scholarly journals Lingkungan Kewirausahaan dalam Motivasi Berwirausaha

2019 ◽  
Vol 4 (1) ◽  
pp. 34-48
Author(s):  
Rieke Amaluthvie Tammie ◽  
B Lena Nuryanti ◽  
R Dian H Utama

ABSTRACTThis study aims to determine the effect of entrepreneurial environment to entrepreneurial motivation. This research uses descriptive approach with explanatory survey method. The student  analysis unit is 167  people . Data collection using questionnaire. The analysis technique used is verifikative technique by using frequency distribution. The result showed that entrepreneurial environment enough effected on entrepreneurial motivation. The differences in this study located on an object research, time research, a measuring instrument , literature that used , the theory that is used and the results of the study Keywords: entrepreneurial envriontmen; entrepreneurial motivation ABSTRAKPenelitian ini bertujuan untuk mengetahui seberapa besar pengaruh lingkungan kewirausahaan terhadap motivasi berwirausaha. Penelitian ini menggunakan pendekatan verifikatif dengan metode explanatory survey. Unit analisis siswa sebanyak 167 orang. Pengumpulan data dengan menggunakan kuesioner. Teknik analisis yang digunakan adalah teknik verifikatif dengan menggunakan distribusi frekuensi. Hasil penelitian menunjukan lingkungan kewirausahaan memiliki pengaruh cukup terhadap motivasi berwirausaha.

2019 ◽  
Vol 18 (2) ◽  
pp. 71
Author(s):  
Tieke Amaluthnvie Tammie ◽  
B. Lena Nuryanti ◽  
Rd. Dian Herdiana Utama

This study aims to determine the analysis of entrepreneurial environment and entrepreneurial motivastion at student grade XII in SMK Negeri 1 Cimahi. This research uses descriptive approach with explanatory survey method. The student  analysis unit is 167  people . Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distribution. The result showed that entrepreneurial environment is in average category and  entrepreneurial motivation is in average category. The differences in this study located on an object research, time research, a measuring instrument , literature that used , the theory that is used and the results of the study


2018 ◽  
Vol 3 (3) ◽  
pp. 34-44
Author(s):  
Nasrul Kamal ◽  
Sumiyati Sumiyati ◽  
Ridwan Purnama

Purpose - The purpose of this study is to see the description of work environment, work communication and moraleDesign/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. The nurses analysis unit is 107 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - Based on the results of the research using descriptive analysis, the results obtained that work environment in the conducive category, wprk communication in the good category, and morale in the high category. Originality/value -  The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study.


2018 ◽  
Vol 3 (3) ◽  
pp. 89-99
Author(s):  
Fitri Asti Pratiwi ◽  
Dian H Utama

Purpose - The purpose of this study is to see the description of brand communication, brand trust and brand loyaltyDesign/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. The nurses analysis unit is 107 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - Based on the results of the research using descriptive analysis, the results obtained that brand communication in the quite high category, brand trust in the good category, and brand loyalty in the good category. Originality/value -  The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study.


2019 ◽  
Vol 4 (1) ◽  
pp. 13-24
Author(s):  
Nilam Larassita ◽  
Girang Razati ◽  
Sulastri Sulastri

The purpose of this study is to find out the perceived usefulness and continuance intention. The design of this study was a cross-sectional method. This study uses a descriptive approach with explanatory survey method. A total of 145 respondents were selected for using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique using frequency distribution. Based on the results of the study using descriptive analysis, obtained perceived usefulness results in a good category, and good enough category for continuance intentions. The difference in this study lies in the object of the study, the time of the study, the measuring instrument, the literature used, the theory used and the results of the study.


2018 ◽  
Vol 3 (3) ◽  
pp. 45-55
Author(s):  
Hendri Yuliadi ◽  
Sumiyati Sumiyati ◽  
Ridwan Purnama

Purpose - The purpose of this study is to see the description of work environment, individual characteristics and job stressDesign/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. The nurses analysis unit is 73 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - Based on the results of the research using descriptive analysis, the results obtained that work environment in the quite conducive category, individual characteristics in the good category, and job stress in the quite high category. Originality/value -  The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study.


2018 ◽  
Vol 3 (3) ◽  
pp. 56-66
Author(s):  
Hanani Fauziatunisa ◽  
B Lena Nuryanti ◽  
Masharyono Masharyono

Purpose – This study aims to determine the effect of work ability and coaching on employee performance at PT. Sari Ater Hotel and Resort Subang. Design/methodology/approach - This research uses descriptive approach with explanatory survey method. The employee analysis unit is 62  people from employees who have experienced coaching . Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - The result showed that work ability is in good enough category, coachng is in effectif category. and performance in the high category Originality / value - The differences in this study located on an object research, time research, a measuring instrument , literature that used , the theory that is used and the results of the study


2019 ◽  
Vol 4 (1) ◽  
pp. 100-110
Author(s):  
Mochamad Ilyas Gia Septian ◽  
R Dian H. Utama ◽  
Ridwan Purnama

ABSTRACT: This study aims to describe the political marketing mix and the decision to elect the Governor and deputy governor of West Java in 2018 to students of the Indonesian Education University. This study uses a descriptive approach with the explanatory survey method. The unit of analysis is the 2013-2017 UPI undergraduate students with 106 people. Data collection is done using a questionnaire. The analysis technique used is a descriptive technique using frequency distribution. The findings in this study show that the picture of the political marketing mix is in a fairly good category, and the picture of the decision to choose is in a fairly good category, and the political marketing mix has a significant influence on the decision to choose with a quite high influence of 62%. The difference in this study lies in the object of research, the time of the study, the measuring instrument, the literature used, the theory used and the results of the study. 


2018 ◽  
Vol 3 (3) ◽  
pp. 155-163
Author(s):  
Nurfitriani Nurfitriani ◽  
Lili Adi Wibowo ◽  
Bambang Widjajanta

Purpose - To find out the description of the level of brand experience and customer-based brand equity in site wedding marketplace Bridestory visitors in Indonesia. Design/methodology/approach - The design of this study is cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 135 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution.Findings - The result showed that brand experience is in good category, while customer-based brand equity is in good enough category.  Originality / value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study


2018 ◽  
Vol 3 (3) ◽  
pp. 14-24
Author(s):  
Fajar Gumelar Maulana ◽  
Lili Adi Wibowo ◽  
Bambang Widjajanta

Purpose - To find out the description of the level of brand identification and brand loves in kaskus buyer-seller forum user Bandung City. Design/methodology/approach - The design of this study is cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 107 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution.Findings - The result showed that brand identification is in good enough category, while brand loves is in medium category.  Originality / value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study


2018 ◽  
Vol 16 (1) ◽  
pp. 85-92
Author(s):  
Eddy Soeryanto Soegoto

The goals of the research are to divulge the implementation of promotion mix strategy and its impact on the purchase decision towards the Go-jek online transportation service. The research-er uses a quantitative approach, descriptive and verified design, and survey method. As much as 100 respondents have been drawn using the purposive approach from the population of the Go-jek consumers. The data collection employs questionnaire and the path analysis procedure has been used as the data analysis technique. The findings of this research are as follows: the varia-bles of advertising, sales promotion, personal sale, publicity and community relationship fall into moderate – good category; moreover both partially and simultaneously the variables of advertis-ing, sales promotion, personal sale, publicity and community relationship, as well as direct mar-keting affect the purchase decision.


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