scholarly journals Strategic management of competitiveness in regional spatial and sectoral structures under modern conditions

2021 ◽  
Vol 14 (1) ◽  
pp. 7-16
Author(s):  
Yu. V. Misharin
Keyword(s):  
Sustainable Development ◽  
Strategic Management ◽  
Balanced Scorecard ◽  
Competitive Advantages ◽  
The Balanced Scorecard ◽  
Sectoral Structure ◽  
Structure Synthesis ◽  
Analysis And Synthesis ◽  
Definition Of ◽  
Perspective Analysis

The article summarizes the results of the research conducted and theoretical and methodological approaches in strategizing and strategic management with considering the development principles. The author introduces the model of strategic management of spatial development based on the chaos theory of infl ation in the economic environment. The article also defi nes the notion of “structurizing” as a sort of strategic management. The design of economic structures is considered as the implementation mechanism for the strategy developed according to the balanced scorecard (BSC) methodology. The article reveals the specific features of maintaining the competitiveness of a regional spatial and sectoral structure from the viewpoint of sustainable development concept. The author suggests the SEEIT-method of analysis and synthesis to evaluate the competitiveness level from the spatial and sectoral perspective (analysis) and create competitive advantages of regional spatial and sectoral structure (synthesis). The author’s definition of sustainable development provides the basis for formulating a concept of transient competitive advantage which meets the modern conditions of competition.

scholarly journals Balanced Scorecard como apoio à gestão estratégica de uma unidade de Instituto Federal de Educação Tecnológica

ForScience ◽  
2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Marina Gomes Murta Moreno ◽  
Cassio Henrique Garcia Costa ◽  
Geraldo Tessarini Junior
Keyword(s):  
Strategic Management ◽  
Balanced Scorecard ◽  
Science And Technology ◽  
Academic Community ◽  
Organizational Strategies ◽  
The Balanced Scorecard ◽  
Federal Institute ◽  
Multidisciplinary Working ◽  
Definition Of ◽  
Education Science

Esta pesquisa tem o objetivo de propor um modelo de Gestão Estratégica (GE) para uma unidade (campus) de um Instituto Federal de Educação, Ciência e Tecnologia (IF), formalizando-o por meio da adaptação do Balanced Scorecard (BSC). O estudo de caso baseou-se na coleta de dados pela aplicação da técnica de grupos focais, sendo as informações obtidas interpretadas qualitativamente pela atuação de um grupo de trabalho (GT) multidisciplinar. Através da construção e da proposição participativa e descentralizada de um BSC alternativo em uma organização pública, contribui-se para a redução de lacunas relacionadas à: i) resistência e ausência de inserção da comunidade acadêmica no processo de GE; e ii) utilização do BSC em IFs. Evidenciaram-se: i) a participação mais ativa de diversos membros organizacionais no processo de diagnóstico organizacional e de estruturação do modelo, buscando-se a sua efetiva legitimação; ii) a definição de estratégias organizacionais para a sistematização do Planejamento Estratégico (PE); e iii) a estruturação de um modelo de GE adequado às singularidades da instituição, consolidado pelo BSC. A nova arquitetura do BSC pode ser replicada a outras instituições de ensino similares, de modo a proporcionar estudos comparativos para verificação de sua validade externa. Esta pesquisa também reduz omissões da literatura sobre GE em IFs, detalhando o processo de elaboração de práticas estratégicas para a melhoria do desempenho organizacional.Palavras-chave: Gestão Estratégica. Planejamento Estratégico. Balanced Scorecard. Instituto Federal de Educação, Ciência e Tecnologia. Balanced scorecard as support for the strategic management of a unit of a Federal Institute of Technological EducationAbstractThe research aims to propose a strategic management (SM) model for a unit of a Federal Institute of Education, Science and Technology (FI), formalizing it through the adaptation of the Balanced Scorecard (BSC). The case study was based on the collection of data by applying focus group technique and the information obtained was interpreted qualitatively by a multidisciplinary working group. Through the construction and participatory proposition of an alternative BSC in a public organization, it contributes to the reduction of gaps related to i) resistance and absence of insertion of the academic community in the SM process and ii) use of BSC in IFs. It was evidenced i) the more active participation of the community in the process of organizational diagnosis and structuring of the model, seeking its effective legitimation; ii) the definition of organizational strategies for the systematization of Strategic Planning and iii) the structuring of an SM model that is appropriate to the singularities of the institution, consolidated by the BSC. The new architecture of the BSC can be replicated to other similar educational institutions in order to provide comparative studies and verify it external validity. The study also reduces omissions from the SM literature in FIs, detailing the process of devising strategic practices for improving organizational performance.Keywords: Strategic Management. Balanced Scorecard. Federal Institute of Education, Science and Technology.

