scholarly journals Impact of Media Advertisements on Consumer Behaviour

2019 ◽  
Vol 14 (1) ◽  
pp. 54-68 ◽  
Author(s):  
Ramzan Sama
Keyword(s):  
Online Survey ◽  
Consumer Behaviour ◽  
Study Data ◽  
Survey Method ◽  
The Internet ◽  
Effective Media ◽  
Media Platform ◽  
Media Habits ◽  
Post Purchase ◽  
The Impact

Marketers invest in various media platforms to influence consumer behaviour (CB). Advertisement on every media platform has a different composition that engages the consumers in a distinct way. Digitalization has led to changes in consumers’ media habits. Hence, a deeper understanding of advertisements on different media platforms and its implications on CB need to be established. This article focuses on the effects of television (TV), radio, newspapers, magazines and the Internet advertisements on awareness (AWR), interest (INT), conviction (CON), purchase (PUR) and post-purchase (PPUR) behaviour of consumers. The online survey method was utilized for the study. Data were collected from 529 respondents comprising students in India. Statistical tools such as Cronbach alpha, exploratory factor analysis (EFA) and Kruskal–Wallis (K–W) test were used to analyse the collected data. The results indicate that newspapers advertisements affect all the five stages of CB. The impact of TV and the Internet for creating AWR, INT and CON among the consumers is statistically evident. The results also revealed that magazines and newspapers are effective media in influencing PUR and PPUR behaviour of consumers. Advertising managers can take a cue from this research and enhance the objectivity of advertisements by investing in appropriate media.

scholarly journals The Relationships of Family, Perceived Digital Competence and Attitude, and Learning Agility in Sustainable Student Engagement in Higher Education

2018 ◽  
Vol 10 (12) ◽  
pp. 4635 ◽  
Author(s):  
Hye Kim ◽  
Ah Hong ◽  
Hae-Deok Song
Keyword(s):  
College Students ◽  
Student Engagement ◽  
Online Survey ◽  
College Education ◽  
Digital Technologies ◽  
Digital Natives ◽  
Study Data ◽  
Digital Competence ◽  
Learning Agility ◽  
The Impact

College students are often assumed to be digitally fluent as they are “digital natives”, owing to their exposure to digital technologies from an early age. Furthermore, it is assumed that this digital competence is likely to prepare them for learning in college. However, it has been observed that current college students who are “digital natives” may or may not effectively apply digital technologies during their college education. The purpose of this study is to examine the impact of college students’ prior digital experiences, particularly their families’ influence, on their in-college digital competence and attitude, and by extension, on student engagement. A total of 381 university students were surveyed in this study. Data was obtained from a self-administered, online survey and analyzed using partial least squares, which also evaluated the research model. According to the findings of this study, students’ positive prior digital experience significantly influences their perceived digital competence and their attitude toward digital technologies. In addition, our research also indicates that college students’ perceived digital competence and attitudes are mediated by their learning agility, which is the ability to continuously learn and the willingness to apply acquired knowledge. This article may thus act as a springboard for further empirical research, as well as for examining the nature of students’ prior and positive experiences and learning agility in digital competencies.

scholarly journals Impact of the COVID-19 Pandemic on Instagram and Influencer Marketing

2021 ◽  
Vol 13 (2) ◽  
pp. 20
Author(s):  
Evelina Francisco ◽  
Nadira Fardos ◽  
Aakash Bhatt ◽  
Gulhan Bizel
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Online Survey ◽  
Video Conferencing ◽  
Marketing Mix ◽  
The Internet ◽  
Exploratory Research ◽  
Social Media Platforms ◽  
The Impact ◽  
Made In

