scholarly journals Shaken and stirred: Social representations, social media, and community empowerment in emergency contexts

Semiotica ◽  
2018 ◽  
Vol 2018 (222) ◽  
pp. 321-346 ◽  
Author(s):  
Mauro Sarrica ◽  
Manuela Farinosi ◽  
Francesca Comunello ◽  
Sonia Brondi ◽  
Lorenza Parisi ◽  
...  
Keyword(s):  
Social Media ◽  
Meaning Making ◽  
Social Representations ◽  
Community Empowerment ◽  
The Social ◽  
Social Sharing ◽  
Use Of Social Media ◽  
And Control ◽  
Social Sharing Of Emotions

AbstractIn this paper we examine the use of Twitter and Facebook in two dramatic earthquakes that hit Italy: L’Aquila (in 2009) and Emilia (in 2012). Indeed, disasters disrupt everyday life and engage people in meaning-making processes aimed at recovering meaning and control of their world. In these cases, we argue that the use of social media may contribute to social representations processes and functions: cognitive coping, social sharing of emotions, preserving self-efficacy, boosting identity, and community empowerment. Different methods were adopted to examine the use of social media in the immediate aftermath, a few days after, and in the medium-long term. Differences between the events, combined with the differences between Twitter and Facebook, entailed a multiplicity of uses. Nevertheless, the analyses point to the same conclusions: by fostering new forms of communication and encounters, social media played an increasingly important role during and after the earthquakes. First, they were used for providing information and material coping, then they favored the social sharing of emotions and joint remembering, and finally they contributed to claiming voice and control. Results thus suggest that the use of social media favored different representational functions, which progressively contributed to community empowerment.

Using Social Media Marketing for Competitive Advantage

2016 ◽  
pp. 201-218
Author(s):  
Amir Manzoor
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Customer Relationships ◽  
Social Media Marketing ◽  
The Social ◽  
Social Media Tools ◽  
Use Of Social Media

Social media provides companies innovative ways to market their products and services to their customers. The social media tools, such as Facebook, provides new ways to reach customers. With increasing number of people being connected to social media, businesses of all types are targeting social media as a new platform to reach their customers and strengthen customer relationships. Still, many companies are unsure as to how they can use social media for their advantage. There is lack of resources and fear of failure that hold many companies back from using social media in their marketing campaigns. Companies need a set of guidelines to understand how they can develop long-term, successful marketing strategies that involve social media as a significant component. This chapter analyzes use of social media marketing to suggest some ways companies can use social media to generate value both for them and their customers. This chapter also discusses how companies can develop a social media marketing strategy.

scholarly journals Fenomena Phubbing: Suatu Degradasi Relasi Sosial Sebagai Dampak Media Sosial

2021 ◽  
Vol 2 (1) ◽  
pp. 8-14
Author(s):  
Rafinita Aditia
Keyword(s):  
Social Media ◽  
Social Relations ◽  
Qualitative Data ◽  
Social Relation ◽  
Qualitative Approach ◽  
Primary Data ◽  
The Social ◽  
Use Of Social Media ◽  
And Control ◽  
The Impact

Abstract—This study aims to find out about the phubbing phenomenon as a degradation of social relations as a result of social media. The term phubbing is an abbreviation of the words phone and snubbing, which are used to show the attitude of hurting the other person by using an excessive smartphone. This type of research used a qualitative approach with descriptive methods. The data needed in this study are qualitative data as primary data in the form of images, words and not numbers in a discourse regarding the phubbing phenomenon as a degradation of social relations as a result of social media. Based on the results of the research, it is found that phubbing behavior can threaten the disruption of ongoing communication relationships, causing social degradation. The social degradation that occurs is due to the impact of phubbing perpetrators' indifference to their environment because they are too busy using smartphones, especially in the use of social media. Therefore it is necessary to limit and control the use of social media properly so that the phubbing phenomenon can be resolved immediately and the degradation of social relations does not occur. Keywords: phubbing, degradation, social relation, social media   Abstrak—Penelitian ini bertujuan untuk mengetahui tentang tentang fenomena phubbing sebagai suatu degradasi relasi sosial sebagai dampak dari media sosial. Jenis penelitian yang digunakan menggunakan pendekatan kualitatif dengan metode deskriptif. Data yang dibutuhkan dalam penelitian ini merupakan data kualitatif sebagai data primer berupa gambar, kata-kata dan bukan angka-angka dalam sebuah wacana mengenai fenomena phubbing sebagai suatu degradasi relasi sosial sebagai dampak dari media sosial. Berdasarkan hasil penelitian diperoleh hasil bahwa perilaku phubbing mampu mengancam terganggunya hubungan komunikasi yang sedang berlangsung, sehingga menyebabkan degradasi sosial. Degradasi sosial yang terjadi ialah karena dampak dari keacuhan pelaku phubbing terhadap lingkungannya karena terlalu sibuk menggunakan smartphone, terlebih dalam penggunaan media sosial. Oleh karena itu penggunaan media sosial perlu dibatasi dan dikontrol dengan baik agar fenomena phubbing dapat segera teratasi dan degradasi relasi sosial tidak terjadi. Kata kunci : phubbing, degradasi, hubungan sosial, sosial media

