Perception and Use of Social Media by Library Users of the Aliah University, Kolkata: a study

2020 ◽  
Vol 13 (1) ◽  
Author(s):  
N Alam ◽  
Keyword(s):  
Social Media ◽  
Library Users ◽  
Use Of Social Media

Use of Social Media among Medical Teachers and Students of Punjab, India: A Study

2018 ◽  
Vol 8 (3) ◽  
pp. 1-9
Author(s):  
Shinderpal Kaur ◽  
Rajeev Manhas
Keyword(s):  
Social Media ◽  
Target Population ◽  
Medical College ◽  
Medical Library ◽  
Library Users ◽  
Teachers And Students ◽  
Use Of Social Media ◽  
The Right ◽  
Media Applications ◽  
Medical Colleges

Social media is becoming an inseparable part of modern education system. The present study is an attempt to investigate the awareness, use, purposes and major problems faced while using applications of social media in medical colleges. The data for the present study was collected from the 8 medical colleges of Punjab State of India. A self-designed questionnaire was designed and random sampling method was used to collect the data from the target population i.e. 400 (200 teachers and 200 students with a sample of 25 teachers and 25 students from each medical college i.e. 50X8 = 400). Out of 400 distributed questionnaires, 341 (85.25%) including 146 (73%) teachers and 195 (97.5%) students were received back dully filled in. The results of the present survey show that 69.2% of respondents have average knowledge and awareness of social media. 83.3% use social media applications for educational enhancement purposes. The major problem faced by the respondents is privacy issues with 43.9% responses. The study suggested that library services supplemented by social media applications can prove a great boon to the medical library users in getting the right information at the right time.

A university library’s use of social media during a time of crisis

2017 ◽  
Vol 66 (6/7) ◽  
pp. 456-467
Author(s):  
Sabelo Chizwina ◽  
Benford Rabatseta ◽  
Siviwe Bangani ◽  
Mathew Moyo
Keyword(s):  
Social Media ◽  
Teaching And Learning ◽  
Content Type ◽  
Media Usage ◽  
Study Approach ◽  
Library Users ◽  
Twitter Account ◽  
Use Of Social Media ◽  
University Setting

Purpose The purpose of this paper is to highlight how North Western University (NWU) Library used Facebook and Twitter to inform, educate and communicate with library users during the students’ protests #FeesMustFall Campaign. Design/methodology/approach This paper follows a case study approach to examine how Facebook and Twitter were used to inform, educate and communicate with library users during the #FeesMustFall Campaign. Data was obtained from the NWU Library’s Facebook Insights, the Facebook page itself and Twitter account, after which content was analysed. Findings The paper provides insights that the teaching and learning (educational) aspect still lags behind on social media usage in libraries. Given the period in question, the expectation would have been a higher percentage of posts that could be categorized as educational. Research limitations/implications The study is confined to one campus library of the NWU Libraries and the results cannot be generalised to the NWU. Practical implications Social media use policies should be developed and awareness created on their availability and meaning/implications to users. Originality/value This paper fulfils an identified need to study how social media can be used by academic libraries. The literature currently focuses on how Twitter has been used in library campaigns. This paper shows how Facebook can be used in a university setting during crises time.

Social Media Applications as Effective Service Delivery Tools for Librarians

2019 ◽  
pp. 506-518
Author(s):  
Ihuoma Sandra Babatope
Keyword(s):  
Social Media ◽  
Library Community ◽  
The Social ◽  
Library Users ◽  
Routine Tasks ◽  
Media Hype ◽  
Use Of Social Media ◽  
Media Applications ◽  
Library Profession

In a bid to satisfy the growing needs of library users, the social media hype has gradually crept into the library profession with a wide variety of social media applications such as Facebook, MySpace, Flickr, LinkedIn, Twitter, YouTube, Skype, Library Thing, Ning, and so on being common tools for carrying out routine tasks within the library community. This chapter will provide an overview of social media applications and identify those that are commonly used in libraries in Nigeria as well as explore the reasons for using social media applications in libraries and how they are employed in performing sundry library routines. The chapter will also examine the future role of librarians with respect to the current realities as presented by these social media applications as well as the opportunities and the challenges of using social media applications in libraries. Recommendations and future trends in the use of social media applications will also be highlighted.

