scholarly journals Comparative study of Existing Models for Online Social Network

2021 ◽  
Vol 12 (2) ◽  
pp. 483-490
Author(s):  
Vikas Attri
Keyword(s):  
Social Media ◽  
Social Network ◽  
Online Social Networks ◽  
Online Social Network ◽  
Vital Role ◽  
Primary Concern ◽  
Social Actors ◽  
Marketing Social ◽  
First Choice ◽  
The Social

Today, Online Social Networks becomes the first choice for businesses to broadcast their campaigns for branding, publicity, strategies, advertising, marketing, social influence and so many other areas. Social Network is a platform for communicating with social actors and Social Media is used by companies for broadcasting information. Online Social Network  used by businesses for number of purposes but the primary concern is build new social connections that helps to target most audiences for successful campaign purposes. In OSNs sites the social objects are represented by nodes and the term edge used for connection between nodes under the graph theory. Today Social Network sites have becomes most exploded as compared to traditional sites because of impact of so many influence models over traditional models.Some of popular websites of OSN such as MySpace, Facebook, Flickr, YouTube, Google Video, Orkut, LinkedIn, Live Journal and BlogSpot have great impact on customer when targeting the sales marketing funnel for businesses. Adjacent users sometimes called engaged users tend to have more trust level as compared to random pairs users on the social media sites. Already have so much research that helps to calculate the trust factor using influence modeling. So influence models play a vital role to predict the behavior of the customer that helps to fulfill the goal of the business. The key contribution of this work is study of online social networking models.

scholarly journals Online social networks as formal learning environments: Learner experiences and activities

2012 ◽  
Vol 13 (1) ◽  
pp. 144 ◽  
Author(s):  
George Veletsianos ◽  
Cesar Navarrete
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
Learning Experience ◽  
Online Social Network ◽  
Online Course ◽  
Formal Learning ◽  
The Social

<p>While the potential of social networking sites to contribute to educational endeavors is highlighted by researchers and practitioners alike, empirical evidence on the use of such sites for formal online learning is scant. To fill this gap in the literature, we present a case study of learners’ perspectives and experiences in an online course taught using the Elgg online social network. Findings from this study indicate that learners enjoyed and appreciated both the social learning experience afforded by the online social network and supported one another in their learning, enhancing their own and other students’ experiences. Conversely, results also indicate that students limited their participation to course-related and graded activities, exhibiting little use of social networking and sharing. Additionally, learners needed support in managing the expanded amount of information available to them and devised strategies and “workarounds” to manage their time and participation.<br /><strong></strong></p>

Building Online Social Networks to Engage Female Students in Information Systems

2015 ◽  
Vol 10 (4) ◽  
pp. 33-51
Author(s):  
Jaymeen R. Shah ◽  
Hsun-Ming Lee
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Information Systems ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
Role Models ◽  
Online Social Network ◽  
Research Process ◽  
Female Students ◽  
The Social

During the next decade, enrollment growth in Information Systems (IS) related majors is unlikely to meet the predicted demand for qualified IS graduates. Gender imbalance in the IS related program makes the situation worse as enrollment and retention of women in the IS major has been proportionately low compared to male. In recent years, majority of high school and college students have integrated social networking sites in their daily life and habitually use these sites. Providing female students access to role models via an online social network may enhance their motivation to continue as an IS major and pursue a career in IS field. For this study, the authors follow the action research process – exploration of information systems development. In particular, a Facebook application was developed to build the social network connecting role models and students. Using the application, a basic framework is tested based on the gender of participants. The results suggest that it is necessary to have adequate number of role models accessible to students as female role-models tend to select fewer students to develop relationships with a preference for female students. Female students likely prefer composite role models from a variety of sources. This pilot study yields valuable lessons to provide informal learning fostered by role modeling via online social networks. The Facebook application may be further expanded to enhance female students' interests in IS related careers.

