Social Media Applications as Effective Service Delivery Tools for Librarians

2019 ◽  
pp. 506-518
Author(s):  
Ihuoma Sandra Babatope
Keyword(s):  
Social Media ◽  
Library Community ◽  
The Social ◽  
Library Users ◽  
Routine Tasks ◽  
Media Hype ◽  
Use Of Social Media ◽  
Media Applications ◽  
Library Profession

In a bid to satisfy the growing needs of library users, the social media hype has gradually crept into the library profession with a wide variety of social media applications such as Facebook, MySpace, Flickr, LinkedIn, Twitter, YouTube, Skype, Library Thing, Ning, and so on being common tools for carrying out routine tasks within the library community. This chapter will provide an overview of social media applications and identify those that are commonly used in libraries in Nigeria as well as explore the reasons for using social media applications in libraries and how they are employed in performing sundry library routines. The chapter will also examine the future role of librarians with respect to the current realities as presented by these social media applications as well as the opportunities and the challenges of using social media applications in libraries. Recommendations and future trends in the use of social media applications will also be highlighted.

Social Media Applications as Effective Service Delivery Tools for Librarians

2018 ◽  
pp. 5252-5261
Author(s):  
Ihuoma Sandra Babatope
Keyword(s):  
Social Media ◽  
Library Community ◽  
The Social ◽  
Library Users ◽  
Routine Tasks ◽  
Media Hype ◽  
Use Of Social Media ◽  
Media Applications ◽  
Library Profession

In a bid to satisfy the growing needs of library users, the social media hype has gradually crept into the library profession with a wide variety of social media applications such as Facebook, MySpace, Flickr, LinkedIn, Twitter, YouTube, Skype, Library Thing, Ning and so on being common tools for carrying out routine tasks within the library community. This paper will provide an overview of social media applications and identify those that are commonly used in libraries in Nigeria as well as explore the reasons for using social media applications in libraries and how they are employed in performing sundry library routines. The paper will also examine the future role of librarians with respect to the current realities as presented by these social media applications as well as the opportunities and the challenges of using social media applications in libraries. Recommendations and future trends in the use of social media applications will also be highlighted.

scholarly journals Ayo Menikah (Muda)! : Mediatisasi Ajaran Islam di Media Sosial

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Izmy Khumairoh
Keyword(s):  
Social Media ◽  
Everyday Life ◽  
The Public ◽  
The Social ◽  
Close Relationship ◽  
Traditional Institutions ◽  
The Public Sphere ◽  
Use Of Social Media ◽  
Role Of Religion

Abstract This article analyzes the close relationship between religion (i.e. religious discourses in the context of everyday life) and modernization (i.e. the intensive and excessive use of social media in society). This article is based on literature and social media review—in particular it reviews on how the role of religion changed drastically due to mediatization process that occurs in the public sphere; as well as how the social media plays a dynamic role in society. This article concludes that the new image of religion as shown in mass media and social media demonstrates its shifting power from traditional institutions to mass and social media. Religious value immerses into every aspect of the everyday life and the religious aura; and this phenomenon neglects the secularization theory. Keywords: anthropology, social media, marriage, Islam  Abstrak Artikel ini menganalisis hubungan erat antara agama (yaitu wacana keagamaan dalam konteks kehidupan sehari-hari) dan modernisasi (yaitu penggunaan media sosial yang intensif dan eksesif dalam masyarakat). Analisis berdasar pada studi literatur dan observasi di dunia maya - termasuk beberapa akun media sosial dan interaksi antara netizen - terutama bahasan mengenai perubahan peran agama yang drastis akibat proses mediatisasi yang di ranah publik; sebagaimana media memainkan peran dinamis dalam masyarakat. Artikel ini menyimpulkan bahwa citra baru agama, yang terpampang di media massa dan media sosial, mencerminkan pergeseran kekuasaan agama dari institusi tradisional ke media. Nilai-nilai agama terus menemukan celah untuk memasuki setiap aspek kehidupan dan mencakup aspek aura agama sehingga fenomena ini tidak sesuai dengan teori sekulerisasi. Kata kunci: antropologi, media sosial, pernikahan, Islam

