MARKET POWER AND SOCIAL WELFARE: THE IMPACT OF ADVERTISING
Keyword(s):
The article explores the influence of monopoly power, arising from the use of advertising in the pharmaceutical industry, on public welfare: from the standpoint of market equilibrium and the well-being of society (Becker-Murphy model); in terms of consumer equilibrium (Tremblay-Polaski model); from manufacturer’s equilibrium position (model NEIO). Based on these models, an attempt was made to answer the question of the negative or positive impact of non-price competition (for example, advertising) on public welfare.
2018 ◽
Vol 11
(1)
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Keyword(s):
Keyword(s):
2021 ◽
Vol ahead-of-print
(ahead-of-print)
◽
Keyword(s):
Modelling the comparative costs of Namaste Care: results from the namaste care intervention UK study
2021 ◽
Vol ahead-of-print
(ahead-of-print)
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Keyword(s):
2011 ◽
Vol 3
(6)
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pp. 388-394
Keyword(s):
2018 ◽
Vol 13
(03)
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pp. 519-526
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