The Effects of Destination Image, Perceived Value and Service Quality on Tourist Return Intention through Destination Satisfaction — A Study in Ho Chi Minh City, Vietnam

2017 ◽  
pp. 401-408 ◽  
Author(s):  
Mai Ngoc Khuong
Keyword(s):  
Service Quality ◽  
Perceived Value ◽  
Destination Image ◽  
Ho Chi Minh City ◽  
Return Intention

Factors Affecting International Tourists’ Perceived Service Quality and Return Intention—A Study in Ho Chi Minh City, Vietnam

2016 ◽  
Vol 8 (3) ◽  
pp. 133
Author(s):  
Mai Ngoc Khuong ◽  
Nguyen Phuong Quyen
Keyword(s):  
Service Quality ◽  
Destination Image ◽  
Ho Chi Minh City ◽  
Factors Affecting ◽  
Perceived Service Quality ◽  
Positive Effects ◽  
Culture History ◽  
Perceived Price ◽  
Negative Effect ◽  
Return Intention

<p>This research aimed to measure key factors affecting international tourists’ perceived service quality and their return intention towards Ho Chi Minh City, Vietnam. A quantitative method was used with structured questionnaire directly delivered to 1,673 tourists who had already visited or stayed in the city for more than three days. The empirical results of this study showed that recreation and entertainment had the strongest effect; other factors such as perceived service quality, culture, history and art, safety and security, local cuisine, negative attributes, perceived price, natural environment, and destination image also had positive effects on international tourists’ return intention. Conversely, infrastructure provided negative effect on tourists’ return intention.</p>

scholarly journals International Tourists’ Loyalty to Ho Chi Minh City Destination—A Mediation Analysis of Perceived Service Quality and Perceived Value

2019 ◽  
Vol 11 (19) ◽  
pp. 5447 ◽  
Author(s):  
Khuong Ngoc Mai ◽  
Phuong Ngoc Duy Nguyen ◽  
Phuong Thi Minh Nguyen
Keyword(s):  
Service Quality ◽  
Perceived Value ◽  
Image Data ◽  
Destination Image ◽  
Ho Chi Minh City ◽  
Perceived Service Quality ◽  
Structural Relationships ◽  
Perceived Price ◽  
Willingness To Recommend ◽  
Negative Attributes

At present, tourism is a key component of the modern Vietnamese economy. However, it is increasing the country’s pitifully low return visitor rate. The aim of this study was to explore the structural relationships among destination attributes, perceived service quality, perceived value, and loyalty of international tourists in Ho Chi Minh City. The destination attributes were investigated in terms of cultural and historical attractions, local cuisine, perceived price, safety and security, service facilities, natural environment, entertainment and recreation activities, negative attributes, and destination image. Data were collected through a self-administered questionnaire survey of 2073 respondents employed using SmartPLS analysis. The results indicate that destination attributes, perceived service quality, and perceived value have positive and direct influences on tourist loyalty. In addition, the findings also confirmed that these destination attributes indirectly affected tourist loyalty through their perceived value and perceived service quality. Based on the findings, some recommendations and implications are suggested to enhance traveler intention to re-visit and increase awareness of the necessity for sustainable development tourism in Ho Chi Minh City, with their willingness to recommend this place to others.

Island tourism: Participation behavior of tourists

2020 ◽  
Vol 48 (5) ◽  
pp. 1-11
Author(s):  
Hsiao-Ming Chang ◽  
Ching-Hui Lin
Keyword(s):  
Service Quality ◽  
Information Sources ◽  
Perceived Value ◽  
Behavioral Model ◽  
Positive Influence ◽  
Marketing Strategies ◽  
Destination Image ◽  
Travel Information ◽  
Quality Perceptions ◽  
Intention To Revisit

There is a lack of empirical research on tourists' participation behavior in island tourism. Therefore, we developed a behavioral model of this type of participation, including the variables of travel information sources, destination image, service quality, satisfaction, and perceived value. We adopted convenience sampling to survey 430 tourists who had participated in marine recreational activities while visiting Jibei Island in Penghu, Taiwan. The results of partial least squares analysis show that travel information sources affected the island's image and the service quality perceptions of tourists; and the island's image, service quality, satisfaction, and perceived value had a positive influence on tourists' behavioral intention to revisit the island and recommend it as a travel destination to family and friends. Our findings provide a reference for island tourism operators to formulate marketing strategies.

scholarly journals The Effects of Travel Service Quality on Organization Perceived Value, Satisfaction and Word-Of-Mouth—A study in Ho Chi Minh City, Vietnam

