scholarly journals From Youthful Experimentation to Professional Identity: Understanding Identity Transitions in Social Media

Young ◽  
2019 ◽  
Vol 28 (2) ◽  
pp. 157-174 ◽  
Author(s):  
Petter Bae Brandtzaeg ◽  
María-Ángeles Chaparro-Domínguez
Keyword(s):  
Social Media ◽  
Professional Identity ◽  
Impression Management ◽  
Growing Up ◽  
Self Presentation ◽  
Experience Of Time ◽  
Use Of Social Media ◽  
Digital Footprints ◽  
Depth Interviews

The process of self-presentation is significantly complicated for people growing up with social media. Many individuals have time-stamped digital footprints in social media from early youth to adulthood. However, little is known about long-term consequences for these individuals, their experience of time and their identity transition from youthful experimentation to a professional identity in social media. Through 15 in-depth interviews, our study explores challenges concerning identity transition and impression management in social media for young adults who have recently entered working life as journalists. Our participants described how they curated their image and self-censored both their previous and current self-generated content in social media. We also find that many have actively opted for passive and peace-keeping self-presentation and use of social media or for turning their usage into private messaging platforms, masking their online identity. Some participants indicated they felt trapped by their own identity making in social media.

scholarly journals The Impression Management Strategy of the Candidates of Governor-Vice Governor of DKI Jakarta on Social Media

2018 ◽  
Vol 3 (2) ◽  
Author(s):  
Endah Murwani
Keyword(s):  
Social Media ◽  
Impression Management ◽  
Political Communication ◽  
Management Strategy ◽  
Leader Election ◽  
The Other ◽  
Management Theory ◽  
Self Presentation ◽  
Use Of Social Media ◽  
Qualitative Analyses

The use of social media is not only important but also strategic means of political communication in the Regional Leader Election (Pilkada) of DKI Jakarta and is interesting to be examined, particularly from the view of Erving Goffman’s Self Presentation—Impression Management Theory. This research aims at illustrating the impression management strategy of the Governor-Vice Governor candidates for DKI Jakarta, namely Ahok-Djarot and Anies-Sandi, through social media. We apply qualitative analyses to the Instagram feeds and Twitter timelines of the two duos from October 2016 to April 2017. The result shows that the candidates attempt to present themselves by projecting the images they want. Ahok-Djarot applies three strategies: 1) credibility strategy, presenting competency, achievements, performance during their time in the office of DKI Jakarta as well as their characters—enthusiastic, firm, and focus to positive matters; (2) politeness strategy, by illustrating themselves as two concerned, friendly, and humorist persons; (3) influencing strategy, to spread influence; (4) self-deprecating strategy to draw sympathy from the citizens about the problems faced by Ahok. On the other hand, Anies-Sandi utilize these three strategies: 1) affinity seeking and politeness strategy to make them acknowledged and liked by the netizens; 2) image confirming strategy to make the netizens have the image of who Anies-Sandi are; and (3) credibility strategy by showcasing their achievements prior to being the Governor-Vice Governor of DKI Jakarta candidates.

scholarly journals “You never really know who’s looking”: Imagined surveillance across social media platforms

2018 ◽  
Vol 21 (1) ◽  
pp. 119-138 ◽  
Author(s):  
Brooke Erin Duffy ◽  
Ngai Keung Chan
Keyword(s):  
Social Media ◽  
Emerging Adults ◽  
Impression Management ◽  
Social Institutions ◽  
Self Monitoring ◽  
Self Presentation ◽  
Social Actors ◽  
Privacy Settings ◽  
Social Media Platforms ◽  
Depth Interviews

Social media users are routinely counseled to cultivate their online personae with acumen and diligence. But universal prescriptions for impression management may prove for vexing for college students, who confront oft-conflicting codes of normative self-presentation in digital contexts. Against this backdrop, our research sought to examine the online self-presentation activities of emerging adults (18–24) across an expansive social media ecology that included Facebook, Instagram, LinkedIn, Snapchat, and Twitter. Drawing upon in-depth interviews with 28 Fcollege-aged youth, we highlight how the imagined surveillance of various social actors steered their self-presentation practices in patterned ways. After exploring three distinct responses to imagined surveillance—including the use of privacy settings, self-monitoring, and pseudonymous accounts (including “Finstas,” or fake + Instagram)—we consider the wider implications of a cultural moment wherein users are socialized to anticipate the incessant monitoring of social institutions: family, educators, and above all, (future) employers.

