scholarly journals Do image and familiarity have a significant effect on purchase intention?

2019 ◽  
pp. 249-258
Author(s):  
Gina-María Pipoli de Azambuja ◽  
Iñaki García-Arrizabalaga ◽  
Gustavo Rodríguez-Peña
Keyword(s):  
Purchase Intention ◽  
Positive Association ◽  
The United States ◽  
International Markets ◽  
Primary Data ◽  
Country Image ◽  
Two Samples ◽  
Product Image ◽  
Managerial Implications ◽  
Product Familiarity

The purpose of this paper is to study the relationship between the (i) country image of Peru, (ii) cotton’s product image, (iii) familiarity with Peru, and (iv) cotton’s product familiarity with the purchase intention of Peruvian cotton. Survey techniques were used to collect the primary data, applying a closed question questionnaire in two samples that represent the consumers of two countries with different levels of familiarity with Peru: France and the United States. This study has found that there is a positive association between the studied variables, in at least one sample. One of the main managerial implications is that Peruvian cotton exporters could innovate their global marketing strategies using Peru’s country image to improve the positioning of Peruvian cotton in international markets.

scholarly journals Variables that affect the purchase intention of Peruvian gastronomy

2017 ◽  
Vol 9 (1) ◽  
pp. 114
Author(s):  
Gina Pipoli de Azambuja
Keyword(s):  
Graduate Students ◽  
Purchase Intention ◽  
Qualitative Method ◽  
Country Image ◽  
Positive Relation ◽  
Intent To Purchase ◽  
Survey Technique ◽  
Product Image ◽  
Product Familiarity ◽  
Different Levels

The purpose of the research is analyze the association of the purchase intention of Peruvian gastronomy with the following set of variables: the country image of Peru, the gastronomy’s product image, the familiarity with Peru, and the gastronomy’s product familiarity. Such association has not been studied for country familiarity variable, and for Peruvian gastronomy. A qualitative method to compile the primary information and the survey technique was used. Additionally, a questionnaire of closed questions was applied to undergraduate and graduate students in two selected samples that correspond to the consumers of two countries with different levels of familiarity with Peru: United States whose level of familiarity is high and France whose level of familiarity is low. It was concluded that there is a positive relation between the intent to purchase of Peruvian gastronomy with the country image of Peru, the gastronomy’s product image, the familiarity with Peru, and the gastronomy’s product familiarity. In addition, the country image of Peru is statistically significant associated with purchase intention of Peruvian gastronomy for the case of foreign consumers with high and low familiarity with Peru.

Analyzing the purchase intention of Peruvian maca

2019 ◽  
Vol 14 (1) ◽  
pp. 91-112
Author(s):  
Gina María Maria Pipoli de Azambuja ◽  
Iñaki García-Arrizabalaga ◽  
Gustavo Rodríguez-Peña
Keyword(s):  
Purchase Intention ◽  
International Marketing ◽  
Positive Association ◽  
Marketing Strategies ◽  
Content Type ◽  
Promotion Policies ◽  
Consumer Purchase Intention ◽  
The Usa ◽  
Product Image ◽  
Product Familiarity

Purpose This study aims to examine the relation between the purchase intention of Peruvian maca and each of the following variables: Peru’s country image, maca’s product image, Peru’s country familiarity and maca’s product familiarity. Design/methodology/approach To compile primary information, a survey of closed questions was applied to students in two countries with different levels of familiarity with Peru: France and the USA. Findings There is a direct association between the studied variables in the cases where the foreign consumer has a high familiarity with Peru. Similarly, there is a positive association between maca’s product image, Peru’s country familiarity and maca’s product familiarity with the consumer purchase intention of maca from Peru in the cases where the consumer has low familiarity with Peru. Research limitations/implications The characteristics of the sample did not allow to analyze the purchase intention according to gender, age and socioeconomic level. Practical implications This study provides innovative insights to design international marketing strategies for Peruvian maca entrepreneurs and export promotion policies to policymakers, to support them to overcome the increase of the global competitive environment of maca. Social implications The paper helps maca producers and exporters to develop international marketing strategies to position their maca products in markets with high or low familiarity with Peru. Originality/value The uniqueness of this paper is based on the study of the purchase intention of agricultural products such as maca, which is a developing product available in Peru.

