scholarly journals China in the Global Market of Higher Education Services

2020 ◽  
Vol 4 (4) ◽  
pp. 316-325
Author(s):  
Irina Kozyrskaya
Keyword(s):  
Higher Education ◽  
Service Providers ◽  
International Markets ◽  
Global Market ◽  
Global Markets ◽  
Educational Services ◽  
Prospective Students ◽  
Potential Client ◽  
Training Opportunities ◽  
And Training

The article intends to refer to China as to an outstanding example of dynamic development. The Chinese Republic is now perceived almost exclusively as a country that has been highly successful in implementing market reforms. This helps to define the reasons and essence of the successful measures taken in China, which have provided powerful dynamic processes, including in the field of higher education. The paper proceeds to the description of quite competitive global markets for educational services, where the service providers have found ways to retain each potential client through practicing individual approach, when it is necessary to attract and engage prospective students to the bachelor’s, master’s and postgraduate programs. The main objectives of any university are described in the article, They include not only informing public about the offered educational programs and training opportunities, but also promoting their educational services in the domestic and international markets.

PROBLEMS OF RURAL GIRL STUDENTS IN HIGHEREDUCATIONAL INSTITUTION

2017 ◽  
Vol 4 (23) ◽  
Author(s):  
A. Selvan
Keyword(s):  
Higher Education ◽  
Tertiary Education ◽  
Educational Institutions ◽  
Growing Up ◽  
Access To Education ◽  
Form Discrimination ◽  
Heads Of State ◽  
Girl Students ◽  
Training Opportunities ◽  
And Training

Higher Education means Tertiary Education, which is under taken in colleges (or) universities, and it may be delivered virtually (or) at a distance. There are a large number of problems that girl student’s face for developing their career potential. Some of the serious problems are as Follows: -Problems related to Home, Educational Institutions, Society, Economic problems, Educational problems. Rural girls belong to disable as per the data, Girl dropout ratio has increase with the enhanced pattern of gender inequality in access to education, which seems to be attainment and from urban to rural and to disadvantaged group in the society.Gender equality and the empowerment of women are gaining ground worldwide. There are more women Heads of state (or) Government then ever and the highest proportion of women serving as government ministers women are excursing ever-greater influence in business. More girls are going to school, and are growing up healthier and better equipped to realize their potential. Girl student’s suffer in many case, both form discrimination and from inequality treatment. It is easy to imagine that the difficulties encountered by rural girl students in obtaining higher education. Providing access to local relevant high-qualities education and training opportunities in critical to retaining rural girl students in Higher Educational Institutions.

National strategy for promotion of Russian universities in the world market of education services

2018 ◽  
Vol 32 (1) ◽  
pp. 46-56
Author(s):  
Natalia Mushketova ◽  
Elizaveta Bydanova ◽  
Gilles Rouet
Keyword(s):  
Higher Education ◽  
Global Market ◽  
Educational Services ◽  
National Strategy ◽  
Market Place ◽  
Russian Government ◽  
Content Type ◽  
Education Services ◽  
The World ◽  
Russian Universities

Purpose The export of Russian educational services worldwide was not considered by the Russian Government as a full-fledged economic sector until recently. However, the situation has changed since the early 2000s, when in 2002, the Russian Government approved the national strategy for higher education promotion abroad and since then has been actively working on development of incentives and measures to support Russian universities to better market themselves in a global competitive market place of higher education. The paper aims to discuss these issues. Design/methodology/approach In this paper, the authors use a systematic approach to analyze different instruments for promoting higher education services abroad, consider the current state of this issue in Russia and look at what difficulties may arise at various levels when the state attempts to implement its strategy. Findings They are formulated as a set of marketing activities at different levels (national, regional and institutional), allowing a more advantage positioning of Russian universities in the global environment. Practical implications This paper focuses on the development of a marketing strategy for universities in a dynamic setting. The urgency of the problem is determined by the fact that today universities have to deal with a number of challenges: the reduced funding; increased competition at the regional, national and global markets; the growth of the importance of international and national rankings; and demographic and social challenges. Effective positioning in the global market place can be viewed as a source of new opportunities, as well as a challenge, not easy to master in some cases. Originality/value The paper scrutinizes strategies for the promotion of Russian universities to increase effectiveness of their positioning and create for them comfortable conditions for development in the world markets of educational services. The topic of marketing of educational services worldwide for a post-Soviet country is not an issue commonly addressed in the literature today.

