scholarly journals From Bubbles to Foam, A Nomadic Interpretation of Collaborative Publishing: A Review of Jorge Lucero and Colleagues’ Article in Art Education

2020 ◽  
Vol 5 (1) ◽  
pp. 241-249
Author(s):  
Chloé Dierckx ◽  
Nico Canoy ◽  
Jessica Schoffelen ◽  
Ellen Anthoni ◽  
Sara Coemans ◽  
...  
Keyword(s):  
Social Media ◽  
Art Education ◽  
Collaborative Research ◽  
Collaborative Writing ◽  
Academic Standards ◽  
Critical Note ◽  
Limited Power ◽  
Use Of Social Media ◽  
Collaborative Publishing

This review is a bricolage of nomadic encounters with Jorge Lucero and colleagues’ (2016) article on ways to engage with collaborative publishing. Lucero presents a Facebook discussion amongst practitioners denouncing the limited power of practitioners in shaping academic discourse. It shows how social media can serve as a platform for inviting the practitioner’s voice into research. The authors illustrate that by using Facebook, practitioners’ unfamiliarity and discomfort with academic standards can be bypassed. It demonstrates metalogue as a conceptual form of writing that disrupts the structure of conversations and challenges the authorial researchers’ voices. A critical note, however, is whether it is beneficial in the long term to consider the academic and social media parts as separate accounts. We argue that collaborative publishing requires collaborative research and writing in the first place. In response to the article, we started a WhatsApp conversation. This enabled us to reflect on the content of the article and experience the use of social media as a collaborative writing method ourselves.

Using Social Media Marketing for Competitive Advantage

2016 ◽  
pp. 201-218
Author(s):  
Amir Manzoor
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Customer Relationships ◽  
Social Media Marketing ◽  
The Social ◽  
Social Media Tools ◽  
Use Of Social Media

Social media provides companies innovative ways to market their products and services to their customers. The social media tools, such as Facebook, provides new ways to reach customers. With increasing number of people being connected to social media, businesses of all types are targeting social media as a new platform to reach their customers and strengthen customer relationships. Still, many companies are unsure as to how they can use social media for their advantage. There is lack of resources and fear of failure that hold many companies back from using social media in their marketing campaigns. Companies need a set of guidelines to understand how they can develop long-term, successful marketing strategies that involve social media as a significant component. This chapter analyzes use of social media marketing to suggest some ways companies can use social media to generate value both for them and their customers. This chapter also discusses how companies can develop a social media marketing strategy.

Damage Control upon Learning That One’s Study Failed to Replicate

2021 ◽  
pp. 173-190
Author(s):  
R. Barker Bausell
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Damage Control ◽  
Original Study ◽  
Word Priming ◽  
The Subject ◽  
Use Of Social Media

But what happens to investigators whose studies fails to replicate? The answer is complicated by the growing use of social media by scientists and the tenor of the original investigators’ responses to the replicators. Alternative case studies are presented including John Bargh’s vitriolic outburst following a failure of his classic word priming study to replicate, Amy Cuddy’s unfortunate experience with power posing, and Matthew Vees’s low-keyed response in which he declined to aggressively disparage his replicators, complemented the replicators’ interpretation of their replication, and neither defended his original study or even suggested that its findings might be wrong. In addition to such case studies, surveys on the subject suggest that there are normally no long-term deleterious career or reputational effects on investigators for a failure of a study to replicate and that a reasoned (or no) response to a failed replication is the superior professional and affective solution.

