La responsabilidad social empresarial del sector de los medios de comunicación de la Ciudad de Puno

Esta investigación tubo objetivo analizar cómo asumen la responsabilidad social empresarial los medios de comunicación en Puno, para ello se administraron encuestas a los directivos de los medios de comunicación y entrevistas para contrastarla; los resultados refuerzan la información obtenida a través del cuestionario de preguntas, y reveló que la responsabilidad social empresarial de los medios de comunicación de Puno es asumida parcialmente, hay desconocimiento al respecto, aunque se muestran prácticas de responsabilidad social empresarial comunes a todos los sectores y del sector específico de los medios, que no responden a un trabajo de planificación. La RSE se enlaza más a labores de inversión social y filantropía. Se evidencia también que los medios de comunicación entienden la RSE desde una diversidad; las acciones de RSE se muestran a través de campañas, programas, alianzas, donaciones, eventos como foros y debates, y acciones específicas propias del sector de los medios a través de producciones periodísticas y comunicacionales; un hallazgo importante fue conocer la conformación de un “colectivo de medios de comunicación” conformada por propia iniciativa de algunos medios de comunicación, ese esfuerzo se convierte en una primera experiencia de verdadera responsabilidad social.Palabras clave: campañas, medios de comunicación, responsabilidad social empresarial. ABSTRACTThe Social Responsibility of the communication means from Puno City, is the subject of this research. A little-known and researched, for which a survey to find out how assume corporate social responsibility (CSR) sector of the media in Puno, how we understand and the actions taken in this regard was administered and determine if they have an agenda of issues of social responsibility; Interviews were also conducted with the managers of the media under study, whose results reinforce and contrast the information obtained through the questionnaire questions. The research is descriptive - comparative, and revealed that corporate social responsibility of the media Puno is taken partly as such ignorance in this regard is still evident, although there are common practices in corporate social responsibility (CSR) to all specific sectors and media sector, unresponsive to work planning. CSR's bound to work for social investment and philanthropy. It is also evident that the media understand CSR from a variety; CSR actions shown through campaigns, programs, partnerships, donations, events like forums and debates, and specific actions own the media through journalistic productions and communications sector; likewise there is a lack of an agenda of planned social responsibility issues. An important finding was to determine the formation of a "media collective" formed on the initiative of some media, this effort becomes a first experience of true social responsibility, so it is imperative to strengthen and ensure their permanence. Keywords: campaigns, media, corporate social responsibility.

Download Full-text

Corporate social responsibility management

Management and Entrepreneurship in Ukraine: the stages of formation and problems of development ◽

10.23939/smeu2021.01.013 ◽

2021 ◽

Vol 2021 (1) ◽

pp. 13-23

Author(s):

Iryna Stetsiv ◽

◽

A Zubova ◽

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Management System ◽

Social Investment ◽

Basic Principles ◽

Social Sphere ◽

Current State ◽

The Social ◽

Corporate Social ◽

Responsibility System

The scientific article considers the issues of corporate social responsibility management. The main approaches to evaluating the effectiveness of the implementation of corporate social responsibility measures are considered and the basic principles of evaluating the corporate social responsibility management system are determined. The basic principles of evaluation of the system of corporate social responsibility of the enterprise are analyzed, the main ones of which are: universality, predominance of performance indicators rather than efficiency, differentiation of indicators of external and internal environments instruments of strategic benchmarking in the social sphere in certain areas, such as training and development of employees, charity and sponsorship. A system of types of organizational profile is proposed in assessing the balance of corporate social responsibility management system, which takes into account the assessment of retrospective indicators, assessing the current state of corporate social responsibility and assessing the prospects of corporate social responsibility. The criteria for assessing the accumulated organizational experience in the field of corporate social responsibility and social investment, the criteria for assessing the current state of the corporate social responsibility system, the criteria for assessing the prospects for the development of the corporate social responsibility system are studied. The scheme of determining the type of organizational profile in assessing the balance of the corporate social responsibility system of the company and the system of four types: dynamic, indicates the company’s intention to make the area of corporate social responsibility a strategic factor of competitiveness; a balanced type of profile, which at a relatively high level of individual assessments speaks of a balanced social policy and successful practice of social investment; regressive profile, which signals to management that in the future the company may lose the benefits of sustainable development related to the social sphere and special attention should be paid to investment policy, risk assessment of social investment and balanced development of intellectual and social capital and the inertial profile reflects the complete absence of any CSR planning in the company.

