scholarly journals Mediation Role of Buying Interest in Halal Food Purchase Decisions During the COVID-19 Pandemic

Author(s):  
Muhammad Syariful Anam ◽  
Arna Asna Annisa ◽  
Mohamed Nazeer Mohamed Nafas

The purpose of this study was to determine the mediating role of buying interest in the relationship between knowledge of halal products, halal awareness, and halal labels on decisions to purchase halal food during the COVID-19 pandemic. The data used are primary data obtained through distributing questionnaires to 96 respondents in Sumatera, Java, and Kalimantan island. Data analysis was carried out using the PLS-SEM method. Based on the results of the analysis, the direct influence of product knowledge, halal awareness, and halal labels have no significant effect on purchasing decisions. Meanwhile, buying interest has a positive and significant effect on purchasing decisions. The buying interest variable is significantly and positively influenced by product knowledge, halal awareness, and halal label. Meanwhile, the mediating variable, buying interest, is a significant variable in mediating the effect of product knowledge, halal awareness, and halal labels on halal food purchasing decisions.

2019 ◽  
Vol 11 (3) ◽  
pp. 603-620 ◽  
Author(s):  
Tatiek Nurhayati ◽  
Hendar Hendar

Purpose This paper aims to increase knowledge about awareness and intention to choose the halal products. This study assessed the effect of intrinsic religiosity and knowledge of halal products on the awareness and purchase intention of halal products. This study also investigated and examined the role of halal product awareness (HPA) in mediating the relationship between personal intrinsic religiosity (PIR) and halal product knowledge (HPK) with halal product intention (HPI). This knowledge will be very meaningful because there are still many types of products that are not halal certified circulating in the Muslim market segment. Design/methodology/approach This study used a self-administered questionnaire with closed questions. As many as 238 Muslim consumers in Indonesia over 17 years old were selected to be tested for regressive relationships from the four constructs. The Sobel test is then used to explain the mediating role of HPA. Findings This study shows that there is a relationship between PIR and HPK to HPA and HPI, and HPA to HPI. This study found that HPA was truly a partial mediation in the relationship between PIR and HPK with HPI. Research limitations/implications This study is conducted in the halal food sector in Indonesia and in certain cultural contexts so that the application of the same model in various sectors and countries can get various results. In addition, the respondents of this study were halal food customers; it would be very interesting to obtain data from other stakeholders such as halal food producers or retailers. Originality/value As per the authors’ knowledge, this study becomes the first study in Indonesia to examine the mediating role of HPA in the relationship of PIR and HPK with HPI. Conceptual discussion and results of empirical studies extend previous research on consumer behavior in the halal product market segment. An in-depth study of this phenomenon is expected to contribute in the development of science, especially Islamic marketing and customer behavior.


2020 ◽  
Vol 3 (1) ◽  
pp. 60
Author(s):  
Fitri Eka Aliyanti ◽  
Muhammad Iqbal ◽  
Rheyza Virgiawan

This research is purposed to determine the factors that influence online food purchase decision making, by classifying them into certain classifications, namely primary dish, snack, and beverage, and emphasizing on purchase made online by Universitas Islam Indonesia (UII) Yogyakarta students. Furthermore, this research analyzes how halal awareness influences their purchasing decisions. The primary data sources were obtained using semi-structured interviews. The method of data analysis was performed by ranking respondents' answers using the scoring method. The result of this research shows that the most influential factors in purchasing decision making are halal awareness, with a sequence of elements from the most prioritized to those not as follows: halal awareness, favorite/preferences, taste, price, health, curiosity, advertisement, lifestyle, packaging, then bandwagon effect, and themost important factor influencing food online purchase decisions is halal awareness. Thus, from this study, it can be concluded that the majority of UII students have considered the halal aspect when making online food purchases.