The use of social media by higher education institutions

2020 ◽  
Vol 65 (2) ◽  
pp. 30-42
Author(s):  
Jacek Maślankowski ◽  
Łukasz Brzezicki
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Big Data ◽  
Competitive Advantage ◽  
Full Advantage ◽  
Higher Education Institutions ◽  
Marketing Activities ◽  
Use Of Social Media ◽  
Marketing Methods

Higher education institutions have been using, to an increasing extent, various marketing methods and tools, which are becoming a decisive factor in building their competitive advantage and achieving success. In order to initiate and maintain long-term relationships with their communities and to conduct other marketing activities, higher education institutions have been increasingly often using social media, which has enabled them to actively create their image. The aim of this study is to utilize big data methods and tools to measure the scale of the use of social media by the higher education sector. The research carried out in the first quarter of 2019 demonstrates that large higher education institutions, i.e. those with over 1696 students (according to the adopted classification), use social media to communicate current news to a larger extent than the smaller ones. A significantly smaller percentage of mediumsized higher education institutions (223-1695 students) and small ones (up to 222 students) have accounts in social media, thus failing to take full advantage of the potential of these media. Higher education institutions use social media mainly to promote events they organise.

scholarly journals IMPLEMENTASI PENDIDIKAN SENI DALAM MEMPERTAHANKAN KARAKTERISTIK BANGSA PADA GENERASI MILENIAL

2019 ◽  
Vol 15 (1) ◽  
pp. 19-28
Author(s):  
Anik Purwati
Keyword(s):  
Social Media ◽  
Technological Change ◽  
Art Education ◽  
Management Strategies ◽  
Learning Climate ◽  
Learning Management ◽  
Use Of Social Media

Social media is a vehicle that can be used to develop students' digital and modern creativity. The use of social media is certainly in line with the development of each generation with the characteristics of each generation. Millennials are a generation with significant technological change, must be able to face challenges, develop and be able to utilize technology without having to change its characteristics. There are four steps that must be taken to maintain the characteristics of the nation through art education: (1) having knowledge related to the learning climate in the classroom, (2) abilities related to learning management strategies, (3) having abilities related to providing feedback and strengthening, and (4) having abilities related to self-improvement.

Using Social Media for Dynamic Information Dissemination in the 21st Century

2021 ◽  
pp. 231-250
Author(s):  
Fredrick Olatunji Ajegbomogun
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Information Sharing ◽  
21St Century ◽  
Information Dissemination ◽  
Dynamic Information ◽  
Information And Communication ◽  
Use Of Social Media ◽  
Independent Decision

The implementation and usage of information and communication technology (ICT) in library functions and facilities has revolutionized the way people use information and librarians perform their work. As a result of the advent of social media, the world's knowledge outlook has changed significantly, resulting in the sharing of thoughts, emotions, images, and videos as resources. A library is worth considering; it is a key to learning, a foundation for long-term mastery of information, and it promotes independent decision-making. The use of social media in library activities has enticed a significant number of users, but it has also challenged libraries to modernize their service delivery. Facebook, Twitter, Wikis, WhatsApp, MySpace, and LinkedIn facilitate community courses, collaboration, and information sharing. As a consequence, it is vital for libraries to consider and prioritize their users' needs.

scholarly journals Shaken and stirred: Social representations, social media, and community empowerment in emergency contexts

Semiotica ◽  
2018 ◽  
Vol 2018 (222) ◽  
pp. 321-346 ◽  
Author(s):  
Mauro Sarrica ◽  
Manuela Farinosi ◽  
Francesca Comunello ◽  
Sonia Brondi ◽  
Lorenza Parisi ◽  
...  
Keyword(s):  
Social Media ◽  
Meaning Making ◽  
Social Representations ◽  
Community Empowerment ◽  
The Social ◽  
Social Sharing ◽  
Use Of Social Media ◽  
And Control ◽  
Social Sharing Of Emotions

