scholarly journals Asserting Factors of Consumer Purchase Intention towards Chinese Products on M-Commerce Platform

2019 ◽  
Vol 9 (1) ◽  
pp. 6871-6879
Keyword(s):  
Purchase Intention ◽  
Convergent Validity ◽  
Discriminant Validity ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
The World ◽  
Model Fit Indices ◽  
Consumer Purchase Intention ◽  
Managerial Implications

The presence of Chinese products around the world is a reality. No country is left without using Chinese products, India is no exception to this fact. On the other side, MCommerce platform is becoming popular among Indian consumers in their day to day purchasing. Factors that has an influence on purchase intention, has been casted in this study. Hence this article aims to validate factors i.e. Trust, Quality, Design, and Price in context of Chinese product on MCommerce. Researcher has used primary and secondary data for this study. Secondary data was collected from research papers and based on expert opinion. Primary data was collected from India. Judgmental sampling technique used in this study. Sample size was 350 respondents. Researcher has used CFA method to validate the factors. Results shows, convergent validity, discriminant validity, and Model fit indices, have met the criteria. These Factors were found to be significant driver of Purchase Intention. Then Managerial implications were drawn for domestic marketer, Chinese marketers, and the marketers from other parts of the world.

scholarly journals HUBUNGAN USIA BALITA DAN SANITASI FISIK RUMAH DENGAN KEJADIAN ISPA DI DESA TUMAPEL KABUPATEN MOJOKERTO TAHUN 2017

2019 ◽  
Vol 13 (1) ◽  
pp. 98
Author(s):  
Maulidiyah Dwi Azti Putri
Keyword(s):  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Cross Sectional ◽  
Limit Sets ◽  
Independent Variables ◽  
The World ◽  
Balance Diet ◽  
Cross Sectional Design ◽  
Cluster Random Sampling

ARI is a major killer of toddlers the world, more than AIDS, malaria, and measles combined.  In the world, every year estimated more than 2 million toddlers died because of ARI (Unicef/WHO, 2006). This research was an observational study with cross sectional design. The population in this research were children was 50 toddlers. Sampling using cluster random sampling technique. The dependent variable was ARI in toddlers in Tumapel Village, Mojokerto District. The independent variables were toddlers characteristics and the physical sanitary home. The methods used to take primary data were interview with questionnaire, observation, and measurement. While secondary data collection was from the device of Tumapel Village, Dlanggu Public Health Center, and the Health Departemen of Mojokerto. This research used logistic regression with confidence interval 0,05 (α = 5%). The result showed there were 2 variables that had significant correlation with ARI, they were age of toddlers (p=0,013) and the physical sanitary home (p=0,015). The results of temperature and humidity measurement were not correlated, moreover, PM2,5measurement in the respondents’ house exceed the limit sets by the Ministry of Health (Permenkes No. 1077 Tahun 2011). The conclusion of this research was age of the toddlers and the physical sanitary home had correlation with ARI. It was recommended to improve toddlers immunity through giving the balance diet and to improve environmental health with closing house ventilation in the day and afternoon so the concentration of PM2,5in the house can be decreased to lower the risk of ARI.

scholarly journals FIRM’S READINESS TO INTERNATIONALIZATION

2018 ◽  
Vol 17 (3) ◽  
pp. 81
Author(s):  
Herwina Rosnan ◽  
Nuraisyah Chua Abdullah ◽  
Norzayana Yusof ◽  
Muhammad Syukri Abdullah
Keyword(s):  
Convergent Validity ◽  
Discriminant Validity ◽  
Small And Medium Enterprises ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Path Model ◽  
Primary Data ◽  
Reliability Indicator ◽  
The Impact

This study addresses primary issues on the internationalization readiness among Small and Medium Enterprises (SMEs). Four factors namely foreign distributing, foreign marketing, foreign network and entry strategy are examined to help in enhancing the understanding on internationalization readiness among SMEs. The main purpose of this paper is to examine the impact of these exogenous variables on internationalization readiness among SMEs in Malaysia. The methodology utilizes primary data from questionnaires which were administered to a sample of 190 SMEs in Malaysia. These self-administered questionnaires were distributed using the non-probability sampling technique which is purposive sampling technique. Descriptive statistics, Internal Consistency - Composite Reliability (CR), Indicator Reliability – Indicator Loadings, Average Variance Extracted (AVE) (Convergent Validity), Fornell Larcker Criterion Discriminant Validity), Standard Beta, T-value, Effect Size (f2) and R Square were employed. Analysis method was performed by using Smart Partial Least Square (SmartPLS) path model analysis. The results show that all factors were significantly correlated to Internationalization Readiness. Further, this paper offers discussions and conclusions. Keywords: Readiness, Internationalization, SMEs, Smart PLS  