The Alt-social Network of Natalie Bookchin’s Testament

2016 ◽  
Vol 18 (5) ◽  
pp. 459-477
Author(s):  
Sarah Whitcomb Laiola
Keyword(s):  
Data Mining ◽  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Online Social Networks ◽  
Social Web ◽  
User Interactions ◽  
Media Criticism ◽  
Direct Translation ◽  
The Social

This article addresses issues of user precarity and vulnerability in online social networks. As social media criticism by Jose van Dijck, Felix Stalder, and Geert Lovink describes, the social web is a predatory system that exploits users’ desires for connection. Although accurate, this critical description casts the social web as a zone where users are always already disempowered, so fails to imagine possibilities for users beyond this paradigm. This article examines Natalie Bookchin’s composite video series, Testament, as it mobilizes an alt-(ernative) social network of vernacular video on YouTube. In the first place, the alt-social network works as an iteration of “tactical media” to critically reimagine empowered user-to-user interactions on the social web. In the second place, it obfuscates YouTube’s data-mining functionality, so allows users to socialize online in a way that evades their direct translation into data and the exploitation of their social labor.

scholarly journals The Online Social Network and User Innovation

2021 ◽  
Vol 33 (6) ◽  
pp. 0-0
Keyword(s):  
Social Network ◽  
Online Social Networks ◽  
Structural Characteristics ◽  
Online Social Network ◽  
User Interaction ◽  
User Innovation ◽  
Media Technology ◽  
The Social ◽  
Use Of Social Media ◽  
The Impact

The wide use of social media technology boosts many online innovation platforms, providing effective communication channels for innovation spreading among online users. From the social network perspective, this paper investigates the impact of online interactive relations on user innovation by holistically examining online relations from relational and structural embeddedness, qualified by both the ego-centered and the entire network, respectively. User interaction data from LEGO Ideas are used to empirically test the effects of relational and structural characteristics of online social networks on users’ idea contributions. The results for relational characteristics reveal that the number of online ties has an inverted U-shaped relationship with user innovation, the strength of online ties positively affects user innovation, and neighbor characteristics cannot affect user innovation. For structural characteristics, both centrality and bridge location positively affect user innovation. The findings provide reasonable suggestions for both online users and innovation platforms.

Working Adults' Buying Intention Through Online Social Network

2021 ◽  
Vol 17 (4) ◽  
pp. 92-116
Author(s):  
Syed Shah Alam ◽  
Chieh-Yu Lin ◽  
Mohd Helmi Ali ◽  
Nor Asiah Omar ◽  
Mohammad Masukujjaman
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Online Social Networks ◽  
Perceived Risk ◽  
Word Of Mouth ◽  
Online Social Network ◽  
Perceived Value ◽  
Online Social Media ◽  
Starting Point

Most businesses have online social media presence; therefore, understanding of working adult's perception on buying through online social networks is vital. The aim of this study is to examine the effect of perceived value, sociability, usability, perceived risk, trust, and e-word-of-mouth on buying intention through online social network sites. The research model for this study was developed based on the literature on information system research. This study adopted convenient sampling of non-probability sampling procedure. Data were collected through self-administered questionnaire, and PLS-based path analysis was used to analyse responses. The findings of the study shows that perceived value, sociability, usability, e-word-of-mouth, attitude, and subjective norm are significant constructs of buying intention through online social networks. This research can serve as a starting point for online shopping research through online social media while encouraging further exploration and integration addition adoption constructs.

scholarly journals The Role of Social Media in Disaster Recovery Following Hurricane Harvey

2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Courtney Page-Tan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Online Social Networks ◽  
Disaster Response ◽  
Disaster Recovery ◽  
Online Social Network ◽  
Stress Test ◽  
High Water ◽  
Houston Area

AbstractHurricane Harvey was social media's first real stress test as a disaster response and recovery mechanism. A confluence of conditions makes it an ideal case study of social media's role in disaster recovery: the lack of a government-issued evacuation order, a call from government leadership for willing and able volunteers with a boat or high-water vehicle to perform life-saving rescues, and wide-spread adoption of social media platforms in the Houston area. While research on online social networks and disasters continues to grow, social scientists know little about how these online networks transform during a crisis and, further, how they drive disaster outcomes. With two original datasets, this study investigates how Houston's online social network transformed during Hurricane Harvey (2017), and the relationship between social media activity and post-Harvey recovery. The findings of a social network analysis (N= 2,387,610) and subsequent statistical analyses reveal the Houston-area online social network grew denser, clustered, and more efficient during the disaster. A spatial analysis and three separate regression models of activity before, during, and after Hurricane Harvey reveal that among 333 Nextdoor Neighborhoods, hyperlocal social media activity was a statistically significant predictor of the rate of rebuilding in these geographically based online communities. These findings suggest that policy and decision-makers should invest into online and offline hyperlocal social networks well before a disaster strikes, and leverage resources and legislation to maintain and strengthen the telecommunications and energy infrastructure that supports access to social media and telecommunications infrastructure during a time of crisis.

