Psychosocial Determinants of Teens’ Online Engagement in Drug Prevention Social Media Campaigns: Implications for Public Health Organizations

2018 ◽  
Vol 39 (5) ◽  
pp. 469-481 ◽  
Author(s):  
Hailee K. Dunn ◽  
Deborah N. Pearlman ◽  
Avery Beatty ◽  
Paul Florin
Keyword(s):  
Public Health ◽  
Social Media ◽  
Drug Prevention ◽  
Health Organizations ◽  
Media Campaigns ◽  
Psychosocial Determinants ◽  
Online Engagement ◽  
Public Health Organizations

scholarly journals Prevalence and Characteristics of Twitter Posts About Court-Ordered, Tobacco-Related Corrective Statements: Descriptive Content Analysis (Preprint)

2018 ◽  
Author(s):  
Dannielle E Kelley ◽  
Meredith Brown ◽  
Alice Murray ◽  
Kelly D Blake
Keyword(s):  
Public Health ◽  
Social Media ◽  
Content Analysis ◽  
Health Organizations ◽  
Descriptive Content ◽  
Additional Information ◽  
Philip Morris ◽  
The Social ◽  
Public Health Organizations ◽  
Initial Release

BACKGROUND Three major US tobacco companies were recently ordered to publish corrective statements intended to prevent and restrain further fraud about the health effects of smoking. The court-ordered statements began appearing in newspapers and on television (TV) in late 2017. OBJECTIVE The objective of this study was to examine the social media dissemination of the tobacco corrective statements during the first 6 months of the implementation of the statements. METHODS We conducted a descriptive content analysis of Twitter posts using an iterative search strategy through Crimson Hexagon and randomly selected 19.74% (456/2309) of original posts occurring between November 1, 2017, and March 27, 2018, for coding and analysis. We assessed post volume over time, source or author, valence, linked content, and reference to the industry (eg, big tobacco, tobacco industry, and Philip Morris) and media outlet (TV or newspaper). Retweeted content was coded for source/author and prevalence. RESULTS Most posts were published in November 2017, surrounding the initial release of the corrective statements. Content was generally neutral (58.7%, 268/456) or positive (33.3%, 152/456) in valence, included links to additional information about the statements (94.9%, 433/456), referred to the industry (87.7%, 400/456), and did not mention a specific media channel on which the statements were aired or published (15%). The majority of original posts were created by individual users (55.2%, 252/456), whereas the majority of retweeted posts were posted by public health organizations (51%). Differences by source are reported, for example, organization posts are more likely to include a link to additional information compared with individual users (<italic>P</italic>=.03). CONCLUSIONS Conversations about the court-ordered corrective statements are taking place on Twitter and are generally neutral or positive in nature. Public health organizations may be increasing the prevalence of these conversations through social media engagement.

scholarly journals Real-Time Communication: Creating a Path to COVID-19 Public Health Activism in Adolescents Using Social Media

10.2196/21886 ◽  
2020 ◽  
Vol 22 (12) ◽  
pp. e21886
Author(s):  
Kunmi Sobowale ◽  
Heather Hilliard ◽  
Martha J Ignaszewski ◽  
Linda Chokroverty
Keyword(s):  
Public Health ◽  
Social Media ◽  
Risk Communication ◽  
Social Interactions ◽  
Adolescent Development ◽  
Communication Strategies ◽  
Health Organizations ◽  
Health Activism ◽  
Public Health Organizations ◽  
Use Of Social Media

The COVID-19 pandemic and related public health efforts limiting in-person social interactions present unique challenges to adolescents. Social media, which is widely used by adolescents, presents an opportunity to counteract these challenges and promote adolescent health and public health activism. However, public health organizations and officials underuse social media to communicate with adolescents. Using well-established risk communication strategies and insights from adolescent development and human-computer interaction literature, we identify current efforts and gaps, and propose recommendations to advance the use of social media risk communication for adolescents during the COVID-19 pandemic and future disasters.

scholarly journals Young People’s Experiences and Perceptions of YouTuber-Produced Health Content: Implications for Health Promotion

2020 ◽  
pp. 109019812097496
Author(s):  
Jane Harris ◽  
Amanda Atkinson ◽  
Michael Mink ◽  
Lorna Porcellato
Keyword(s):  
Public Health ◽  
Social Media ◽  
Young People ◽  
Health Information ◽  
Health Organizations ◽  
North West ◽  
Public Health Organizations ◽  
Sources Of Health Information ◽  
Many Sources ◽  
Health Content

The growing diversity and uptake of social media has increased the sources of health information available to young people. YouTube is one of the most popular social media platforms for young people in the United Kingdom, and YouTubers are the most important influencers on the platform producing diverse health content. They are increasingly recognized by popular media and public health organizations as a potentially influential source of health information for young people. This study aimed to qualitatively explore young people’s experiences and perceptions of YouTuber health content. Focus groups (November 2017 to January 2018) with 85 young people (13–18 years) were recruited from schools in a single county in North West England. The findings suggest young people’s engagement with YouTuber health content is dependent on how they encounter it, YouTubers’ motivations for producing it, and the perceived relatability, sincerity, and generalization present in this content. The study confirms YouTuber health content was one of the many sources of health information used by young people and was most frequently encountered during young people’s routine viewing. Collaboration between public health organizations and YouTubers could be promising in communicating health messages to young people already engaged with these YouTubers, as part of wider campaigns or interventions. These messages could be particularly effective if they focused on experiences and norms rather than advice, remained consistent with YouTubers’ existing health content, incorporate clear indicators of accuracy into their narrative, and state their intention to benefit young people.

