scholarly journals An Exploratory Study of the Effects of Social Media in Everyday Life and Consumer Behavior in Saudi Arabia

2016 ◽  
Vol 9 (35) ◽  
Author(s):  
Dimitrios Xanthidis ◽  
Ourania Koutzampasopoulou Xanthidou
Keyword(s):  
Social Media ◽  
Saudi Arabia ◽  
Consumer Behavior ◽  
Everyday Life ◽  
Exploratory Study

The Behaviour Of Connected Consumer Following Communication By Social Media: Exploratory Study On Moroccan Ready-To-Wear Brands

2021 ◽  
Vol 38 (4) ◽  
Author(s):  
Sabrine Aboudou ◽  
Hammou Ichraq ◽  
Makloul Youssef
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Qualitative Study ◽  
Exploratory Study ◽  
Textual Analysis ◽  
Complex Relationship ◽  
Causal Relationships ◽  
Corporate Brand ◽  
Social Grouping ◽  
Dynamic Form

Understanding consumer behavior allows companies to act better when faced with an individual whose choices are becoming more and more changeable due to numerous stimuli. Moreover, the corporate brand understood that it was necessary to actively participate in exchanges with consumers to have some control over their behavior and since social media is a dynamic form of social grouping where groups are already formed by affinities, tastes and trends, it is the best means of communication to promote brands. The objective of this article is to identify the complex relationship, the different articulation and the causal relationships that exist between communication by social media and consumer behavior in a Moroccan context through an exploratory qualitative study conducted with 14 managers in the Moroccan ready-to-wear sector. The textual analysis of speeches allowed us to identify a set of variables that characterize consumer behavior following communication by social media.

scholarly journals Informational features of WhatsApp in everyday life in Madrid: An exploratory study

2021 ◽  
pp. 016555152199061
Author(s):  
Juan-Antonio Martínez-Comeche ◽  
Ian Ruthven
Keyword(s):  
Social Media ◽  
Everyday Life ◽  
Exploratory Study ◽  
Structured Interviews ◽  
The Social ◽  
Social Media Tools ◽  
Social Use

WhatsApp is one of the most used social media tools, but little is known about its use for everyday purposes. In this study, the informational features of WhatsApp in everyday life in Madrid are analysed through 30 semi-structured interviews, resulting in an informational typology of the messages, a description of the informational purposes of WhatsApp use and descriptions of the social use of WhatsApp. We conclude that WhatsApp allows us to deepen our understanding of the informational habits of people in everyday life.

Determinants of Online Buying Behavior of Social Media Users in Saudi Arabia: An Exploratory Study

2014 ◽  
Author(s):  
Abdul-Rahim Ahmad ◽  
Najmul Hoda ◽  
Basem AlHazmi ◽  
Amal Melibari ◽  
Majid Althubiani
Keyword(s):  
Social Media ◽  
Saudi Arabia ◽  
Exploratory Study ◽  
Buying Behavior ◽  
Online Buying

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

Patients’ Perceptions and Attitudes Regarding the Pre-Anesthesia Clinic (PAC) at the National Guard Hospital in Riyadh, Saudi Arabia: An Exploratory Study (Preprint)

2020 ◽  
Author(s):  
Ghdeer Tashkandi ◽  
Samina Abidi
Keyword(s):  
Saudi Arabia ◽  
Exploratory Study ◽  
National Guard ◽  
Active Role ◽  
Relevant Information ◽  
Educational Interventions ◽  
Evidence Based ◽  
Quantitative Research Methods ◽  
Perceptions And Attitudes ◽  
Educational Information

BACKGROUND Preoperative services and education allow patients to take an active role in their recovery and reduce the risk of post-operative complications. Exploring patients’ perceptions and attitudes regarding pre-anesthesia services and education helps reveal gaps in patients’ uptake of them so that targeted educational interventions can be designed and implemented. OBJECTIVE This is an exploratory study aimed at increasing the understanding of patients’ perceptions and concerns about and the adequacy of the pre-anesthesia services and educational content provided to them at the pre-anesthesia clinic (PAC) of the National Guard Hospital (NGH) in Riyadh, Saudi Arabia. The information gathered will be used to design and develop an electronic patient education system that will allow patients to access personalized, evidence-based pre-anesthesia information relevant to their upcoming surgeries. METHODS Quantitative research methods are used to collect relevant information from patients using a closed-ended questionnaire. The questionnaire includes items on demographics, patients’ perceptions and concerns regarding anesthesia, and the assessment of pre-anesthesia information adequacy. RESULTS Our results showed that 94% of the participants consider the PAC very important, and more than half of the participants (56%) were interested in receiving additional educational information about anesthesia via mobile applications. While 100% of the participants were satisfied with the information and services provided at the clinic, the assessment of this information and service adequacy indicated that participants were not adequately informed about anesthesia. Among the most common anesthesia-related concerns were the inability to wake up after anesthesia, becoming paralyzed after spinal anesthesia, the possibility of staying in the ICU after the surgery and developing back pain. CONCLUSIONS This gathered information will be used to design and develop an educational intervention that will deliver evidence-based, personalized and easy to understand educational instructions to patients to better prepare them for their upcoming surgery. The proposed system will overcome the problems of (i) the spread of generalized unrelated educational information and instructions, (ii) patients forgetting or misunderstanding the given instructions, (iii) issues with the accessibility of information, and (iv) a lack of communication and interaction between patients and their anesthetist.

scholarly journals Missing value or behaviour: how to increase the signal of social media data

METRON ◽  
2021 ◽  
Author(s):  
Paolo Mariani ◽  
Andrea Marletta
Keyword(s):  
Social Media ◽  
Missing Data ◽  
Everyday Life ◽  
Processing Technique ◽  
Missing Value ◽  
Social Media Data ◽  
Practical Strategy ◽  
Specific Behaviour ◽  
Complex Features ◽  
Media Data

AbstractSocial media has become a widespread element of people’s everyday life, which is used to communicate and generate contents. Among the several ways to express a reaction to social media contents, the “Likes” are critical. Indeed, they convey preferences, which drive existing markets or allow the creation of new ones. Nevertheless, the appreciation indicators have some complex features, as for example the interpretation of the absence of “Likes”. In this case, the lack of approval may be considered as a specific behaviour. The present study aimed to define whether the absence of Likes may indicate the presence of a specific behaviour through the contextualization of the treatment of missing data applied to real cases. We provided a practical strategy for extracting more knowledge from social media data, whose synthesis raises several measurement problems. We proposed an approach based on the disambiguation of missing data in two modalities: “Dislike” and “Nothing”. Finally, a data pre-processing technique was suggested to increase the signal of social media data.

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