scholarly journals Informational features of WhatsApp in everyday life in Madrid: An exploratory study

2021 ◽  
pp. 016555152199061
Author(s):  
Juan-Antonio Martínez-Comeche ◽  
Ian Ruthven

WhatsApp is one of the most used social media tools, but little is known about its use for everyday purposes. In this study, the informational features of WhatsApp in everyday life in Madrid are analysed through 30 semi-structured interviews, resulting in an informational typology of the messages, a description of the informational purposes of WhatsApp use and descriptions of the social use of WhatsApp. We conclude that WhatsApp allows us to deepen our understanding of the informational habits of people in everyday life.

2019 ◽  
Vol 28 (13) ◽  
pp. 870-877
Author(s):  
Calvin Moorley ◽  
Theresa Chinn

Background: In 2016 the Nursing and Midwifery Council in the UK introduced revalidation, which is the process nurses are required to follow to renew their registration. This provides an opportunity for nurses to shape, develop and evolve social media to meet their professional requirements. Aims: to examine different ways nurses can use social media tools for continuous professional development (CPD) and revalidation. Methods: using a qualitative reflective design, data were gathered from content on the @WeNurses platform and activities organised with other leading health organisations in England. These data were analysed using the social media relationship triangle developed by the authors with a thematic analysis approach. Findings: analysis revealed that social media was used in six categories: publishing, sharing, messaging, discussing, collaborating, and networking. Organised social media events such as: blogs, tweetchats, Twitter storms, webinars, infographics, podcasts, videos and virtual book clubs can support nurses with revalidation and professional development. Conclusion: Through using a participatory CPD approach and embracing professional social media applications nurses have moved social media from the concept of a revolution to an evolution.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Caroline S.L. Tan

Purpose The purpose of this study is to examine psychological ownership (PO) experienced by followers of social media influencers toward both influencer and the product. Design/methodology/approach Data were collected using face-to-face semi-structured interviews that were conducted with 30 respondents and analyzed using thematic analysis. Findings The study demonstrated that the PO experienced by the follower changes under different conditions resulting from perceived value, social currency and follower activity. Social currency plays a vital role in determining the target of PO, often affecting the narrative by the follower. Originality/value To the best of the author’s knowledge, this is the first paper to examine the transference of PO between product and influencer as experienced by the follower. It provides an understanding on PO that is experienced in different levels of intensity and changes depending on the motive of the follower; hence, transference of PO occurs and it is not a static.


2020 ◽  
Vol V (III) ◽  
pp. 32-43
Author(s):  
Ashraf Iqbal ◽  
Kishwer Perveen ◽  
Saima Waheed

Social Networking sites are highly used for political proposes. In this study, the research tried to search the usage of social media by political parties during elections campaigns 2018 in Pakistan. The researcher applied the agenda-setting theory to link the social media posts of these political parties' pages and content analysis research technique for analyzing the variables. It was concluded from the that these social media are highly used for mobilizing voters where the users of these mediums not only see these posts but also like, comment and share for responding about what is uploaded on these social media pages by the representatives of political parties. It is concluded that from three trending political parties, PTI emerged as the most dominant party by using these social media tools, by uploading a maximum number of posts, by mobilizing voters to vote for a specific political party.


2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Izmy Khumairoh

Abstract This article analyzes the close relationship between religion (i.e. religious discourses in the context of everyday life) and modernization (i.e. the intensive and excessive use of social media in society). This article is based on literature and social media review—in particular it reviews on how the role of religion changed drastically due to mediatization process that occurs in the public sphere; as well as how the social media plays a dynamic role in society. This article concludes that the new image of religion as shown in mass media and social media demonstrates its shifting power from traditional institutions to mass and social media. Religious value immerses into every aspect of the everyday life and the religious aura; and this phenomenon neglects the secularization theory. Keywords: anthropology, social media, marriage, Islam  Abstrak Artikel ini menganalisis hubungan erat antara agama (yaitu wacana keagamaan dalam konteks kehidupan sehari-hari) dan modernisasi (yaitu penggunaan media sosial yang intensif dan eksesif dalam masyarakat). Analisis berdasar pada studi literatur dan observasi di dunia maya - termasuk beberapa akun media sosial dan interaksi antara netizen - terutama bahasan mengenai perubahan peran agama yang drastis akibat proses mediatisasi yang di ranah publik; sebagaimana media memainkan peran dinamis dalam masyarakat. Artikel ini menyimpulkan bahwa citra baru agama, yang terpampang di media massa dan media sosial, mencerminkan pergeseran kekuasaan agama dari institusi tradisional ke media. Nilai-nilai agama terus menemukan celah untuk memasuki setiap aspek kehidupan dan mencakup aspek aura agama sehingga fenomena ini tidak sesuai dengan teori sekulerisasi. Kata kunci: antropologi, media sosial, pernikahan, Islam


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Steven Buchanan ◽  
Zamzam Husain