Older and Younger Job Seekers' Impression Management on LinkedIn

2021 ◽  
Vol 20 (2) ◽  
pp. 61-74
Author(s):  
Franciska Krings ◽  
Irina Gioaba ◽  
Michèle Kaufmann ◽  
Sabine Sczesny ◽  
Leslie Zebrowitz
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Impression Management ◽  
Social Networking Sites ◽  
The Internet ◽  
Job Seekers ◽  
Self Presentation ◽  
Job Offers ◽  
Research Show

Abstract. The use of social networking sites such as LinkedIn in recruitment is ubiquitous. This practice may hold risks for older job seekers. Not having grown up using the internet and having learned how to use social media only in middle adulthood may render them less versed in online self-presentation than younger job seekers. Results of this research show some differences and many similarities between younger and older job seekers' impression management on their LinkedIn profiles. Nevertheless, independent of their impression management efforts, older job seekers received fewer job offers than younger job seekers. Only using a profile photo with a younger appearance reduced this bias. Implications for the role of job seeker age in online impression management and recruitment are discussed.

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

scholarly journals Authors Online: Strategies for Digital Self Promotion

2021 ◽  
Author(s):  
Ashley Regimbal-Kung
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Best Practices ◽  
Case Studies ◽  
Digital Marketing ◽  
Self Presentation ◽  
Social Media Platform ◽  
Media Platform ◽  
Online Strategies

This paper explored strategies of digital self-promotion for authors online through the investigation of emerging, independent self-published writers. This research provides best practices through those strategies to assist self-published writers in furthering their public profile in digital marketing. The literature review provides context in the online self-publishing environment, connecting with the audience; encouraging collaboration (produsage); adapting to the shifting publishing marketplace through self-presentation strategies (branding), and; bolstering two-way communication (market sensing). It also provides the basis for coding self-presentation themes in self-presentation. This research suggests that best practices can optimize the time that writers spend on marketing, not only to attract initial attention from publishers but at any stage in their career. This research gathers data and develops case studies of four self-published authors that use Wattpad, a social media platform for writers. It analyzes these authors’ strategies for self-promotion and measures their effectiveness through the level of engagement elicited from their fans. It develops best practices from these strategies. This research finds that digital self-promotional activities are successful if they are creative, unique and develop a community of fan followers. It is especially effective when authors reflect the interests of their target audience. It was also found these strategies helped develop the author’s branding for long-term effectiveness

Using Social Media Marketing for Competitive Advantage

2016 ◽  
pp. 201-218
Author(s):  
Amir Manzoor
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Customer Relationships ◽  
Social Media Marketing ◽  
The Social ◽  
Social Media Tools ◽  
Use Of Social Media

Social media provides companies innovative ways to market their products and services to their customers. The social media tools, such as Facebook, provides new ways to reach customers. With increasing number of people being connected to social media, businesses of all types are targeting social media as a new platform to reach their customers and strengthen customer relationships. Still, many companies are unsure as to how they can use social media for their advantage. There is lack of resources and fear of failure that hold many companies back from using social media in their marketing campaigns. Companies need a set of guidelines to understand how they can develop long-term, successful marketing strategies that involve social media as a significant component. This chapter analyzes use of social media marketing to suggest some ways companies can use social media to generate value both for them and their customers. This chapter also discusses how companies can develop a social media marketing strategy.

A snap of your true self: How self-presentation and temporal affordance influence self-concept on social media

2020 ◽  
pp. 146144482097719
Author(s):  
Sukyoung Choi ◽  
Dmitri Williams ◽  
Hyeok Kim
Keyword(s):  
Social Media ◽  
Impression Management ◽  
Self Concept ◽  
True Self ◽  
Opposite Pattern ◽  
Self Presentation ◽  
Rival Theory ◽  
Temporal Features ◽  
Public Commitment ◽  
Concept Change

This study examined how self-presentation on social media influences the way people view themselves. It also examined whether that varies with sites using two temporal features: posts which have a short life (ephemeral) and those which live indefinitely (permanent). Drawing on both the notion of public commitment and self-symbolizing, our experiment provided a critical test of two rival theory-driven hypotheses—one suggesting a greater internalization of presented self on permanent rather than ephemeral social media and the other suggesting the opposite pattern. Supporting the self-symbolizing perspective, those who publicly presented themselves on ephemeral social media internalized their portrayed personality. Also, such a difference in internalization between the two conditions was triggered by an introverted self-presentation. Results suggest that ephemerality enhances self-symbolizing efforts and the subsequent internalization by affording nonstrategic self-presentation and reducing impression management concerns. Implications for understanding self-concept change in social media contexts are discussed.

