scholarly journals Analisis Pengaruh E-WOM, Online Review, dan Kualitas Informasi terhadap Minat Beli di Market Place Tokopedia

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 127
Author(s):  
Julian Andrew ◽  
Rezi Erdiansyah
Keyword(s):  
Information Quality ◽  
Word Of Mouth ◽  
Online Reviews ◽  
Online Review ◽  
Electronic Word Of Mouth ◽  
Market Place ◽  
Purposive Sampling ◽  
Additional Information ◽  
Data Collection Technique

As the people's shopping habits via online starts to emerge, the e-commerce industry in Indonesia has also developed. In 2018, it was noted that 11.9% of Indonesian people were shopping online. However, in the midst of the vastness of online platforms with millions of items found in online storefronts, consumers need more information as their reference to arousing buying interest. As one of the biggest e-commerce players in Indonesia, Tokopedia provides features that enable sellers and consumers to exchange information regarding the items. In Tokopedia, prospective buyers can see electronic word of mouth messages, online reviews, and other additional information about the items that are known to be very influential in generating buying interest. This study uses a quantitative approach with an explanatory type in which the research seeks to find the effect of electronic word of mouth, online review, and the quality of information on buying interest of Jakarta students in Tokopedia e-commerce. The data collection technique used was purposive sampling by distributing questionnaires to 100 samples via online. Based on this research’s results, it was found that electronic word of mouth, online review, and information quality affect buying interest of students in Jakarta by 46% while the other 54% were influenced by other factors not examined in this study.Seiring dengan munculnya kebiasaan berbelanja masyarakat melalui online, industri e-commerce di Indonesia pun turut berkembang. Pada tahun 2018, tercatat bahwa sebanyak 11,9% orang di Indonesia melakukan kegiatan belanja secara online. Namun, di tengah luasnya platform online dengan jutaan barang yang terdapat di etalase online membuat konsumen membutuhkan informasi yang lebih sebagai bahan referensi dalam menimbulkan minat beli. Tokopedia merupakan pelaku e-commerce terbesar di Indonesia menyediakan fitur-fitur yang memungkinkan penjual dan konsumen untuk menulis dan bertukar informasi seputar barang tersebut. Di dalam Tokopedia, para calon pembeli dapat melihat pesan electronic word of mouth, online review, dan informasi-informasi tambahan lainnya seputar barang-barang yang dijual yang diketahui sangat berpengaruh dalam memunculkan minat beli. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis eksplanatif dimana penelitian berusaha menemukan pengaruh e-WOM, kualitas informasi, dan online review terhadap minat beli mahasiswa Jakarta pada e-commerce Tokopedia. Teknik pengumpulan data yang digunakan adalah purposive sampling dengan menyebarkan kuesioner kepada 100 sampel secara online. Penelitian menemukan bahwa electronic word of mouth, online review, dan kualitas informasi berpengaruh terhadap minat beli pada mahasiswa di Jakarta sebanyak 46%, sedangkan 54% dipengaruhi oleh faktor-faktor lain yang tidak diteliti pada penelitian ini.

“When you write review” matters

2019 ◽  
Vol 31 (3) ◽  
pp. 1273-1291 ◽  
Author(s):  
Hengyun Li ◽  
Zili Zhang ◽  
Fang Meng ◽  
Ziqiong Zhang
Keyword(s):  
Social Influence ◽  
Word Of Mouth ◽  
Online Reviews ◽  
Temporal Distance ◽  
Online Review ◽  
Electronic Word Of Mouth ◽  
Content Type ◽  
The Social ◽  
Negative Effect ◽  
The Stability

PurposeThis study aims to investigate how prior reviews posted by other consumers affect subsequent consumers’ evaluations and to what extent the review temporal distance can increase or reduce the social influence of prior reviews. In this study’s restaurant context, review temporal distance refers to the duration between dining time and review time of a dining experience.Design/methodology/approachThe data of paired online restaurant reservations and reviews are analyzed using Ordered Logit Model. Two robustness checks are conducted to test the stability of the main estimation results.FindingsThe empirical results demonstrate that consumers’ restaurant evaluation is socially influenced by both the prior average review rating and number of prior reviews; review temporal distance has a direct negative effect on consumers’ restaurant evaluation; and review temporal distance increases the social influence of prior reviews.Practical implicationsThis study suggests that online review matters. Both restaurants and the online review platforms should encourage consumers to share their experiences and post online reviews immediately after their consumption.Originality/valueThe study contributes to the literature on electronic word-of-mouth, social influence and psychological distance. First, the bi-directional nature of social influence on electronic word-of-mouth for experience-oriented product is documented. Second, for the first time, this study examines how review temporal distance could affect the social influence on consumers’ restaurant evaluation.

