scholarly journals LIS Students at a Japanese University Use Smartphones for Social Communication more often than for Educational Purposes

2018 ◽  
Vol 13 (3) ◽  
pp. 97-99
Author(s):  
Stephanie Krueger
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Mobile Devices ◽  
Undergraduate Students ◽  
Social Communication ◽  
Social Networking Sites ◽  
Word Processing ◽  
Online Survey ◽  
Perceived Barriers ◽  
Learning Management

A Review of: Lau, K. P., Chiu, D. K. W., Ho, K. K. W., Lo, P., & See-To, E. W. K. (2017). Educational usage of mobile devices: Differences between postgraduate and undergraduate students. The Journal of Academic Librarianship, 43(3), 201-208. https://doi.org/10.1016/j.acalib.2017.03.004 Abstract Objective – To discover how undergraduate (UG) and graduate (G; “postgraduate” [PG] in the original article) students of library and information science (LIS) use mobile devices and to understand preferences and perceived barriers to educational use. Design – Survey questionnaire. Setting – University in Japan. Subjects – Ninety undergraduate students (30 male, 60 female) and 30 graduate students (13 male, 17 female). Nineteen additional recruits were excluded from the study due to incomplete surveys. Almost all subjects (>98%) were born between 1982 and 2002. Methods – Subjects were recruited without incentives from one LIS department. An online survey was conducted with the purpose of gathering information on how often devices were used for various activities, perceived barriers to mobile learning (m-learning), and demographic data. The survey was modeled on a 2015 study of LIS students in Hong Kong, Japan, and Taiwan (Ko, Chiu, Lo, & Ho, 2015). The Mann-Whitley U test was used to investigate possible significant differences between UG and G responses. Main Results – 94.2% of participants had smartphones with Internet access; both UG and G subjects reported weekly to daily use for social communications (email, short message service [SMS], chat, and social media) and for querying search engines. Both UG and G subjects reported using finance and banking services less than once a month. Other activities (shopping, finding locations, entertainment, sports, tools and productivity software, casual reading, academic reading, accessing reference materials, accessing libraries) for both groups fell within the range of less than once per month to weekly use. Unlike G subjects, UG subjects reported significant (p < 0.05) engagement with social media and marginal (p < 0.10) engagement with accessing libraries, and productivity tools. In terms of educational use, neither UG nor G subjects reported daily m-learning behaviors, instead reporting monthly to weekly browsing of online information and social networking sites, with far less (i.e., less than once a month) engagement with professional articles, e-books, learning management platforms, and several other activities (listening to podcasts, viewing videos, “other”). UG subjects reported significant marginal (p < 0.10) engagement with “other” materials, unlike G subjects. Library catalogs and databases were less likely to be used when compared to reference sources, with UG and G subjects reporting monthly or less use for these. When asked if they would use mobile library services, respondents answered “maybe interested if available”, with UG subject reporting significant marginal (p < 0.10) engagement vs. G subjects for several of these services. Regarding productivity activities, both UG and G subjects reported monthly or less use of note taking, word processing, and scheduling tools. For communication and sharing activities, subjects reported monthly or less activity for communicating with classmates, using email for study-related issues, posting to discussions on learning management platforms, posting or commenting about their studies on social networking sites, sending photos or videos to social media, moving document files, and scanning Quick Response (QR) codes. UG subjects were marginally (p < 0.10) more engaged in communicating with classmates than G subjects. Barriers to m-learning were not considered “high” barriers, with “low” to “medium” barriers for both UG and G subjects being small screen size, non-mobile format, difficulty typing, challenges with authentication, no Wi-Fi, difficulty reading, lack of specialized apps, and slow loading times. Conclusion – This study provides a snapshot of how participants used mobile devices at the time the survey was conducted. Both UG and G subjects used their devices for social communication more than for educational purposes.

Testing the inadvertency hypothesis: Incidental news exposure and political disagreement across media platforms

Journalism ◽  
2020 ◽  
Vol 21 (8) ◽  
pp. 1099-1118 ◽  
Author(s):  
Matthew Barnidge
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Online Survey ◽  
Political Disagreement ◽  
Midterm Elections ◽  
Before And After ◽  
Social Media Platforms

The inadvertency hypothesis predicts that people encounter political difference in social media spaces not by design, but rather as a by-product of social media’s affordances and cultural logics. The hypothesis implies that incidental news exposure plays a central role in starting conversations from which perceived political disagreement may arise. Relying on a two-wave, online survey collected before and after the 2018 US Midterm Elections (N = 1493), this study builds on prior tests of the inadvertency hypothesis. It also elaborates on the hypothesis by comparing social media platforms. Results are supportive of the inadvertency hypothesis, more so for social networking sites such as Facebook than for other types of social media. Results are discussed in light of the study’s contribution to literature on social media and democracy.

scholarly journals Use of social networking sites: Facebook group as a learning management system

2015 ◽  
pp. 232-249
Keyword(s):  
Social Networking ◽  
Undergraduate Students ◽  
Social Networking Sites ◽  
Management System ◽  
Learning Management System ◽  
Academic Disciplines ◽  
Business Organizations ◽  
Step Procedure ◽  
Learning Management ◽  
Day By Day

Social networking sites (SNSs) are becoming popular day by day in academia as well as in business organizations around the world. Facebook as the largest and fastest networking sites, is one of the important SNSs that can play an important role in different academic disciplines. The aim of this study is to investigate the use of SNSs by the undergraduate students of International Islamic University of Malaysia (IIUM). The specific objectives are: (i) to explore the frequency of using SNSs by the undergraduates; (ii) to identify the purpose of using SNSs; (iii) to examine the perceptions of undergraduates for using SNSs as an academic tool; and (iv) finally, to propose Facebook group as a learning management system (LMS) of IIUM. A structured survey questionnaire was distributed among 500 undergraduate students of IIUM and 351 responses were received. The results report that Facebook and Google+ are preferred SNSs. Sharing information with friends, getting connected with people for different level, making new friends, and passing time are the main reasons for using SNSs. This study also proposes a six-step procedure for using Facebook group as a LMS.

