scholarly journals STREET ART IN THE SPACE OF THE TOURIST ENVIRONMENT OF ZHYTOMYR

2019 ◽  
pp. 41-49
Author(s):  
Oksana Romaniv ◽  
Oleksii Rybachok ◽  
Daria Savelyeva
Keyword(s):  
Urban Space ◽  
Market Research ◽  
Wall Painting ◽  
Urban Tourism ◽  
Practical Significance ◽  
Street Art ◽  
Actual State ◽  
Sources Of Information ◽  
The City

The aim - to study the main characteristics of the tour "Street art Zhitomir" and its strategy to promote on the urban tourism market. Research methodology includes a system of methods and techniques: monographic, methods of market research (applied in the study of the existing demand for the proposed type of travel products and attitudes of local people to the street art), interviews with experts (used in collecting information about sightseeing objects), the method of field research (used in the study of the actual state of excursions subjects in real-world conditions of the area). Research results. Reviewed the role of street art in urban space rethinking the example of prominent projects in the world. Established terminological meaning of "street art", "mural", "graffiti" and so on. The benefits of increasing the popularity of street art are noted. Wall painting or mural (in Spanish muro - "wall", "masonry") - a kind of monumental and decorative painting, performed directly on the wall or plaster, in which the images and decorative ornaments are subordinated to architectural forms. It allows to improve urban landscapes in combination with post-Soviet architecture. Other positives of street art are: creating landmarks, designing space, marking space, and more. A separate positive of the Murals: they help attract more tourists to the cities. The text of the publication gives examples of murals in famous tourist centers, which have helped to transform the urban space. The article discusses the importance of street art as one of the most popular and fastest growing types of contemporary art in shaping the space of the urban tourism environment of Zhytomyr. It defines the role of murals as the most common direction of Zhytomyr street art. The results of the study of the most famous and significant murals of the city of Zhytomyr by available sources of information are presented, the possibility of their involvement in the excursion program is analyzed. The main components of the excursion product "Street Art Zhytomyr" in the publication are developed. The tools for promoting the proposed excursion product to the urban tourism market are identified. The scientific novelty of the work: an innovative city excursion product was developed. The excursion program includes fifteen locations. The content of the tour is designed for both professional artists and those who are not experts in the field of art. The practical significance of the work: this excursion product can be introduced into the tourism market and it will contribute to the formation of a positive tourist image of the city of Zhytomyr.

scholarly journals An Analysis of the Role of Lifestyle in Urban Tourism Sustainable Development (Case Study: Esfahan City)

2016 ◽  
Vol 11 (1) ◽  
pp. 209
Author(s):  
Arghavan Momtazpour ◽  
Masoud Taghvaei ◽  
Neda Rahmani
Keyword(s):  
Sustainable Development ◽  
Urban Space ◽  
Field Research ◽  
Simple Random Sampling ◽  
Urban Tourism ◽  
Statistical Population ◽  
The Sustainable Development ◽  
Cultural Elements ◽  
The City

Since urban space is one of the important places that tourism takes place, in order to create stability in tourism, the interaction between tourism planning and urban sustainable development should be investigated with regard to cultural elements. Lifestyle is derived from culture as a social phenomenon and affects it and is a reflection of human thoughts in relation with behavior, ethics and culture. Therefore, this aim of this research is to investigate the role of lifestyle in urban tourism sustainable development in Esfahan city, the third most populous city in Iran. This research’s goal is Practical and developmental and about the origin and method, it is descriptive, analytical and casual that has been done in a field research method. The statistical populations of this research are: tourism custodians, tourism experts, national tourists who have travelled to Esfahan city and local residents of all 15 municipal districts of the city. Simple random sampling method was utilized and 838 questionnaires were gathered from 4 statistical populations. In order to analyze the data, factor analysis test was utilized by smart PLS software. The results show that there are meaningful connections among the variables “lifestyle”, “sustainable development” and “urban tourism”. The most frequent factor that was selected by respondents for the concept of lifestyle in the statistical population was sociocultural factor (such as: visiting relatives and friends and attending soirees, traditional foods and drinks festivals, the desirability of Esfahan city in order to spend leisure time, the willingness toward group entertainment). For the concept “urban tourism”, all the populations chose urban texture significantly (such as: revival of workshops for producing traditional clothes, hand-made attractions, systematizing historical areas, developing sidewalk routes, constructing modern entertaining centers and systematizing landscapes and providing equipment for parks). About the sustainable development and its multi-dimensional nature, however, different factors were selected by respondents which in order of importance and frequency are economic, environmental, urban management, sociocultural, urban texture and political factors. Among the recommendations, a few can be stated: arranging cultural plans with a focus on soiree and elders’ reunions, holding traditional and religious festivals in different parts of the city, improving the condition of the existing theme parks and diversifying leisure and entertainment facilities of Esfahan city and pitching in municipal management and being parallel with plans of different organization in city. Especially by mayoralty as a trustee for city and cultural heritage could be mentioned as a tourism trustee.

scholarly journals Street art in perception of Russian urban youth: a manifestation of creativity or a form of vandalism?