scholarly journals WEB TOOLS AND TECHNOLOGIES TO INCREASE CITATION FREQUENCY BY USE OF SOCIAL MEDIA: AN APPRAISAL

2020 ◽  
Vol 8 (10) ◽  
pp. 31-36
Author(s):  
Khaisar Muneebulla Khan ◽  
K. S. Ali
Keyword(s):  
Social Media ◽  
Academic Research ◽  
Peer Groups ◽  
Academic Community ◽  
Technological Advances ◽  
Information And Communication ◽  
Use Of Social Media ◽  
Tools And Techniques ◽  
Library Profession

Increasing technological advances and its applications in library and information centres and services have enabled users to access voluminous quality information through Internet. No doubt, World Wide Web (WWW) can be considered as one of the most innovative, magnificent and remarkable service of the 21st century. It has become most popular and convenient to share, publish, communicate and disseminate information instantly among researchers, scientist and academic community. The library profession, researchers and scientist are anonymous to agree that social networks and social media have completely revolutionise the ways and means to access, communicate share, and disseminate nascent thoughts, ideas, and information at much faster pace. This networking of information and communication facilities build rapport, connections and collaborations with peer groups, similar organisations and institutions which in turn promotes academic, research and development. The article provides in brief different networking resources, tools and techniques and the significant role of played by social media on researchers and scientist for academic progress and developments.

scholarly journals The role of social media in shaping airline’s image

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Anastasia Elemonie
Keyword(s):  
Social Media ◽  
Business Environment ◽  
Corporate Image ◽  
Customer Engagement ◽  
The Internet ◽  
Research Focus ◽  
Digital Revolution ◽  
The Social ◽  
Use Of Social Media

Social media is important nowadays. With the development of technology today, most people want their needs to be fulfilled in an instant. Speed is the key in most cases. In this era all media gets digitized, the Internet also becomes the mode of carriage for all other media, meaning a lot of information is available on the internet. In today’s competitive business environment, under pressure from the digital revolution, the corporate brand with its identity, image, and reputation becomes the center of gravity for valuable and durable relationships between the firm and all interested parties. The researcher has chosen qualitative data for designing this research. Focus of this research it is aimed to understand the social media that has been used by Cathay Pacific Airways to shape its corporate image in the eyes of public. The analysis shows that the active promotion activities through social media has a big influence in the formation of the expected company image. The use of social media as one of the strategies that Cathay Pacific uses as a means of communication can increase customer engagement. Keywords: Corporate Communication; Corporate Image; Social Media; Perception; Airlines.

scholarly journals The Social Media Usage and its Impact on the Innovative Behavior: The Mediator Role of Information Technology: A Field Study in the Information and Communication Technology Organizations in Jordan

2018 ◽  
Vol 13 (11) ◽  
pp. 46
Author(s):  
Khalid Mahmmod Ahmad Mansour ◽  
Fayez Jomah Saleh Al-Najjar
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Innovative Behavior ◽  
Media Usage ◽  
The Social ◽  
Information And Communication ◽  
Use Of Social Media

