Aufteilung der Fußballübertragungsrechte und Abonnement-Kosten in der Saison 2021/22

Abonnements für Sport-Liveübertragungen werden permanent ausgebaut und für den Konsumenten immer unübersichtlicher. Mittlerweile werden die deutschen Fußballübertragungsrechte für den Supercup, den DFB-Pokal, die Erste und Zweite Bundesliga, die Champions League, die Europa League und die Europa Conference League hauptsächlich auf vier große Pay-TV-Anbieter verteilt.

A Customer Churn Detection Model for the Pay-TV Sector

The business environment today is characterized by high competition and saturated markets. Pay-tv platforms there are not an exception. Because of that, the cost to acquire new customers is much higher than the cost of retaining the existing customers. Therefore, it is important for Pay-TV platforms to keep controlled the Customer Churn. Therefore, the paper studies existing models used to predict Customer Churn in other context -like telecommunication companies customer Churn-and adapts them to the Pay-TV context. Another big problem faced in the paper is the fact that, in the data set udes in the paper there are not personal metrics, which are indispensables to solve the problem. Therefore this approach has defined new metrics in order to be able to predict customer churn.

Analysis of Consumer Trends in the Telecommunications Markets of Russia and Vietnam

By way of descriptive and comparative analysis, the subscriber bases and revenues of television, fixed and mobile telephony, and fixed and mobile broadband segments of the Russian and Vietnamese telecommunications markets for the period of 2015-2019 were analysed. The results of the study revealed similar global trends in the telecommunications markets of Russia and Vietnam. Fixed and mobile telephony revenues are declining, since customers prefer new communication technologies to the old ones. The television subscriber base is growing in both countries; TV revenues are increasing in the Russian market and somewhat declining in the Vietnamese telecommunications market. With further penetration of broadband, more customers are upgrading their television from Free TV to Pay TV (IPTV and OTT services). The results of the study confirmed the global consumer trends in telecommunications markets and the applicability of approaches used herein for other countries.

Canal+: from innovative newcomer to beleaguered brand

This article examines the advent, embedding, and problematic contemporary situation of Canal+ within the context of the French television landscape as a whole. The first section is devoted to the arrival of the new pay-tv channel in 1984 and its growth to maturity to become an integral part of the French television system. The second section concentrates on the challenges facing Canal+ in recent years and the company’s strategic response in an era of unparalleled expansion in the supply of both television and video content as well as radical changes in media usage by French audiences.

Netflix in Argentina: accelerated expansión and little local production

The aim of this article is to analyze the development of Netflix in Argentina, showing its market penetration, its business strategies, the regulatory framework in which it operates, its content offerings and its subscribers’ consumption. Regarding the menu they offer, the analysis focuses on the “Netflix Originals” section, where the company includes the contents they consider most attractive. The main hypothesis is that the accelerated expansion that the platform has had in Argentina, strengthened by agreements with the main telephone and pay tv companies, has not been accompanied by a specific strategy to develop the production of local contents.

Evaluation of Technological Solutions and Requirements for Cloud TV Services Based on Decision Support Systems

Cloud TV will play an important role in future pay TV services and is quickly becoming the next arena for TV content providers. This emphasizes the need for a technology roadmap to address several key issues that may affect the deployment of future Cloud TV services. Three alternative technologies, Internet Protocol TV (IPTV), Over the Top (OTT), and Smart TV have been investigated. The methodology used is the analytic hierarchy process based on a decision support system developed for this study. The current work implements and verifies a transparent road mapping model for Cloud TV solutions. The results indicate that OTT seems to be the most efficient and valuable choice and reveal an important blend of social, economic, technological requirements to be taken into account when deploying and/or adopting Cloud TV services from a pay TV operator. Sensitivity analysis is performed to investigate the stability of the results and the accuracy of the approach. The findings will be an important guide for the development of Cloud TV solutions and the improvement of those already deployed.

Examining Factors Influencing Early Paid Over-The-Top Video Streaming Market Growth: A Cross-Country Empirical Study

This study examines the factors influencing early paid Over-The-Top (OTT) video streaming market growth in 50 countries. The results of the panel data analysis suggest that Netflix’s market entry, traditional pay TV market size, broadband infrastructure, and OTT platform competition contribute to the early market growth of paid OTT video streaming services, such as subscription video-on-demand (SVOD) services. The results also reveal that the traditional pay TV subscription market and the paid OTT video streaming market initially grow together in many countries. However, the findings also reveal a negative association between the market entry of Netflix and the subscription revenue growth rate of traditional pay TV services. The results of this study suggest industry and policy implications for paid OTT video streaming market growth and the sustainable development of the media industry.

Australian Video Viewing Survey

In late 2020, Venture Insights conducted a video consumer survey of 1,003 Australian households. This paper provides an overview of the results. A television set remains the most common device for watching video, but a substantial majority of households also watch video on PCs, tablets and smartphones. Internet-connected TVs are now common. Only 24% of households currently have a 4K or better TV, but 44% of households anticipate buying a 4K TV set over the next three years. More than half of households do not subscribe to a pay-TV service. Of those which do, two-thirds have Foxtel. Netflix remains dominant in the Australian subscription video market, while its main competitors are each subscribed to by about one-fifth of households. Most survey respondents expect their video consumption to remain stable across all formats over the next year.