scholarly journals Real-Time Communication: Creating a Path to COVID-19 Public Health Activism in Adolescents Using Social Media (Preprint)

2020 ◽  
Author(s):  
Kunmi Sobowale ◽  
Heather Hilliard ◽  
Martha J Ignaszewski ◽  
Linda Chokroverty
Keyword(s):  
Public Health ◽  
Social Media ◽  
Risk Communication ◽  
Social Interactions ◽  
Adolescent Development ◽  
Communication Strategies ◽  
Health Organizations ◽  
Health Activism ◽  
Public Health Organizations ◽  
Use Of Social Media

UNSTRUCTURED The COVID-19 pandemic and related public health efforts limiting in-person social interactions present unique challenges to adolescents. Social media, which is widely used by adolescents, presents an opportunity to counteract these challenges and promote adolescent health and public health activism. However, public health organizations and officials underuse social media to communicate with adolescents. Using well-established risk communication strategies and insights from adolescent development and human-computer interaction literature, we identify current efforts and gaps, and propose recommendations to advance the use of social media risk communication for adolescents during the COVID-19 pandemic and future disasters.

scholarly journals Prevalence and Characteristics of Twitter Posts About Court-Ordered, Tobacco-Related Corrective Statements: Descriptive Content Analysis

10.2196/12878 ◽  
2019 ◽  
Vol 5 (4) ◽  
pp. e12878
Author(s):  
Dannielle E Kelley ◽  
Meredith Brown ◽  
Alice Murray ◽  
Kelly D Blake
Keyword(s):  
Public Health ◽  
Social Media ◽  
Content Analysis ◽  
Health Organizations ◽  
Descriptive Content ◽  
Additional Information ◽  
Philip Morris ◽  
The Social ◽  
Public Health Organizations ◽  
Initial Release

Background Three major US tobacco companies were recently ordered to publish corrective statements intended to prevent and restrain further fraud about the health effects of smoking. The court-ordered statements began appearing in newspapers and on television (TV) in late 2017. Objective The objective of this study was to examine the social media dissemination of the tobacco corrective statements during the first 6 months of the implementation of the statements. Methods We conducted a descriptive content analysis of Twitter posts using an iterative search strategy through Crimson Hexagon and randomly selected 19.74% (456/2309) of original posts occurring between November 1, 2017, and March 27, 2018, for coding and analysis. We assessed post volume over time, source or author, valence, linked content, and reference to the industry (eg, big tobacco, tobacco industry, and Philip Morris) and media outlet (TV or newspaper). Retweeted content was coded for source/author and prevalence. Results Most posts were published in November 2017, surrounding the initial release of the corrective statements. Content was generally neutral (58.7%, 268/456) or positive (33.3%, 152/456) in valence, included links to additional information about the statements (94.9%, 433/456), referred to the industry (87.7%, 400/456), and did not mention a specific media channel on which the statements were aired or published (15%). The majority of original posts were created by individual users (55.2%, 252/456), whereas the majority of retweeted posts were posted by public health organizations (51%). Differences by source are reported, for example, organization posts are more likely to include a link to additional information compared with individual users (P=.03). Conclusions Conversations about the court-ordered corrective statements are taking place on Twitter and are generally neutral or positive in nature. Public health organizations may be increasing the prevalence of these conversations through social media engagement.

scholarly journals Personality of Public Health Organizations’ Instagram Accounts and According Differences in Photos at Content and Pixel Levels

2021 ◽  
Vol 18 (8) ◽  
pp. 3903
Author(s):  
Yunhwan Kim ◽  
Sunmi Lee
Keyword(s):  
Public Health ◽  
Social Media ◽  
Personality Traits ◽  
Acceptable Level ◽  
Health Organizations ◽  
The Public ◽  
Public Health Organizations

Organizations maintain social media accounts and upload posts to show their activities and communicate with the public, as individual users do. Thus, organizations’ social media accounts can be examined from the same perspective of that of individual users’ accounts, with personality being one of the perspectives. In line with previous studies that analyzed the personality of non-human objects such as products, stores, brands, and websites, this study analyzed the personality of Instagram accounts of public health organizations. It also extracted features at content and pixel levels from the photos uploaded on the organizations’ accounts and examined how they were related to the personality traits of the accounts. The results suggested that the personality of public health organizations can be summarized as being high in openness and agreeableness but lower in extraversion and neuroticism. Openness and agreeableness were the personality traits associated the most with the content-level features, while extraversion and neuroticism were the ones associated the most with the pixel-level features. In addition, for each of the two traits associated the most with either the content- or pixel- level features, their associations tended to be in opposite directions with one another. The personality traits, except for neuroticism, were predicted from the photo features with an acceptable level of accuracy.

Defending Lawsuits

2018 ◽  
Author(s):  
Scott Burris ◽  
Micah L. Berman ◽  
Matthew Penn, and ◽  
Tara Ramanathan Holiday
Keyword(s):  
Public Health ◽  
Federal Government ◽  
Technical Assistance ◽  
Health Law ◽  
Tobacco Company ◽  
Amicus Curiae ◽  
Health Organizations ◽  
Public Health Organizations ◽  
Health Laws

Chapter 20 explores the strategic reasons why entities may challenge public health laws, and uses the R.J. Reynolds Tobacco Company v. FDA case to walk through the steps of a legal challenge to a public health law. The chapter also identifies the attorneys involved in defending public health laws on behalf of local, state, and federal government entities and explains how legal technical assistance from public health organizations can support their efforts. Finally, the chapter defines the role of amicus curiae briefs and how they may effectively contribute to the defense of public health laws and regulations.

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