scholarly journals B2B Marketing Crafts Intelligence Commerce: How a Chatbot Is Designed for the Taiwan Agriculture Service

Author(s):  
Abbott Po Shun Chen ◽  

Intelligence commerce is one of the key success factors for Taiwan's development of business models. In particular, the agricultural service of rural areas is more like a social resource investment in the process of the transformation of the primary industry. However, agricultural firms still have to think about how to optimize services and create jobs to form an important resource base and competitive advantage. The place-making is the value of the circular economy, experience economy and digital economy provided by the intelligence commerce. The circular economy is the economic value of developing land recycling production. In remote farms, farmers' production processes and achievements can be assisted by customer communication and agile production visualization by the Chatbot of intelligence commerce, at which point the farm can be upgraded and added value. When consumers have prior knowledge and recognition of the farm, the farmers have a good stereotype, can provide services, and increase revenues for the experience activities of intelligence commerce. In view of the lack of information capacity of farmers, this research assists farmers in using a Chat to promote business activities. Overall, this research and the cooperative firm jointly develop intelligence commerce and establish an optimized business model for the practical application of a remote farmer's farm. In addition to the value of academic theory application, this achievement can also provide a good innovative operational value for industrial practice.

2021 ◽  
Vol 13 (4) ◽  
pp. 1899
Author(s):  
Fabiana Gatto ◽  
Ilaria Re

Reducing the environmental pressure along the products life cycle, increasing efficiency in the consumption of resources and use of renewable raw materials, and shifting the economic system toward a circular and a climate-neutral model represent the heart of the current macro-trends of the European Union (EU) policy agendas. The circular economy and bioeconomy concepts introduced in the EU’s Circular Economy Action Plan and the Bioeconomy Strategy support innovation in rethinking economic systems focusing on market uptaking of greener solutions based on less-intensive resource consumption. In recent decades, industrial research has devoted enormous investments to demonstrate sustainable circular bio-based business models capable of overcoming the “Valley of Death” through alternative strategic orientations of “technological-push” and “market-pull”. The study highlights industrial research’s evolution on bio-based circular business model validation, trends, and topics with particular attention to the empowering capacity of start-ups and small and medium-sized enterprises (SMEs) to close the loops in renewable biological use and reduce dependence on fossil fuels. The research methodology involves a bibliographic search based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) approach and the European Innovation Council (EIC) Accelerator Data Hub investigation to understand SMEs’ key success factors and start-ups of the circular bioeconomy sector. Eco and bio-based materials, nutraceuticals, and microalgae represent the most sustainable industry applications, leading to circular bioeconomy business models’ future perspective.


Author(s):  
Bo Han

The user’s willingness to pay has become one of the most important success factors of hedonic social network site new business models and social media marketing activities. In the current study, the author investigates the influential factors of the user’s willingness to pay from the hedonic system use theories and the social capital based view. The author finds that the user’s perceived playfulness, which is considered a critical factor by practitioners, has no significant positive effect on the user’s willingness to pay. Along with other findings, the author has a further discussion on the fun-based business model development. This study provides a theoretical foundation for the future HSNS economic value research and offers several implications to practitioners.


Author(s):  
Ninel Ivanova Nesheva-Kiosseva

The purpose of this chapter is to explore some of the problems of the transformation necessary to the business model of water and wastewater utility companies into a circular economy. This goal is accomplished by extending the understanding of the business model beyond the conventional understanding “within the framework of the corporation.” This expansion of the scope of the water and wastewater utility companies' business model is justified by the fact that water, the source of their business, is a vital natural capital, and along with its economic value, water is a recognized human right. The study elaborates on the part of the business model related to the issues of fair treatment of society in its relations with business. The authors also explore the issue of value creation for stakeholders not only within a business but also through cooperation between water businesses and stakeholders.


2019 ◽  
Vol 11 (6) ◽  
pp. 1584 ◽  
Author(s):  
Stefano Poponi ◽  
Andrea Colantoni ◽  
Sirio Cividino ◽  
Enrico Mosconi

A circular economy has been gaining momentum as the most innovative approach in business. Its proposed model, based on sustainability and new product-driven differentiated strategies of production and organizational exchange, has brought to light the need to better understand the relevance of stakeholders as a critical factor in the creation of new added value in business management. The primary purpose of this paper is to investigate how the B-Corp Certification System could contribute to a process of awareness raising in business organizations. It also focuses on the stakeholders’ commitment, within the framework of circular economy principles, and demonstrates that those companies who are adopting the certification concerning “recycling service and waste management” strongly contribute to the development in the direction of the circular economy. The analysis of the case studies shows two possible scenarios describing the circular approach in business and the different roles of stakeholders in the activation of such a virtuous path. “Social recycling” considers the key role of social participation and contribution in circular-economy related activities of primary and secondary stakeholders, and “highly regenerative recycling” aims to involve qualified stakeholders to start inter-organizational symbioses within the circular process of waste recycling. Key factors, such as industrial symbiosis, tax benefits, financial incentives, legislative harmonization, and the consumers’ behavior, represent the tenets of the circular economy model An awareness-raising perspective and the capacity on the part of companies to understand the relevance of stakeholders and the way to transform their role into the most effective lever to reinforce competitiveness is therefore necessary. Accordingly, the whole system of Benefit Corporation certification could boost business towards new business models involving stakeholders in several directions.