The COVID-19 pandemic and the resulting stay-at-home orders have disrupted all aspects of life globally, most notably our relationship with the internet and social media platforms. People are online more than ever before, working and attending school from home and socializing with friends and family via video conferencing. Marketers and brands have been forced to adapt to a new normal and, as a result, have shifted their brand communication and marketing mix to digital approaches. Hence, this study aims to examine the shift of influencer marketing on Instagram during this period and the possible future implications. By employing an online survey for exploratory research, individuals answered questions addressing their perceptions about the impact of the pandemic, brands and influencers’ relationship, and the overall changes made in marketing strategy.

scholarly journals The Impact of COVID-19 on Mental Health: The Role of Locus on Control and Internet Use

2020 ◽  
Vol 17 (19) ◽  
pp. 6985
Author(s):  
Rannveig Sigurvinsdottir ◽  
Ingibjorg E. Thorisdottir ◽  
Haukur Freyr Gylfason
Keyword(s):  
Mental Health ◽  
Locus Of Control ◽  
Information Seeking ◽  
Internet Use ◽  
Online Survey ◽  
The United States ◽  
The Internet ◽  
Symptoms Of Depression ◽  
The Impact

The true extent of the mental health implications of the COVID-19 pandemic are unclear, but early evidence suggests poorer mental health among those exposed to the pandemic. The Internet may have differential effects, by both connecting people with resources, or reinforce the constant checking of negative information. Moreover, locus of control becomes important in an uncontrollable pandemic. The current study aimed to examine whether exposure to COVID-19 would relate to greater symptoms of depression, anxiety and stress, and to examine the role of internet use and locus of control. Adults in the United States and five European countries (N = 1723) answered an online survey through the website Mturk. Results show elevated psychological symptoms among those who have become infected with COVID-19 or perceive themselves to be at high risk if infected. Experience using the Internet relates to fewer symptoms, but information seeking is associated with more symptoms. Internet social capital relates to fewer symptoms of depression. Having an external locus of control relates to greater symptoms. These findings suggest that public health officials need to focus on the mental health effects of the pandemic, and that internet use and locus of control could be targets to improve mental health in the population.

scholarly journals Literasi Digital terhadap Perilaku Penggunaan Internet Berkonten Islam di Kalangan Remaja Muslim Kota

2021 ◽  
Vol 6 (1) ◽  
pp. 23-40
Author(s):  
Millenia Prihatini ◽  
Abdul Muhid
Keyword(s):  
Digital Literacy ◽  
Urban Adolescents ◽  
Positive Impact ◽  
Internet Usage ◽  
Survey Method ◽  
The Internet ◽  
Measuring Instruments ◽  
Research Subjects ◽  
The Impact ◽  
Positive Effect

Internet as media and information technology not only has a positive impact but also harms its users. Teenagers are the most vulnerable group that has an impact on internet use. The impact of using the internet depends on the digital literacy level of its users. This study examines digital literacy's effect on using the internet with Islamic content among urban Muslim teenagers. This study uses a quantitative approach with a survey method. The research subjects were 500 urban adolescents as the research sample. Measuring instruments used in this study are the Digital Literacy Scale for Teenagers to measure digital literacy and the Internet Behaviors Scale to measure internet usage behaviour. The result showed that digital literacy had a significant positive effect on internet usage behavior (B = 0.314; t = 13.602; p = 0.000). The higher level of digital literacy of adolescents automatically makes the higher behaviour in using the internet shows that digital literacy is important for using the internet with Islamic content among urban Muslim teenagers.

scholarly journals Human Resource Competence and Its Impact on Proactive Behavior in Jordanian Commercial Services Companies

2021 ◽  
Vol 17 (2) ◽  
pp. 70
Author(s):  
Lana Shawqi Al-Awartani ◽  
Shaker Jaralla Alkshali
Keyword(s):  
Human Resource ◽  
Regression Coefficient ◽  
Study Data ◽  
Three Dimensions ◽  
Survey Method ◽  
Proactive Behavior ◽  
Multiple Regression Coefficient ◽  
Comprehensive Survey ◽  
Study Population ◽  
The Impact