scholarly journals Challenges in European Higher Education

2012 ◽  
Vol 2 (2) ◽  
pp. 3 ◽  
Author(s):  
Andreas G. Orphanides
Keyword(s):  
Higher Education ◽  
International Markets ◽  
Knowledge Based ◽  
The World ◽  
Creativity And Innovation ◽  
New Phase ◽  
And Training ◽  
Communication And Information Technology ◽  
New Jobs ◽  
Economic And Financial Crisis

<span style="font-family: Times New Roman; font-size: small;"> Globalization, individualization, digitalization and information boom were fundamental world-wide changes that occurred during the 1990s, following the rise of international markets, communication and information technology in the 1980s. The economic and financial crisis of the 2010s has not only deepened and hastened these changes, but also set new challenges to the world in terms of restructuring the knowledge-based society through creativity and innovation, next to formulating new responses to the issues of climate and immigration, as well as to the widening gap between rich and poor. Higher education has to be deeply involved in this new phase, both through education and training (new competences for new jobs within the framework of lifelong learning), and through applied research (new knowledge to be implemented through innovation). Today, the world needs more and better educated graduates. Higher education institutions need to reformulate their missions and strategies.</span>

scholarly journals Current stage of higher education internationalization: new characteristics, world leaders and challenges for Russia

2022 ◽  
Vol 7 (4) ◽  
pp. 129-146
Author(s):  
E. D. Frolova ◽  
V. S. Beliaeva ◽  
A. A. Ishukov ◽  
A. A. Frolov
Keyword(s):  
Higher Education ◽  
Cross Sections ◽  
Foreign Students ◽  
Integrated Approach ◽  
Development Trend ◽  
The United States ◽  
Global Market ◽  
Educational Services ◽  
Factors Affecting ◽  
Current Stage

At its present stage of internationalization of education, its architecture and forms have changed. The study of these aspects requires an integrated approach. Increasing the volume of exports of educational services remains a priority for Russia, which, according to the authors, does not realize its educational export potential sufficiently. The purpose of the article is to reveal the features of the current stage of internationalization of higher education through the compilation of its complex characteristics by a set of cross-sections, to interpret the calculations obtained in a new way, to identify new facts and factors affecting the development trend and to develop proposals for Russia as an exporter of educational services. The main sources used were the statistical databases of the WTO, the EEC of the EAEU. Analytical approach, comparative and statistical analysis were used. As a result, the authors found confirmation of the continuing trend of growth in global spending on education, the volume of investments in the global market of educational services, an increase in the number of foreign students, and the preservation of Russia's share in the number of foreign students. The authors also identified new characteristics of the global educational services market, such as: the acceleration of the growth rate of global exports of educational services, the decline in the share of the United States and the growth of the share of the UAE in the global educational services market, the transformation of Asian countries from donors to recipient countries of educational services.

scholarly journals DIRECTIONS OF DEVELOPMENT OF BRICS HIGHER EDUCATION SYSTEMS: SELF-UNDERSTANDING AND SELF-PRESENTATION OF CHINESE AND RUSSIAN UNIVERSITIES

2020 ◽  
Vol 4 (4) ◽  
pp. 375-384
Author(s):  
D.I. Kokin ◽  
K.B. Lozovskaya ◽  
E.S. Purgina
Keyword(s):  
Higher Education ◽  
Critical Discourse Analysis ◽  
Web Sites ◽  
Global Market ◽  
Modern World ◽  
Prospective Students ◽  
Education Systems ◽  
Chinese Universities ◽  
Higher Education Systems ◽  
Russian Universities

