scholarly journals FORMATION OF THE GLOBAL MARKET OF HIGHER EDUCATION SERVICES: COMPETITION OR COOPERATION

2021 ◽  
pp. 72-80
Author(s):  
Yuliya Zayachuk
Keyword(s):  
Higher Education ◽  
Research University ◽  
Professional Associations ◽  
Global Market ◽  
Entrepreneurial University ◽  
Educational Services ◽  
Public And Private ◽  
Education Services ◽  
Research Results ◽  
World Class

This paper presents an analysis of issues of contemporary processes related to global higher education dynamics. The paper is based on the analysis of research results of well-known researchers of global higher education reality, as well as on the author’s own research results within the Erasmus program. It states that new aspects of the mission of a university as an institution were added to such aspects as research, teaching and service, in accordance with social requirements. It also reveals that the concept of the world-class research university of the XXI century of Prof. P. Altbach and the model of the entrepreneurial university of Prof. B. Clark, which work in the conditions of growing competition between higher education, represent a new world higher education reality in the early XXI century. The paper reveals that the global market of higher education services has been established as an instrument of higher education changes. In this context, the traditional providers of educational services and the “new providers” compete for or complement the supply. The paper shows that the traditional providers of educational services are public and private universities. It emphasizes that University has become only one of the actors in the new “knowledge business” nowadays and discusses that recently we have witnessed the emergence of new types of higher education providers. The paper considers the emergence of new providers of higher education as indicators of the direction of higher education dynamics in the immediate future. These “new providers” include corporate universities, virtual universities and online courses, a certification system of competence in computer technology, commercial IT and media companies, networks of professional associations, national or international research networks, international conglomerates and consortia, and publishers, who are designing and delivering course materials, sometimes in partnership with universities. It is highlighted that to operate and develop in current higher education dynamics, universities should simultaneously compete, positioning themselves, and cooperate, overcoming obstacles by joint efforts with partners. Keywords: higher education; higher education dynamics; market of higher education services; internationalization; World-class research university; entrepreneurial university; corporate university; virtual university; mixed mode training called Hybrid; providers of educational services.

National strategy for promotion of Russian universities in the world market of education services

2018 ◽  
Vol 32 (1) ◽  
pp. 46-56
Author(s):  
Natalia Mushketova ◽  
Elizaveta Bydanova ◽  
Gilles Rouet
Keyword(s):  
Higher Education ◽  
Global Market ◽  
Educational Services ◽  
National Strategy ◽  
Market Place ◽  
Russian Government ◽  
Content Type ◽  
Education Services ◽  
The World ◽  
Russian Universities

Purpose The export of Russian educational services worldwide was not considered by the Russian Government as a full-fledged economic sector until recently. However, the situation has changed since the early 2000s, when in 2002, the Russian Government approved the national strategy for higher education promotion abroad and since then has been actively working on development of incentives and measures to support Russian universities to better market themselves in a global competitive market place of higher education. The paper aims to discuss these issues. Design/methodology/approach In this paper, the authors use a systematic approach to analyze different instruments for promoting higher education services abroad, consider the current state of this issue in Russia and look at what difficulties may arise at various levels when the state attempts to implement its strategy. Findings They are formulated as a set of marketing activities at different levels (national, regional and institutional), allowing a more advantage positioning of Russian universities in the global environment. Practical implications This paper focuses on the development of a marketing strategy for universities in a dynamic setting. The urgency of the problem is determined by the fact that today universities have to deal with a number of challenges: the reduced funding; increased competition at the regional, national and global markets; the growth of the importance of international and national rankings; and demographic and social challenges. Effective positioning in the global market place can be viewed as a source of new opportunities, as well as a challenge, not easy to master in some cases. Originality/value The paper scrutinizes strategies for the promotion of Russian universities to increase effectiveness of their positioning and create for them comfortable conditions for development in the world markets of educational services. The topic of marketing of educational services worldwide for a post-Soviet country is not an issue commonly addressed in the literature today.