2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Mehmet Kiziloglu

Abstract The aim of this research is to examine the effect of organisational culture on organisational performance in the context of the hospitality industry in the UK. Organisational culture was studied based on the Denison model. The study was conducted based on a quantitative research method and primary data was collected, with questionnaires, from 440 employees in the hospitality industry. The study reveals that organisational culture significantly affects organisational performance. Moreover, it is found that adaptability and mission are two key elements of organisational culture that significantly affect organisational performance. Furthermore, intrapreneurship fully mediates the relationship between adaptability and organisational performance. In addition, intrapreneurship fully mediates the relationship between mission and organisational performance. Hence, managers working in the hospitality industry are required to give considerable attention to adaptability and mission as two important elements of organisational culture in order to achieve intrapreneurship, and to ultimately improve the performance of an organisation.


2020 ◽  
Vol 01 (02) ◽  
pp. 187-200
Author(s):  
Shahid Nawaz ◽  
Muhammad Tahir ◽  
Akbar Zaman

The relationship between occupational stress and transformational leadership is mainly influenced by some factors wherein some contribute positively while some contributes negatively. From positive limits, the emotional intelligence is most effective factor which contribute in connection between occupational stress and transformational leadership. The researcher main contribution is the careful selection of the research variable and results that were based upon opinion of respondents concerning research variables. Both secondary and primary data were used to conduct, study, where secondary data was collected from the related articles on variables and primary data, was collected through questionnaires adapted from the previous studies. Through different tools of statistics (correlation, regression & mediation), collected data was analyzed to obtain answers to research questions (hypotheses). Results are significant and provide suitable information about the research variables to add values to existing research database.


Author(s):  
Nurul Komari ◽  
Sulistiowati

This study examines the mediating role of job satisfaction on the effect of distributive, procedural and interactional justice on counterproductive work behavior. Design/methodology/approach – A total of 110 service company employees in Indonesia as respondents. This study uses primary data collected through a questionnaire. Respondents are given the answer choice using the Likert Scale which consists of 5 scores namely scores 1, 2, 3, 4 and 5. Data analysis using Partial Least Squares (PLS). Several respondents and management were purposely selected as key informants for in-depth interviews to explore the relationship mechanism between distributive, procedural and interactional justice, job satisfaction and counterproductive work behavior. The results of the study found that distributive, procedural and interactional justice had a positive and significant effect on job satisfaction, distributive justice had a positive and not significant effect on counterproductive work behavior, procedural justice had a negative and significant effect on counterproductive work behavior, interactional justice had a negative and not significant effect on counterproductive work behavior, job satisfaction has a negative and insignificant effect on counterproductive work behavior and job satisfaction does not significantly mediate the effect of distributive, procedural and interactional justice on counterproductive work behavior. This study provides empirical support for the influence of distributive, procedural, interactional justice on job satisfaction and counterproductive work behavior. This study also provides evidence of the effect of justice directly and through job satisfaction on counterproductive work behavior. Keywords: organizational justice, job satisfaction, counterproductive work behavior


Author(s):  
Reem Mohamed Ismaeil El-Masry ◽  

This paper aims to develop a framework for the entrepreneurial orientation in Egypt to cope with the required level of competitive advantage to be achieved by SMEs in the Egyptian context through the mediating role of sustainability. This illustration will be tackling every dimension of entrepreneurial orientation, Sustainability, and competitive advantage. Then the relationship between the three variables will be tested and examined. Literature and prior studies related to this field are reviewed to construct the research hypotheses which state that there is a significant relationship between entrepreneurial orientation and sustainability, there is a significant relationship between sustainability and competitive advantage, Sustainability mediates the relationship between entrepreneurial orientation and competitive advantage. These hypotheses will be tested throughout the research study. Primary data is collected from entrepreneurs of Egyptian SMEs in the food and beverage sector using a quantitative approach (Questionnaire). The data collected is analyzed and then the results of the analysis and findings are demonstrated by the end of the research with some recommendations to Egyptian SMEs to enhance their competitive advantages.