Promoting sustainable development in higher education institutions: the use of the balanced scorecard as a strategic management system in support of green marketing

2020 ◽  
Vol 21 (7) ◽  
pp. 1477-1505
Author(s):  
Paulo Fuchs ◽  
Carlos Raulino ◽  
Diogo Conceição ◽  
Samara Neiva ◽  
Wellyngton Silva de Amorim ◽  
...  
Keyword(s):  
Higher Education ◽  
Sustainable Development ◽  
Strategic Management ◽  
Balanced Scorecard ◽  
Management System ◽  
Higher Education Institutions ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Content Type ◽  
The Balanced Scorecard

Purpose Sustainability is understood as a complex and integrating area, involving the most diverse areas and fields of knowledge. Because of the innumerable socio-environmental challenges in the current scenario, a sustainable development that finds the necessary changes and advances for communities, industry and the various stakeholders involved is required. In this process of promoting sustainable development, universities stand out for being institutions capable of taking an analytical and questioning look at the directions of the society in which they are inserted and not just helping them to pursue them, serving as a model and living laboratory for the implementation of greener practices in cities. One of the actions that contributes to the consolidation process of a more sustainable university and the development of the green campus is the use of green marketing, understood as a set of all the practices that involve conventional marketing, focused on the search to reduce the negative impact or promote positive effects on the relationship between the institution and the environment. This paper aims, based on the balanced scorecard (BSC), to propose a strategic management tool as support for green marketing strategies, thus promoting, more quickly, the promotion of sustainable development in higher education institutions (HEIs). Design/methodology/approach Four universities were chosen, from the literature, in terms of best practices for sustainable development, where the main dimensions used by green marketing were mapped. Based on them, the BSC structure was adapted to enhance its strategies. Findings To achieve the objective of this work, this paper proposed an adaptation of the original BSC for better management of green marketing strategies for universities, based on four dimensions: community members, university members, product and strategy. Originality/value The main contribution of this paper is to propose a BSC as a strategic management system focused on the green marketing of universities to accelerate the promotion of sustainable development in HEIs.

Balanced Scorecard in the strategic planning of a construction company

2018 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Roberth Frias ◽  
Maria Medina
Keyword(s):  
Strategic Planning ◽  
Strategic Management ◽  
Balanced Scorecard ◽  
Organization Theory ◽  
Management Control ◽  
Management Tool ◽  
The Balanced Scorecard ◽  
Construction Company ◽  
Construction Companies ◽  
The Impact

This research focused on the strategic management tool Balanced Scorecard and strategic planning, as a guide to guide the management of companies, allowing communication and the functionality of the strategy using KPIs that allow to identify, maintain control and increase efficiency and the achievement of optimal results. For the deductive hypothetical analysis, the specific factors that affect business management performance were grouped into two variables: Balanced Scorecard and Strategic Planning. The objective of the work was to demonstrate the impact of the Balanced Scorecard in the strategic planning of a construction company. In order to support the research, the following theories were approached: the Financial Theory, the Economic Theory of the Company, the Transaction Costs, the Network Theory, the Organization Theory, the Dependence on Resources, the Strategic Management Theory and the Business Diagnosis Theory. The result obtained confirms the hypothesis that there is a significant incidence of the Balanced Scorecard in the strategic planning of construction companies. In conclusion, the construction company has obtained significant improvements in the results in each of the indicators evaluated with the implementation of the Balanced Scorecard, demonstrating improvements in their management results, affirming that there is better performance and management control allowing them to achieve the organizational objectives set.

scholarly journals Balanced Scorecard: estudo sobre sua utilização como instrumento de gestão na empresa Novo Nordisk no Brasil

ForScience ◽  
2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Edmar Souza Moreira ◽  
Wagner de Paulo Santiago ◽  
Igor Veloso Colares Batista
Keyword(s):  
Strategic Planning ◽  
Balanced Scorecard ◽  
Common Knowledge ◽  
Methodological Approach ◽  
Structured Interviews ◽  
The Balanced Scorecard ◽  
Agency Conflict ◽  
Definition Of ◽  
Pharmaceutical Production