scholarly journals World Class Universities, Rankings and the Global Space of International Students

2020 ◽  
pp. 141-170
Author(s):  
Mikael Börjesson ◽  
Pablo Lillo Cea
Keyword(s):  
Higher Education ◽  
Research University ◽  
National Level ◽  
Global Market ◽  
High Concentration ◽  
Global Space ◽  
International Ranking ◽  
World Class ◽  
Definition Of ◽  
World Class Universities

AbstractThe notion of World Class University suggests that this category of universities operates at a global and not national level. The rankings that have made this notion recognised are global in their scope, ranking universities on a worldwide scale and feed an audience from north to south, east to west. The very idea of ranking universities on such a scale, it is argued here, must be understood in relation to the increasing internationalisation and marketisation of higher education and the creation of a global market for higher education. More precisely, this contribution links the rankings of world class universities to the global space of international student flows. This space has three distinctive poles, a Pacific pole (with the US as the main country of destination and Asian countries as the most important suppliers of students), a Central European one (European countries of origin and destination) and a French/Iberian one (France and Spain as countries of destination with former colonies in Latin America and Africa as countries of origin). The three poles correspond to three different logics of recruitment: a market logic, a proximity logic and a colonial logic. It is argued that the Pacific/Market pole is the dominating pole in the space due to the high concentration of resources of different sorts, including economic, political, educational, scientific and not least, linguistic assets. This dominance is further enhanced by the international ranking. US universities dominate these to a degree that World Class Universities has become synonymous with the American research university. However, the competition has sharpened. And national actors such as China and India are investing heavily to challenge the American dominance. Also France and Germany, who are the dominant players at the dominated poles in the space, have launched initiative to ameliorate their position. In addition, we also witness a growing critique of the global rankings. One of the stakes is the value of national systems of higher education and the very definition of higher education.

scholarly journals International competitiveness of domestic higher education institutions: problems and prospects

2021 ◽  
pp. 33-35
Author(s):  
Nataliia MASHOSHYNA ◽  
Viacheslav PURIKHOV ◽  
Kseniia KOVTUNENKO
Keyword(s):  
Higher Education ◽  
Global Market ◽  
The State ◽  
Financial Resources ◽  
Evolutionary Development ◽  
Educational Services ◽  
Competitive Advantages ◽  
Public And Private ◽  
Global Competitiveness ◽  
National Universities

Among the key factors in the global competitiveness of universities, the author highlights the strategically important role of the state. Based on statistics, the levels of public and private spending on higher education and quality indicators of higher education in 50 countries, as well as the presence of national universities in these countries in the global rankings were analyzed. The optimal parameters of public and private expenditures per student have been identified, the achievement of which contributes to the formation of world-class national universities and the provision of high quality education. The main factors that support and limit the growth of the competitive potential of Ukrainian universities are identified. The political priorities, strategic goals and directions of the state policy in the scientific and educational sphere, which should promote the formation of highly competitive universities in Ukraine, are systematized. A globally competitive university is a higher education institution capable of occupying and maintaining a stable position in certain segments of the global market of educational services and intellectual products through effective implementation of intellectual potential, developed innovation system and sufficient financial resources to ensure high level and quality of teaching and research. Thus, the global competitiveness of universities is due to their international competitive advantages in conducting research, providing educational services and performing important social tasks. A university becomes globally competitive when it can attract talented researchers, teachers and students, has sufficient material and financial resources and a modern infrastructure base, and operates within an effective management model. In conditions of limited resources for the formation of competitive universities, institutional and financial support from the state is critically important, designed to contribute to the modernization of the university sector and its qualitative evolutionary development. Universities in countries where combined national strategies for the development of competitive universities are successfully implemented and where the costs of higher education per student are relatively high are gaining global competitive advantages.

