scholarly journals Social media campaigns that make a difference: what can public health learn from the corporate sector and other social change marketers?

Author(s):  
Becky Freeman ◽  
Sofia Potente ◽  
Vanessa Rock ◽  
Jacqueline McIver
2019 ◽  
pp. 307-318
Author(s):  
Jeff Evans ◽  
Ludi Simpson

The UK-based Radical Statistics Group has a long-standing role in shaping statistics to support progressive social change. It has worked to demystify and critique official statistics, and to trace the consequences of using statistical models and their assumptions The Group has used its energies to encourage statistical literacy and campaigning effectiveness among progressive groups that seek its help. Its early days from the 1970s were characterised by a range of ‘progressive’ publications and well-received interventions in crucial debates and official consultations. In the 1990s it contributed to the wave of reforms of statistical outputs and procedures brought to fruition by the incoming Labour government. At the current time it provides ongoing resources of annual conferences, regular journal and email, a website and social media. Campaigns are often developed outside Radical Statistics structures, but with the key support of RadStats contacts, resources and ideas. At a time when it is archiving its first forty years of papers in the Welcome Library, Radical Statistics envisages a future enhanced by the activity of a range of allies, and the resources they provide, so as to formulate effective alternatives to the dominant discourses of our time.


Informatics ◽  
2021 ◽  
Vol 8 (4) ◽  
pp. 80
Author(s):  
Mohammad Yousef Abuhashesh ◽  
Hani Al-Dmour ◽  
Ra’ed Masa’deh ◽  
Amer Salman ◽  
Rand Al-Dmour ◽  
...  

The main objective of this research is to investigate the role of social media campaigns (the type of social media platform, type of message, and message source sender) in raising public health awareness and behavioral change during (COVID-19) as a global pandemic across national selected countries (Poland and Jordan). The research utilizes a quantitative method with an exploratory and descriptive design to accumulate the initial data from a research survey given to the respondents from Jordan and Poland. A total of 1149 web questionnaires were collected from respondents in the two countries (Poland 531 and Jordan 618). In addition, multiple regression analysis was used to test the study hypotheses. The findings showed positive relationships between the components of a social media campaign, public health awareness, and behavioral change during (COVID-19) in the two countries at the same time. However, the preferred type of social media platforms, the message types and type of source sender significantly differ among the respondents due to their countries. This is the first study that examines the role of social media campaigns (the type of social media platform, type of message and message source sender) in public health awareness and behavioral change during (COVID-19) as a global pandemic in across national selected countries (Poland and Jordan).


Author(s):  
Deborah L. Wheeler

Chapter 5 illustrates the core argument of this book, that ordinary people can create change in small ways by networking around the state. In the service of this argument, the chapter highlights everyday forms of digital resistance in authoritarian political contexts in the Middle East. The three forms of new media empowerment analysed in the chapter include: 1. Digital disclosure to confront bad governance. 2. People to people diplomacy. 3. Social media for social change. These examples of “digital resistance” are based upon public media campaigns against the Egyptian, Turkish, Israeli, Iranian and Saudi states.


Author(s):  
Michaela Goecke

Zusammenfassung. Abstract: Hintergrund: Die Bundeszentrale für gesundheitliche Aufklärung (BZgA) ist als Fachbehörde unter anderem für die Umsetzung nationaler Programme zur Suchtprävention zuständig. Die jährlichen Arbeitsprogramme werden mit dem Bundesministerium für Gesundheit abgestimmt und sehen aktuell vor dem Hintergrund der Public-Health-Relevanz Schwerpunkte in der Prävention der legalen Substanzen Tabak und Alkohol vor. Vorrangige Zielgruppen sind Jugendliche und junge Erwachsene, da sich bei ihnen riskante Konsummuster entwickeln und festigen können. Die Präventionsprogramme der BZgA umfassen schulische Angebote, Webportale, Social Media und Printmedien wie Informationsbroschüren. Aktuelle Situation: Die Corona-Pandemie hat Einfluss genommen auf die Suchtprävention der BZgA. Zu nennen ist die thematische Verzahnung im Kontext von Corona und ein veränderter inhaltlicher Beratungsbedarf – telefonisch und online. Auch die durch die Corona-Pandemie bedingten Kontaktbeschränkungen während des „Lockdowns“ sowie die neuen Rahmenbedingungen für ein persönliches Miteinander haben die Suchtprävention verändert. Interaktive Präventionsangebote in Schulen wurden ebenso wie die Unterstützung von Mitmachaktionen in Sportvereinen oder die Durchführung von Peer-Programmen ausgesetzt. Dafür rückte die Nutzung digitaler Möglichkeiten sowohl bei der Umsetzung von suchtpräventiven Angeboten als auch in der Kooperation und Vernetzung mit den Ländern in einen neuen Fokus. Die Corona-Krise kann perspektivisch auch eine Chance für mehr Digitalisierung in der Suchtprävention werden.


