scholarly journals Pengaruh Terpaan Iklan Layanan Masyarakat, Penggunaan Media Sosial Facebook, Dukungan Keluarga, Dukungan Lingkungan Kerja terhadap Tingkat Keberhasilan Ibu Bekerja Memberi ASI Eksklusif

2017 ◽  
Vol 5 (2) ◽  
pp. 146
Author(s):  
Andra Fatma Kurniasari
Keyword(s):  
Public Service ◽  
Exclusive Breastfeeding ◽  
Social Learning Theory ◽  
Social Impact ◽  
Public Service Announcements ◽  
Marketing Concept ◽  
Support Theory ◽  
Impact Theory ◽  
The Social

Abstract            This study examine exposure of public service announcements, facebook, family support, and company support which is involving working mom to have exclusive breastfeeding. The coefficient determination of this study is 70,2. It shows that all of variables affect the successfully working mom giving exclusive breastfeeding. This study also verified the Social Learning Theory, Social Marketing concept, Dynamic Social Impact Theory, and Social Support Theory.  Keywords: Working Mom, Exclusive Breastfeeding, Exposure Public Service Announcements

scholarly journals DAMPAK PENGGUNAAN KERAMBA JARING APUNG PADA PEMBUDIDAYA IKAN KERAPU BERDASARKAN PERSPEKTIF SOSIAL EKONOMI

Jurnal KIRANA ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 12
Author(s):  
Lenny Widjayanthi ◽  
Yeni Anggun Widayanti
Keyword(s):  
High Risk ◽  
Social Impact ◽  
Economic Impacts ◽  
Research Area ◽  
Selling Price ◽  
Analysis Method ◽  
Depth Interview ◽  
The Social ◽  
Net Cages

Grouper fish is a type of reef fish that is exported as a commodity to various countries such as Hong Kong, Japan, Singapore and China. Grouper fish can be cultivated using floating net cages and have a high selling price (high profit) but also have a high risk (high risk), thus affecting the market and the number of grouper aquaculture. The purpose of this research is to determine the socioeconomic impact of the use of floating net on grouper farmers. The determination of the research area was carried out deliberately in Situbondo Regency. The study was conducted with a qualitative approach. Data collection is done by observation and depth interview. The informants of the research were determined intentionally, namely grouper fish farmers who do aquaculture with floating net cages. The data analysis method uses Milles and Huberman. The results showed that the use of floating nets for grouper culture had social and economic impacts. The social impact on grouper farmers is the formation of grouper farmers, thus creating a social network in the form of interaction between farmers; construction of supporting facilities for the development of aquaculture businesses but also raises social prejudices between farmers because of frequent theft of fish in floating nets. While the economic impact is based on increasing grouper production which has a direct impact on the income of grouper farmers. Keywords : Floating net, grouper fish farmers, socio-economic impacts

scholarly journals Mapping Compulsive Buying Behavior of M-commerce Consumers in Pakistan

2021 ◽  
Vol 10 (1) ◽  
pp. 119-134
Author(s):  
MUHAMMAD USHA MALIK ◽  
SHAFEI MOIZ HALI ◽  
MUHAMMAD AIZZAN MALIK
Keyword(s):  
Everyday Life ◽  
Social Impact ◽  
Compulsive Buying ◽  
Major Contributor ◽  
Social Commerce ◽  
Buying Behavior ◽  
Body Of Knowledge ◽  
Impact Theory ◽  
The Social ◽  
Technological Platforms

In the last decade, emergence of different technological platforms have drastically influenced and altered societies across the globe. Social commerce or S-commerce which is an off shoot of e-commerce has become part of everyday life among consumers. Mobile commerce also known as m-commerce is a major contributor towards S-commerce. The current research intends to investigate the compulsive buying behavior and conspicuous online consumption frameworks in the context of m-commerce. This study is targets the trends of m commerce within the context of developing country like Pakistan. The current research aims at highlighting how the antecedents involved in the frameworks of compulsive buying behavior and conspicuous online consumption translate into behaviors in the context of m-commerce. The significance of the study can be judged from the fact that, it will help contribute towards to body of knowledge concerning modern social consumptions patterns of the consumers triggered by the m-commerce applications. The research utilizes the lens of the social impact theory with peers and m-commerce, based on the SOR model. The selected population for undertaking the study comprised of consumers who consume different products (i.e. apparel, gadgets, cosmetics and jewelry etc.). This study has diverse theoretical and managerial contribution in the field of consumer behavior. As the results of this study also validated the SOR model and as well as social impact theory in the context of the m-commerce. Secondly, this study taken participation and desire for self-promotion as an organism. And participation was directly inclined by the familiarity and closeness. Keywords: S-commerce, Compulsive Buying Behavior, Conspicuous Online Consumption, Social Impact Theory, SOR Model.