Download Full-text

Environmental issues of the corporate social responsibility

Management ◽

10.2478/manment-2014-0005 ◽

2014 ◽

Vol 18 (1) ◽

pp. 58-70 ◽

Cited By ~ 1

Author(s):

Agnieszka Misztal ◽

Małgorzata Jasiulewicz-Kaczmarek

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Corporate Responsibility ◽

Environmental Issues ◽

Research Topic ◽

The Social ◽

Practical Research ◽

Environmental Requirements ◽

The Subject ◽

Corporate Social

Summary The article is dealing with the environmental corporate responsibility. Taking this research topic stems from a growing awareness of entrepreneurs in this area and is associated with the popularity of proving the social responsibility before a group of stakeholders. The article discussed past literature achievements relating to environmental management as one of the areas of corporate social responsibility. There were also presented current imperatives of this aspect, which became the subject of practical research to find effective ways of their compliance. Practical examples of solutions to grouped environmental requirements were described in the second part of the article.

Download Full-text

Corporate social responsibility and social investment in the urban environment

SHS Web of Conferences ◽

10.1051/shsconf/202112801021 ◽

2021 ◽

Vol 128 ◽

pp. 01021

Author(s):

Valeria Grishina ◽

Daria Amelicheva ◽

Nikita Tikhanov

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Urban Environment ◽

Urban Space ◽

Urban Spaces ◽

Social Investment ◽

The Social ◽

Definition Of ◽

Western Experience ◽

Corporate Social

The article examines the phenomenon of social investment, reveals the advantages, and overviews the potential of impact investments. Implementation of corporate social responsibility as a trend followed by international corporations is reviewed, and its role as the most widespread direction of ESG approach is discussed. The definition of social urban space that most fully meets modern trends is proposed; the trends relevant to the organization of urban spaces are considered in the article. A comparison is made between the Western experience of using social investments and Russian practice. The most promising directions of using social investment for the development of the social urban environment are proposed.

Download Full-text

SOCIAL RETURN ON INVESTMENT (SROI) PROGRAM “SENTRA INDUSTRI BUKIT ASAM” (SIBA) DUSUN BATIK KUJUR TANJUNG ENIM

AdBispreneur ◽

10.24198/adbispreneur.v5i1.26069 ◽

2020 ◽

Vol 5 (1) ◽

pp. 15

Author(s):

Meilanny Budiarti Santoso ◽

Santoso Tri Raharjo ◽

Sahadi Humaedi ◽

Hendri Mulyono

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Return On Investment ◽

Social Impact ◽

Social Investment ◽

Business Values ◽

Social Return On Investment ◽

The Social ◽

Long Time ◽

Corporate Social

The Corporate Social Responsibility (CSR) activities carried out by companies should ideally be a social investment for them. The activities should not necessarily be aimed to meet their responsibilities since it would only bring a short-term good reputation and even potentially be a threat for them in the future. Indeed, as a social investment, the Corporate Social Responsibility (CSR) activities that are run for a long time will provide them with a business ‘change’ or ‘return’ in the form of profit for the company. The method used to measure the social impact of the CSR activities was Social Return on Investment (SROI) which not only could calculate the value of profits in the form of money, but included a broader concept covering social, economic and environmental values. The results of this study reveal that Sentra Industri Bukit Asam (SIBA) Batik Kujur Program that was initiated based on culture (history) has produced economic and business values for service users in the society. This resulted in a social investment impact value in the form of SROI Ratio of 5.39, which means that for every investment made by PTBA with Rp. 1,- they will get impact or benefit worth Rp. 5.39,-. Therefore, it can be seen from the social and economic values that the Sentra Industri Bukit Asam (SIBA) Batik Kujur Program is feasible and successful. Kegiatan corporate social responsibility (CSR) yang dilakukan perusahaan idealnya dilaksanakan sebagai sebuah investasi sosial, bukan sekedar kegiatan yang bersifat sementara untuk menunjukkan tanggung jawab saja, karena hal demikian hanya akan mendatangkan citra baik sesaat dan akan menjadi ancaman bagi perusahaan di kemudian hari. Sebagai sebuah investasi sosial, pelaksanaan kegiatan CSR dalam jangka panjang akan mendatangkan “kembalian” (return) bisnis berupa profit bagi perusahaan. Metode yang digunakan untuk mengukur dampak sosial dari kegitan CSR adalah dengan menggunakan social return on investment (SROI) yang tidak hanya menghitung nilai keuntungan berupa uang saja, melainkan mencakup konsep yang lebih luas yaitu meliputi nilai sosial, ekonomi dan juga lingkungan. Hasil kajian menunjukkan bahwa Program Sentra Industri Bukit Asam (SIBA) Batik Kujur yang diinisiasi dengan berbasis pada budaya (sejarah) telah menghasilkan nilai ekonomi dan bisnis bagi masyarakat penerima program, yaitu menghasilkan nilai dampak investasi sosial berupa SROI Rasio sebesar 5,39 artinya bahwa setiap investasi yang dilakukan oleh PTBA sebesar Rp. 1,- memperoleh dampak atau manfaat senilai Rp. 5,39,-. Bila ditinjau dari sisi sosial dan ekonomi, maka program Sentra Industri Bukit Asam (SIBA) Batik Kujur dapat dikatakan layak dan berhasil.