The mediating effects of micro country image by product category and country

2018 ◽  
Vol 61 (6) ◽  
pp. 668-682
Author(s):  
Moudi Almousa ◽  
Byoungho Jin ◽  
Heesoon Yang ◽  
Naeun Kim
Keyword(s):  
Purchase Intention ◽  
Cell Phones ◽  
Product Category ◽  
Product Evaluation ◽  
The United States ◽  
Purchase Intentions ◽  
Country Image ◽  
Mediating Effects ◽  
Mediating Role ◽  
Managerial Implications

Although it is well accepted that country image plays a major role in product evaluation and purchase intention in the literature, there is insufficient evidence regarding the effects of country image dimensionality on purchase intentions by product category (handbags and cell phones) and country (the United States, Korea, Italy, and Malaysia). The current research investigates the mediating effects of micro country image on the relationship between macro country image and consumers’ purchase intentions. Moreover, it highlights how this mediated relationship differs by product category and country. Based on research findings for symbolic products (i.e., handbags), both macro and micro country image should be managed and communicated to consumers. However, for functional products (i.e., cell phones), only micro country image needs to be actively communicated to consumers because it has a direct influence on purchase intentions. Additionally, micro country image was found to play a full mediating role between macro country image and purchase intentions in case of cell phones. This article concludes with a discussion of theoretical and managerial implications and further research.

Relationships among the Country Image, Product Image and Purchase Intention

2010 ◽  
Vol 10 (12) ◽  
pp. 267-273 ◽  
Author(s):  
Jian-Yong Xiong ◽  
Yan-Yan Wu ◽  
Won-Kyum Kim
Keyword(s):  
Purchase Intention ◽  
Country Image ◽  
Product Image

Country image, product image and consumer purchase intention: Evidence from an emerging economy

2012 ◽  
Vol 21 (6) ◽  
pp. 1041-1051 ◽  
Author(s):  
Cheng Lu Wang ◽  
Dongjin Li ◽  
Bradley R. Barnes ◽  
Jongseok Ahn
Keyword(s):  
Purchase Intention ◽  
Emerging Economy ◽  
Country Image ◽  
Consumer Purchase Intention ◽  
Product Image

scholarly journals Asserting Factors of Consumer Purchase Intention towards Chinese Products on M-Commerce Platform

2019 ◽  
Vol 9 (1) ◽  
pp. 6871-6879
Keyword(s):  
Purchase Intention ◽  
Convergent Validity ◽  
Discriminant Validity ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
The World ◽  
Model Fit Indices ◽  
Consumer Purchase Intention ◽  
Managerial Implications

The presence of Chinese products around the world is a reality. No country is left without using Chinese products, India is no exception to this fact. On the other side, MCommerce platform is becoming popular among Indian consumers in their day to day purchasing. Factors that has an influence on purchase intention, has been casted in this study. Hence this article aims to validate factors i.e. Trust, Quality, Design, and Price in context of Chinese product on MCommerce. Researcher has used primary and secondary data for this study. Secondary data was collected from research papers and based on expert opinion. Primary data was collected from India. Judgmental sampling technique used in this study. Sample size was 350 respondents. Researcher has used CFA method to validate the factors. Results shows, convergent validity, discriminant validity, and Model fit indices, have met the criteria. These Factors were found to be significant driver of Purchase Intention. Then Managerial implications were drawn for domestic marketer, Chinese marketers, and the marketers from other parts of the world.