This study aimed to shed the light on the role of Social Media usage in the innovative behavior through the recent information technology (IT) in the organizations specialized in the information and communication technology (ICT) field. The study population consisted of the ICT organizations operating in Jordan as affiliated with the Information and Communication Technology Association (INTAJ) amounting to 161 organization. The analysis unit consisted of the managers in the top and middle level. The study relied on the simple random sample; and it reached a number of conclusions the most important of which is that the perceptions by respondents of the independent variable Social Media Usage were medium; and the same applies to all its dimensions. The dependent variable Innovative Behavior was also medium, as well as all its dimensions. As for the mediator variable IT, the respondents' perceptions were high, along with all its dimensions. The study indicated that there is a statistically significant impact for the Social Media usage with its component on the innovative behavior. Also, it was found that a statistically significant impact for the Social Media usage with its component on the innovative behavior through the IT in the organizations operating in the ICT field in Jordan. These conclusions indicated that there is an opportunity for the ICT organizations to promote its innovative behavior through the Social Media usage. Based on the reached conclusions, the study concluded a set of recommendations the most important of which is that the awareness should be increased with respect to the capacities that are available due to the use of the Social Media as well as the advantages that can be utilized by the ICT organizations in Jordan through this use; the organization should well utilize the Social Media usage especially the Groups and Sharing by taking the necessary decision that lead to the activation of the Social Media role in the various phases of the innovative behavior; and the need for the organizations to direct the use of Social Media through the dissemination of a culture of innovation based on the use of Social Media.

Use of Social Media among Medical Teachers and Students of Punjab, India: A Study

2018 ◽  
Vol 8 (3) ◽  
pp. 1-9
Author(s):  
Shinderpal Kaur ◽  
Rajeev Manhas
Keyword(s):  
Social Media ◽  
Target Population ◽  
Medical College ◽  
Medical Library ◽  
Library Users ◽  
Teachers And Students ◽  
Use Of Social Media ◽  
The Right ◽  
Media Applications ◽  
Medical Colleges

Social media is becoming an inseparable part of modern education system. The present study is an attempt to investigate the awareness, use, purposes and major problems faced while using applications of social media in medical colleges. The data for the present study was collected from the 8 medical colleges of Punjab State of India. A self-designed questionnaire was designed and random sampling method was used to collect the data from the target population i.e. 400 (200 teachers and 200 students with a sample of 25 teachers and 25 students from each medical college i.e. 50X8 = 400). Out of 400 distributed questionnaires, 341 (85.25%) including 146 (73%) teachers and 195 (97.5%) students were received back dully filled in. The results of the present survey show that 69.2% of respondents have average knowledge and awareness of social media. 83.3% use social media applications for educational enhancement purposes. The major problem faced by the respondents is privacy issues with 43.9% responses. The study suggested that library services supplemented by social media applications can prove a great boon to the medical library users in getting the right information at the right time.

Use and measurement of social media for SMEs

2015 ◽  
Vol 22 (2) ◽  
pp. 273-287 ◽  
Author(s):  
Margaret McCann ◽  
Alexis Barlow
Keyword(s):  
Social Media ◽  
Economic Value ◽  
Content Type ◽  
Academic Literature ◽  
True Value ◽  
Current Thinking ◽  
The Social ◽  
Use Of Social Media ◽  
Media Applications ◽  
Goals And Objectives

Purpose – The purpose of this paper is to investigate why small- and medium-sized enterprises (SMEs) are using social media and how they should measure its return on investment (ROI). The measurement of economic value associated with the use of social media by business is discussed in order to construct a model designed for analysing the ROI of social media for SMEs. The importance of a planned entry into the social media arena, formulation of measurable goals and objectives and understanding the business process are presented as vital pre-cursors to measuring, and indeed attaining, ROI. Design/methodology/approach – A literature review was compiled to explore the current thinking that exists on business use and measurement of social media in mainstream academic literature and other business-oriented publications. Primary research in the form of a survey was conducted with SMEs to determine the usefulness of social media and how SMEs measure its ROI. Findings – SMEs find some social media applications more valuable than others but 65 per cent of the companies surveyed did not measure the ROI. An overarching framework, aimed at SMEs, is presented which advocates that SMEs should take a strategic focus and plan their use of social media, and draw insight from both quantitative and qualitative data when measuring ROI. Originality/value – Most existing research on social media is related to large organisations and tends to focus on technical and commercial use rather than examining the value and ROI gained from social media from an SME perspective. This paper offers a simple framework to help SMEs plan their use of social media as well as measure its true value.

