scholarly journals The impact of search engines on the hotel distribution value chain

1970 ◽  
Vol 02 (010) ◽  
pp. 19-54
Author(s):  
Antoni Serra Cantallops ◽  
José Ramón Cardona ◽  
Marc Galbis Matarredona

Internet is a very important sales channel for business in general, but it is becoming increasingly fundamental to the travel industry. The appearance of the Internet has increased the complexity of travel distribution and created new intermediaries and new means of distribution which in some cases have led to an increase in distribution costs. However, it has also made it much easier for suppliers to sell directly to consumers. We may say that the Internet has not only revolutionised the way that travel suppliers sell their products, but that ithas also changed the way customers plan and book their travel, stimulating thecreation of websites designed to satisfy the needs of online travellers. In this change in consumer behaviour, search engines have played, play and will continue to play a very important role. This document analyses the mass use of search engines and its impact on the value chain in travel distribution, the implications for each of the participants in the value chain, and the repercussions the changes are causing in the management of travel company websites which increasingly see search engines as their most important tool for direct sales to consumers.

2019 ◽  
Vol 44 (2) ◽  
pp. 108-113
Author(s):  
Jonathan Crowe ◽  
Rachael Field ◽  
Lisa Toohey ◽  
Helen Partridge ◽  
Lynn McAllister

We are living in the age of online information. Knowledge and information are increasingly accessed through the internet, and the catch-cry ‘I’ll just Google that!’ now has a firm place in the vernacular. Founded in 1998, Google.com has had unprecedented success in changing the way we look for and find online information. This article discusses results of qualitative research on how people experience the process of accessing family law information in a post-separation context. It discusses three important elements of this experience revealed in the data, which are analysed in the context of the impact and use of Google and other search engines as an information source. The article offers some insights about how best to make useful legal information available to non-lawyers.


Author(s):  
Deapesh Misra

The Internet has established firm deep roots in our day to day life. It has brought many revolutionary changes in the way we do things. One important consequence has been the way it has replaced human to human contact. This has also presented us with a new issue which is the requirement for differentiating between real humans and automated programs on the Internet. Such automated programs are usually written with a malicious intent. CAPTCHAs play an important role in solving this problem by presenting users with tests which only humans can solve. This chapter looks into the need, the history, and the different kinds of CAPTCHAs that researchers have come up with to deal with the security implications of automated bots pretending to be humans. Various schemes are compared and contrasted with each other, the impact of CAPTCHAs on Internet users is discussed, and to conclude, the various possible attacks are discussed. The author hopes that the chapter will not only introduce this interesting field to the reader in its entirety, but also simulate thought on new schemes.


Author(s):  
Fang Zhao

Over the past decade, with the advent of the Internet, organizations have changed the way they communicate internally and externally, the way they are configured, and the way they build partnerships. Today’s complex and volatile business world calls for changes and alternatives to the old and conventional paradigm of organizational design and new ways of doing business with others. E-business becomes one of the most important forces shaping today’s business. Virtual corporations and e-partnerships become increasingly popular in the perception of managers and in business operations.


2014 ◽  
Vol 5 (1) ◽  
pp. 50-63 ◽  
Author(s):  
Hanne Russ ◽  
Jean-Pierre Kuilboer ◽  
Noushin Ashrafi

The arrival of the internet and the availability of music in digital formats have altered the landscape of the music industry. This paper examines the impact of the Internet on the music industry and argues that the adverse impact of technology disruption can be offset by the proper use of business intelligence technology throughout the value chain. A careful analysis of the value chain of music industry helps determine where and how Business Intelligence can be effectively implemented towards the best outcome. While there have been a number of studies about the implementation of BI in other industries such as finance, healthcare, and education, there has never been an insightful study of BI in the music industry. Scholars of business intelligence and music industry managers should benefit from this study as we explore yet another context for the application of BI technology and opportunities for adding value through Business Intelligence.