scholarly journals How 'Social' Are New Zealand Public Libraries?: An Evaluation of the Use of Social Media for Relationship Marketing

2021 ◽  
Author(s):  
◽  
Diane Henjyoji
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Relationship Marketing ◽  
Urban Areas ◽  
Public Libraries ◽  
Library Users ◽  
Social Media Tools ◽  
Social Media Presence ◽  
Use Of Social Media ◽  
Quantitative And Qualitative Methods

<p>Introduction: The use of social media by businesses to communicate with their customers and to encourage repeat business is growing. Are New Zealand public libraries strategically employing social media in order to develop relationships with their users for the purpose of marketing the library? Aim: To determine which New Zealand public libraries are using social media. Also to determine the extent to which some New Zealand public libraries are optimizing their use of social media to create relationships with their users. Methods: Four public libraries in New Zealand were selected, based on their active social media presence on Facebook, Twitter and blogs. Quantitative and qualitative methods were used to examine the Facebook posts, Tweets and blog posts as well as the comments and library replies. Topsy (Topsy.com) was used to locate some of the Tweets. Information about the library users that communicated with the library using SM was obtained by examining Facebook, LinkedIn, Twitter accounts and user blogs/websites, as well as the search engine Google and the New Zealand White Pages.The use of three social media tools by four New Zealand public libraries in urban areas was examined for evidence of strategy and purpose, particularly in enhancing their relationships with their users. Results: The four New Zealand public libraries in urban centres were found to be using social media, but not always strategically. Each of the libraries applied aspects of social media optimization to use one tool more effectively than the other available tools.</p>

Social Media Applications as Effective Service Delivery Tools for Librarians

2018 ◽  
pp. 5252-5261
Author(s):  
Ihuoma Sandra Babatope
Keyword(s):  
Social Media ◽  
Library Community ◽  
The Social ◽  
Library Users ◽  
Routine Tasks ◽  
Media Hype ◽  
Use Of Social Media ◽  
Media Applications ◽  
Library Profession

In a bid to satisfy the growing needs of library users, the social media hype has gradually crept into the library profession with a wide variety of social media applications such as Facebook, MySpace, Flickr, LinkedIn, Twitter, YouTube, Skype, Library Thing, Ning and so on being common tools for carrying out routine tasks within the library community. This paper will provide an overview of social media applications and identify those that are commonly used in libraries in Nigeria as well as explore the reasons for using social media applications in libraries and how they are employed in performing sundry library routines. The paper will also examine the future role of librarians with respect to the current realities as presented by these social media applications as well as the opportunities and the challenges of using social media applications in libraries. Recommendations and future trends in the use of social media applications will also be highlighted.

User Involvement, Open Service Innovations, and Social Media

2014 ◽  
pp. 1-13 ◽  
Author(s):  
Ada Scupola ◽  
Hanne Westh Nicolajsen
Keyword(s):  
Social Media ◽  
Field Experiment ◽  
Service Innovation ◽  
Innovation Process ◽  
User Involvement ◽  
Theoretical Discussion ◽  
University Library ◽  
Library Users ◽  
Open Service ◽  
Use Of Social Media

This chapter investigates the use of social media to collect ideas from the users in the service innovation process. After a theoretical discussion of user involvement and more specifically user involvement using social media and blogs, the chapter reports the results from a field experiment at a university library. In the experiment, a blog was established to collect ideas for service innovations from the library users. The experiment shows that blogs may generate a modest but useful amount of ideas. The experiment furthermore reveals that blogs might be useful to provide the institution with an image of openness and willingness to listen to customer input.

scholarly journals How 'Social' Are New Zealand Public Libraries?: An Evaluation of the Use of Social Media for Relationship Marketing