AbstractIn this paper we examine the use of Twitter and Facebook in two dramatic earthquakes that hit Italy: L’Aquila (in 2009) and Emilia (in 2012). Indeed, disasters disrupt everyday life and engage people in meaning-making processes aimed at recovering meaning and control of their world. In these cases, we argue that the use of social media may contribute to social representations processes and functions: cognitive coping, social sharing of emotions, preserving self-efficacy, boosting identity, and community empowerment. Different methods were adopted to examine the use of social media in the immediate aftermath, a few days after, and in the medium-long term. Differences between the events, combined with the differences between Twitter and Facebook, entailed a multiplicity of uses. Nevertheless, the analyses point to the same conclusions: by fostering new forms of communication and encounters, social media played an increasingly important role during and after the earthquakes. First, they were used for providing information and material coping, then they favored the social sharing of emotions and joint remembering, and finally they contributed to claiming voice and control. Results thus suggest that the use of social media favored different representational functions, which progressively contributed to community empowerment.

scholarly journals Konsekuensi Consumer Engagement: Iklan dan Konten Media Sosial Berfokus pada Konsumen Restoran Indonesia: Perspektif Uses and Gratification Theory

2021 ◽  
Vol 12 (2) ◽  
pp. 97-105
Author(s):  
Juliana Juliana ◽  
Amelda Pramezwary ◽  
Alicia Alicia ◽  
Daria Daria ◽  
Fenny Fenny ◽  
...  
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
Media Content ◽  
Consumer Engagement ◽  
Probability Sampling ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Study Results ◽  
Use Of Social Media

Abstrak Pada masa pandemi covid 19 ini kehadiran social media juga membangun pengaruh iklan dan konten di dalamnya untuk mempengaruhi konsumen restoran favorit di negara Indonesia dalam melakukan pembelian produk maupun jasa dan akan membangun consumer engagement. Sehingga, dalam pemasaran yang dilakukan oleh restoran tersebut pada saat ini juga memiliki dampak yang besar bagi keberlangsungan restoran untuk menarik konsumen yang ada demi menciptakan kestabilan pada restoran serta adanya waktu jangka panjang bagi restoran dalam melakukan ekspansi atau promosi terhadap perkembangannya tersebut. Kehadiran konsumen, merek, produk, serta layanan yang diberikan juga sangat penting bagi perkembangan restoran saat ini terutama yang mempengaruhi konsumen adalah dengan adanya informasi yang disebarkan di dalam content social media ataupun pengunaan iklan yang terdapat dalam restoran tersebut.  Tujuan penelitian untuk mengembangkan model konseptual consumer engagement melalui konten media sosial dan iklan. Teknik pengambilan sampel menggunakan kuesioner secara daring dengan teknik non probability sampling. Sampel dalam penelitian yang valid sebanyak 120 responden. Metode analisis data menggunakan PLS-SEM. Hasil penelitian membuktikan bahwa semakin tinggi penggunaan iklan dalam promosi maka semakin tinggi tingkat consumer engagement, begitu juga semakin tinggi penggunaan konten media sosial maka semakin tinggi tingkat consumer engagement yang dapat disimpulkan seluruh hipotesis didukung. Penelitian ini memberikan wawasan kepada manajer pemasar restoran mengenai cara memanfaatkan konten media sosial dan iklan media sosial dalam meningkatkan consumer engagement. Keyword : Content Social Media, Iklan, Consumer Engagement Consequences Consumer Engagement : Advertisement and Content Social Media Focusing on Restaurant Indonesia Consumers A Perspective Uses and Gratification Theory Abstract During the COVID-19 pandemic, social media also builds the influence of advertisements and content to influence consumers of favourite restaurants in Indonesia in purchasing products and services and will build consumer engagement. Thus, the marketing carried out by the restaurant at this time also has a major impact on the sustainability of the restaurant to attract existing consumers to create stability in the restaurant, and there is a long-term period for the restaurant to expand or promote its development. The presence of consumers, brands, products, and services provided is also significant for the development of restaurants today, especially those that affect consumers are the information disseminated in social media content or the use of advertisements contained in the restaurant. The research objective is to develop a conceptual model of consumer engagement through social media content and publicity—the sampling technique used online questionnaires with non-probability sampling techniques. The sample in the valid study was 120 respondents—data analysis method using PLS-SEM. The study results prove that the higher the use of advertising in promotions, the higher the level of consumer engagement, as well as the higher the use of social media content, the higher the level of consumer engagement, which can be concluded that all hypotheses are supported. This research provides insight to restaurant marketers on utilizing social media content and social media advertising to increase consumer engagement. Keywords: Social Media Content, Advertising, Consumer Engagement

scholarly journals Assessing the Negative Determinants on the Usage Intention of Social Media

