scholarly journals The Enduring Popularity of Legacy Journalism: An Analysis of Online Audience Data

2020 ◽  
Vol 8 (2) ◽  
pp. 40-50 ◽  
Author(s):  
Jacob L. Nelson

As news publishers continue to lose subscribers and advertising revenue, journalism practitioners and researchers have looked to newcomers to the field for ideas of how to adapt and succeed in a much more saturated and unstable media environment. Many have specifically looked to digital native news organizations to understand the ways that journalism is attempting to reinvent itself for a media landscape that is very different from the previous one. Yet what often gets lost in this focus on the newest news organizations is the resilience of many of journalism’s older ones. In this study, I analyze a year’s worth of U.S.-based<strong> </strong>online news consumption data to show that, even in a media environment increasingly saturated with digital native news outlets, legacy news brands continue to comprise a majority of the most popular news sites. Drawing on audience studies literature, I argue that these findings likely reflect audience preferences for familiar, established brands, as well as structural advantages these brands maintain due to their size and capital. I conclude that the fate of digital news organizations is not just a question of their innovativeness or nimbleness. It is also a question of their ability to combat a combination of powerful, stubborn forces: the habits of the people they hope to reach, and the deep pockets of their competitors.

2018 ◽  
Author(s):  
Thomas J Billard

Transgender issues have recently emerged as highly salient topics of political contestation in the United States. This paper investigates one relevant factor in that ascent: intermedia agenda-setting between digital-native and legacy press news. Through a content analysis of the top-five digital-native and top-five legacy press online news entities from 2014 to 2015, we investigate the dynamics of intermedia agenda-setting in the context of transgender topics, both at the level of attention to transgender topics in general and at the level of attention to specific issues related to the transgender community (e.g., anti-transgender violence). Results indicate significant causal effects of digital-native coverage on legacy press coverage at the level of general attention to transgender topics. However, results also indicate that at the level of specific transgender issues, digital-native coverage drives legacy press coverage on some issues, which legacy press coverage drives digital-native coverage on others. Implications for intermedia agenda-setting in the digital news media environment and for the future of transgender political rights movements are discussed.


2021 ◽  
Vol 13 (20) ◽  
pp. 11328
Author(s):  
Alfonso Vara-Miguel ◽  
Cristina Sánchez-Blanco ◽  
Charo Sádaba Sádaba Chalezquer ◽  
Samuel Negredo

Digital news publishers strive to balance revenue streams in their business models: as standard advertising declines, alternatives for sustaining digital journalism arise in the forms of sponsored content, user donations and payments—one-off purchases, subscriptions or memberships, public or private grants, electronic commerce, events and consulting. An exhaustive study found 2874 active online news publications in Spain, and it observed the adoption of such models in early 2021. Advertising remains the most popular source of income for digital news operations (85.8%) and most sites rely on just one or two revenue streams (74.5%). We compare the cases in our census by their origin (digital-native or non-native), geography (local/regional or national/global) and topic scope (generalist or specialized). We find that traditional, national and specialized online media have a broader and more innovative revenue mix than digital-native, regional or local and general-interest news outlets. The comprehensiveness of this pioneering study sheds light for the first time on the risk that the lack of diversification and innovation in funding sources may imperil the financial sustainability of some online news operations in Spain, mostly those with a smaller scope and no backing from a traditional business, according to the results we present here.


Journalism ◽  
2020 ◽  
pp. 146488492091343
Author(s):  
Manuel Goyanes ◽  
Marton Demeter ◽  
Laura de Grado

The homogenization and commoditization of news have risen since the emergence of the Internet, but have sharply increased in recent years due to economic constraints on news organizations and journalists’ labor conditions. This article explores readers’ perceptions and attitudes toward the economic and informative value of online news in particular, and toward the Internet as a means of news dissemination in general. Drawing upon 50 in-depth interviews with respondents from Spain aged 18–65 years, we conceptualize the lack of readers’ inclinations to pay for digital news as a culture of free and explore its main dimensions. Specifically, the culture of free is a strong orientation to considering news as a public good that must be free of charge, rooted in customs/habits of free consumption on the Internet over decades, fueled by free competition, subtended by advertising, and a lack of interest in the news more generally. Despite the fact that the digital versions might be theoretically considered as inferior, we argue that both products (print vs online) are equally valuable (economically and informatively) and the only divergence lies in their format and thus in their price.


2020 ◽  
Vol 41 (3) ◽  
pp. 317-332
Author(s):  
Stacy Gilbert ◽  
Alexander Watkins

Digital-native news has become widely read and award-winning sources for news, and it is important to understand if news aggregator databases provide access to these emerging news outlets. This study compares four news aggregators’ coverage of popular and Pulitzer Prize finalists’ digital-native news organizations to print-native news outlets. It found only 14 out of 47 born-digital news organizations are available in the aggregators, and of those outlets, only four have a 100% date coverage.