Efficiency and Social Impact of Public Policies and Third Sector Practices in Bulgaria

2012 ◽  
Vol 2 (2) ◽  
pp. 125-140
Author(s):  
Darina Zaimova ◽  
Evgeni Genchev ◽  
Hristo Momchilov
Keyword(s):  
Social Services ◽  
Public Service ◽  
Social Impact ◽  
Third Sector ◽  
Policy Framework ◽  
Social Programs ◽  
The European Union ◽  
The Public ◽  
New Member States ◽  
The Social

Abstract: The consequent enlargement of the European Union in 2004 and 2007 gave the new-member-states an access to programs and financial sources with significant capacity and impact. The present paper aims to analyze the influence of the social policy framework over the public service delivery in Bulgaria. The first part of the paper is devoted to the general categorization of social services’ suppliers and the already established mechanism of their functioning. In the second part the focus on the conceptual framework introduces the main dimensions of the policy, institutional regulations and operational programs. The third part provides empirical results from the efficiency analysis of the social programs implementation and discussion on their impact.

Smokers' Responses to Anti-Smoking Advertisements by Stage of Change

1999 ◽  
Vol 5 (2) ◽  
pp. 56-65 ◽  
Author(s):  
Robert J. Donovan ◽  
Susan Leivers ◽  
Leonard Hannaby
Keyword(s):  
Social Marketing ◽  
Stages Of Change ◽  
Public Service ◽  
Primary Component ◽  
Public Service Announcements ◽  
Core Element ◽  
Marketing Segmentation ◽  
The Social ◽  
Social Marketing Campaigns ◽  
Change Concept

Prochaska and DiClemente's stages of change concept has been readily adopted by health promoters and social marketers. These stages have been recommended as a segmentation variable in health promotion and social marketing campaigns, while a recent social marketing text proposes the Prochaska stages as a core element of the social marketing approach. For any marketing segmentation base to be meaningful, it must be shown that the different segments respond differentially to some aspects of the communication and marketing mixes directed at the segments. Hence the utility of the stages of change approach in social marketing is dependent on evidence that individuals in the various stages of change do respond differentially to elements of the social marketing mix. Given that information is the primary component of many social marketing campaigns, and that this information is often carried in the form of paid advertisements or public service announcements (PSAs), it would be useful to determine whether individuals in the different stages of change respond differentially to the same message, and hence require separate communications.

scholarly journals INDONESIAN CULTURAL IDENTITY IN THE MESSAGE OF PUBLIC SERVICE ANNOUNCEMENTS FROM FILM SENSOR INSTITUTIONS 2014

2020 ◽  
Vol 5 (1) ◽  
pp. 1-30
Author(s):  
Agus Hermanto ◽  
Sa’diyah El Adawiyah
Keyword(s):  
Qualitative Research ◽  
Cultural Identity ◽  
Public Service ◽  
Film Industry ◽  
Traditional Culture ◽  
Public Service Announcements ◽  
Added Value ◽  
Technological Advancement ◽  
Film Sensor ◽  
The Social

This study aims to determine the Indonesian cultural identity, visual forms of identity, and the visual meaning of Indonesian cultural identity in the message of Public service announcements at television from Film Sensor Institutions in 2014. This study is a qualitative research of constructivism paradigm with semiotics analysts.The findings of this study show the diversity of cultural identity has the potential that can be developed to have more value and added value, both from the economic side as well as from the social and cultural side. That traditional culture can be side by side and synergize with the advancement of time and the advancement of existing technology, can advance Indonesian traditional culture and Indonesian traditional culture can help technological advancement. It also shows that the diversity of Indonesian culture can be one of the drivers in the advancement of the film industry in Indonesia and film becomes a promotional tool for Indonesian cultural diversity.

scholarly journals Indonesian Cultural Identity In The Message Of Public Service Announcements From Film Sensor Institutions 2014

2020 ◽  
Vol 5 (1) ◽  
pp. 1-24
Author(s):  
Agus Hermanto ◽  
Sa’diyah El Adawiyah
Keyword(s):  
Qualitative Research ◽  
Cultural Identity ◽  
Public Service ◽  
Film Industry ◽  
Traditional Culture ◽  
Public Service Announcements ◽  
Added Value ◽  
Technological Advancement ◽  
Film Sensor ◽  
The Social

This study aims to determine the Indonesian cultural identity, visual forms of identity, and the visual meaning of Indonesian cultural identity in the message of Public service announcements at television from Film Sensor Institutions in 2014. This study is a qualitative research of constructivism paradigm with semiotics analysts. The findings of this study show the diversity of cultural identity has the potential that can be developed to have more value and added value, both from the economic side as well as from the social and cultural side. That traditional culture can be side by side and synergize with the advancement of time and the advancement of existing technology, can advance Indonesian traditional culture and Indonesian traditional culture can help technological advancement. It also shows that the diversity of Indonesian culture can be one of the drivers in the advancement of the film industry in Indonesia and film becomes a promotional tool for Indonesian cultural diversity.