Comparsion Of Efficency Of Cucumber Production In Poly-House

2019 ◽  
Vol 8 (9) ◽  
pp. 22-30
Author(s):  
SONIA HOODA
Keyword(s):  
Open Field ◽  
Resource Use ◽  
Secondary Data ◽  
Sampling Technique ◽  
Farming System ◽  
Primary Data ◽  
Statistical Tools ◽  
Average Percentage ◽  
Net Returns ◽  
Douglas Production Function

The study has made an attempt on resource use and economic efficiency of cucumber production under poly-house farming and open field farming. Primary data collected by using purposive sampling technique from selected districts. Sample of 50 farmers (25 Poly-house farmers and 25 Open field farmers) was taken from each district on the basis of availability. Secondary data was collected from Horticulture Department. For data analysis statistical tools average, percentage and Linear Cobb-Douglas Production Function was used. The study found that the yield of cucumber was more under poly-house farming as compare to open field farming system. The reason behind this was long harvesting period and more number of fruits per plant under poly-house farming conditions. The data specifies higher net returns per acre of cucumber under poly-house farming over open field farming, which implicit poly-house farming not only highly profitable but also economically viable as compared to open field farming in study area.

PENGARUH KEPEMIMPINAN DAN MOTVASI KERJA TERHADAP KUALITAS PELAYANAN PUBLIK (STUDI KASUS PADA KANTOR KEMENTERIAN AGAMA SUNGAI PENUH )

2020 ◽  
Author(s):  
Pahrizal
Keyword(s):  
Data Analysis ◽  
Service Quality ◽  
Public Service ◽  
Random Sampling ◽  
Secondary Data ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Analysis Techniques ◽  
Intervening Variables

The research is proposed to test the influence of Leadership and Motivation Work on Public Service Quality. The population in this study was the Kantor Kementerian Agama Sungai Penuh who had received the last 1 year service at the Kantor Kementerian Agama Sungai Penuh, amounting to 260 people. Furthermore, by using the Slovin formula, a sample size of 158 people was chosen with a sampling technique based on Simple Random Sampling. This study uses primary data and secondary data. Data analysis techniques used are path analysis and hypothesis testing using t test with data analysis using SPSS version 20. The results of the study based on showing that partially the Leadership and motivation work have a positive and significant effect on Public Service Quality. The results also show that motivation work variables act as intervening variables between Leadership and Public Service Quality.

PENGARUH KOMPETENSI DAN LINGKUNGAN KERJA FISIK TERHADAP KINERJA KARYAWAN PT. SUZUKI INDOMOBIL MOTOR

2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Rasmansyah Rasmansyah ◽  
M Zainal Aripin
Keyword(s):  
Work Environment ◽  
Random Sampling ◽  
Employee Performance ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Physical Work ◽  
Physical Work Environment ◽  
And Performance ◽  
Dominant Influence

<em>This research was conducted based on the existence of problems in the competence and physical work environment of employee performance. This study aims to determine the effect of competencies and physical work environment simultaneously or partially on the performance of employees of PT. Suzuki Indomobil Motor. The sampling technique is the sample random sampling technique. The type of research used is descriptive and verivative research methods, with data collection techniques using primary data and secondary data. The results showed that competency, physical work environment, and performance were categorized quite well. Based on the calculation, it can be seen that simultaneously the competence and physical work environment have a positive and significant influence on the performance of the employees of PT. Suzuki Indomobil Motor. Partially shows that the physical work environment has the most dominant influence on the performance of employees of PT. Suzuki Indomobil Motor</em>

Effects of parental cultural capital on purchase intention of cognac

2019 ◽  
Vol 31 (3) ◽  
pp. 344-361 ◽  
Author(s):  
Yujie Wei ◽  
Blaise Bergiel ◽  
Lingfang Song
Keyword(s):  
Cultural Capital ◽  
Consumer Choice ◽  
Purchase Intention ◽  
Parental Influence ◽  
Value Orientations ◽  
Content Type ◽  
Consumer Purchase Intention ◽  
The Usa ◽  
Managerial Implications ◽  
Willingness To Purchase

