounting, Whether the Online Purchase Intention Can Still Be Enhanced Even with Higher Search Costs and Perceived Risk

International Journal of Business and Management ◽

10.5539/ijbm.v12n8p160 ◽

2017 ◽

Vol 12 (8) ◽

pp. 160 ◽

Cited By ~ 1

Author(s):

Shu-Yi Liaw ◽

Thi Mai Le

Keyword(s):

Perceived Risk ◽

Purchase Intention ◽

Search Costs ◽

Mental Accounting ◽

Limited Time ◽

Promotion Strategy ◽

Online Purchase ◽

Post Test ◽

The Impact ◽

Online Buying

The purpose of this study was to explore the impact of search costs and perceived risk to online buying intention under the moderators of rarity and mental accounting in marketing practices. In this study, four types of online products food, toys, travelling and clothing were divided into pre-test and post-test to observe the rarity and mental accounting conditions. To investigate this study a survey was conducted with a sample size of 473 college students. The results found that (1) without moderators, search costs and perceived risk had no significant effects on purchase intention but had a positive significant effect on purchase intention under the interruptive effects of rarity and mental accounting. (2) In rarity moderator, online customers are more sensitive to limited time than limited quantity. (3) In mental accounting interruption, pay less and get more had significant moderating effects. (4) Limited time and get more had the highest contribution to an improvement in purchase intention. Contributions of this study provide to relevant businesses or network operators considerations of rarity and mental accounting in online promotion strategy implementation.

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Pengaruh persepsi resiko dan kualitas e-commerce terhadap keputusan konsumen membeli fashion online

Digital Zone Jurnal Teknologi Informasi dan Komunikasi ◽

10.31849/digitalzone.v8i2.645 ◽

2017 ◽

Vol 8 (2) ◽

pp. 185-195

Author(s):

Lucky Lhaura Van FC ◽

Lisnawita Lisnawita

Keyword(s):

Data Analysis ◽

Computer Science ◽

Perceived Risk ◽

Quantitative Research ◽

Sampling Method ◽

High Quality ◽

Probability Sampling ◽

Consumer Decisions ◽

Online Buying

Abstrak- Penelitian ini bertujuan untuk mengetahui pengaruh persepsi konsumen tentang resiko terhadap keputusan pembelian produk fashion toko online ,kedua pengaruh media e-Commerce terhadap keputusan pembelian produk fashion.. pengaruh persepsi konsumen tentang resiko dan kualitas pelayanan secara bersama-sama terhadap keputusan pembelian produk fashion toko online , penelitian ini termasuk penelitian kuantitatif. Populasi penelitian adalah mahasiswa/wi dan dosen fakultas Ilmu Komputer yang pernah melakukan pembelian online. Pengumpulan data dilakukan dengan angket ,dimana analisis data menggunakan metode non probability sampling yang telah didapat sebanyak 110 sampel penelitian, analisis data menggunakan fitur cronbach’s alfa.Hasil dari pPeneltian ini adalah sSemakin rendah resiko yang dipersepsikan oleh konsumen, maka semakin tinggi tingkat keputusan konsumen untuk membeli fashion secara online. Semakin berkualitas pelayanan e-commerce yang disediakan para pengelola situs belanja fashion online, maka semakin tinggi tingkat keputusan konsumen untuk membeli fashion secara online. Rendahnya persepsi resiko dan tingginya kualitas pelayanan elektronik secara bersamaan akan mampu meningkatkan keputusan konsumen untuk membeli fashion secara online. Kata Kunci : Persepsi Resiko, kualitas e-commerce, metode non probability sampling, cronbach’s alfa Abstract- This research is perceived risk and quality of e-commerce on fashion product online buying decision in faculty of Computer Science . This study includes quantitative research. The population of research is students and faculty lecturer of Computer Science who ever made online purchasing. Data collection is done by questionnaire, where data analysis using non probabity sampling method has been obtained as many as 110 research samples, data analysis using cronbach's alpha feature. Result from Peneltian This is the lower the risk perceived by the consumer, the higher the level of consumer decisions to buy fashion online.high qualified ecommerce services provided by managers of online fashion shopping sites, the higher the level of consumer decisions to buy fashion online. The low perception of risk and the high quality of electronic services will simultaneously increase consumer's decision to buy fashion online. Keywords: perceived risk, quality of e-commerce , non probabity sampling method, cronbach’s alfa

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