The study aimed to identify the impact of human resource competencies on proactive behavior in Jordanian commercial services companies. The study adopted three dimensions of human resource competencies: knowledge, skills, and attitudes. The study population consisted of (182) managers in Jordanian commercial services companies. The study adopted a comprehensive survey method for managers and (130) questionnaires were obtained, for which the study was conducted. A set of statistical methods were used to analyze the study data, the most important of which is the multiple regression coefficient. The study found that there are high levels of the dimensions of human resource competencies, and the level of proactive behavior was high. There is a significant impact of human resource competencies on proactive behavior.

scholarly journals PENGARUH MEDIA SOSIAL (INSTAGRAM) TERHADAP LIFESTYLE DAN PRESTASI AKDEMIK

2020 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Lisnawita Lisnawita ◽  
Lucky Lhaura Van FC ◽  
Musfawati Musfawati
Keyword(s):  
Social Media ◽  
Student Achievement ◽  
The Internet ◽  
Quality Information ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
The Impact

<p class="Abstract" align="center"><strong>ABSTRAK</strong></p><p>Zaman sekarang sangat  mudah mendapatkan informasi, karena setiap orang sudah bisa terhubung dengan internet. Terutama media sosial, Jika informasi yang diterima bagus, maka pengguna akan mendapatkan kualitas informasi yang bagus, akan tetapi jika informasi yang diterima hoax, maka akan berdampak buruk bagi si penggguna media sosial. Setiap orang punya <em>platform </em>sosial media lebih dari satu, seperti <em>youtube,  facebook, whatsapp, instagram,</em> dll. <em>Platform</em> ini yang sering mereka gunakan untuk mendapatkan informasi yang dibutuhkan.</p><p>Tujuan dari penelitian ini adalah Menganalisa Pengaruh Media sosial <em>(Instagram)</em><em>(Y)</em><em> </em>terhadap <em>Lifestyle</em> (X1)dan Prestasi mahasiswa(X2) sehingga dapat memberikan informasi mengenai pentingnya dampak penggunaan media sosial bagi mahasiswa dalam merubah pola pikir dan wawasan. Hasil Penelitian menunjukkan bahwa pengaruh variable X1 dan X2 secara simultan terhadap variable Y adalah sebesar 40, 5%</p><p class="Abstract"> </p><p class="Abstract">                                                                                                                                                       </p><p class="Abstract"><strong>Kata Kunci</strong>: Instagram, Prestasi akademik, Lifestyle.</p><p><em> </em></p><p class="IndexTerms"> </p><p class="Abstract" align="center"><strong>ABSTRACT</strong></p><pre>       It's effortless to get information these days because everyone can connect to the internet. Mainly social media, If the information received is right, and then the user will get the correct quality information; however, if a hoax can be the news, it will be corrupt for the social media user. Everyone has more than one social media platform, such as YouTube, Facebook, WhatsApp, Instagram, etc. The purpose of this study is to Analyze the Effect of Social Media (Instagram) (Y) on Lifestyle (X1) and Student Achievement (X2) so that it can provide information about the impact of using social media for students in changing mindset and understanding. The results showed that the effect of variables X1 and X2 simultaneously on the Y variable was 40.5%</pre><p> </p>

scholarly journals The Impact of Media Advertisement on Consumers Purchasing Behaviour

Patan Pragya ◽  
2020 ◽  
Vol 7 (1) ◽  
pp. 268-278
Author(s):  
Gunja Kumari Sah ◽  
Sangita Karki
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Media Platform ◽  
Purchasing Behaviour ◽  
Media Habits ◽  
The Impact ◽  
The Relationship ◽  
Structured Questionnaire