PurposeThe purpose is to provide insight into the social media related information behaviours of Muslim women within Arab society, and to explore issues of societal constraint and control, and impact on behaviours.Design/methodology/approachThe study conducted semi-structured interviews with Muslim women resident within the capital city of a nation within the Arabian Peninsula.FindingsSocial media provides the study participants' with an important source of information and social connection, and medium for personal expression. However, use is constrained within sociocultural boundaries, and monitored by husbands and/or male relatives. Pseudonym accounts and carefully managed privacy settings are used to circumvent boundaries and pursue needs, but not without risk of social transgression. The authors provide evidence of systematic marginalisation, but also of resilience and agency to overcome. Self-protective acts of secrecy and deception are employed to not only cope with small world life, but to also circumvent boundaries and move between social and information worlds.Research limitations/implicationsFindings should not be considered representative of Muslim women as a whole as Muslim women are not a homogenous group, and Arabian Peninsula nations variously more conservative or liberal than others.Practical implicationsFindings contribute to the authors’ practical and conceptual understanding of digital literacy with implications for education programmes including social, moral and intellectual aspects.Originality/valueFindings contribute to conceptual and practical understanding of information poverty, evidencing structural inequalities as a major contributory factor, and that self-protective information behaviours, often considered reductive, can also be expansive in nature.


Author(s):  
Joanna Pei Yi Kong ◽  
Alex Hou Hong Ng

Customer satisfaction plays an important role in achieving the competitive advantage and ensures to bring success to the organizations. Nowadays, people tend to use technologies in boosting the revenue of their businesses as well as to promote the products and services. Therefore, this chapter is focusing on the factors that drive the satisfactions of the customers on the social media marketing in the hospitality industry in Malaysia. The research gaps have been identified on Malaysia's customer satisfaction on social media marketing in the hospitality industry. Hence, the objective of this research is to explore three factors that influence the satisfaction level of the customers on the technologie in the social media, namely social technology approach, social media tools, and socia media engagement. Last but not least, this study will also provide the researchers and managers with strategic plan in order to enhance the business efficiency.


Author(s):  
Amir Manzoor

Social media provides companies innovative ways to market their products and services to their customers. The social media tools, such as Facebook, provides new ways to reach customers. With increasing number of people being connected to social media, businesses of all types are targeting social media as a new platform to reach their customers and strengthen customer relationships. Still, many companies are unsure as to how they can use social media for their advantage. There is lack of resources and fear of failure that hold many companies back from using social media in their marketing campaigns. Companies need a set of guidelines to understand how they can develop long-term, successful marketing strategies that involve social media as a significant component. This chapter analyzes use of social media marketing to suggest some ways companies can use social media to generate value both for them and their customers. This chapter also discusses how companies can develop a social media marketing strategy.


2016 ◽  
pp. 1238-1258
Author(s):  
Linky Van der Merwe

This chapter gives practical recommendations about the social media tools and applications for use on projects. It will introduce the reader to the most popular and widely used social media tools and will provide considerations for the selection of the best tools to integrate with projects. Platforms being described from a project management point of view are LinkedIn, Facebook, Twitter, Yammer, Google+, Blogs, Wikis, Instant Messaging, YouTube, Webinars, SlideShare, Podcasts and Vodcasts. Best practice recommendations are given for each tool from a project manager as well as a team member perspective. Advice is given about dealing with various challenges such as security concerns and managing the culture change. The current trends that will dictate and influence the use of social media on projects are also discussed.


Head Strong ◽  
2020 ◽  
pp. 199-215
Author(s):  
Michael D. Matthews

The dominance of digital and social media in our lives presents opportunities both to enhance positive social influence and to interfere with it. Traditional military chain of command is rigid and evolved in the era before radio communication was possible. The ability to issue orders and plans in near real-time enables the speed of decision-making to be greatly increased, increasing the lethality of contemporary military operations. On the negative side, misuse of social media by individual solders can have devastating negative impacts at the strategic level. In this context topics of soft power and external manipulation of social media to disrupt morale are discussed. Psychologists may help the military better understand the positive use of information technology to achieve mission success and also develop training and other methods to mitigate against the social use of these technologies.


2019 ◽  
Vol 3 (2) ◽  
pp. 231-250
Author(s):  
Quincy Dinnerson

Using semi-structured interviews, 15 African American men were interviewed with the goal of understanding factors that hinder African American males from completing a graduate social work degree (MSW). Afrocentricity theory, which gives authority to Black ideals and values, was used in this qualitative, exploratory study as a framework of organization. Important results fell under three major categories of isolation, racism, and social work curriculum. Statements from men such as “It's hard because people look at you as if you are speaking for everybody but you are speaking from your experience” describe isolation. The men also described racism in many scenarios, one in particular: “I was asked by one of my peers was I awarded advance standing because I was a minority.” In viewing the social work curriculum, some of the men thought, “The curriculum assumed I was female or white male.” Another obstacle shared by the men was financial hardships. Strengths emphasized in the men's statements were the need for support and mentorship. Implications of these findings coming from the respondents' comments suggest additional research and a more inclusive teaching as practice for the social work profession are needed.


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