Using Social Media Marketing for Competitive Advantage

2018 ◽  
pp. 21-38 ◽  
Author(s):  
Amir Manzoor
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Customer Relationships ◽  
Social Media Marketing ◽  
The Social ◽  
Social Media Tools ◽  
Use Of Social Media

Social media provides companies innovative ways to market their products and services to their customers. The social media tools, such as Facebook, provides new ways to reach customers. With increasing number of people being connected to social media, businesses of all types are targeting social media as a new platform to reach their customers and strengthen customer relationships. Still, many companies are unsure as to how they can use social media for their advantage. There is lack of resources and fear of failure that hold many companies back from using social media in their marketing campaigns. Companies need a set of guidelines to understand how they can develop long-term, successful marketing strategies that involve social media as a significant component. This chapter analyzes use of social media marketing to suggest some ways companies can use social media to generate value both for them and their customers. This chapter also discusses how companies can develop a social media marketing strategy.

scholarly journals Social sharing of emotions in social media system: results of the analysis of creepypasta`s comments on Reddit

2021 ◽  
Vol 27 (4) ◽  
pp. 245-251
Author(s):  
Anton Chornobylskyi ◽  
Oksana Kyrylova
Keyword(s):  
Social Media ◽  
Social Exchange ◽  
Physical World ◽  
Digital Environment ◽  
Rational Expression ◽  
Media System ◽  
The Social ◽  
World Class ◽  
Social Sharing ◽  
Social Sharing Of Emotions

The relevance of the article is explained by the communicative significance and the functions that the social media system has today. American platform Reddit is not only a platform for world-class communication but also it’s a space for possible implementation of offline interaction models. Currently, both the popularity of Reddit and its influence on the physical world are growing. The object of the study is users’ comments to the highly talked creepypasta “My Sleep Paralysis Demon is Actually A Pretty Chill Guy”. This creepypasta is published in NoSleep community that is the most popular subreddit for sharing horror posts. We use a creepypasta as a convenient material for research due to its communicative nature. This is digital fictional content that is perceived as real (through the internal rules of the NoSleep community) and is not temporal. The article studies the process of social exchange of emotions, their re-experience during the description of the event that caused them. The aim of the study is to find out whether Reddit allows the laws of real social interaction to be transferred to the online space. To solve the problem was used a set of methods, chief among them was the intent analysis. Results. The study has shown that user feedback can be represented by one of three forms (or their certain combination): direct emotional feedback that expresses a certain emotion obtained after reading the creepypasta, commenting on a story that is predominantly a rational expression of thoughts about a story, and a personal experience that is a presentation of information about users commenting on creepypasta. Their calculation showed the existence of common features between offline social sharing of emotions and its digital counterpart. The ratio of different forms of comments depends on the degree of discussion of creepy paste and the specifics of the central topic. Creepypasta is currently actively attracting the attention of scientists around the world, but its formation and formation as a genre of the digital environment is mainly studied. This study focused on the specifics of Creepypasta on Reddit, taking into account the internal rules of the community. For further research, it seems promising to study other genres of the digital environment from the perspective of social sharing of emotions.

scholarly journals Effects of Social Media on Firm Performance and Customer Relations-Evidence from Ghana

2019 ◽  
Vol 10 (1) ◽  
pp. 101
Author(s):  
Asare Evans Kwabena ◽  
Kaodui Li ◽  
Osei-Assibey Mandella Bonsu ◽  
Obeng Belinda Faamaa ◽  
Baah Alexander
Keyword(s):  
Social Media ◽  
Firm Performance ◽  
Social Science ◽  
Customer Relations ◽  
Improve Performance ◽  
The Social ◽  
Use Of Social Media

The possibilities for companies to reach out more people to get in-depth understanding about brand, products, and services is through social media pages. We examined effects of social media on performance and customer relations of companies in Ghana. We obtained data from 390 respondents through structured questionnaires, and was analyzed with statistical package for social science (SPSS). The findings indicate increased awareness and usage of social media by companies in Ghana. However, customer’s desire for a products could be influence by company’s advertisement through social media post. We established that, managers are expectant with the use of social media enhancing customer’s relationship. Therefore, managers should modify their website to complement the social media strategies, identify the actions, wants and demands of customers to improve performance. We discussed several managerial recommendations.