2020 ◽  
Vol 8 (2) ◽  
pp. 73-85 ◽  
Author(s):  
Samuel Negredo ◽  
María-Pilar Martínez-Costa ◽  
James Breiner ◽  
Ramón Salaverría

Digital-native news organizations have grown steadily in Spain since the mid-1990s and they have become established as a major force in the media market. Paradoxically, their biggest expansion coincided with the Great Recession (2008–2014). In fact, their numbers increased most during 2012–2013, when traditional media were cutting staff in response to the economic crisis, and unemployment rates in the media sector as a whole hit their peak. However, these digital-native news startups have yet to prove their sustainability and stability. This study uses our own database of 3,862 native and non-native digital news outlets in Spain and the Reuters Institute Digital News Report to analyze a number of characteristics of these media, such as the percentage that have gone inactive, the relative popularity of legacy brands vs. digital natives, multi-platform synergies, content subject matter, geographical location, ownership, and funding sources. Based on these quantitative parameters, this study reviews the structural strengths and weaknesses of digital-native media in the Spanish news market. Taking into account these findings, we conclude that the surge in digital-native news media observed in Spain during the Great Recession followed the pattern of creative destruction described by several economists.


Author(s):  
Mary Angela Bock ◽  
Allison Lazard

Journalism critics have argued that transparency about the reporting process is an ethical imperative. Convergence offers news organizations opportunities for changed writing styles that may foster more transparency, especially as they embrace video storytelling. This project used two experiments to investigate the impact of transparent language on the way online news consumers perceive the credibility of video news reports. The study operationalized transparency in narrative as the use of first-person statements and references to the newsgathering process. Subjects noticed transparency statements but this had no significant effect on their assessment of the credibility of a story or reporter. The results suggest that transparency is a distinct variable with a complicated relationship to other audience effects.


2018 ◽  
Vol 34 (1) ◽  
pp. 74-87
Author(s):  
Jenni Hokka

With the advent of popular social media platforms, news journalism has been forced to re-evaluate its relation to its audience. This applies also for public service media that increasingly have to prove its utility through audience ratings. This ethnographic study explores a particular project, the development of ‘concept bible’ for the Finnish Broadcasting Company YLE’s online news; it is an attempt to solve these challenges through new journalistic practices. The study introduces the concept of ‘nuanced universality’, which means that audience groups’ different kinds of needs are taken into account on news production in order to strengthen all people’s ability to be part of society. On a more general level, the article claims that despite its commercial origins, audience segmentation can be transformed into a method that helps revise public service media principles into practices suitable for the digital media environment.


2018 ◽  
Vol 39 (3) ◽  
pp. 350-361 ◽  
Author(s):  
Teri Finneman ◽  
Ryan J. Thomas

“Fake news” became a concern for journalists in 2017 as news organizations sought to differentiate themselves from false information spread via social media, websites and public officials. This essay examines the history of media hoaxing and fake news to help provide context for the current U.S. media environment. In addition, definitions of the concepts are proposed to provide clarity for researchers and journalists trying to explain these phenomena.


Author(s):  
Jacob L. Nelson

The news industry faces profound financial instability and public distrust. Many believe the solution to these ongoing crises is for journalists to improve their relationship with their audiences. This raises important questions: How do journalists conceptualize their audiences in the first place? What is the connection between what journalists think about their audiences and what they do to reach them? Perhaps most important, how aligned are these “imagined” audiences with the real ones? Imagined Audiences draws on ethnographic case studies of three news organizations to show how journalists’ assumptions about their audiences shape their approaches to their audiences. In doing so, it examines the role that audiences traditionally have played in journalism, how that role has changed, and what those changes mean for both the profession and the public. It concludes by drawing on audience studies research to compare journalism’s “imagined” audiences with actual observations of news audience behavior. The result is a comprehensive study of both news production and reception at a time when the connection between the two has grown more important than ever.


2014 ◽  
pp. 1128-1152
Author(s):  
Ashish Kumar ◽  
Ram Bezawada

Technological advancements have shaped and reshaped the marketing landscape from time to time. The digital revolution in particular has given rise to a new digital era that has changed this marketing landscape, perhaps permanently. One of the core technologies involved in defining this digital era is the Internet. The Internet has not only empowered the people by creating and disseminating information like never before but also has affected the way we conduct our businesses. Various business usages of the Internet in search engines, email, mobile, and social media have given rise to new ways of conducting marketing activities such as affiliate marketing, display advertisement, email marketing, search marketing, and social media marketing among others. The significance and the relevance of online social media marketing have made this particular digital channel a topical subject of the digital era. The effects of social media have been felt in influencing both seller and buyer behaviors. However, the focus of this chapter is to address two important aspects of consumer behaviors in an online digital social media environment. First, the authors propose a conceptual framework of consumers' social media participation. Second, the chapter discusses how this participation affects consumers' behaviors including their purchases. Finally, the authors present a few econometric challenges associated with modeling consumers' social media participation and quantifying its impact on their behaviors.


Sign in / Sign up

Export Citation Format

Share Document