2020 ◽  
Vol 3 (4) ◽  
Author(s):  
Hsin-yeh Tsai ◽  
◽  
Yu-Ping Lee ◽  
Wen-Bin Tsai
Keyword(s):  
Social Media ◽  
Mobile Phones ◽  
Social Impact ◽  
Smart Devices ◽  
Media Usage ◽  
Use Of Social Media ◽  
Negative Factors ◽  
Text Images ◽  
Share Information

Since the development of the Internet jumped quickly, the user can perform a variety of social media information and communicate via computers, mobile phones and other smart devices. Social media can be presented in many different forms, including text, images, music and videos. Under the high popularity of social media usage, users will share information on community self-media platforms, including personal ideas, feelings and experiences. However, social media is one of the sides of a virtual network that allows users to bring convenient, instant, etc. But they also bring negative factors can’t be predicted for users, such as: lack of privacy controls, social media into hidden problems. Due to these reasons, users can cause by long-term excessive use of social media, and make themselves feel fatigue social of psychology. The study investigates whether the negative factors will affect users of social media for social impact of fatigue, use Google questionnaires to collect samples of the web results. To sum up, the conclusion of the study showed that most of the negative factors of social media are social media users will feel social fatigue.

Using Social Media Marketing for Competitive Advantage

2018 ◽  
pp. 21-38 ◽  
Author(s):  
Amir Manzoor
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Customer Relationships ◽  
Social Media Marketing ◽  
The Social ◽  
Social Media Tools ◽  
Use Of Social Media

Social media provides companies innovative ways to market their products and services to their customers. The social media tools, such as Facebook, provides new ways to reach customers. With increasing number of people being connected to social media, businesses of all types are targeting social media as a new platform to reach their customers and strengthen customer relationships. Still, many companies are unsure as to how they can use social media for their advantage. There is lack of resources and fear of failure that hold many companies back from using social media in their marketing campaigns. Companies need a set of guidelines to understand how they can develop long-term, successful marketing strategies that involve social media as a significant component. This chapter analyzes use of social media marketing to suggest some ways companies can use social media to generate value both for them and their customers. This chapter also discusses how companies can develop a social media marketing strategy.

scholarly journals From Youthful Experimentation to Professional Identity: Understanding Identity Transitions in Social Media

Young ◽  
2019 ◽  
Vol 28 (2) ◽  
pp. 157-174 ◽  
Author(s):  
Petter Bae Brandtzaeg ◽  
María-Ángeles Chaparro-Domínguez
Keyword(s):  
Social Media ◽  
Professional Identity ◽  
Impression Management ◽  
Growing Up ◽  
Self Presentation ◽  
Experience Of Time ◽  
Use Of Social Media ◽  
Digital Footprints ◽  
Depth Interviews

The process of self-presentation is significantly complicated for people growing up with social media. Many individuals have time-stamped digital footprints in social media from early youth to adulthood. However, little is known about long-term consequences for these individuals, their experience of time and their identity transition from youthful experimentation to a professional identity in social media. Through 15 in-depth interviews, our study explores challenges concerning identity transition and impression management in social media for young adults who have recently entered working life as journalists. Our participants described how they curated their image and self-censored both their previous and current self-generated content in social media. We also find that many have actively opted for passive and peace-keeping self-presentation and use of social media or for turning their usage into private messaging platforms, masking their online identity. Some participants indicated they felt trapped by their own identity making in social media.

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