In the modern world, universities have become actors in the global market of higher education while retaining their connections with national higher education systems and staying embedded in their national culture and traditions. In this light, self-narratives of BRICS universities are of particular interest as they not only reflect these HEIs' understanding of their purpose and role in the national and international contexts but also the self-understandings of their national higher education systems. This study analyzes texts and visual elements of web-sites of Russian and Chinese universities as a part of their self-narratives and as means they use for communication with internal and external audiences. The study relies on the methodology of critical discourse analysis developed by Michelle Stack and the principles of multimodal analysis proposed by Luc Pauwels. The sample consists of five Russian and five Chinese HEIs which occupy top positions in QS University Ranking for BRICS 2019. National (Russian, Chinese) and international (English) versions of these universities' sites are analyzed. The study shows that Russian and Chinese universities are oriented primarily towards such key stakeholders as prospective students, current students and their families, and governmental agencies. Universities use their web-sites for promoting their brands among prospective students, both domestic and international, and for self-legitimization in the eyes of national governments. It was found that Chinese universities are generally more consistent in their pursuit of internationalization. Both Russian and Chinese universities, however, appear to be more focused on attracting international students rather than on establishing and developing official partnerships and academic collaborations. In their narratives, Chinese universities present themselves as rightful players on the global market that, while being embedded in national tradition and committed to innovation, are able to determine the future of the region and world in general. Russian universities, in their turn, seek to demonstrate their active involvement into the global academic context by highlighting their positions in world university rankings.

scholarly journals ROLE OF REFERENCE GROUP IN WINNING BANTEN HIGHER EDUCATION SERVICE MARKET

2018 ◽  
Vol 2 (2) ◽  
pp. 80
Author(s):  
Diqbal Satyanegara ◽  
Muhammad Johan Widikusyanto
Keyword(s):  
Higher Education ◽  
Reference Group ◽  
Educational Services ◽  
Target Market ◽  
Reference Groups ◽  
Prospective Students ◽  
Service Market ◽  
Education Services ◽  
Prospective Student

The competitive conditions in the market of higher education services encourage every college in Banten to be able to retain students and acquire new students every year. The decision of the prospective student in determining the college of his choice is very important for the sustainability of every college in Banten. Understanding the factors that influence the prospective student's decision is expected to increase the competitive advantage of Banten college so as to win the target market. The purpose of this study is to test the model that explains the effect of education services and reference groups on the decision of prospective students in choosing a college. In addition, this study also aims to examine the role of mediation of reference groups that mediate the influence of educational services on the decision of prospective students in choosing a college. Survey research design is used to obtain data to be analyzed using SEM with the help of AMOS software. Questionnaires were distributed to 418 students from high school and vocational schools, both public and private in Banten. The SEM estimation results indicate that Service and Reference Group directly influence the decision of prospective students in choosing a college to continue their studies. In addition, the reference group proved to mediate the influence of the Services on the Decision of the Student Candidate. Thus, the reference group has an important role for the Education Services in determining the decision of the prospective student. Marketing communications should be directed in addition to the target market itself, but also to reference groups with positioning as distinct and superior educational services.

scholarly journals Assistive technology enables inclusion in higher education: The role of Higher and Further Education Disability Services Association

2019 ◽  
Vol 8 ◽  
Author(s):  
Marcia Lyner-Cleophas
Keyword(s):  
Higher Education ◽  
Assistive Technology ◽  
Critical Role ◽  
Further Education ◽  
Assistive Technologies ◽  
Disability Services ◽  
Prospective Students ◽  
Online Tools ◽  
And Training