2017 ◽  
Vol 45 (9) ◽  
pp. 1537-1552
Author(s):  
Yan Kou ◽  
Samart Powpaka

Using the self-expansion model as a theoretical basis, we examined how friendship can benefit a business while avoiding the conflicts that are predicted in the relationship-norm framework. We proposed that engaging in self-expansion would automatically motivate a customer to take psychological ownership of the product, promote favorable attitudes toward the seller, and increase product knowledge, thereby affecting the customer's perceived product quality and subsequent product valuation. Empirical results from 266 respondents who were customers at 193 restaurants supported most of our hypotheses. Mediation analysis indicated that the relationship between friendship and product valuation was jointly mediated by psychological ownership and attitudes toward the seller ; however, the mediating role of product knowledge was not supported, which suggests that in the context of friendship, judgments about products are based more on the friend than on the product itself. Theoretical and practical implications are discussed.


2021 ◽  
Vol 8 (10) ◽  
pp. 40-51
Author(s):  
Bernard Kibeti Nassiuma ◽  
Pamela Chebii ◽  
Jamin Masinde ◽  
David Sergon

Purpose This study aimed at improving an understanding of the mediating role of innovation in the relationship between entrepreneur characteristics and livelihood improvement. The study was empirical, based on primary data from the micro and small enterprises in the western region of Kenya. Design/methodology study adopted a quantitative approach, self-administered questionnaires were used to gather data from 382 Micro and Small Enterprises (MSEs) owners in Western Kenya, comprising Uasin Gishu and Bungoma Counties. The study examined the direct and indirect effects on livelihood improvement. A simple random sampling technique was used to select respondents for data collection. For statistical analysis, bivariate regression and multiple regression techniques were utilized with SPSS version 26 being the tool. The sopel test assisted in analyzing the effect of innovation as a mediator between entrepreneur characteristics and livelihood improvement. FindingsThe results reveal a statistically significant relationship between the entrepreneur characteristics and livelihood improvement under the mediating role of innovation. Practical implications these findings provide useful insights for MSEs, seeking to be competitive and responsive to the changing entrepreneurial landscape by successfully introducing innovations. The study encourages an innovative culture among the MSEs owners which is likely to facilitate the introduction, adoption, and diffusion of innovations that can in turn, result in the achievement of livelihood improvement. Originality/valueThe study contributes to the existing literature by enhancing an understanding of the mediating role of innovation in the relationship between entrepreneur characteristics and livelihood improvement in the MSEs sector of a developing context. Keywords: MSEs, innovation, mediation, entrepreneur characteristics, improved livelihood, western Kenya.


2016 ◽  
Vol 11 (8) ◽  
pp. 162 ◽  
Author(s):  
Elham Fakhri Tomalieh

This study aims to investigate the impact of sponsorship events on the purchase intent of attendees, mediated by brand image. For the purpose of this study, attendee's purchase intention is treated as a dependent variable and brand image as a mediated variable. Independent variables are: brand awareness, attitude towards the event and event-sponsor fit. The study relied on collecting primary data through a self-prepared questionnaire. In total (400) questionnaires were distributed randomly to the sponsoring event attendees who could be reached by the researcher. Response rate was (96.75) percent.<strong> </strong>The results revealed all the variables under investigation have a significant effect on attendee’s purchase intention. The major effect on the attendee’s purchase intention was for brand awareness followed by attitude towards the event, the weakest effect was for event–sponsor fit. While the major effect on the attendee’s perception of the sponsoring brand image was for attitude towards the event followed by brand awareness, the event–sponsor fit was excluded. Furthermore, it is found that brand image mediates the relationship between brand awareness, attitude towards the event and attendee’s purchase intention.


Author(s):  
Mustafa Yüksel Erdogdu

The main purpose of this study is to investigate the mediating role of attitude toward learning in correlation between school burnout and school competence. This study was administered on 471 students. Participants completed School Burnout Scale, School Engagement Scale and Scale of Attitude toward Learning. Data derived from regression analysis show that school engagement and attitude toward learning were predicted negatively and significantly by school burnout. School engagement was predicted positively by attitude toward learning. Furthermore, attitude toward learning was determined to partially mediate the relationship between school burnout and school engagement. Data present that attitude toward learning increased school engagement and it is a significant variable in decreasing school burnout.


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