2021 ◽  
Author(s):  
◽  
Diane Henjyoji
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Relationship Marketing ◽  
Urban Areas ◽  
Public Libraries ◽  
Library Users ◽  
Social Media Tools ◽  
Social Media Presence ◽  
Use Of Social Media ◽  
Quantitative And Qualitative Methods

<p>Introduction: The use of social media by businesses to communicate with their customers and to encourage repeat business is growing. Are New Zealand public libraries strategically employing social media in order to develop relationships with their users for the purpose of marketing the library? Aim: To determine which New Zealand public libraries are using social media. Also to determine the extent to which some New Zealand public libraries are optimizing their use of social media to create relationships with their users. Methods: Four public libraries in New Zealand were selected, based on their active social media presence on Facebook, Twitter and blogs. Quantitative and qualitative methods were used to examine the Facebook posts, Tweets and blog posts as well as the comments and library replies. Topsy (Topsy.com) was used to locate some of the Tweets. Information about the library users that communicated with the library using SM was obtained by examining Facebook, LinkedIn, Twitter accounts and user blogs/websites, as well as the search engine Google and the New Zealand White Pages.The use of three social media tools by four New Zealand public libraries in urban areas was examined for evidence of strategy and purpose, particularly in enhancing their relationships with their users. Results: The four New Zealand public libraries in urban centres were found to be using social media, but not always strategically. Each of the libraries applied aspects of social media optimization to use one tool more effectively than the other available tools.</p>

scholarly journals The Use of Social Media Instagram to Disseminate Sustainable Information

2020 ◽  
Vol 5 (2) ◽  
pp. 4-12
Author(s):  
Genilson Geraldo ◽  
Marli Dias de Souza Pinto
Keyword(s):  
Social Media ◽  
Sustainable Development ◽  
Focal Point ◽  
Digital Culture ◽  
Recent Discussion ◽  
Government Programs ◽  
Scientific Discussion ◽  
Technological Advances ◽  
Library Users ◽  
Use Of Social Media

Sustainable development does not depend only on changing the attitude of companies and government programs and projects, but it is essential that society is also sensitized and mobilized. Information sustainability is not a recent discussion, but it has been intensified in recent years and has become a focal point for scientific discussion. With technological advances, especially in the informational sphere, it is necessary that institutions that deal with information are in tune with their users in different environments. In this context, the use of social media by libraries is essential to relate to their audiences, who are increasingly immersed in digital culture. Currently, Instagram has more than 500 million users worldwide, making it a great informational and virtual engagement tool for library users. In this perspective, the profile @sustentabilidadeinformacional is presented in this study as a model for libraries to be more engaged with global objectives, according to actions developed and promoted by associative movements and library associations.

Web-Based Financial Reporting: An Interpretative Model for Corporate Communications on Social Media

2017 ◽  
pp. 79-112
Author(s):  
Paola Ramassa ◽  
Costanza Di Fabio
Keyword(s):  
Social Media ◽  
Financial Reporting ◽  
Building Blocks ◽  
Corporate Communications ◽  
Distinctive Features ◽  
Financial Communication ◽  
Use Of Social Media ◽  
Key Aspects ◽  
And Diffusion ◽  
Interpretative Model

This paper aims at contributing to financial reporting literature by proposing a conceptual interpretative model to analyse the corporate use of social media for financial communication purposes. In this perspective, the FIRE model provides a framework to study social media shifting the focus on the distinctive features that might enhance web investor relations. The model highlights these features through four building blocks: (i) firm identity (F); (ii) information posting (I); (iii) reputation (R); and (iv) exchange and diffusion (E). They represent key aspects to explore corporate communication activities and might offer a framework to interpret to what degree corporate web financial reporting exploits the potential of social media. Accordingly, the paper proposes metrics based on this model aimed at capturing the interactivity of corporate communications via social media, with a particular focus on web financial reporting. It tries to show the potential of this model by illustrating an exploratory empirical analysis investigating to what extent companies use social media for financial reporting purposes and whether firms are taking advantage of Twitter distinctive features of interaction and diffusion.

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