scholarly journals Prosumer motivations for electronic word-of-mouth communication behaviors

2017 ◽  
Vol 8 (2) ◽  
pp. 280-295 ◽  
Author(s):  
Monica B. Fine ◽  
John Gironda ◽  
Maria Petrescu
Keyword(s):  
Service Quality ◽  
Consumer Satisfaction ◽  
Word Of Mouth ◽  
Negative Relationship ◽  
Online Reviews ◽  
Individual Characteristics ◽  
Online Review ◽  
Electronic Word Of Mouth ◽  
Communication Behaviors ◽  
Content Type

Purpose “Prosumers” (combining “producer” and “consumers”) describes consumers’ ability to openly share their product/service experiences and thereby drive sales and digital marketing. Understanding what motivates active prosumers to engage in electronic word-of-mouth (eWOM) and share or review their hotel experiences online can help organizations empathize with consumers and use their messages to co-create value. Identifying prosumers’ motivators can enable companies to properly target them as resources for review or consumer feedback studies. This paper aims to investigate the influence of motivators (intrinsic and extrinsic), service quality and age on consumers’ eWOM communication behaviors. Design/methodology/approach A panel of 204 travelers was surveyed regarding their hotel travel experiences, propensity to write online reviews, preferred review-writing platform, motivations for writing reviews and impressions of service quality. To test the hypotheses, a multivariate regression analysis was performed with eWOM as the dependent variable. Differences in eWOM as a function of preferred review platform were also tested using ANOVA, with a multiple comparison analysis that underlines the differences between prosumers who prefer different types of review platforms and their eWOM behaviors. Findings Both intrinsic and extrinsic motivators, as well as service reliability, had a significant influence on eWOM behavior, while service tangibility had a negative relationship. Additionally, prosumers’ engagement in eWOM about their hospitality experience differed according to their preferred review platform. Research limitations/implications The findings of the analysis underline the importance of consumer motivations and of satisfaction with service quality in the context of digital review behavior. For marketing and hospitality research, this shows the benefits of including not only individual characteristics and demographics when analyzing review behavior but also elements such as perceptions of service quality. Given the differences in how the dimensions of service quality affect consumers’ engagement in online review behavior, this represents a very important topic for research and can be included in future studies that analyze the consumer review behavior model. Practical implications Regarding the implications for practitioners, this study highlights the important role played by consumer satisfaction with service in the hospitality industry and its effect on their involvement in online reviews. Managers should be focused constantly on offering great service to their guests, while, at the same time, offering them motivations to engage in posting positive reviews about their vacation. Moreover, as the results of this study imply that various dimensions of service quality have a different impact, managers should focus especially on the aspects that consumers consider important and constantly include in their reviews, such as the tangibles dimension. The results of this study also have the potential to provide to businesses more information to improve the social aspects of vacationing, which can not only improve perceptions about service quality but can also have a positive influence on consumers’ motivations. Originality/value This paper develops a better understanding of what motivates people to engage in the eWOM communication behavior of writing online hotel reviews, by showing the effect of consumer motivations and service quality variables on prosumers’ engagement in online review behavior.

Culturally Contingent Electronic Word-of-Mouth Signaling and Screening: A Comparative Study of Product Reviews in the United States and Japan

2018 ◽  
Vol 26 (2) ◽  
pp. 80-102 ◽  
Author(s):  
Hsin-Chen Lin ◽  
Manohar U. Kalwani
Keyword(s):  
Cultural Differences ◽  
Word Of Mouth ◽  
Online Reviews ◽  
Cross Cultural ◽  
Electronic Word Of Mouth ◽  
National Differences ◽  
Relative Product ◽  
Product Sales ◽  
The Relationship ◽  
Over Time

Electronic word of mouth (eWOM) is an important source of influence on consumer decision making, yet little is known about cross-cultural differences in both the occurrence of eWOM and the relationship between eWOM and sales. The authors draw on signaling theory to develop a conceptual model and assess the relationships between country and the occurrence of eWOM, as well as between online ratings and relative product sales according to country. Online reviews and sales rank data for books, CDs, and DVDs were collected from Amazon U.S. and Amazon Japan in 2009 and 2017. Results suggest cross-national differences in both the occurrence of eWOM (eWOM signaling) and the relationship between eWOM and relative product sales (eWOM screening). These national differences appear to change over time: some remain stable, some disappear, and others emerge. The proposed culturally contingent signaling and screening model may be adopted as a framework for future research on cross-cultural eWOM. The results also inform the literature on cultural change by suggesting that cultural differences in eWOM change in nuanced patterns over time.