Download Full-text

Corporate Social Responsibility: Arab Potash Company as an Example

Journal of Arts and Social Sciences [JASS] ◽

10.24200/jass.vol10iss1pp51-68 ◽

2019 ◽

Vol 10 (1) ◽

pp. 51

Author(s):

Areen Al Hadeed ◽

Mohammed Najib El Sarayrah

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Social Development ◽

Professional Associations ◽

Total Expenditure ◽

The Social ◽

The Subject ◽

Corporate Social ◽

Depth Interviews

This study deals with the subject of corporate social responsibility, and aims to identify the philosophy adopted by the Arab Potash Company for social responsibility. In addition, the study aims at identifyingthe areas covered by social responsibility programs and the level of spending on them. The study adapted a case study and qualitative analysis as a methodology, and document analysis and in-depth interviews as data collection tools. The results of the study show that the philosophy of the Arab Potash Company for social responsibility is based on the idea of reaching the desired social balance and sustainable development. The social responsibility programs of the Arab Potash Company divided into nine areas: official support, education, social development, health, water and the environment, sport, places of worship, culture, professional associations. The areas of official support, education, social development, health and water received the largest share ofthe company›s social responsibility projects. Ninety percent (90%) of the total expenditure was spent on these areas over the last four years, Sports, places of worship, culture and professional unions received (10%) of total expenditure on social responsibility programs.

Download Full-text

Memorias de Sostenibilidad en América Latina: instrumento de información de la Responsabilidad Social de las Empresas

Oikos ◽

10.29344/07184670.32.1026 ◽

2015 ◽

Vol 15 (32) ◽

pp. 35

Author(s):

Ma. Angélica Garza Arroyo ◽

María Aurelia Bocanegra Noriega

Keyword(s):

Sustainable Development ◽

Latin America ◽

Corporate Social Responsibility ◽

Social Responsibility ◽

Data Base ◽

The Social ◽

America Latina ◽

Corporate Social ◽

Sustainability Report

RESUMENEl desarrollo sostenible es manejado como uno de los puntos importantes en las agendas del siglo XXI, es un concepto que las empresas deben contemplar en las actividades que realizan para cumplir con la Responsabilidad Social Empresarial. El presente trabajo pretende abordar los aspectos teóricos sobre las Memorias de Sostenibilidad así como mostrar que pueden ser consideradas como un instrumento de información de la Responsabilidad Social de las Empresas. Se hace un estudio en la base de datos de la Corporate Register del 2006 al 2011 respecto de la presentación de las Memorias de Sostenibilidad en América Latina; el reporte es de corte cualitativo de carácter descriptivo, con un análisis deductivo. Se puede percibir en el estudio que es de carácter exploratorio que las empresas de América Latina han incrementado de manera significativa la presentación de Memorias de Sostenibilidad así como un incremento en el número de empresas que las realizan, además de contemplar a la Responsabilidad Social Empresarial como parte de su misión y visión.Palabras clave: memorias de sostenibilidad, Responsabilidad Social Empresarial, América Latina. Memories of Sustainability in Latin America: instrument of information of the Social Responsibility of the CompaniesABSTRACTThe sustainable development is managed to be one of the important aspects in the planners of 21th century, it is a concept that companies have to contemplate in the activities they realize to achieve corporate social responsibility. this work pretends to raise the teoric aspects about sustainability report, and to show that they can be considered as an information instrument of social responsibility of the companies. a study has to be done in the data base of corporate register from 2006 to 2011 about the presentation of the sustainability report in Latin America; the report is qualitative and descriptive kind, with deductive analysis. in the study it can be perceived that is explorative that companies in Latin America have increased in a significative way the presentation of sustainability report, just as an increase in the number of companies that realize them, besides contemplating corporate social responsibility as part of their mission and vision.Keywords: sustainability report, Corporate Social Responsibility, Latin America.

Download Full-text

La legislación tributaria venezolana como promotora de la responsabilidad social empresarial

Oikos ◽

10.29344/07184670.33.1041 ◽

2014 ◽

Vol 16 (33) ◽

pp. 53

Author(s):