scholarly journals Endowment as a Fundraising Tool of the Research University

2020 ◽  
Vol 9 (2) ◽  
pp. 366-374
Author(s):  
Alla Stepanova ◽  
Iryna Horbas’ ◽  
Oksana Derkach ◽  
Tetyana Ovcharenko
Keyword(s):  
Higher Education ◽  
Research Universities ◽  
Research University ◽  
Swot Analysis ◽  
Educational Services ◽  
Successful Implementation ◽  
Scientific Discussion ◽  
The World ◽  
The Government ◽  
Alternative Sources

The article summarizes the arguments within the scientific discussion about the search of alternative sources of research universities funding in the absence of sufficient support from the government. The main objective of the research is to define the possibility of using the endowment as a fundraising tool to attract alternative sources of funding for research universities in Ukraine. The relevance of solving this scientific issue lies in the fact that modern research universities are independent entities, which according to the Bologna Declaration assume the entire load on the future of the state and have to do it at the highest professional level. This can be ensured through a combination of traditional and modern sources of funding. The world experience of successful implementation of the endowment has been presented. The level of knowledge intensity of GDP, which is one of the key indicators that reflects the level of quality of higher education, has been analyzed. The endowment as one of the most effective fundraising tools is poorly developed in Ukraine. This fact has prompted us to research the main provisions of this phenomenon and to define the conditions for its implementation in Ukrainian research-based institutions of higher education by means of the strategic analysis. The conducted SWOT analysis has made it possible to systematize problem areas of the domestic market of educational services in the direction of creating and using the endowment and predicting possible strategies for its development. Since the Research Universities are considered to be the core of creation of intellectual and innovative products and the crucial mover of scientific and technological progress in the country and in the world, they have been chosen as the research object.  Keywords: fundraising, endowment, Research University, market of educational services, investment, alternative sources of funding

scholarly journals The Thorny Excellence Initiative in India

2018 ◽  
pp. 24 ◽  
Author(s):  
Philip G. Altbach ◽  
Rahul Choudaha
Keyword(s):  
Higher Education ◽  
Education System ◽  
Research University ◽  
High Impact ◽  
University Rankings ◽  
Higher Education System ◽  
Excellence Initiative ◽  
Impact Research ◽  
World Class ◽  
The Government

India enrolls 35 million students in its large and complex higher education system. In its ambition to enter world-class university rankings, the government has identified six “Institutions of Eminence.” The case of the “greenfield” Jio Institute exemplifies the thorny policy landscape and expectations of building a high-impact research university.

scholarly journals Economic aspects of exports of educational services

2021 ◽  
Keyword(s):  
Higher Education ◽  
International Education ◽  
Labour Market ◽  
Economic Activity ◽  
Labour Supply ◽  
Educational Services ◽  
Educational Service ◽  
Economic Aspects ◽  
Education Services ◽  
Knowledge And Skills

Since exporting higher education is a type of economic activity, let us consider international education services as a special type of export commodity. In this case, the object of an educational service will be knowledge and skills, as well as the means of their identification, which are subsequently realised in the labour market in the form of labour supply.

scholarly journals Geopolitical meridians of world-class universities

2019 ◽  
Vol 89 (10) ◽  
pp. 1012-1023
Author(s):  
Evgeny V. Balatsky ◽  
Natalya A. Ekimova
Keyword(s):  
Professional Associations ◽  
The United States ◽  
Global Market ◽  
International Exchange ◽  
High Tech ◽  
Economic Prerequisite ◽  
World Class ◽  
World Class Universities ◽  
Wide Dissemination

This article discusses results from two waves (2017, 2019) of world-class universities identification, thus allowing provision of a geopolitical snapshot of advanced universities global market. Results show that United Europe is becoming a leader, while Asia and the United States positions have worsened. Economic and cultural factors are based on different countries foundations of success in formation of global universities. The quality of the economic prerequisite involves the existence of global high-tech companies in the country; their number and strength determine the number and strength of world-class universities. The quality of the cultural prerequisite involves wide dissemination of the philosophy of cooperation, that is, intensive national and international exchange experience among universities through creation of numerous collaborations, for example, international leagues and unions, regional consortia and groups, and professional associations and alliances.