Promoting Local Tourism through Local Government Web Site

2010 ◽  
pp. 480-494 ◽  
Author(s):  
Jiaqin Yang
Keyword(s):  
United States ◽  
Web Sites ◽  
Local Governments ◽  
Web Site ◽  
The United States ◽  
Tourism Industry ◽  
Primary Data ◽  
Future Research ◽  
Managerial Implications ◽  
Site Evaluation

This chapter is an attempt to investigate the current issues and development of the application of egovernment in promoting local tourism industry for small and local cities and counties throughout the United States. The primary data for this study are collected through a comprehensive Web site evaluation. The objectives of this chapter are: (1) to examine the use of online tourism promotion implemented in local city and county Web sites across the United States, (2) to identify major issues and challenges for local governments in promoting local tourism online, and (3) to discuss the managerial implications for future research. The data collected from this study show that there is an emerging need for improvement in promoting local tourism through e-government application.

scholarly journals What Killed HTC and Kept Apple Alive? Brand Sustainability Comparison of Two Asian Countries

2019 ◽  
Vol 11 (24) ◽  
pp. 6973 ◽  
Author(s):  
Massoud Moslehpour ◽  
Ka Yin Chau ◽  
Alaleh Dadvari ◽  
Ben-Roy Do ◽  
Victoria Seitz
Keyword(s):  
Brand Equity ◽  
Purchase Intention ◽  
Structural Equation ◽  
Perceived Quality ◽  
Influential Factor ◽  
Primary Data ◽  
Equation Modeling ◽  
High Tech ◽  
Brand Preference ◽  
Two Samples

Although brand sustainability is found essential for brand survival, establishing it has remained challenging. Brand sustainability requires a strong association between brand equity and consumer values. The current study attempts to discover critical components involved that may influence Indonesian and Taiwanese consumers to purchase smartphones such as Apple and High-Tech Computer Corporation (HTC). Primary data collection was conducted to gather data through an online field survey. Following a quantitative approach, structural equation modeling (SEM) was used to examine the link between research constructs and the proposed hypotheses based on two samples of 202 and 217 respondents in Taiwan and Indonesia, respectively. Results represent significant and non-significant direct influences underlining the significance of perceived quality and brand preferences when testing brand equity effects on how consumers value different brands. While price premium is found to be the most influential factor that shapes the formation of purchase intention for Apple brands among both Taiwanese and Indonesian consumers, perceived quality is also affecting Taiwanese brand preference for HTC. Furthermore, prestige value is revealed to be a predictor of brand preference among Indonesian HTC consumers. Research findings have important implications for decision-makers to motivate purchase intentions of smartphone users toward specific brands. The insights provided by the findings will assist marketers in developing brand strategies that influence Taiwanese and Indonesian consumers’ purchases of Apple or HTC products.

A Consuequence of Statisfaction and Loyalty: How Brand nd Purchase Intention Affect Its (An empirical study of Bengkulu)

2020 ◽  
Vol 7 (2) ◽  
pp. 61-70
Author(s):  
Fachri Eka Saputra ◽  
Fedyah Anggriani
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Purchase Intention ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Price Fairness ◽  
Online Questionnaire ◽  
Positive Effect ◽  
Descriptive Method

The purpose of this study as to determine how the effect of waterpark image and price fairness on customer satisfaction and its implications for customer loyalty at Waterpark Wahana Surya Bengkulu. The measurement of this study uses 14 indicator items which are distributed using an online questionnaire. The number of samples in this study were 136 respondents and the data were analyzed using SEM PLS (Partial Least Square). Date were collected using a questionnaire using a Likert scale. This research used descriptive method with a quantitative approach. The type of data used in this study is primary data. The results of this study prove that 1. waterpark image has a positive effect on price fairness, 2. Waterpark image has a positive effect on customer satisfaction, 3. Fairness of price has a positive effect on customer satisfaction, 4. Waterpark image has a positive effect on customer loyalty, 5. Fairness of price has a positive effect on customer loyalty, 6. Customer satisfaction has no effect on customer loyalty.

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