2016 ◽  
Vol 8 (3) ◽  
pp. 36
Author(s):  
Mai Ngoc Khuong ◽  
Nguyen Thanh Phuong ◽  
Tran Ngoc Diem Chau
Keyword(s):  
Service Quality ◽  
Indirect Effects ◽  
Word Of Mouth ◽  
Perceived Value ◽  
Ho Chi Minh City ◽  
Assessment Procedure ◽  
Direct And Indirect Effects ◽  
Quality Aspects ◽  
Travel Agencies ◽  
Dependent Variables

<p>As company tours have become more popular and received much attention in Vietnam, it is a favorable chance for travel companies and agencies to gain more customers and profits. This study was carried out to investigate the effects of travel service quality, using SERVPERF assessment procedure, on word-of-mouth (WOM) behaviors of the whole organization through the mediation of perceived value and satisfaction, so that further recommendations would be suggested for tourism companies to improve their services. Quantitative approach was applied with questionnaire directly delivered to 300 small to medium-sized companies in Ho Chi Minh City which annually book tours for their staff. Although all variables were positively correlated, only four quality aspects (Empathy, Responsiveness, Tangibles, Assurance) had significant effects on other dependent variables; in particular, empathy was proven to have the most powerful impact on WOM with both direct and indirect effects. Guidelines for travel agencies were recommended; especially, activities which prioritized customers’ needs and fulfilled their requests were most emphasized.</p>

scholarly journals Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ghazanfar Ali Abbasi ◽  
Janani Kumaravelu ◽  
Yen-Nee Goh ◽  
Karpal Singh Dara Singh
Keyword(s):  
Service Quality ◽  
Perceived Risk ◽  
Theory Of Planned Behaviour ◽  
Perceived Value ◽  
Destination Image ◽  
Cross Sectional ◽  
Planned Behaviour ◽  
Content Type ◽  
Perceived Service Quality ◽  
Revisit Intention

Purpose The purpose of this study is to unearth the factors that influence tourists’ revisit intention. The proposed model of the study is grounded on using the theory of planned behaviour (TPB) and extending it with additional variables, i.e. satisfaction, destination image, perceived risk, service quality and perceived value. Design/methodology/approach This study adopted a cross-sectional approach to collect data. The data were collected by conducting a field survey questionnaire on 330 respondents and were analysed using partial least squares version 3.2.9. Findings The results show that perceived behavioural control, perceived value, destination image and satisfaction significantly affect visitors’ revisit intention. The influence of perceived value, perceived service quality and destination image on satisfaction is also confirmed. On the other hand, satisfaction is found to be a significant mediator between perceived service quality, destination image and perceived value. Originality/value The extended TPB model that includes perceived service quality, perceived value, perceived risk and satisfaction provided a model with a theoretical basis to explain tourist revisit intentions to a tourist destination.

Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tat-Huei Cham ◽  
Jun-Hwa Cheah ◽  
Hiram Ting ◽  
Mumtaz Ali Memon
Keyword(s):  
Service Quality ◽  
Perceived Value ◽  
Behavioural Intention ◽  
Destination Image ◽  
Related Factors ◽  
Content Type ◽  
Perceived Service Quality ◽  
The Impact ◽  
The Relationship

PurposeDespite being a popular topic in sports tourism research, limited studies have focused on golf tourism in relation to destination image. The present study aimed to examine the impact of country-related factors on the destination image among golf tourists as well as the interrelationships between perceived service quality, perceived value, satisfaction and behavioural intention in this context in the Malaysian context. Excitement was also examined as a moderator of the relationship between satisfaction and behavioural intention.Design/methodology/approachData was collected from 360 golf tourists using a self-administered questionnaire at the two largest airports (KLIA and KLIA2) in Malaysia. Data analysis was performed using the partial least squares structural equation modelling (PLS-SEM) technique.FindingsThe findings present the significance of country-related factors (i.e. accessibility, safety and security and golf course setting) in determining the image of Malaysia as a golf tourism destination. Destination image, in turn, is found to influence golf tourists' perceived service quality, perceived value and satisfaction; with both perceived service quality and perceived value acting as mediators between destination image and satisfaction. Moreover, the moderation assessment confirms that the level of excitement about golfing in Malaysia strengthens the relationship between their satisfaction and behavioural intention.Originality/valueThis study is one of the few that focuses on the consequential importance of destination image within the golf tourism setting. It highlights the mediating role of perceived service quality and perceived value as well as the moderating role of excitement in understanding the effect of destination image on satisfaction and behavioural intention of golf tourists.

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