Indonesian Cultural Identity In The Message Of Public Service Announcements From Film Sensor Institutions 2014

This study aims to determine the Indonesian cultural identity, visual forms of identity, and the visual meaning of Indonesian cultural identity in the message of Public service announcements at television from Film Sensor Institutions in 2014. This study is a qualitative research of constructivism paradigm with semiotics analysts.The findings of this study show the diversity of cultural identity has the potential that can be developed to have more value and added value, both from the economic side as well as from the social and cultural side. That traditional culture can be side by side and synergize with the advancement of time and the advancement of existing technology, can advance Indonesian traditional culture and Indonesian traditional culture can help technological advancement. It also shows that the diversity of Indonesian culture can be one of the drivers in the advancement of the film industry in Indonesia and film becomes a promotional tool for Indonesian cultural diversity.

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Indonesian Cultural Identity In The Message Of Public Service Announcements From Film Sensor Institutions 2014

INJECT (Interdisciplinary Journal of Communication) ◽

10.18326/inject.v5i1.1-24 ◽

2020 ◽

Vol 5 (1) ◽

pp. 1-24

Author(s):

Agus Hermanto ◽

Sa’diyah El Adawiyah

Keyword(s):

Qualitative Research ◽

Cultural Identity ◽

Public Service ◽

Film Industry ◽

Traditional Culture ◽

Public Service Announcements ◽

Added Value ◽

Technological Advancement ◽

Film Sensor ◽

The Social

This study aims to determine the Indonesian cultural identity, visual forms of identity, and the visual meaning of Indonesian cultural identity in the message of Public service announcements at television from Film Sensor Institutions in 2014. This study is a qualitative research of constructivism paradigm with semiotics analysts. The findings of this study show the diversity of cultural identity has the potential that can be developed to have more value and added value, both from the economic side as well as from the social and cultural side. That traditional culture can be side by side and synergize with the advancement of time and the advancement of existing technology, can advance Indonesian traditional culture and Indonesian traditional culture can help technological advancement. It also shows that the diversity of Indonesian culture can be one of the drivers in the advancement of the film industry in Indonesia and film becomes a promotional tool for Indonesian cultural diversity.

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KELENTURAN MASYARAKAT BALI-TRADISIONAL TERHADAP MODERNITAS DALAM KUMPULAN CERPEN MANDI API

JENTERA Jurnal Kajian Sastra ◽

10.26499/jentera.v3i2.444 ◽

2017 ◽

Vol 3 (2) ◽

pp. 135

Author(s):

Puji Retno Hardiningtyas

Keyword(s):

Qualitative Research ◽

Short Stories ◽

Cultural Identity ◽

Social Environment ◽

Social Dynamics ◽

Social Conflict ◽

Descriptive Analysis ◽

Cultural Dynamics ◽

Cultural Changes ◽

The Social

This study analyzes the social dynamics of Balinese culture and intellectual to face tradition and modernization clash by applying the theory of sociology literaryas a scalpel. This researchis is adescriptive study using descriptive qualitative research, descriptive analysis analytic methods, and the theory used of sociology literaryas. Within the scope of the sociallife of the Balinese people, the collection of short stories Mandi Api by Gde aryantha Soethama presentinga local color.This Socio cultural dynamics is combined with ancestor’s social symptoms pressure, namelysocial interaction between communities, social conflict, cultural identity, andhuman relationships that shape the Balinese behavior and culture. The intensityof the social and cultural changes as a result of activity of Balinese life isstrongly influenced by the strength of the values and traditions ofindigenous cultural communities in the social environment of Bali.AbstrakPenelitian ini bertujuan menganalisis dinamika sosial budaya dan sikap masyarakat Bali tradisional dalam menghadapi benturan tradisionalitas dan modernitas. Penelitian ini adalah penelitian deskriptif kualitatif, metode analisis deskriptif analitik, dan teori yang digunakan sosiologi sastra. Hasil yang ditemukan terlihat dalam lingkup kehidupan sosial masyarakat Bali, kumpulan cerpen Mandi Api karya Gde Aryantha Soethama menyuguhkan warna lokal. Dinamika sosial budaya ini dikombinasikan dengan tekanan tradisi nenek moyang menimbulkan gejala sosial, yaitu interaksi antarkomunitas sosial, konflik sosial, identitas budaya, dan hubungan percintaan manusia Bali yang membentuk perilaku dan kultur masyarakat Bali. Intensitas terjadinya perubahan nilai sosial budaya sebagai akibat aktivitas kehidupan masyarakat Bali sangat dipengaruhi oleh kuat lemahnya nilai tradisi dan adat di lingkungan sosial kultural masyarakat Bali.