2020 ◽  
pp. 61-78
Author(s):  
Dmitry Vasil'evich Rudenkin
Keyword(s):  
Urban Space ◽  
Urban Youth ◽  
Street Art ◽  
Sociological Research ◽  
Survey Techniques ◽  
Cultural Life ◽  
Basic Hypothesis ◽  
The City ◽  
Adolescent Period

This article is dedicated to analysis of the dominants in perception of street art by Russian urban youth. Adolescent period for the representatives of modern urban youth in Russia fell on the time when street art was gradually turning into an ordinary element of cultural life and even the so-called brand of many cities. Basic hypothesis advanced in this work is that moving into adulthood in the conditions of proliferation of street art could form interest and loyalty to this creative genre among the current representatives of Russian urban youth. For verification of this hypothesis, the author resorts to the data of the original sociological research that involved youth of a particular city – Yekaterinburg. The key subject of this research is the peculiarities of perception of street art characteristic to youth of the city. The conclusion is made that the hypothesis on formation of loyalty and interest to street art among urban youth is valid. Street art is perceived as a full-fledged genre of art that makes city brighter and more attractive. The opinion that street art is vandalism and insult of urban space is virtually absent among youth. They rather expect the authorities to create conditions for the development of street art than fight against it. The main result of this work consists in the statement that urban youth considers street art as something natural and organic for social reality of the city. The novelty of this research lies in application of sociological methodology for assessing the role of street art in life of a modern city: referring to survey techniques, the author demonstrates the perception of street art of youth of the city and analyzes the factors that led to its formation.

scholarly journals MURALART AS A COMPONENT OF THE CULTURAL SPACE OF THE CITY

2020 ◽  
pp. 65-68
Author(s):  
A. O. Batenko
Keyword(s):  
Urban Space ◽  
Art History ◽  
Social Issues ◽  
Practical Significance ◽  
Street Art ◽  
Cultural Space ◽  
Artistic Value ◽  
Mural Art ◽  
Culture Development ◽  
The City

The aim of the article is to define the role of mural art as a part of street art in the context of the cultural urban space. Identification of mural art in cities, its transformation depending on the place of creation and changes in the perception of the viewer requires needs research that is more detailed. А lot of people do not distinguish between concepts in street art; do not understand the artistic value of murals. Therefore, it is useful to show all functions, which murals can have. The quantity and quality of murals in the urban space affects its reputation, culture, development trends. That is, murals can both spoil urban visions and aestheticize them. Murals often engine enrichment of human consciousness, because artists raise important social issues, motivate the viewer to think. They try to turn the city into a large gallery, to influence people who involuntarily become spectators and connoisseurs of street art. It is also appropriate to explore the trends of Ukrainian muralism in the urban space. After all, street art has become very popular in Ukraine, as evidenced we can see various thematic festivals and competitions. The research methodology involves an interdisciplinary approach, analysis of scientific works of cultural and art history, review of thematic media and creative work of street artists to determine the characteristics and purposes of their activities. The works of modern Ukrainian researchers who study the issues of the cultural space of the city, mural art and street art in general are involved. The scientific novelty lies in the study of the influence of mural art on personal perception on drawing attention to socio-political problems in the urban context. On the example of the analysis of works of world street artists the tendency to social and educational function of murals, instead of simply aesthetic, is traced. The practical significance of the study is to emphasize that murals have artistic value, a unique semantic message, and are not just a means of aestheticization. The article can be useful for specialists in culturology, history, art history, architecture and for artists.

scholarly journals SGRAFFITO «SOVIET TATARIA» AS A URBAN RETROTEXT: IS IT POSSIBLE TO RETHINKING?