The Role of the Electronic Word-of-Mouth in the Hotel Industry

2020 ◽  
pp. 217-239
Author(s):  
Linda Gabbianelli ◽  
Tonino Pencarelli
Keyword(s):  
Information Exchange ◽  
Perceived Risk ◽  
Word Of Mouth ◽  
Online Reviews ◽  
Electronic Word Of Mouth ◽  
Managerial Behavior ◽  
Online Questionnaire ◽  
Digital Platforms ◽  
Tourism Product ◽  
Hotel Performance

In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality industry. Due to the intangibility of the tourism product, travelers need to seek information in order to reduce the perceived risk. They usually compare different options and search for accurate and reliable information to make choices, such as user-generated contents. Moreover, tourists pay much more attention to digital platforms that foster interaction and information exchange between users. This study aims to investigate, through an online questionnaire, the managerial behavior of 103 hotels of the province of Rimini towards the electronic word-of-mouth phenomenon. The findings highlight the proactive attitude of hotels towards the phenomenon, to increase the booking and to improve the service quality. The study conducted provides hints of originality because it filled some gaps emerging in the literature regarding the dealing with responses, the stimulation of generating comments, and the impact of online reviews on hotel performance.

A Study of the Role of e-WOM on Social Commerce

2018 ◽  
Vol 14 (3) ◽  
pp. 1-18
Author(s):  
Youngkeun Choi
Keyword(s):  
Purchase Intention ◽  
Information Quality ◽  
Word Of Mouth ◽  
Quality Information ◽  
Electronic Word Of Mouth ◽  
Social Commerce ◽  
Consumer Electronic ◽  
Information Credibility ◽  
Meaningful Engagement

The purpose of this study is to discover how electronic word of mouth engages users and encourages them to purchase. By proposing the concepts of electronic word of mouth as different ways to provide reciprocal experience, this study develops a model that explores the antecedents of electronic word of mouth and its role in explaining a consumer to purchase in social commerce. For this, this study surveys 352 consumers using social commerce in Korea and analyzes the data using AMOS 24. In the results, first, information quality, information credibility, needs of information, and attitude towards information increase consumer electronic word of mouth. Second, the consumer's electronic word of mouth increases their purchase intention. Finally, information quality and attitude towards information among the antecedents of consumer electronic word of mouth increase his or her purchase intention through his or her electronic word of mouth. The findings contribute to research on social commerce by paying scholarly attention to meaningful engagement characterized by electronic word of mouth.

scholarly journals WHAT CONSUMERS SAY ABOUT HOSPICES IN ONLINE REVIEWS

2019 ◽  
Vol 3 (Supplement_1) ◽  
pp. S899-S900
Author(s):  
Valeria Cardenas ◽  
Anna N Rahman ◽  
Mekiayla Singleton ◽  
YuJun Zhu ◽  
Susan Enguidanos
Keyword(s):  
Medical Equipment ◽  
Hospice Care ◽  
Clinical Care ◽  
Online Reviews ◽  
Limited Resources ◽  
Online Review ◽  
Equipment And Supplies ◽  
Assess Quality ◽  
Care Agency

Abstract Until recently, consumers have had limited resources to assess quality of hospices agencies, contributing to growing numbers of consumers turning to online review sites, such as Yelp. Yet little is known about the content of hospice Yelp reviews and how these relate to recently available Center for Medicare and Medicaid Services’ Hospice Compare site data. No study has examined Yelp hospice reviews and compared the themes identified in Yelp reviews to the topics addressed by CMS’s HC measures. To better understand how consumers perceive hospice care, we drew a purposeful sample of 67 hospices in California. Researchers used grounded theory to identify themes and categories within the hospice reviews. Each of two teams of two researchers independently coded the reviews and then met to compare coding and reconcile discrepancies until 100% consensus was reached. We coded a total of 692 consumer Yelp reviews, identifying 15 themes and grouping them under five overarching thematic categories: patient/caregiver-provider relationship; clinical care; agency competency; staff professionalism; and medical equipment and supplies. We found that overall Yelp comments were positive. The most frequently mentioned Yelp themes in hospice reviews were compassionate, caring staff; patient/family gratitude; and staff responsiveness. There was considerable overlap between the themes captured in HC caregivers survey items and Yelp. However, Yelp reviews cover a greater number and more diverse themes than those measures reported on the CMS Hospice Compare site. We recommend that consumers consider both HC and online review sites such as Yelp when evaluating a hospice.

scholarly journals PENGALAMAN IBU MERAWAT BALITA USIA 6 - 24 BULAN BERSTATUS GIZI BURUK

2021 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Melantika Nur Fitria Syahri ◽  
Tiyas Kusumaningrum ◽  
Bagus Setyoboedi
Keyword(s):  
Sampling Method ◽  
Health Workers ◽  
Feeding Practice ◽  
Additional Food ◽  
Purposive Sampling ◽  
Excessive Consumption ◽  
Field Notes ◽  
The Government ◽  
Data Collection Technique