scholarly journals Detecting Spam Bots on Social Network

2021 ◽  
Vol 11 (2) ◽  
pp. 850-860
Author(s):  
A. Gnanasekar
Keyword(s):  
Social Media ◽  
Social Network ◽  
Online Social Networks ◽  
Online Social Network ◽  
Detection Accuracy ◽  
Social Media Site ◽  
User Activity ◽  
A New Technique ◽  
User Knowledge ◽  
Being Moved

Bots have made an appearance on social media in a variety of ways. Twitter, for instance, has been particularly hard hit, with bots accounting for a shockingly large number of its users. These bots are used for nefarious purposes such as disseminating false information about politicians and inflating celebrity expectations. Furthermore, these bots have the potential to skew the results of conventional social media research. With the multiple increases in the size, speed, and style of user knowledge in online social networks, new methods of grouping and evaluating such massive knowledge are being explored. Getting rid of malicious social bots from a social media site is crucial. The most widely used methods for identifying fraudulent social bots focus on the quantitative measures of their actions. Social bots simply mimic these choices, leading to a low level of study accuracy. Transformation clickstream sequences and semi-supervised clustering were used to develop a new technique for detecting malicious social bots. This method considers not only the probability of user activity clickstreams being moved, but also the behavior's time characteristic. The detection accuracy for various kinds of malware social bots by the detection technique assisted transfer probability of user activity clickstreams will increase by a mean of 12.8 percent, as per results from our research on real online social network sites, compared to the detection method funded estimate of user behaviour.

Do I Deserve to Spend? Online Social Support and Spending Pleasure

2020 ◽  
pp. 193896552097357
Author(s):  
Kawon Kim ◽  
Melissa A. Baker
Keyword(s):  
Social Support ◽  
Social Networks ◽  
Social Network ◽  
Boundary Conditions ◽  
Online Social Networks ◽  
Service Industry ◽  
Online Social Network ◽  
Online Social Support ◽  
The Social ◽  
Influence Perceptions

Despite evidence of people posting their consumption experiences to online social networks to fulfill the needs of social support, an understanding of how online social support affects post-consumption spending behaviors remains elusive. This research aims to examine how online social support from online social network friends and the firm influence perceptions of self-deservingness and spending pleasure. Across two studies, this research provides evidence that social support gained through online social networks influences consumers’ spending pleasure through perceptions of their own deservingness. Notably, this study reveals that people obtain social support in online social networks from two sources: social networks friends and firms through receiving “Likes” and “Comments” on their post. This study also explores boundary conditions for when online social support is more effective on spending pleasure. The findings not only broaden the social support literature but also address the benefit to the service industry by understanding how social support can enhance spending pleasure.

A Social Media Recommender System

2018 ◽  
Vol 9 (1) ◽  
pp. 36-50 ◽  
Author(s):  
Giancarlo Sperlì ◽  
Flora Amato ◽  
Fabio Mercorio ◽  
Mario Mezzanzanica ◽  
Vincenzo Moscato ◽  
...  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Recommender System ◽  
Online Social Networks ◽  
Online Social Network ◽  
Multimedia Contents ◽  
Big Data Applications ◽  
The Social ◽  
And Behavior ◽  
Content Information

Social media recommendation differs from traditional recommendation approaches as it needs considering not only the content information and users' similarities, but also users' social relationships and behavior within an online social network as well. In this article, a recommender system – designed for big data applications – is used for providing useful recommendations in online social networks. The proposed technique represents a collaborative and user-centered approach that exploits the interactions among users and generated multimedia contents in one or more social networks in a novel and effective way. The experiments performed on data collected from several online social networks show the feasibility of the approach towards the social media recommendation problem.

A Social Media Recommender System

2021 ◽  
pp. 541-556
Author(s):  
Giancarlo Sperlì ◽  
Flora Amato ◽  
Fabio Mercorio ◽  
Mario Mezzanzanica ◽  
Vincenzo Moscato ◽  
...  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Recommender System ◽  
Online Social Networks ◽  
Online Social Network ◽  
Multimedia Contents ◽  
Big Data Applications ◽  
The Social ◽  
And Behavior ◽  
Content Information

Social media recommendation differs from traditional recommendation approaches as it needs considering not only the content information and users' similarities, but also users' social relationships and behavior within an online social network as well. In this article, a recommender system – designed for big data applications – is used for providing useful recommendations in online social networks. The proposed technique represents a collaborative and user-centered approach that exploits the interactions among users and generated multimedia contents in one or more social networks in a novel and effective way. The experiments performed on data collected from several online social networks show the feasibility of the approach towards the social media recommendation problem.

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