2020 ◽  
Author(s):  
Joseph Malechwanzi

Alcohol drinking among young people is a major global public health concern. The situation has been aggravated further by the advent of the internet and subsequent development of social media as a tool for online alcohol marketing. Measures that aim at reducing substance abuse is a stride towards “2030 Agenda” for sustainable development goal number 3 set by the United Nation General Assembly. In this goal, attention is not only drawn to health and wellbeing but also to prevention and treatment of substance abuse. This descriptive study sought to find out the prevalence of alcohol advertisements on social media and its possible influence on alcohol drinking among Kenya’s higher vocational college students. Based on a field survey conducted in Nairobi (n=209), this study established that there was heavy presence of alcohol advertisements on social media scene in Kenya. Although statistically, there was huge gender disparity, the final results showed that there was significant association between alcohol ads on social media and college student’s possible alcohol drinking habits. This study concludes that there was heavy presence of alcohol ads on social media, and the likelihood of youth having unrestricted access to the alcoholic beverage products. This could have a far-reaching implication on their alcohol drinking habits. Therefore, the study recommends the stakeholders in public health promotions to formulate policies aimed at mitigating against the challenges posed by unrestricted access to online alcohol ads by the youth in order to prevent them from being lured into early alcohol drinking by the alcoholic beverage makers.  Keywords: Alcohol abuse; Influence; Online ads; Youth; Kenya


2019 ◽  
Author(s):  
Craig Sewall ◽  
Daniel Rosen ◽  
Todd M. Bear

The increasing ubiquity of mobile device and social media (SM) use has generated a substantial amount of research examining how these phenomena may impact public health. Prior studies have found that mobile device and SM use are associated with various aspects of well-being. However, a large portion of these studies relied upon self-reported estimates to measure amount of use, which can be inaccurate. Utilizing Apple’s “Screen Time” application to obtain actual iPhone and SM use data, the current study examined the accuracy of self-reported estimates, how inaccuracies bias relationships between use and well-being (depression, loneliness, and life satisfaction), and the degree to which inaccuracies were predicted by levels of well-being. Among a sample of 393 iPhone users, we found that: a.) participants misestimated their weekly overall iPhone and SM use by 22.1 and 16.6 hours, respectively; b.) the correlations between estimated use and well-being variables were consistently stronger than the correlations between actual use and well-being variables; and c.) the amount of inaccuracy in estimated use is associated with levels of participant well-being as well as amount of use. These findings suggest that estimates of device/SM use may be biased by factors that are fundamental to the relationships being investigated. **This manuscript is currently under review**


2016 ◽  
Vol 3 (1) ◽  
Author(s):  
Meagan Marie Daoust

The healthcare trend of parental refusal or delay of childhood vaccinations will be investigated through a complex Cynefin Framework component in an economic and educational context, allowing patterns to emerge that suggest recommendations of change for the RN role and healthcare system. As a major contributing factor adding complexity to this trend, social media is heavily used for health related knowledge, making it is difficult to determine which information is most trustworthy. Missed opportunities for immunization can result, leading to economic and health consequences for the healthcare system and population. Through analysis of the powerful impact social media has on this evolving trend and public health, an upstream recommendation for RNs to respond with is to utilize reliable social media to the parents’ advantage within practice. The healthcare system should focus on incorporating vaccine-related education into existing programs and classes offered to parents, and implementing new vaccine classes for the public.


2020 ◽  
Author(s):  
Ignacio Garitano ◽  
Manuel Linares ◽  
Laura Santos ◽  
Ruth Gil ◽  
Elena Lapuente ◽  
...  

UNSTRUCTURED On 28th February a case of COVID-19 was declared in Araba-Álava province, Spain. In Spain, a confinement and movement restrictions were established by Spanish Government at 14th March 2020. We implemented a web-based tool to estimate number of cases during the pandemic. We present the results in Áraba-Álava province. We reached a response rate of 10,3% out a 331.549 population. We found that 22,4 % fulfilled the case definition. This tool rendered useful to inform public health action.


Author(s):  
Michael C. Dorf ◽  
Michael S. Chu

Lawyers played a key role in challenging the Trump administration’s Travel Ban on entry into the United States of nationals from various majority-Muslim nations. Responding to calls from nongovernmental organizations (NGOs), which were amplified by social media, lawyers responded to the Travel Ban’s chaotic rollout by providing assistance to foreign travelers at airports. Their efforts led to initial court victories, which in turn led the government to soften the Ban somewhat in two superseding executive actions. The lawyers’ work also contributed to the broader resistance to the Trump administration by dramatizing its bigotry, callousness, cruelty, and lawlessness. The efficacy of the lawyers’ resistance to the Travel Ban shows that, contrary to strong claims about the limits of court action, litigation can promote social change. General lessons about lawyer activism in ordinary times are difficult to draw, however, because of the extraordinary threat Trump poses to civil rights and the rule of law.


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