Purpose The purpose of this paper is to examine the possibility that individual differences in consumer choice of cognac are at least partially influenced by parental cultural capital. Also examined are ten value orientations factors (e.g. hedonism and self-direction) and attitudes toward France, cognac’s country-of-origin that may affect the degree of this intergenerational influence. Design/methodology/approach The survey research measures parents’ cultural capital, value orientations and attitude toward France and purchase intention using recognized scales. Data were collected from the faculty and students of a major university located in the southeast of the USA. The sample size was 234. Findings The results confirm that parental cultural capital, consumer value orientations and attitudes toward France have significant impacts on the consumer’s willingness to purchase cognac. Adult children of high cultural capital parents are more likely to buy cognac. Practical implications The findings of this paper provide meaningful insights into intergenerational influences on consumer purchase intention of cognac and socialization theory. The paper provides several managerial implications for segmentation, targeting and positioning of cognac in the US market. Originality/value As the first of its kind, this paper introduces the parents’ cultural capital into the consumer research regarding cognac. The longer-term effects that parents can have on grown children’s consumer behavior are confirmed, suggesting that parental influence persists well into adulthood and has impact on their brand preference.

The Effect of Instagram Influencers on Purchase Intentions Mediated by Brand Image on Cosmetic Products (Study on Gen Z Women)

2021 ◽  
Vol 4 (2) ◽  
pp. 111-123
Author(s):  
Dewi Tamara ◽  
Lidiya Heriyati ◽  
Tsabita Hanifa ◽  
Michelle Carmen
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Convergent Validity ◽  
Discriminant Validity ◽  
Brand Image ◽  
Public Awareness ◽  
Daily Basis ◽  
Purchase Intentions ◽  
Generation Z ◽  
The Relationship

Rise of internet usage gives a sense of urgency for marketer to develop enchanted promotion methods through the help of social media. This research focuses on analyze the correlation between social media influencer and purchase intention with brand image as mediating variables. Object of this research is Generation Z women since their perspectives are rarely elaborated in previous research. Sample of this research is Generation Z women, actively using make-ups and skincare, and use Instagram in their daily basis. Validity is measured through convergent validity and discriminant validity, while reliability is measured through cronbach’s alpha and composite reliability. Hypotheses are measured using PLS-SEM and considered as significant if t-value > t-table. Results indicate that social media influencer significantly correlated with purchase intention when mediated with brand image. Specifically, numbers of followers, high-activity on social media, and influencer credibility influence brand image and purchase intention in significant ways. Moreover, positive brand image, public awareness, and brand uniqueness determined as mediating factors on the relationship social media influencer and purchase intention.  

Internal and External Security Challenges of Nepal

Unity Journal ◽  
2021 ◽  
Vol 2 ◽  
pp. 251-262
Author(s):  
Sumitra Karki
Keyword(s):  
Secondary Data ◽  
Primary Data ◽  
Security Threats ◽  
Cyber Attack ◽  
Secondary Sources ◽  
News Reports ◽  
Security Challenges ◽  
The World ◽  
The Government ◽  
India And China

Nepal has been a home to diversified settlement in terms of ethnicity, religion, dialect and culture since its outset in civilization. It also lies between two great military and economic giants of Asia – India and China – that are hostile to each other. While these bring abundant opportunities for Nepal, it possesses several internal and external security threats. Nepal suffers from cyber-attack, environmental degradation, pandemic, ethnic, racial or religious conflicts, inequality and poverty, extremism, human trafficking, corruption, migration and trans-boundary crime. In addition, Nepal also faces several security threats, traditional and non–traditional, including terrorism and insurgency. These threats possess serious implications on peace and security of Nepal and the South Asian region. There is a need of serious study about the major internal and external security challenges that Nepal faces in recent decades. This study aims at examining some of the major security challenges, explore the factors behind it, and attempt to suggest few policy recommendations to the government of Nepal to deal with them. The study is conducted by reviewing the primary and secondary sources of data. The primary data includes documents of the government agencies, press release, joint statement and organizational reports. It also includes the interviews with security experts, bureaucrats, policy makers and academicians. Similarly, secondary data includes books, news reports, academic journals, seminars report and reports of research institutes and think tanks. The study highlights that Nepal should prepare itself to meet with the emerging internal and external security challenges what have emerged in recent times. With the rise of India and China, two adversarial powers in the region, Nepal possess extreme challenges in days to come. Similarly, hardly any countries of the world had prepared itself to deal with recent pandemic like COVID-19 that has shattered even the most powerful countries of the world. Taking lessons from these, it is time for Nepal to learn and prepare to mitigate the challenges.