Difundido entre empresas de todo o mundo, o Balanced Scorecard, três décadas após a sua criação, continua sendo um instrumento utilizado pelas empresas para gestão do  Planejamento Estratégico. Este estudo tem o objetivo de analisar a utilização prática do Balanced Scorecard como instrumento de gestão do Planejamento Estratégico na empresa Novo Nordisk Produção Farmacêutica do Brasil Ltda., identificando pontos de divergência em relação à teoria criada por Kaplan e Norton nos anos 90. Para a realização da pesquisa, foi adotada a abordagem metodológica empírico analítica, com a condução de estudo de caso em uma unidade fabril da empresa localizada em Montes Claros – MG. Foram feitas 19 entrevistas semiestruturadas com diretores e gerentes e aplicados 207 questionários aos demais funcionários. Os resultados mostraram que entre os gestores da empresa existe um conhecimento comum em relação às premissas para definição do Planejamento Estratégico e  um alinhamento sobre o Balanced Scorecard.  Contrariamente ao exposto por Kaplan e Norton sobre as etapas de criação do Balanced Scorecard, verificou-se que o processo na Novo Nordisk em Montes Claros é desenvolvido de forma inversa, primeiro são recebidas as metas advindas da matriz, para então ser desenvolvido o Planejamento Estratégico que levará ao atingimento destas metas. A pesquisa mostrou ainda as adaptações feitas pela empresa em estudo ao modelo proposto por Kaplan e Norton, de forma a minimizar as barreiras oriundas do conflito de agência que podem levar ao insucesso na obtenção dos resultados esperados para as metas definidas no Planejamento Estratégico das organizações.Palavras-chave: Balanced scorecard. Metas. Planejamento Estratégico.Balanced Scorecard: study on its use as a management instrument in Novo Nordisk company in BrazilAbstractDiffused among companies around the world, the Balanced Scorecard continues to be an instrument used by the companies to manage the Strategic Planning, even three decades after its creation. This study aims to analyze the practical use of the Balanced Scorecard as an instrument for the management of Strategic Planning in Novo Nordisk Produção Farmacêutica do Brasil Ltda (Novo Nordisk Pharmaceutical Production of Brazil Ltda), identifying points of divergence from the theory created by Kaplan and Norton in the 1990s. To develop the research, the analytical empirical methodological approach was adopted, with the conduction of a case study at a company unit located in Montes Claros - MG. There were 19 semi-structured interviews with directors and managers and 207 questionnaires were applied to the other employees. The results showed that among the managers of the company there is a common knowledge regarding the premises for the definition of Strategic Planning and also an alignment on the Balanced Scorecard. Contrary to what Kaplan and Norton presented about the stages of the creation of the Balanced Scorecard, it was verified that the process at Novo Nordisk in Montes Claros is developed in an inverse way: first, the goals coming from the head quarter are received. Then the Strategic Planning, which will lead to the attainment of these goals, is developed. The research also showed the adaptations made by the company under study to the model proposed by Kaplan and Norton, in order to minimize the barriers from the agency conflict that can lead to the failure to obtain the expected results for the goals defined in the Strategic Planning of the organizations.Keywords: Balanced Scorecard. Goals. Strategic Planning.  

scholarly journals Application of the Balanced Scorecard to Realize Strategic Management of Wildlife Resources

Rangelands ◽  
2007 ◽  
Vol 29 (2) ◽  
Author(s):  
David R. Rios ◽  
Butch Thompson ◽  
Mickey W. Hellickson ◽  
Keyword(s):  
Strategic Management ◽  
Balanced Scorecard ◽  
The Balanced Scorecard

scholarly journals THE PARADIGM OF STRATEGIC MANAGEMENT OF MULTINATIONAL CORPORATIONS ON THE BASIS OF THE BALANCED SCORECARD

2015 ◽  
Vol 1 (7) ◽  
pp. 43
Author(s):  
Olena Burunova ◽  
Sergii Gushko ◽  
Volodymyr Kulishov
Keyword(s):  
Strategic Management ◽  
Multinational Corporations ◽  
Balanced Scorecard ◽  
Business Strategy ◽  
Business Processes ◽  
Swot Analysis ◽  
Scenario Planning ◽  
Information Support ◽  
Support Mechanism ◽  
The Balanced Scorecard