scholarly journals The Role of Social Media in Promoting Ethics, Morals and Values

2020 ◽  
Vol 13 (20) ◽  
Author(s):  
Muhammad Nazmul Huda
Keyword(s):  
Social Media ◽  
Social Communication ◽  
Experimental Studies ◽  
Single Sentence ◽  
The People ◽  
The Social ◽  
Use Of Social Media ◽  
Substantial Change ◽  
Shed Light

Over the last few years the nature of communication has undergone a substantial change and it is still changing. Especially the revolution in social networking systems has tremendously changed the way of social communication. Modern social media opens up the possibilities of learning, discovering and sharing ideas and interacting with one another. Ethics and values are the spiritual aspect of any religion and civilization. Islam is the comprehensive moral guide line for the whole mankind, which requires being spread out to them around the world. The Prophet (SAAS) also said, “Convey my teachings to the people even if it were a single sentence” (Bukhari, Hadith No. 667). So in the modern and cyber era, the practice of promoting moral values can be performed in many ways. Though there are no experimental studies regarding the use of social media in promoting ethics (dā’wah), this study will shed light on the understanding of how social media should be utilized for this purpose. It recommends, therefore, that the social media should be used by religious callers to improve the scalability of their dā’wah towards contemporary societies.

scholarly journals Layanan Informasi Perdesaan Berbasis Media Sosial

2019 ◽  
Vol 8 (2) ◽  
pp. 199-218
Author(s):  
Mohamad Syafri Tuloli ◽  
Arip Mulyanto ◽  
Dian Novian
Keyword(s):  
Social Media ◽  
Mobile Application ◽  
Information Service ◽  
Information Services ◽  
The Social ◽  
Information And Communication ◽  
Village Government ◽  
Use Of Social Media ◽  
Media Applications ◽  
The Village

The Covid-19 pandemic that is currently spreading globally has made information and communication technology (ICT) services a basic necessity in our daily activity. With the opening of internet access in villages, it opens up opportunities to maximize ICT's role in improving rural information services. Many of the development of ICT-based services is in the form of a website or mobile application with various interfaces and interactions. This requires training and habituation in the community. This is not easy because these applications are not applications that are used daily. The high use of social media in the community can be used as a forum for providing rural information services. By using social media (chat), services can be created that have advantages over other approaches. Such as: do not require new installations, are intrusive so that information comes directly to users, and does not require much training because they use social media applications familiar to the community. On the other hand, village officials can use services for accessing information services and as a medium for disseminating information needed by the community. A training program and assistance for rural information services based on social media have been carried out in Buloila village. The implementation results show that the program is urgently needed, mainly because the village does not have a rural information service. The social media-based service system's evaluation shows that service users (community, village government, and other parties) feel that the system is feasible to use. Feeling that the system can be learned quickly, is easy to use has well-integrated features. It is just that users feel they need to familiarize themselves with using the service because of the form of interaction that users may never have faced before

scholarly journals Role of Social Media Networks in Promoting Hotel Industry

2021 ◽  
pp. 40-47
Author(s):  
Reena Lakha ◽  
Prof (Dr) A C Vaid
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Hotel Industry ◽  
Social Media Marketing ◽  
Social Media Networks ◽  
Social Media Site ◽  
The Social ◽  
Use Of Social Media ◽  
Insight Into

In recent years, the hotel industry has started to follow social media marketing strategy as part of its marketing campaign to improve its brand value. Social networking channels are the means a hotel is promoting itself through. There are various channels that the hotels use to communicate with the clients. This paper aims to pick the best channel and use it wisely, so it helps the hotel industry the most. This paper aims to identify the available social media sites for the hotel industry. This study adds new knowledge regarding the hotel's most common social media site. The paper will provide insight into the medium of the social site used for communications and the use of social media advertisements as an integral part of the hotel's marketing strategy.

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