Marketers spend a massive amount on various media platforms to influence consumer behavior. Advertisement on every media platform has a different component that involves the Consumer for different purposes. Technological innovation has led to changes in Consumer's media habits. Hence, a deeper understanding of advertisements on various media platforms, and their implications on consumer behavior needs to be established. This study aims to examine the relationship between advertisement dimensions such as printing, broadband, outdoor and social media, and consumer purchasing behavior. Data were collected with the help of a structured questionnaire by email and direct interviews with the consumers located in Kathmandu valley. The findings revealed that the advertisement media dimensions had a strong correlation with consumer purchasing behavior. It also indicated that printing, outdoor and social media were statistically significant, and broadband media were found to be statistically insignificant with consumers 'purchase behavior

scholarly journals Psychological Distress among Employed, Partially employed and Unemployed Youths Due to Pandemic: A Comparative Study

2021 ◽  
Author(s):  
Inchara Chamaiah Swamy
Keyword(s):  
Psychological Distress ◽  
Online Survey ◽  
Good Health ◽  
World Health ◽  
Survey Method ◽  
Modern World ◽  
Wide Spread ◽  
Corona Virus ◽  
Distress Scale ◽  
The Impact

Novel corona virus, COVID-19 has been declared as pandemic by the WHO (world health organization). The spread of corona virus has lead to wide spread fear which in turn has affected the daily life of every individual, more so the unemployed youths. The present study aimed to examine the level of psychological distress among employed, Partially employed and unemployed youths. The research was conducted on 101 youths in the age range of 18-35 years. The sample of the study consisted 60 unemployed and 41 employed Indian youths. Random sampling method was used in order to select the subject’s for the present study. Online survey method was adopted for the collection of data. Kessler Psychological distress Scale, (K10) was used to assess the level of psychological distress. In order to analyze the data mean, SD, “t” test and “f” test was used. The wide spread contagious outbreak has brought a halt to the fast moving modern world. Thus, this disease has affected every individual directly or indirectly. Such a change in one’s life has caused anxiety, stress and fear, though this is a natural reaction to an uncertain situation. The data reveals that there’s an alarming need to cope and manage the impact of the disease among unemployed youths to ensure good health and wellbeing.

scholarly journals “It is the only constant in what feels like a completely upside down and scary world”: Living with an Eating Disorder during COVID-19 and the importance of perceived control for recovery and relapse.

2021 ◽  
Author(s):  
Dawn Branley-Bell ◽  
Catherine V. Talbot
Keyword(s):  
Eating Disorders ◽  
Eating Disorder ◽  
Perceived Control ◽  
Online Survey ◽  
Negative Impact ◽  
Significant Risk ◽  
Study Data ◽  
External Control ◽  
Time Points ◽  
The Impact

Background: The COVID-19 pandemic has had a profound, negative impact on the lives and wellbeing of the population, and it can raise additional challenges for individuals with eating disorders. During early stages of the UK lockdown, individuals reported disruptions to many aspects of their lives, including reduced feelings of control and serious concerns over the impact of the pandemic on eating disorder symptoms and/or recovery. This study compares data from two time points to explore the ongoing impacts of the pandemic on this population. Method: A mixed-methods online survey was developed for the purpose of this study. Data was collected at the two key time points: First, soon after the start of the first UK lockdown (April 2020) and second, as the first lockdown restrictions began to be lifted (June 2020). The sample consisted of 58 individuals currently experiencing, or in recovery from, an eating disorder. Participants were aged between 16-65 years; 57 identified as female, and 1 male. Results: Higher perceptions of general, external control were associated with recovery between the time points. Individuals who experienced less perceived control reported a tendency to rely upon eating disorder behaviours as an auxiliary coping mechanism, i.e., diminished external control was directed inwards and replaced with controlling their own behaviour. Conclusions: Perceived control is a significant factor in eating disorder recovery. As a result of the pandemic’s negative impact upon peoples’ sense of control, individuals with eating disorders are at significant risk of detrimental impacts on their recovery and wellbeing. The results have implications for future treatments based on strengthening individuals’ perceptions of control to promote recovery.

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