The Use of Business Process Management in Hotel Direct Sales Improvement
Keyword(s):
This article deals with Business Process Modelling and Reengineering use in the hospitality industry, focusing on the improvement of direct telephone sales by application of the CRM system. After modelling the current state of the selected process using ARIS methodology, the same process was remodelled for the application of the CRM system. This application shortened the whole process (mainly the number of activities needed to prosecute) and allowed the front-office employee to be more clients oriented. The automation of labour-intensive processes can reduce the number of human-caused errors and improve the convertibility and reservation request and their overall value.
2017 ◽
Vol 6
(3)
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pp. 14-26
2018 ◽
Vol 24
(1)
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pp. 296-301
2013 ◽
Vol 24
(2)
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pp. 35-71
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2019 ◽
Vol 26
(6)
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pp. 1505-1523
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2016 ◽
Vol 13
(3)
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pp. 244
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