A Manager's Use of Anthropology
In the last half of the 20th century, the business person has had a great opportunity to exert a positive effect on international understanding, technological change, and general human improvement. Those managers who seize this opportunity consciously work as agents of change, using what they learn in their relationships within their native culture and in the foreign cultures where they work. Success in international business requires the ability to understand and interact with foreign cultural environments. Scientific methodology as applied by anthropologically-trained social scientists serves as an excellent model to solve business problems. Its focus on the whole and relationships binding the whole offers the manager far more insight than do the Newtonian and Cartesian processes of studying things in their smallest element.