Easy Communication System as A Mediation of The Influence of Whatsapp Business on Consumer Purchase Intention on The Marketplace

2021 ◽  
Vol 1 (3) ◽  
pp. 347-357
Author(s):  
Wisnalmawati Wisnalmawati ◽  
Agus Sasmito Aribowo ◽  
Yunie Herawati
Keyword(s):  
Communication System ◽  
Communication Systems ◽  
Purchase Intention ◽  
Sampling Technique ◽  
Research Problem ◽  
Important Variable ◽  
Purchase Intentions ◽  
Validity And Reliability ◽  
Simple Order ◽  
Consumer Purchase Intention

Marketing using social media is a necessity in the era of industrial technology 4.0. This research problem is a business phenomenon and gap research. The purpose of this study is to analyze; 1. the direct influence of business WhatsApp on purchase intention in the marketplace. 2. the influence of business WhatsApp on the ease of communication system in the marketplace. Three, the influence of the ease of communication system on consumer purchase intentions in the marketplace. 4. the influence of business WhatsApp on purchase intentions on the marketplace mediated by the ease of communication systems on the marketplace The unit of analysis of this research is Sri Rejeki, and Seruni SMEs, a sample of 60 consumers, accidental sampling technique, data collection using a questionnaire (google form), testing the validity and reliability of indicator statement items, data analysis technique used is path analysis with the SPSS program. The results show that WhatsApp Bisnis has no direct and insignificant effect on consumers' purchase intentions. WhatsApp Business has a positive and significant effect on the ease of system communication has a positive and significant effect on consumer purchase intentions. WhatsApp Business has a positive and significant effect on consumer purchase intentions mediated by the ease of communication system. The novelty of this research is to create an ease of communication system to increase consumer purchase intentions in the marketplace. Ease of communication is a mediation between the influence of WhatsApp business on purchase intentions on the marketplace so that the ease of communication is an important variable that needs to be improved so that consumers intend to use the marketplace in purchasing products. The ease of communication is related to the ease of using the application, the ease of alternative transactions, and the design of a simple order form. This is hope for consumers to use the marketplace. Contribution of marketplace training to MSMEs and community business actors.

scholarly journals Analysis of Green Marketing Tools towards Consumer Purchase Intention in Kathmandu

2018 ◽  
Vol 1 (1) ◽  
pp. 37
Author(s):  
Shulov Shrestha
Keyword(s):  
Hypothesis Testing ◽  
Purchase Intention ◽  
Green Marketing ◽  
Primary Data ◽  
Green Products ◽  
The People ◽  
Consumer Purchase Intention ◽  
Green Packaging ◽  
The Impact ◽  
Structured Questionnaire

<p>The main purpose of this study is to examine the impact of green marketing tools on product choice and how green initiatives influence purchase intention of consumers. The research also attempts to examine the relationship between age, income, education, and occupation with consumer purchase intention in association with green marketing tools. The study is descriptive in nature and focuses on hypothesis testing using structured questionnaire and interview. Structured questionnaire is used to collect primary data from a sample size of 120 respondents focusing on employed, self-employed, students and homemakers. These groups are assumed to represent green purchase in today’s society. However, opinions of marketing professionals have also been considered. The survey population represents the people who go for shopping; data have also been collected from the point of purchase. Green purchase intention was seen to be incremental considering the increase in the level of education of individuals. Green marketing tools i.e., environmental belief, green packaging, green branding, green advertisement, green labelling has been taken into account to observe its significance towards consumer purchase intention. Likert scale questions with five-scalerating were used to do the hypothesis testing. The questions included statements in conjunction with the measure of green marketing tool’s influence over consumer purchase intention. The research revealed that green marketing tools played a significant role in inducing a positive purchase intention towards green products. While there exists growing preference towards green products, price plays a major role in product purchase.</p><p>Journal of Business and Social Sciences Research, Vol. 1, Issue 1, pp. 37-57</p>

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