2020 ◽  
Vol 11 (6) ◽  
pp. 98-103
Author(s):  
Z.Kh. Sergeeva ◽  
Keyword(s):  
Urban Space ◽  
Historical Context ◽  
Point Of View ◽  
Street Art ◽  
Traditional Values ◽  
Urban Discourse ◽  
The Republic ◽  
Thaw Period ◽  
The City

The modern urban space is overflowing with a variety of texts. From a sociological point of view, the opportunity to read and interpret urban texts is becoming very promising. Try to answer the question about the intentions of the authors of the texts, about the languages that the city text uses and what the city text can tell about us, about our time and the environment in which we live. In this article, the author considers sgraffito as one of the forms of manifestation of the urban text. As a specific case for a detailed analysis, a sgraffito with a double name «Soviet Tataria» or «Kazan – the capital of Tataria» was chosen. This choice seems to be interesting and relevant for several reasons. First, this sgraffito was created in 1967, during the «post-thaw» period – the interval between the second thaw of the early 1960-s and the stagnation of the 1970-s. Secondly, in the 1970s-1980-s it played the role of a significant symbol representing the Soviet image of the city of Kazan and the Republic of Tatarstan as a whole. Third, at the beginning of 2000-s, in the era of dismantling and rethinking the Soviet past, a discussion arose about the fate of Soviet monumental painting in a new historical context. Sgraffito «Soviet Tataria» was preserved and restored, but received a new name «Kazan – the capital of Tataria». At present, there is a gradual ousting of the texts of the Soviet era from urban discourse spaces. In Kazan, Soviet urban texts are being replaced by texts focused on traditional values, ethno-national and ethnoreligious content, as well as a variety of texts that are usually defined as street art, graffiti, etc. The state's monopoly on control and authorship in the creation of urban texts has been called into question.

scholarly journals URBAN STUDIES IN THE CONTEXT OF THEORIES OF VISUAL PRACTICES

2017 ◽  
pp. 93-97
Author(s):  
A. M. Tormakhova
Keyword(s):  
Cultural Studies ◽  
Urban Environment ◽  
Urban Space ◽  
Urban Studies ◽  
Urban Areas ◽  
Mutual Influence ◽  
Interdisciplinary Approach ◽  
Practical Significance ◽  
Monumental Architecture ◽  
The City

One of the leading trends in contemporary cultural studies is the appealto the field of visual. Thepurpose of the article is to investigate the range of problems associated withthe existence, functioning of various visual practices in the urban space and the disclosure of the specifics of communication carried out through their intermediation. In urban space, there are many forms, such as monumental architecture, urban sculpture, outdoor illumination, landscape art, street art, graffiti and others. These artifacts are the subject of cultural research within different disciplines - aesthetics, cultural studies, design, and art. It may be noted that in recentdecades, significant development gets such a direction as Urban Studies, in which the focus of research serves the city. The methodology of the study includes an appeal to an interdisciplinary approach that relies on the achievements of practical cultural studies, Urban studies,and aesthetics theory by Ukrainian and Western authors. Scientific novelty consists in analyzing the connection ofactual visual practices presented in the urban space and forming of Internet activity, which facilitates the mutual influence of these spheres one on another. The author noted that urban space is gradually becoming not only interactive, but also fully assuming the characteristics of WEB 2.0, which means active rethinking and transforming the environment, urban residents involvement in decision-making that becomes a norm of everyday life. City is a kind of text that reflects changing tastes, politicaland economic factors in visualform. Town and city public spaces play an important role in shaping the interaction within society. One of the pressing problems of practical cultural studies in general and urban areas in particular, should be integrated into organization of the urban environment and design the image of the city. The practical significance lies in the fact that the results of the research can beused in developing the urban sphere in particular and in actualizing the issue of organizing the urban environment and constructing the image of the city.

scholarly journals Gay Subculture and the Cities in India: A Critical Reading of Select Works of R Raj Rao

2021 ◽  
Vol 13 (3) ◽  
Author(s):  
Sriya Das ◽  
Keyword(s):  
Qualitative Research ◽  
Urban Space ◽  
Research Method ◽  
Urban Life ◽  
Critical Reading ◽  
Theoretical Frameworks ◽  
Ultimate Objective ◽  
The City ◽  
Indian Penal Code

In delineating the painful experiences of LGBTQ individuals after the introduction of Section 377 of the Indian Penal Code R Raj Rao’s works look into the struggle of these people to survive the onslaught of normative sexual discourses. Given the fact that Queer sexuality has been continuously questioned, suspected and tormented prior to its legitimate recognition in 2018, Rao draws attention to the nuances of gay urban life in India. The paper critically analyses the representation of gay subculture in the cities of India as reflected in select works of Rao. It demystifies how gay people share the urban space, manage to make room for their pleasure in the cities, and pose a threat to the dominant understanding of sexuality. The ultimate objective of this paper is to understand the role of the city in the (un)making of a subcultural identity. Textual analysis, with reference to certain theoretical frameworks, would be used as a qualitative research method.