Ana Cecilia Chumaceiro Hernández ◽

Judith Josefina Hernández de Velazco

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Tax Law ◽

Socially Responsible ◽

Palabras Clave ◽

Interpretative Approach ◽

Corporate Social

aVenezuelan Tax Law as a Promoter of Corporate Social Responsibility RESUMEN El presente artículo tiene por objetivo disertar sobre los dispositivos contenidos en la legislación tributaria venezolana que actúan como promotores de la responsabilidad social empresarial (RSE), para ello se utilizó el paradigma Cualitativo, bajo un enfoque hermenéutico – interpretativo, cuyo método fue análisis de contenido. En tal sentido se han observado los aspectos, elementos y mecanismos que se encuentran en la LISLR, LIVA y LOCTI que fomentan, incentivan o coadyuvan la RSE; finalmente se plantearan lineamientos para la aceptación de una nueva cultura de RSE con dimensión tributaria. Considerando, que dentro de la legislación tributaria no existen dispositivos específicos que promuevan la RSE, y, ello debe ser tomado en cuenta por el legislador para modificar ciertas normas y crear el incentivo necesario para que las empresas sean de forma congruente socialmente responsables. Palabras clave: legislación tributaria, empresa, promoción, responsabilidad social empresarial. ABSTRACT The objective of this study is to explore regulatory provisions from Venezuelan tax law as promoters of corporate social responsibility (CSR). For the methodological analysis of content, the study uses the qualitative paradigm and a hermeneutical-interpretative approach. The research observes different elements and mechanisms from LISLR, LIVA and LOCTI which encourage and contribute to corporate social responsibility. The study also proposes guidelines for the acceptance of a CSR culture from a tax dimension. The fact that there are no regulatory provisions within the Venezuelan tax law needs to be taken into account by legislators in order to amend certain norms and create the necessary incentives for companies to be socially responsible. Keywords: tax law; companies; encouragement; corporate social responsibility. Este trabajo es el resultado de investigaciones que se desarrollan en la línea “Responsabilidad Social, Empresa y Estado” del Centro de Estudios e Investigaciones Socioeconómicas y Políticas (CEISEP-UNERMB).

Download Full-text

CSR@ 2%: A NEW MODEL OF CORPORATE SOCIAL RESPONSIBILITY IN INDIA

American Journal of Economics and Business Management ◽

10.31150/ajebm.vol1.iss3.31 ◽

2018 ◽

Vol 1 (3) ◽

pp. 56-66

Author(s):

Anupam Singh ◽

Dr. Priyanka Verma

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Corporate Philanthropy ◽

Social Issues ◽

Business Community ◽

Net Worth ◽

The Social ◽

Net Profit ◽

Corporate Social ◽

Indian Scenario

Corporate Social Responsibility (CSR) earlier applied as corporate philanthropy and has been in practice in India since ages. However, philanthropy in globalised and modern India does not solve the purpose in quantity and quality. Clause 135 of Company Act 2013 created huge hue and cry among the business community in India. As per clause 135 of the Companies Act, 2013, Every company with an annual turnover of 1,000 crore INR ($161 million) and more, or a net worth of 500 crore INR ($80 million) and more, or a net profit as low as five crore INR ($800,000) and more have to spend at least 2% of their average net profit over the previous three years on CSR activities. With the introduction of new Company act 2013 India became the first country in the world to have legislation for compulsory CSR spending. The paper aims at analyzing the motive of making CSR spending mandatory and it also attempts to explain the concept of CSR in the present Indian scenario, the social issues addressed by the Indian corporations, and methodologies adopted by them to address those issues.

Download Full-text

A Comparison of CSR Disclosure Guidelines and a Self-Prepared CSR Disclosure Index- A Study of Select Automotive Companies

International Journal of Business Ethics in Developing Economies ◽

10.21863/ijbede/2015.4.2.007 ◽

2015 ◽

Vol 4 (2) ◽

Author(s):

N.K. Gupta ◽

Shilki Bhatia

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Economic Environment ◽

Global Reporting Initiative ◽

The Social ◽

Regulatory Bodies ◽

Csr Disclosure ◽

Corporate Social ◽

The Impact ◽

Voluntary Guidelines

In India, corporate social responsibility and its disclosure got attention during the eighties and have been gaining importance with time in present economic environment, especially after adoption of liberalization, privatization, and globalization (LPG) (Goswami, 2011). Guidelines, principles, and codes are being developed by various regulatory bodies in India and across the globe to increase transparency and accountability about both a companys daily operations and the impact of these operations on society (Tran, 2014) In this paper, the author has studied the CSR guidelines laid down by Global Reporting Initiative G3.1 (GRI-G-3) and The National Voluntary Guidelines by Ministry of Corporate Affairs (NVG-MCA) and has compared them with a self-composed CSR Disclosure Index (CSRDI). The social responsibility initiatives taken by select Indian Automotive Companies have been analyzed and the companies have been rated as per the disclosures made by them. The main focus of the research is to compare the CSR Rankings of companies as per CSRDI with the companies rankings as per GRI-G-3 and NVG-MCA. It was observed that out of 30 sensex companies, Maruti Suzuki and TATA Motors have been the pioneers in contribution towards CSR initiatives. The top five rated companies were TATA Motors, Maruti Suzuki, Mahindra and Mahindra, Hero Motocorp, Bajaj Auto, and Apollo Tyres.

Download Full-text