Abstrak Latar Belakang : Gizi buruk adalah penyumbang angka morbiditas dan mortalitas pada anak. Dinas Kesehatan Kota Surabaya menyatakan kasus gizi buruk secara 100% telah teratasi. Fakta menunjukkan di kecamatan Sukomanunggal mengalami peningkatan angka gizi buruk. Pemerintah telah melakukan upaya perbaikan melalui program - programnya, tetapi kualitas perawatan dan pola asuh ibu belum diketahui. Sehingga dilakukanlah penelitian untuk mengeksplorasi pengalaman ibu dalam merawat anak balita usia 6-24 bulan dengan status gizi buruk post diagnosis di kecamatan Sukomanunggal kota Surabaya. Metode : Penelitian ini merupakan penelitian kualitatif. Jumlah partisipan sebanyak 15 partisipan dan dipilih menggunakan metode purposive sampling. Variabel dalam penelitian ini adalah pengalaman ibu. Teknik pengumpulan data yang digunakan adalah wawancara mendalam dilengkapi dengan catatan lapangan. Hasil : Hasil penelitian didapatkan (53%) ibu mengubah pola pemberian makan (jumlah, menu, frekuensi) dan dari (53%) (83,3%) memberikan makanan secara aktif dan responsif. Ibu memiliki persepsi bahwa masalah gizi pada balita disebabkan faktor keturunan (60%) dan faktor nafsu makan (40%).  Ibu memberikan makanan tambahan (selingan) berupa snack sehat (80%) dan makanan ringan (20%). Ibu tidak memberikan vitamin kepada balitanya (53%). Ibu memiliki pola PHBS yang baik, yaitu (87%) balita tidak memiliki kebiasaan memasukkan barang yang dipegangnya ke mulut dan (53%) ibu mengajari serta membiasakan balita mencuci tangan. Ibu memiliki tingkat kepatuhan yang baik terhadap program puskesmas, (73%) ibu rutin membawa balitanya ke posyandu, (67%) ibu patuh memberikan PMT-P, (87%) ibu mengimunisasikan balita secara lengkap, dan (54%) ibu memberikan obat cacing rutin kepada balitanya. Tetapi hanya (26%) ibu yang melakukan konsultasi ke tenaga kesehatan. Kesimpulan : Perawatan yang dilakukan oleh ibu terhadap balitanya yang mengalami gizi buruk, yaitu melakukan perubahan pola pemberian makan dengan strategi praktik pemberian makan yang aktif dan responsif, memberikan makanan tambahan (selingan) berupa snack sehat yang berbahan lokal serta mengurangi konsumsi makanan ringan yang berlebihan, menerapkan Perilaku Hidup Bersih dan Sehat (PHBS), patuh terhadap program puskesmas dan melakukan konsultasi lebih lanjut ke tenaga kesehatan. Abstract Background : Malnutrition is a contributor to the morbidity and mortality rates in children. The Surabaya City Health Office stated that cases of malnutrition were 100% resolved. The facts show that in Sukomanunggal there has been an increase in the number of malnutrition. The government has made efforts to improve through its programs, but the quality of care and parenting is unknown. So a study was conducted to explore the experiences of mothers in caring for toddlers aged 6-24 months with malnutritional’s status post diagnosis in Sukomanunggal, Surabaya. Method : This research was a qualitative study. The number of participants was 15 participants and was selected using the purposive sampling method. The variable in this study was the experience of mothers. The data collection technique used was indepth interviews equipped with field notes. Results : The results showed that (53%) mothers changed their feeding patterns (number, menu, frequency) and from (53%) (83.3%) gave food actively and responsively. Mother had a perception that nutritional problems in toddlers were due to heredity (60%) and appetite factors (40%). Mothers provided additional food (interlude) in the form of healthy snacks (80%) and snacks (20%). Mothers did not give vitamins to their children (53%). Mothers had a good hygienic habits pattern, that was (87%) toddlers did not have the habit of entering the items they hold in their mouths and (53%) mothers teach and get children to wash their hands. Mothers had a good level of adherence to the puskesmas program, (73%) mothers routinely brought their babies to posyandu, (67%) mothers obediently gave supplementary feeding, (87%) mothers fully immunized their children, and (54%) mothers gave medication routine worms to her toddler. But only (26%) mothers consulted health workers. Conclusion : The care performed by mothers on their children who experience malnutrition, it is changing the pattern of feeding with an active and responsive feeding practice strategy, providing supplementary food in the form of healthy snacks made locally and reducing excessive consumption of snacks, apply hygienic habits, adhere to the puskesmas program and conduct further consultations with health workers.

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