The paper investigates the process of strategic management and missions of a multinational corporation on the basis of the model of the balanced scorecard (BSC) formation. Due to the trends in modern management, the development of a company’s strategy, and the estimation of its efficiency are carried out with increasing frequency by means of scorecards. Thus, the aim of the research is to explore the paradigm of strategic management of multinational corporations within the framework of implementation of the model of an enterprise scorecard in an ERP system. The topicality of the research is determined by the necessity to implement the worked out in detail monitoring of company’s activity in a strategic focus, which will allow increasing the operationability and efficiency of administrative decisions and controlling the most essential financial and non-financial performance indices. In the course of work, the authors were guided by the principles of systemic and dialectical approaches to explore the problem. Thereat methods of logic and factor analysis, swot analysis, scenario planning, approaches to grouping, comparison, generalization, interconnection of the theoretical and practical aspects of the work of multinational corporations were used. They serve to deepen the theoretical and methodological aspects referred to the formation of the accounting and analytical information and implementation of the balanced scorecard model in the process of institutionalization of informative economy. It is well-proven that optimization of a business strategy of companies contributes to realization of the information support mechanism of the accounting and analytical systems under the condition of ERP introduction- systems for the improvement of methods of accounting, control and analysis. It gives an opportunity to efficiently manage the resources of corporations, to regulate their production load, to control quality and push their products forward to foreign markets. It has been found out that, taking into account these tendencies, it is possible to construct a pay card of the system of indices according to the levels of acceptance of administrative decisions on the basis of all main business processes of a corporation.

scholarly journals Development of a system of indices of the efficacy of the performance of general outpatient department of "Children's Clinical Medical Center" of the city of Chita

2019 ◽  
Vol 19 (3) ◽  
pp. 163-165
Author(s):  
Tatyana A. Chuprova ◽  
G. I. Bisharova
Keyword(s):  
Strategic Management ◽  
Health Facility ◽  
Balanced Scorecard ◽  
Medical Center ◽  
Training And Development ◽  
Rational Structure ◽  
Strategic Objectives ◽  
The Balanced Scorecard ◽  
The World ◽  
The City

One of the most effective and popular tools in the world of strategic management of the organization is the Balanced Scorecard, which increases the capability to achieve the strategic objectives and provides an integrated work of the organization. There is considered the classical rational structure of the working activity of the department in the context of prospects for 4 - finances, cases, internal processes, training and development. There are developed key indices of the efficacy and established their aimed values. The developed system of indices of the efficacy of the work of the Department will allow to detail the aims of operational and personal levels, and as a consequence to improve the efficacy of the management of health facility.

scholarly journals IMPLANTAÇÃO DO BALANCED SCORECARD EM UMA INDÚSTRIA DE CERÂMICA VERMELHA

2018 ◽  
Vol 7 (2) ◽  
pp. 72
Author(s):  
Célio Gomes de Lima Júnior ◽  
Julianne das Chagas Gomes ◽  
José Guilherme Said Pierre Carneiro ◽  
José Sarto Freire Castelo
Keyword(s):  
Strategic Management ◽  
Balanced Scorecard ◽  
Management Tool ◽  
Management Model ◽  
Managerial Control ◽  
Management Tools ◽  
The Balanced Scorecard ◽  
The Creation ◽  
Ceramics Industry ◽  
Red Ceramics

A implantação de ferramentas de gestão, como o Balanced Scorecard (BSC), envolve mudanças no controle gerencial de uma empresa em diversos aspectos, pois enfatiza a comunicação de estratégias e a criação de uma nova metodologia para o controle de desempenho. O objetivo deste estudo é realizar uma análise crítica sobre a aplicação do Balanced Scorecard em uma indústria de cerâmica vermelha, a partir da construção e da implementação dessa ferramenta de gestão em uma cerâmica localizada no município de Russas, Ceará. O estudo de caso revelou a necessidade de rever a gestão estratégica da empresa, em virtude da criação de mecanismos eficientes de alimentação dos indicadores pertencentes ao mapa estratégico, de modo a refletir sobre a situação da mesma, e por fim, garantiu que os gestores e funcionários estivessem alinhados com o modelo de gestão estratégica recém-implantado, a fim de que seja possível obter as vantagens propiciadas por este modelo de gestão. IMPLEMENTATION OF BALANCED SCORECARD IN A RED CERAMICS INDUSTRY ABSTRACT The implementation of management tools such as the Balanced Scorecard (BSC) involves changes in the managerial control of a company in several aspects, as it emphasizes the communication of strategies and the creation of a new methodology for performance control. The objective of this study is to perform a critical analysis on the application of the Balanced Scorecard in a red ceramics industry from the construction and the implementation of this management tool in a ceramics located in the municipality of Russas, Ceará. The case study revealed the need to review the strategic management of the company due to the creation of efficient mechanisms to feed the indicators belonging to the strategic map, in order to reflect on the situation of the company, and finally ensured that managers and employees were aligned with the newly implemented strategic management model, in order to obtain the advantages provided by this management model.

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