Damage Control upon Learning That One’s Study Failed to Replicate

2021 ◽  
pp. 173-190
Author(s):  
R. Barker Bausell
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Damage Control ◽  
Original Study ◽  
Word Priming ◽  
The Subject ◽  
Use Of Social Media

But what happens to investigators whose studies fails to replicate? The answer is complicated by the growing use of social media by scientists and the tenor of the original investigators’ responses to the replicators. Alternative case studies are presented including John Bargh’s vitriolic outburst following a failure of his classic word priming study to replicate, Amy Cuddy’s unfortunate experience with power posing, and Matthew Vees’s low-keyed response in which he declined to aggressively disparage his replicators, complemented the replicators’ interpretation of their replication, and neither defended his original study or even suggested that its findings might be wrong. In addition to such case studies, surveys on the subject suggest that there are normally no long-term deleterious career or reputational effects on investigators for a failure of a study to replicate and that a reasoned (or no) response to a failed replication is the superior professional and affective solution.

How journalists use social media in France and the United States: Analyzing technology use across journalistic fields

2017 ◽  
Vol 20 (8) ◽  
pp. 2728-2744 ◽  
Author(s):  
Matthew Powers ◽  
Sandra Vera-Zambrano
Keyword(s):  
United States ◽  
Social Media ◽  
Technology Use ◽  
Daily Practice ◽  
The United States ◽  
News Organizations ◽  
American Journalism ◽  
Routine Tasks ◽  
Use Of Social Media ◽  
Depth Interviews

This article examines journalists’ use of social media in France and the United States. Through in-depth interviews, we show that shared practical sensibilities lead journalists in both countries to use social media to accomplish routine tasks (e.g. gather information, monitor sources, and develop story ideas). At the same time, we argue that the incorporation of social media into daily practice also creates opportunities for journalists to garner peer recognition and that these opportunities vary according to the distinctive national fields in which journalists are embedded. Where American journalism incentivizes individual journalists to orient social media use toward audiences, French journalism motivates news organizations to use social media for these purposes, while leaving individual journalists to focus primarily on engaging with their peers. We position these findings in relation to debates on the uses of technologies across national settings.

scholarly journals Between hope and fear: developing social media guidelines

2017 ◽  
Vol 39 (2) ◽  
pp. 130-144 ◽  
Author(s):  
Michaël Opgenhaffen ◽  
An-Sofie Claeys
Keyword(s):  
Social Media ◽  
Media Use ◽  
Future Research ◽  
Social Media Use ◽  
Content Type ◽  
Work Related ◽  
Potential Risks ◽  
Use Of Social Media ◽  
Depth Interviews ◽  
Practical Implications

Purpose The purpose of this paper is to examine employers’ policy with regard to employees’ social media use. Specifically, the authors examine the extent to which employers allow the use of social media in the workplace, what opportunities can be related to employees’ social media use and how social media guidelines are implemented within organizations. Design/methodology/approach In-depth interviews were conducted with HR and communication managers of 16 European companies from different sectors and of varying size. Findings Some organizations believe that social media should be accessible to employees while others ban them from the workplace. Most respondents believe that organizations can benefit from employees sharing work-related content with their own network. However, they encourage the sharing and retweeting of official corporate messages rather than employees developing their own messages. This fear regarding employees’ messages on social media is reflected in the broad adoption of social media guidelines. Research limitations/implications Future research should chart the nature of existing social media guidelines (restrictive vs incentive). Accordingly, the perceived sense and nonsense of social media guidelines in companies should be investigated, not only among the managers but also among employees. Practical implications Organizations should remain in dialogue with employees with regard to social media. Managers seem overly concerned with potential risks and forget the opportunities that can arise when employees operate as ambassadors. Originality/value The use of in-depth interviews allowed the authors to assess the rationale behind social media guidelines within organizations in depth and formulate suggestions to organizations and communication managers.

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