Background: Using assistive technology is one way to foster inclusion of students in the post-school education and training (PSET) sector.Objectives: Higher and Further Education Disability Services Association (HEDSA) enables the sharing of new knowledge about assistive technologies through its symposia, and making information available on its website. Additionally, it facilitates dialogue and collaboration amongst institutions in the PSET network using a listserv and newsletters, given that PSET institutions are spread countrywide.Method: This is an article based on a presentation at the 5th African Network of Evidence-to-Action in Disability (AfriNEAD) conference in Ghana in 2017 that focused on the value of assistive technology for students pursuing studies in the PSET sector and the role played by HEDSA in South Africa.Results: The positive gains and existing gaps in disability inclusion in the higher education sector in South Africa are highlighted, with reference to access to technology. All higher education institutions have internet access and can thereby make use of listservs to communicate information. MapAbility is a way that prospective students can gain a snapshot view of available resources at institutions of learning, using the internet.Conclusion: An association such as HEDSA plays a critical role in the PSET sector to enhance disability inclusion using online tools to disseminate information.

scholarly journals FORMATION OF THE GLOBAL MARKET OF HIGHER EDUCATION SERVICES: COMPETITION OR COOPERATION

2021 ◽  
pp. 72-80
Author(s):  
Yuliya Zayachuk
Keyword(s):  
Higher Education ◽  
Research University ◽  
Professional Associations ◽  
Global Market ◽  
Entrepreneurial University ◽  
Educational Services ◽  
Public And Private ◽  
Education Services ◽  
Research Results ◽  
World Class

This paper presents an analysis of issues of contemporary processes related to global higher education dynamics. The paper is based on the analysis of research results of well-known researchers of global higher education reality, as well as on the author’s own research results within the Erasmus program. It states that new aspects of the mission of a university as an institution were added to such aspects as research, teaching and service, in accordance with social requirements. It also reveals that the concept of the world-class research university of the XXI century of Prof. P. Altbach and the model of the entrepreneurial university of Prof. B. Clark, which work in the conditions of growing competition between higher education, represent a new world higher education reality in the early XXI century. The paper reveals that the global market of higher education services has been established as an instrument of higher education changes. In this context, the traditional providers of educational services and the “new providers” compete for or complement the supply. The paper shows that the traditional providers of educational services are public and private universities. It emphasizes that University has become only one of the actors in the new “knowledge business” nowadays and discusses that recently we have witnessed the emergence of new types of higher education providers. The paper considers the emergence of new providers of higher education as indicators of the direction of higher education dynamics in the immediate future. These “new providers” include corporate universities, virtual universities and online courses, a certification system of competence in computer technology, commercial IT and media companies, networks of professional associations, national or international research networks, international conglomerates and consortia, and publishers, who are designing and delivering course materials, sometimes in partnership with universities. It is highlighted that to operate and develop in current higher education dynamics, universities should simultaneously compete, positioning themselves, and cooperate, overcoming obstacles by joint efforts with partners. Keywords: higher education; higher education dynamics; market of higher education services; internationalization; World-class research university; entrepreneurial university; corporate university; virtual university; mixed mode training called Hybrid; providers of educational services.

scholarly journals HORTICULTURE AND THE GLOBAL MARKET

HortScience ◽  
1992 ◽  
Vol 27 (6) ◽  
pp. 589e-589
Author(s):  
Ricardo E. Gomez
Keyword(s):  
Value Added ◽  
Global Market ◽  
Agricultural Products ◽  
Global Markets ◽  
Global Marketing ◽  
Extension System ◽  
The United Kingdom ◽  
County Agents ◽  
And Training ◽  
Value Added Products

The future competitiveness of any nation, including its agriculture, is inextricably tied to understanding and effectively participating in global markets. Major opportunities exist for farmers to produce, process, and export agricultural products, especially value added products, if they had knowledge of global opportunities. Most of the information and services are available for them to achieve this objective. The Cooperative Extension System (CES) can provide a mechanism to deliver educational programs on global marketing opportunities and training on procedures for capitalizing on these opportunities. County agents from Virginia and California working with their mushroom producers helped them respond to a year round shitake order from the United Kingdom. This has resulted in an ongoing market for these producers. Other similar examples in horticulture will be discussed.

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