Author(s):  
Vania Ivanova

The objective of this paper is to outline the potential and outlooks of development of circular economy in Bulgaria, as well as demonstrate the need for adequate measures on part of public authorities to encourage this change. The research is based on a primary survey of Bulgarian employers’ attitudes towards pursuing a corporate policy relating to the principles of sustainable development, which was conducted among 400 enterprises. The analysis reveals untapped potential not only with regard to a more efficient use of resources, in both the private and public sectors, but also in terms of underestimating the significance of the issue. The firms could significantly reduce their costs, improve their compatibility and their export potential if they apply new business models and new innovative technologies, which are both resource-efficient and eco-friendly. The research and analytical methods used for the development of the paper involve graphical and table presentation of statistical and empirical data and survey of available legal and analytical research on the topic. The conclusions reached reveal a number of obstacles slowing down the transition to a real circular economy model.  That would require speeding up the reform in the eco-fiscal and innovative government policies.  The paper’s added value lies not only in the analytical examination of the issues, but above all in deriving recommendations for future actions.


Author(s):  
Maryana Ruda ◽  
◽  
Tetiana Yaremchuk ◽  
Maryana Bortnikova ◽  
◽  
...  

The article examines the development of the circular economy in Ukraine, as well as the prospects of implementation of the experience of leading EU countries in the field of circular economy in Ukraine. The relevance of the study is that for now in Ukraine very few steps have been taken towards a circular economy, although everyone understands its importance. First of all, the meaning of the circular economy is revealed and the main advantages of its implementation in Ukraine are determined. The advantages of the transition to a circular economy are as follows: significant material savings, sustainable use of resources, stimulating innovations, the ability to meet the needs of the ever-growing population of the Earth, economic growth, and income. The circular or closed-loop economy involves the recovery, reuse, and rational use of resources and, through services and smart solutions, leads to added value. The state of resource management in Ukraine and the EU, in particular waste management, is analyzed. It is established that in the field of waste management Ukraine lags far behind developed European countries. Today, huge amounts of waste have accumulated in Ukraine, and currently, there is no developed infrastructure to decide this problem, and landfills themselves have become sources of great environmental danger. The new EU policy and the policy of Ukraine in the field of circular economy are analyzed. Taking into account the best European practices, recommendations are given to Ukraine on the transition from a traditional, linear economy to a circular economy. The main ones are as follows: it is necessary to change the structure of public procurement and focus on environmentally friendly types of production; it is necessary to accelerate the transition of Ukraine from the traditional model of public procurement to the concept of “green” procurement; it is necessary to develop an effective legislative and regulatory framework for the functioning of the circular economy; it is necessary to move to more efficient business models (such as ecodesign, repair, reuse, recovery and exchange of products and maximum prevention of waste generation) and stimulate the development of environmentally friendly technologies; it is expedient to develop programs of financing of projects in the field of circular economy; it is necessary to promote better awareness of consumers about the concept of “circular” economy, environmental “footprint” of goods and services, as well as sustainable consumption; it is necessary to change the method of production and consumption of goods from short-term to long-term, as well as to encourage the economy, businesses and consumers to maximize waste recycling. It is also established that in general, Ukraine’s policy in the field of circular economy should be formed and implemented at all three levels: national, regional, and global. However, each of us can begin to change in the direction of a circular economy (for example, through conscious consumption and resource conservation). It is also important to realize the importance of sorting garbage because its removal to landfills and finding new ones is not the best solution. Garbage needs to be recycled, and this can only be done if it is sorted.


2020 ◽  
Vol 12 (21) ◽  
pp. 9269
Author(s):  
Elvira Haezendonck ◽  
Karel Van den Berghe

Large seaport hubs in Northwestern Europe are aiming to develop as circular hotspots and are striving to become first movers in the circular economy (CE) transition. In order to facilitate their transition, it is therefore relevant to unravel potential patterns of the circular transition that ports are currently undertaking. In this paper, we explore the CE patterns of five Belgian seaports. Based on recent (strategy) documents from port authorities and on in-depth interviews with local port executives, the circular initiatives of these ports are mapped, based on their spatial characteristics and transition focus. The set of initiatives per port indicates its maturity level in terms of transition towards a circular approach. For most studied seaports, an energy recovery focus based on industrial symbiosis initiatives seems to dominate the first stages in the transition process. Most initiatives are not (yet) financially sustainable, and there is a lack of information on potential new business models that ports can adopt in view of a sustainable transition. The analysis of CE patterns in this paper contributes to how ports lift themselves out of the linear lock-in, as it demonstrates that ports may walk a different path and at a diverging speed in their CE transition, but also that the Belgian ports so far have focused too little on their cargo orchestrating role in that change process. Moreover, it offers a first insight into how integrated and sustainable the ports’ CE initiatives currently are.