Author(s):  
Tom Postmes

This article examines the consequences of the migration of collective action into the mediated sphere. It focuses on the impact of the Internet on key psychological factors that are involved in collective action. The structure is as follows. First, the article considers the theoretical backdrop to its themes, focusing first on the classic literatures on crowds and on mediated communication, followed by more contemporary perspectives – identifying the underlying consistencies in the theoretical themes these literatures address. It identifies some key psychological factors that drive collective action. Then the article considers how the Internet changes the nature of collective action and the context in which it takes place. Subsequently, it elaborates how these changes might affect the key factors previously identified. Finally, the article takes a step back from all this and returns to the question of whether this amounts to a revolution in the way collective actions take place.


2019 ◽  
Vol 14 (1) ◽  
pp. 54-68 ◽  
Author(s):  
Ramzan Sama

Marketers invest in various media platforms to influence consumer behaviour (CB). Advertisement on every media platform has a different composition that engages the consumers in a distinct way. Digitalization has led to changes in consumers’ media habits. Hence, a deeper understanding of advertisements on different media platforms and its implications on CB need to be established. This article focuses on the effects of television (TV), radio, newspapers, magazines and the Internet advertisements on awareness (AWR), interest (INT), conviction (CON), purchase (PUR) and post-purchase (PPUR) behaviour of consumers. The online survey method was utilized for the study. Data were collected from 529 respondents comprising students in India. Statistical tools such as Cronbach alpha, exploratory factor analysis (EFA) and Kruskal–Wallis (K–W) test were used to analyse the collected data. The results indicate that newspapers advertisements affect all the five stages of CB. The impact of TV and the Internet for creating AWR, INT and CON among the consumers is statistically evident. The results also revealed that magazines and newspapers are effective media in influencing PUR and PPUR behaviour of consumers. Advertising managers can take a cue from this research and enhance the objectivity of advertisements by investing in appropriate media.


2009 ◽  
Vol 2 (1) ◽  
pp. 35-44 ◽  
Author(s):  
Kenneth A. Boyd

Technological advances and the Internet have radically changed the way people learn, live, and grow. In higher education, libraries have been challenged to look at how to serve people not only locally but at a distance. At Asbury Theological Seminary these changes have revolved around three issues: providing the same resources online, information literacy, and the importance of collaboration.


2008 ◽  
Vol 55 (2) ◽  
pp. 233-248 ◽  
Author(s):  
Tassos Patokos

Since its early days, the Internet has been used by the music industry as a powerful marketing tool to promote artists and their products. Nevertheless, technology developments of the past ten years, and especially the ever-growing phenomenon of file sharing, have created the general impression that the Internet is responsible for a crisis within the industry, on the grounds that music piracy has become more serious than it has ever been. The purpose of this paper is to present the impact of new technologies and the Internet on the three main actors of the music industry: consumers, artists and record companies. It is claimed that the Internet has changed the way music is valued, and also, that it may have a direct effect on the quality of the music produced, as perceived by both artists and consumers alike.


Author(s):  
Panagiotis Adamopoulos ◽  
Vilma Todri ◽  
Anindya Ghose

The internet of things (IoT) is rapidly becoming one of the most popular emerging technologies in business and society. One of the major verticals that has recently begun to effectively use IoT technologies is the retail industry. Given the unprecedented opportunities IoT generates for brands and retailers, it is important to glean timely insights regarding the business value of IoT and understand whether the introduction of an IoT technology as an alternative purchase channel for consumers affects the sales of physical products. Using empirical data from a multinational online retailer who adopted an IoT technology that largely automates the consumers’ purchases and employing a quasi-experimental framework, we study the effect of the introduction of IoT as an alternative sales channel on product sales. Our analyses reveal a statistically and economically significant increase in sales and demonstrate the business value of the IoT channel for retailers and brands. In addition, we conduct other analyses of IoT to delve into the effect of heterogeneity and empirically validate the underlying mechanisms by examining the impact of IoT for products in different price ranges, levels of substitutability, and product categories. For instance, our analyses reveal that less expensive and more differentiated products, as well as experience and utilitarian goods, can accrue higher benefits leveraging more effectively novel IoT technologies. This is the first paper to study the impact of an IoT technology on product sales, drawing important implications for devices and technologies largely automating the purchase process.


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