How to foster employee satisfaction by means of coaching, motivation, emotional salary and social media skills in the agri-food value chain

New Medit ◽  
2021 ◽  
Vol 20 (1) ◽  
Author(s):  
Keyword(s):  
Social Media ◽  
Value Chain ◽  
Employee Satisfaction ◽  
Data Set ◽  
Business Skills ◽  
A Value ◽  
The Social ◽  
Use Of Social Media ◽  
Food Value ◽  
Insight Into

Most employee satisfaction studies do not consider the current digital transformation of the social world. The aim of this research is to provide insight into employee satisfaction in agribusiness by means of coaching, motivation, emotional salary and social media with a value chain methodology. The model is tested empirically by analysing a survey data set of 381 observations in Spanish agribusiness firms of the agri-food value chain. The results show flexible remunerations of emotional salary are determinants of employee satisfaction. Additionally, motivation is relevant in the production within commercialisation link and coaching in the production within transformation link. Whole-of-chain employees showed the greatest satisfaction with the use of social media in personnel management. Findings also confirmed that employees will stay when a job is satisfying. This study contributes to the literature by investigating the effect of current social and digital business skills on employee satisfaction in the agri-food value chain.

Social Media Handbuch

2021 ◽  
Keyword(s):  
Social Media ◽  
Data Processing ◽  
Business Models ◽  
Practical Application ◽  
Strategy Model ◽  
The Social ◽  
Platform Economy

The Social Media Handbook provides guidance on long-term developments in the ever-changing social media sector and explains fundamental interrelationships in this field. It describes a strategy model for the development of one’s own solutions, summarises the theories, methods and models of leading authors and shows their practical application, while also highlighting current developments and dealing with the topic of data processing in social media. An examination of the platform economy with its economic functions facilitates the classification of business models in social media. The book also shows how platforms and their algorithms can influence our actions and shape our opinions. With contributions by Prof. Karin Bjerregaard Schlüter, Andrea Braun, Franziska Geue, Tobias Knopf, Markus Korbien, Prof. Dr. Daniel Michelis, Stefan Pfaff, Thanh H. Pham, Tom Reichstein, Prof. Dr. Anna Riedel, Michael Sarbacher, Prof. Dr. Dr. Thomas Schildhauer, Prof. Dr. Hendrik Send, Dr. Stefan Stumpp, Prof. Dr. Sebastian Volkmann, Jan-Benedikt Weber, Julia Weißhaupt, Norman Wiebach und Prof. Dr. Christian Wissing.

Understanding the social media interactivity paradox: the effects of social media interactivity on communication quality, work interruptions and job performance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xiangyu Liu ◽  
Bowen Zheng ◽  
Hefu Liu
Keyword(s):  
Social Media ◽  
Job Performance ◽  
Organizational Outcomes ◽  
Survey Study ◽  
Communication Quality ◽  
Media Dependency ◽  
Content Type ◽  
Work Interruptions ◽  
The Social ◽  
Use Of Social Media

PurposeAlthough social media is widely used for organizational communication, studies have begun to show its controversial effects on job performance in the workplace. To investigate these effects, this study developed a conceptual framework for how social media interactivity affects communication quality and work interruption, as well as how such effects impact job performance.Design/methodology/approachThe proposed theoretical model was empirically validated through a survey study of 556 employees in China.FindingsThe results verified a social media interactivity paradox that indicated social media interactivity increased both communication quality and work interruptions. The results further showed that high levels of social media dependency were a detriment to organizations.Originality/valueThis study verified the existence of a social media interactivity paradox in the use of social media for workplace communication. Moreover, results revealed that the effect of social media interactivity on organizational outcomes depends on its respective dimensions.

scholarly journals Social Media in an Emergency: Use of Social Media in Rescuing Abducted School Girls in Nigeria

2019 ◽  
Vol 13 ◽  
pp. 67-75
Author(s):  
Muhammad Abdullahi Maigari ◽  
Uthman Abdullahi Abdul-Qadir
Keyword(s):  
Social Media ◽  
Secondary Sources ◽  
The Social ◽  
Security Challenges ◽  
Social Media Platforms ◽  
Information And Communication ◽  
School Girls ◽  
The Government ◽  
Use Of Social Media ◽  
Domestic Assistance

This paper examines the abduction of the schoolgirls in Chibok Local Government Area of Borno State, Nigeria in 2014. The paper examined how the abduction of the schoolgirls generated responses and support for the rescue of the abducted girls from people and organization from different parts of the globe. The Islamists terrorist organization operating in Borno State has attracted the attention of the world since 2009 when they started attacking government establishments and security installations northeast which later escalated to major cities in Northern Nigeria. Methodologically, the paper utilized secondary sources of data to analyze the phenomenon studied. The paper revealed that the development and innovations in information and communication technology which dismantled traditional and colonial boundaries enabled people to express support, solidarity and assist victims of conflict who resides millions of Kilometers away. This shows that Internet-based communications technology has reduced the distance of time and space that characterised traditional mass media. The campaign for the release of the schoolgirls on the social media platforms particularly Twitter and Facebook has tremendously contributed to the release of some of them. Furthermore, the girls freed from abduction have received proper attention: education and reintegration programmes which enable them to start post-abduction life. In this regard, social media has become a tool for supporting the government in moments of security challenges which the Bring Back Our Girls campaign attracted foreign and domestic assistance to Nigeria in the search of the abducted girls and the fight against the Islamist insurgents.

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