2021 ◽  

The transition towards a sustainable economy, i.e. towards business models that are able to reconcile the typical objectives of economic and financial management with environmental, social and governance (ESG) aspects and implications, is gaining increasing attention from all the main stakeholders, be they representatives of the political, scientific and social world, regulatory and supervisory authorities, market investors, workers and consumers. The companies, both industrial and financial, that will best respond to this market trend will be those that address ESG issues not as a pure response to public and regulatory pressure, but those that make it a lasting competitive advantage and longterm growth, taking an active leadership position in sustainability. For the banking sector, in particular, the implications will be considerable, given the fundamental role that banks play in financing the economy and businesses. In fact, being able to accurately identify the sectors, companies and business initiatives most exposed to these trends will be a fundamental factor in being able, on the one hand, to understand, identify, measure and effectively mitigate the new risks associated with them and, on the other, to promptly seize the new opportunities linked to the support and financing of the reconversion towards a more sustainable economy. In the current context, moreover, a great opportunity in this sense is represented by the possibility of channelling towards sustainable economy initiatives a substantial share of the public funds made available by Eurozone governments for the relaunch of the economy following the pandemic emergency. The objective of the position paper is to analyze the strategic priorities in addressing the risks and opportunities associated with the transition to a sustainable economy, to identify the initiatives with greater added value for the market and the respective enabling factors for their concrete implementation. The position paper is divided into four parts: 1. Market context and state of the art of Italian banks; 2. ESG in the banking sector; 3. ESG for non-financial institutions; 4. Key success factors and the role of risk management. Chapter 5 also includes the results of a questionnaire prepared by the Commission to which 31 banks responded, representing around 95% of the total assets of the Italian banking system.


2019 ◽  
Vol 17 (Suppl.1) ◽  
pp. 511-523
Author(s):  
Nikolay Sterev

In the growth of the Industry 4.0 transformation the economy has become to changed. Thus, not just the economy regulations are fostered but a new business approach has been arisen: the circular / regenerative economy approach. The EC already reacted as it introduced not just updated Sustainable development indices but a new set of indices: circular economy indices. According to this change of the economic model, the business organizations are fostered to change their business models, especially for the industry. Thus, not just the new regulations have to be introduced to the industrial business model but the total change of the added value of the business as introduction of green technologies or innovations for non-waste production value chains. Aim of the paper: to identify and to analyze the requirements to the business that foster them to change their linear business model to circular one. Methods: descriptive analysis of the Bulgarian economy according to circular economy indices; comparative analyses for identification of main differences between linear and circular economies; induction and deduction of the elements of business models. Results: analysis of the indices of circularity of the Bulgarian economy; analysis of requirements for transition from linear to circular economy; identifying requirements to the business model of a circular economy; systematizing rules / guidelines for transforming the business model of a linear economy into the business model of a circular economy. Conclusions: The indicators of the circular economy can be considered as a part of the harmonization process in the EU. Avoiding from the responsibilities of the circular economy approach by Bulgarian industry leads to moving away from the EU economies. This requires relevant national policies, measures and instruments to promote the transformation of the business model to circular one. The paper aims to present the need of industrial business model change as to analyze the starting position of the Bulgarian industry. Thus, the structure of the paper is following: 1. Introduction to Circular economy indices. 2. Definition of Circular economy approach. 3. Analysis of the Circular economy indices change for Bulgaria. 4. Introduction to business model change from linear to circular one. Conclusions.


2018 ◽  
Vol 18(33) (2) ◽  
pp. 117-129 ◽  
Author(s):  
Józef Kania ◽  
Wiesław Musiał

The aim of the study is to broaden the definition of the added-value concept in agriculture and in rural areas. To start, reference was made to the location of this concept in relation to the economics of agriculture and then to the various processes that occur or should occur in rural areas creating or conditioning the expected positive effects, which were called the Value-added. Then, the creation of added value in the agricultural supply chain was analyzed with an old and new approach to its creation. The case analysis was conducted for the "Owoc Łącki" company, which assessed the ways of creating added value and the form of integration of fruit producers. The effect of the analysis is the multiplicity and diversity of defining and describing conditions for the creation of added value. The presented examples, practices and approaches in increasing the added value can be an inspiration for advisors, especially farmers looking for new business models, thus increasing their income.


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