scholarly journals IMPACT OF CREATIVE INDUSTRIES ON THE VISUAL IMAGE OF A CITY

2019 ◽  
pp. 70-72
Author(s):  
A. M. Tormakhova
Keyword(s):  
Urban Space ◽  
Visual Image ◽  
Creative Industries ◽  
Economic Feasibility ◽  
Individual Development ◽  
Added Value ◽  
Practical Significance ◽  
City Development ◽  
Modern City ◽  
The City

The aim of the article is to highlight the specificity of visual transformations that occur in the modern urban space under the influence of the development of creative industries. The research methodology involves an interdisciplinary approach and engaging a range of cultural, sociological, and philosophical works. The works of modern foreign researchers Z.Bauman, Ch. Landry, D.Hezmondhalsh are attracted.The sphere of urban planning and the problem of creative industries are being studied. Thanks to creative industries is appears new jobs, the solution of social problems (especially in poor areas), as well as the transformation of urban space. The modern city is a reflection of the transformational processes taking place in the world. There is a change in the form of regulation of the city development policy, from the state to the municipal. There are conditions for activating creative industries that can be defined as an individual creative background, skill or talent that can create added value and jobs through the production and exploitation of intellectual property. The development of creative industries has economic feasibility, but this process is accompanied by a change in the image of the city. Urban space is the text of culture, which often combines non-interconnected components. The visual image of the modern city is repulsive and attractive, it is difficult to bring it to a single concept, but it continues to be the center of human life. Scientific novelty lies in the study of the relationship of the development of creative industries in the urban space and their impact on the visual image of the city. Practical significance is connected with the emphasis on the need to invent an individual development strategy for each city as a “creative city”, where the sphere of cultural production is leading. Promising is the direction of creative industries in a single direction and minimizing the factors influencing the negative perception of the vision of the city.

scholarly journals SMO and SMM Models of Tourist Area Promotion as a Form of Social Interaction in the Vital City Space

2019 ◽  
Vol 8 (12) ◽  
pp. 1061-1063
Keyword(s):  
Social Interaction ◽  
Urban Space ◽  
Reputation Management ◽  
Community Formation ◽  
Trust Level ◽  
City Space ◽  
Common Interests ◽  
Brand Promotion ◽  
The City

The article shows a significant role of social networks in the system of forms of social interaction in the vital city space. The task to identify the most popular platforms for promotion SMO and SMM – brands in the tourist area of a hero city Volgograd was chosen as the key tool. The study identified the effectiveness of priority methods of given marketing practices such as the community formation of brand of territory, work with blogosphere, reputation management, personal branding and extraordinary promotion. The conditions for the infinite social interaction are created in these forms in open ICT environment for the residents and the city guests who have common interests in urban space. The research has accomplished the following tasks such as identification of the most popular open platforms for SMO and SMM of tourist area brand promotion of a hero city Volgograd, detection of related communities, identification of a trust level to them, establishment of their purposes and the range of issues of their interest, places and attractions, related to the brand of territory; uncovering of factors and mechanisms which detect mood changing of the target audience and creation of methodological templates which allow to develop, implement and optimize SMO and SMM campaigns

Analysis of the local communities focused around improving the quality of urban space on the example of activities in public spaces and cultural activities in Bytom

2020 ◽  
Author(s):  
Sylwia Widzisz-Pronobis ◽  
◽  
Grzegorz Pronobis ◽  
Keyword(s):  
Urban Space ◽  
Local Community ◽  
City Life ◽  
Social Activists ◽  
Good Investment ◽  
New Vision ◽  
Basic Ideas ◽  
The City

Bytom is a polish, post-industrial city which is looking for a new vision of the future. City dwellers are between a history related to coal and new challenges. It is not easy for them to understand that industry is a thing of the past and you need to look for yourself and your identity again. Groups of social leaders are trying to show a different picture of the city and engage more and more people to act for the city. Building the city's identity and new image are basic ideas. However, in the era of global discussion about climate change and the technologization of city life, it becomes important to become aware of the role of greenery and community. In the article I want to show how Bytom social activists promote and animate the local community in the spirit of collectivism and improving the quality of life in the city. The assumption of the described groups was the maximum involvement of residents in activities to improve the space in Bytom. In the article I want to show what tools they used and what effects they obtained. Particularly important here are activities that contribute to making the community aware of the role of greenery and pedestrian space. The effects of social activities show more clearly how important are strong communities opposing local authorities and supporting good investment decisions. Analysis of the activities of social groups showed how important local leaders play and how various methods and tools used by them gave measurable effects in the city space. The bottom-up activity helped to understand the advantages of a pedestrian city, which is Bytom, and to show how little it takes for the city to gain a new image.

Sign in / Sign up

Export Citation Format

Share Document