Eating disorder public service announcements

2016 ◽  
Vol 116 (5) ◽  
pp. 476-488 ◽  
Author(s):  
Irina A. Iles ◽  
Anita Atwell Seate ◽  
Leah Waks
Keyword(s):  
Mental Illness ◽  
Eating Disorder ◽  
Public Service ◽  
Public Service Announcements ◽  
Unintended Consequences ◽  
Mental Illness Stigma ◽  
Control Group ◽  
Theoretical Point ◽  
Content Type ◽  
The Social

Purpose – Previous studies have documented that exposure to stereotypical information about certain social groups leads to unfavorable perceptions and feelings toward that group. Integrating insights from the mental illness stigma and the social identity perspective literatures, the purpose of this paper is to explore the effects of eating disorder public service announcements (ED PSAs) that employ stigma formats through the lenses of the stereotype content model (SCM) and the Behaviors from Intergroup Affect and Stereotypes (BIAS) Map. Design/methodology/approach – The study followed an experimental control group design. Participants were exposed to either a stigmatizing or a non-stigmatizing PSA. Findings – Exposure to the stigmatizing PSA resulted in lower perceptions of warmth and competence being attributed to people who have an ED which further predicted greater feelings of contempt toward these individuals. The stigmatizing PSA also directly predicted greater feelings of contempt. Practical implications – The findings suggest that using stereotypes about EDs in PSAs aimed at preventing such diseases may elicit perceptions of low warmth and competence, further associated with increased feelings of contempt toward people who have an ED in healthy individuals. Social implications – The stereotyping effects of PSAs may reduce the social and emotional support that people with EDs receive and may exacerbate their emotional distress. Originality/value – From a theoretical point of view, these results extend the understanding of mental illness stereotypes from an intergroup, SCM and BIAS Map perspective as it applies to EDs. More importantly, this study draws attention to possible unintended consequences of PSAs, a matter that is rarely researched, but that can have severe implications.

scholarly journals Impact of the COVID-19 pandemic on the social and educational aspects of Saudi university students’ lives

PLoS ONE ◽  
2021 ◽  
Vol 16 (4) ◽  
pp. e0250026
Author(s):  
Abdulelah A. Alghamdi
Keyword(s):  
Gender Differences ◽  
University Students ◽  
Online Survey ◽  
Social Impact ◽  
Preventive Measures ◽  
Negative Impact ◽  
Social Aspects ◽  
Impact Theory ◽  
The Social ◽  
The Impact

The COVID-19 pandemic led to surprising and unexpected experiences for Saudi university students. Precautionary and preventive measures taken to contain this pandemic impacted the social and educational aspects of these students’ lives. All Umm Al-Qura University (UQU) students were invited to participate in an online survey on 30 impacts, both positive and negative, of the COVID-19 pandemic on their lives. Social impact theory (SIT) was applied to illustrate these impacts. The survey yielded 1,360 responses. The results showed high to moderate levels of agreement regarding students’ perceptions of the positive and negative impact of the COVID-19 pandemic on their lives, with social aspects impacted more than educational ones; and no statistically significant gender differences. Weak correlations were found between the social aspects and the educational aspects of students’ lives in relation to the impact of the pandemic, although all aspects were correlated positively. The SIT framework provided insights into how the COVID-19 pandemic impacted students’ lives.

Facebook news feed ads: a social impact theory perspective

2019 ◽  
Vol 13 (4) ◽  
pp. 529-546 ◽  
Author(s):  
Fei Xue
Keyword(s):  
Social Impact ◽  
Social Information ◽  
Physical Distance ◽  
Mechanical Turk ◽  
Product Involvement ◽  
Content Type ◽  
Relationship Strength ◽  
Impact Theory ◽  
The Social ◽  
Amazon's Mechanical Turk

Purpose The purpose of this paper is to examine the effects of “social information” in Facebook News Feed ads on American users’ advertising responses, including ad credibility, attitude-toward-the-ad, brand interest, intention to click and purchase intention. Using social impact theory as a conceptual framework, three factors were tested – relationship strength, physical distance and number of affiliated friends. The moderating role of product involvement was also investigated. Design/methodology/approach A 2 (strength of relationship: weak vs strong) × 2 (immediacy of relationship: close distance vs long distance) × 2 (number of friends: one vs several) between-group factorial design was used, and 397 research participants were recruited through Amazon’s Mechanical Turk (MTurk). Findings Significant main effects were found for relationship strength and physical distance. Product involvement was identified as a moderating variable. No significant effects were found under the high involvement condition. Under the low involvement condition, however, relationship strength and physical distance significantly affected Facebook users’ advertising responses. Research limitations/implications Research samples were recruited through Amazon’s Mechanical Turk (MTurk). It is possible that the characteristics of this specific social group might have influenced the findings of the study. Only one specific product category, fast casual restaurant, was tested. Participants were asked to imagine themselves in certain scenarios. Even though the scenarios were carefully tested in the pretest and clear instructions were given, field experiments might be helpful in future research to better reflect the actual consumer experience. Practical implications Marketers should take advantage of the “social information” feature in Facebook News Feed ads, especially for low involvement products. Names of friends with stronger social relationships and within close physical distance should be included in the ads. Originality/value The study is one of the first to examine the effects of “social information” in Facebook advertising. It also confirms the Social Impact Theory in a social media setting.

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