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Smokers' Responses to Anti-Smoking Advertisements by Stage of Change

Social Marketing Quarterly ◽

10.1080/15245004.1999.9961046 ◽

1999 ◽

Vol 5 (2) ◽

pp. 56-65 ◽

Cited By ~ 6

Author(s):

Robert J. Donovan ◽

Susan Leivers ◽

Leonard Hannaby

Keyword(s):

Social Marketing ◽

Stages Of Change ◽

Public Service ◽

Primary Component ◽

Public Service Announcements ◽

Core Element ◽

Marketing Segmentation ◽

The Social ◽

Social Marketing Campaigns ◽

Change Concept

Prochaska and DiClemente's stages of change concept has been readily adopted by health promoters and social marketers. These stages have been recommended as a segmentation variable in health promotion and social marketing campaigns, while a recent social marketing text proposes the Prochaska stages as a core element of the social marketing approach. For any marketing segmentation base to be meaningful, it must be shown that the different segments respond differentially to some aspects of the communication and marketing mixes directed at the segments. Hence the utility of the stages of change approach in social marketing is dependent on evidence that individuals in the various stages of change do respond differentially to elements of the social marketing mix. Given that information is the primary component of many social marketing campaigns, and that this information is often carried in the form of paid advertisements or public service announcements (PSAs), it would be useful to determine whether individuals in the different stages of change respond differentially to the same message, and hence require separate communications.

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Eating disorder public service announcements

Health Education ◽

10.1108/he-07-2015-0019 ◽

2016 ◽

Vol 116 (5) ◽

pp. 476-488 ◽

Cited By ~ 3

Author(s):

Irina A. Iles ◽

Anita Atwell Seate ◽

Leah Waks

Keyword(s):

Mental Illness ◽

Eating Disorder ◽

Public Service ◽

Public Service Announcements ◽

Unintended Consequences ◽

Mental Illness Stigma ◽

Control Group ◽

Theoretical Point ◽

Content Type ◽

The Social

Purpose – Previous studies have documented that exposure to stereotypical information about certain social groups leads to unfavorable perceptions and feelings toward that group. Integrating insights from the mental illness stigma and the social identity perspective literatures, the purpose of this paper is to explore the effects of eating disorder public service announcements (ED PSAs) that employ stigma formats through the lenses of the stereotype content model (SCM) and the Behaviors from Intergroup Affect and Stereotypes (BIAS) Map. Design/methodology/approach – The study followed an experimental control group design. Participants were exposed to either a stigmatizing or a non-stigmatizing PSA. Findings – Exposure to the stigmatizing PSA resulted in lower perceptions of warmth and competence being attributed to people who have an ED which further predicted greater feelings of contempt toward these individuals. The stigmatizing PSA also directly predicted greater feelings of contempt. Practical implications – The findings suggest that using stereotypes about EDs in PSAs aimed at preventing such diseases may elicit perceptions of low warmth and competence, further associated with increased feelings of contempt toward people who have an ED in healthy individuals. Social implications – The stereotyping effects of PSAs may reduce the social and emotional support that people with EDs receive and may exacerbate their emotional distress. Originality/value – From a theoretical point of view, these results extend the understanding of mental illness stereotypes from an intergroup, SCM and BIAS Map perspective as it applies to EDs. More importantly, this study draws attention to possible unintended consequences of PSAs, a matter that is rarely researched, but that can have severe implications.

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Pengaruh Terpaan Iklan Layanan Masyarakat, Penggunaan Media Sosial Facebook, Dukungan Keluarga, Dukungan Lingkungan Kerja terhadap Tingkat Keberhasilan Ibu Bekerja Memberi ASI Eksklusif

Interaksi Jurnal Ilmu Komunikasi ◽

10.14710/interaksi.5.2.146-158 ◽

2017 ◽

Vol 5 (2) ◽

pp. 146

Author(s):

Andra Fatma Kurniasari

Keyword(s):

Public Service ◽

Exclusive Breastfeeding ◽

Social Learning Theory ◽

Social Impact ◽

Public Service Announcements ◽

Marketing Concept ◽

Support Theory ◽

Impact Theory ◽

The Social

Abstract This study examine exposure of public service announcements, facebook, family support, and company support which is involving working mom to have exclusive breastfeeding. The coefficient determination of this study is 70,2. It shows that all of variables affect the successfully working mom giving exclusive breastfeeding. This study also verified the Social Learning Theory, Social Marketing concept, Dynamic Social Impact Theory, and Social Support Theory. Keywords: Working Mom, Exclusive Breastfeeding, Exposure Public Service Announcements

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RACISM MITIGATION AMONG MALAYSIANS THROUGH THE APPLICATION OF PUBLIC SERVICE ANNOUNCEMENTS (PSAs)

Journal of Critical Reviews ◽

10.31838/jcr.07.17.247 ◽

2021 ◽

pp. 1993-1998

Keyword(s):

Public Service ◽

Social Issues ◽

Negative Impact ◽

Public Service Announcements ◽

Behavioral Changes ◽

Public Service Announcement ◽

Advertising Agencies ◽

The Social ◽

Positive Action ◽

Awareness Level

Public Service Announcement (PSAs) works as medium of communication to mass ranged of audience. In fact, PSAs have been utilized as a mechanism of informing and educating society on social cases and promotes behavioral changes. Roehm (2018) and Jolani et al.(2017) both indicate PSAs is a tool to educate people with the intention to urge positive action whilst increasing awareness level of the audiences on the highlighted issues. The social issues of racism in Malaysia still occurred even after celebrating it’s 62nd independence. As a multiracial and multicultural country, racism is a threat than can gives negative impact to the country’s national security, harmony and racial unity. Hence this study is to explore and discuss on Public Service Announcement (PSAs) and its applications to mitigate racism among Malaysians. The aim of this study is to propose a guideline on designing an impactful PSAs in order to cater social issues such as racism in Malaysia. This research will contribute as an additional knowledge for advertising agencies, designers and academic syllabus.

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