scholarly journals Micro-Credentials in Higher Education Institutions: Challenges and Opportunities

2021 ◽  
Vol 17 (3) ◽  
pp. 281
Author(s):  
Nur Hidayah Che Ahmat ◽  
Muhammad Arif Aizat Bashir ◽  
Ahmad Rashidy Razali ◽  
Salmiah Kasolang
Keyword(s):  
Higher Education ◽  
Online Education ◽  
Education System ◽  
Teaching And Learning ◽  
Traditional Education ◽  
Global Market ◽  
Digital Badges ◽  
Delivery Methods ◽  
Public And Private ◽  
Challenges And Opportunities

Abstract: The COVID-19 pandemic has changed the education sector locally and globally especially in teaching and learning delivery methods as most universities have adopted online platforms. The present situation is not only challenging but also tests the flexibility of the existing education system. With the help of technology, the existing traditional education system could be more flexible to enable more individuals from around the world to access education. The latest revolution in online education, micro-credential, is growing interest among public and private universities worldwide, including Malaysia. However, to date, little scholarly work is found related to micro-credentials in higher education. This conceptual paper presents an overview of micro-credential and the challenges and opportunities of offering micro-credential certification in the form of digital badges to the national and global market. Recommendations are made to multiple stakeholders (e.g., higher education providers, employers) to enhance the use of certifications for graduate employability. Ideas for further research are also presented.   Keywords: Digital badges, Digital credentialing, Higher-education, Micro-credential, Online certification

scholarly journals Theoretical and methodological direction in education services research

2021 ◽  
Keyword(s):  
Higher Education ◽  
Educational Research ◽  
Global Economy ◽  
Educational Services ◽  
Services Research ◽  
Education Services ◽  
Internationalisation Of Higher Education

The main characteristics of the theoretical and methodological foundations of educational research, including the problems of internationalisation of higher education, as well as the prospects for the development of export of educational services in the national and global economy are examined.

scholarly journals Current stage of higher education internationalization: new characteristics, world leaders and challenges for Russia

2022 ◽  
Vol 7 (4) ◽  
pp. 129-146
Author(s):  
E. D. Frolova ◽  
V. S. Beliaeva ◽  
A. A. Ishukov ◽  
A. A. Frolov
Keyword(s):  
Higher Education ◽  
Cross Sections ◽  
Foreign Students ◽  
Integrated Approach ◽  
Development Trend ◽  
The United States ◽  
Global Market ◽  
Educational Services ◽  
Factors Affecting ◽  
Current Stage

At its present stage of internationalization of education, its architecture and forms have changed. The study of these aspects requires an integrated approach. Increasing the volume of exports of educational services remains a priority for Russia, which, according to the authors, does not realize its educational export potential sufficiently. The purpose of the article is to reveal the features of the current stage of internationalization of higher education through the compilation of its complex characteristics by a set of cross-sections, to interpret the calculations obtained in a new way, to identify new facts and factors affecting the development trend and to develop proposals for Russia as an exporter of educational services. The main sources used were the statistical databases of the WTO, the EEC of the EAEU. Analytical approach, comparative and statistical analysis were used. As a result, the authors found confirmation of the continuing trend of growth in global spending on education, the volume of investments in the global market of educational services, an increase in the number of foreign students, and the preservation of Russia's share in the number of foreign students. The authors also identified new characteristics of the global educational services market, such as: the acceleration of the growth rate of global exports of educational services, the decline in the share of the United States and the growth of the share of the UAE in the global educational services market, the transformation of Asian countries from donors to recipient countries of educational services.

Sign in / Sign up

Export Citation Format

Share Document