Social media and its role in the family disintegration

2021 ◽  
Vol 26 ◽  
pp. 148-178
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Key Words ◽  
Social Communication ◽  
Social Networking Sites ◽  
Research Problem ◽  
The Third ◽  
Family Disintegration ◽  
The Family

This research entitled (Social media and its role in family disintegration) is based on three topics and a conclusion that includes findings, recommendations and proposals, where we talked in the first topic about the research problem and its importance and defining terms where the meaning of social communication was explained idiomatically, and the meaning of the term family disintegration was clarified. The nature of social networking sites was explained, and this topic also contained examples of the most famous known electronic social networking sites (Facebook, Twitter, ...). Then this topic was concluded with the fields of electronic social communication, namely: (the family domain, ...) As for the third topic We talked about the concept of family disintegration and its forms, as well as the effects of social media, as I mentioned in this topic the most important advantages that result from the use of these websites, as well as the negatives, down to the results and recommendations. Key words: social communication, family disintegratio

scholarly journals Youngsters Perception Toward Social Networking Advertising: Does Social Media Advertising Factors Still Matter?

2018 ◽  
Vol 8 (2) ◽  
Author(s):  
Tan Owee Kowang ◽  
Nurul Amalina Binti Jonid ◽  
Lim Kim Yew ◽  
Goh Chin Fei ◽  
Ong Choon Hee
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Undergraduate Students ◽  
Social Networking Sites ◽  
Success Factors ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Face To Face ◽  
Social Media Advertising

Social Networking Sites (SNS) including Facebook, Instagram, Twitter, Linkedin, Flickr and My Space are significantly grown in popularity among youngster and has become powerful media for advertisers as well as advertising industry all around the world. Advertising via social networking platform allows segmentation of advertising activities based on customers’ demographic. Hence, it is different from social medial advertising which is public-focused based. Thus, this study aims to explore does the important success factors for social media advertising still matter toward youngsters’ perception on social networking advertising. As such, the study assess the relationships between five main social media advertising success factors (informativeness, entertainment, credibility, irritation and customization) with  youngsters’ perception toward social networking advertising. The study is quantitative based. Data was collected from 274 undergraduate students from the Faculty of Management (FM), Universiti Teknologi Malaysia (UTM) via convenience sampling technique. Data analysis was done via descriptive analysis and Person correlation test. The findings from the study suggested that all the five social media advertising factors are significantly correlated with youngsters’ attitude towards social network advertising. In addition, finding from this study also revealed that credibility or the trustworthiness of social network advertising is viewed by youngsters as the least important factor. Perhaps this is because of youngsters generally view information in social network is lack of reliability and credibility as compare with traditional face to face networking platform.

scholarly journals A proposed model for using innovative marketing in social media platforms - A field study on Mobily customers, Saudi Arabia: نموذج مقترح لاستخدام التسويق الابتكاري في منصات التواصل الاجتماعي – دراسة ميدانية على عملاء شركة موبايلي للاتصالات- المملكة العربية السعودية –

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Motaz Talat Abdullah, Saad Abdullah Al-Salboud
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Communication ◽  
Social Networking Sites ◽  
Significance Level ◽  
Proposed Model ◽  
Data Collection And Analysis ◽  
The Social ◽  
Social Media Platforms ◽  
Personal Accounts

The study aimed to know the extent to which Mobily applied innovative marketing in the social communication platforms, and to know the effect of using innovative marketing in the social communication platforms on consumer attitudes. The study sample consisted of 273 of Mobily customers in the KSA, the study used descriptive method of study. After data collection and analysis several results have been reached: Innovative marketing in social networking platforms contributes significantly to determining consumer trends. Mobily applies pioneering marketing in social networking sites well, As the overall average for innovative marketing hub in social media platforms reached 2.384. There is a statistically significant relationship between innovative marketing in social communication platforms and consumer trends at a significance level (0.05). Based on the results of the study, the researcher presented a number of recommendations, the most important of which is: the need for companies to adopt the means of social communication in their work and focus their efforts in increasing the effectiveness of their content on the networks. Formation of Companies Teams is responsible for following up, developing and updating their content on the means of social communication and follow-up responses of users of their content. Encourage users of social media to adhere to the credibility of information about products and services published on their personal accounts.

Undergraduate Iraqi Students’ Awareness of Social Mobile Media and Their Attitudes to Mobile Learning

2016 ◽  
Vol 1 (1) ◽  
Author(s):  
Tahsin YAGCI
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Mobile Devices ◽  
Mobile Learning ◽  
Undergraduate Students ◽  
Electronic Devices ◽  
Smart Devices ◽  
Young Generation ◽  
Northern Iraq ◽  
Smart Mobile

In recent years advances in social networking and rapid developments in wireless internet technologies stimulated all of us to integrate and use them in our lives. Smart mobile technology industries are racing with each other to launch the newest model for their consumers. The biggest market beyond the dispute is teenagers and young generation. Of course, the adults cannot be ignored, either. The general aim to use the social network is for communication and sharing information. During the daytime students want to keep in touch with their peers. The most common electronic devices are smart mobile phones and the top rate for social networking website is Facebook. This study aims to seek for and clarify the perceptions and the attitudes of undergraduate students in Northern Iraq, using electronic devices, in particular, smart mobile devices. What kinds of social media tools and platforms they are registered to? How often do they benefit from their accounts? What is their frequency to login to internet access and what part of the day do students use their mobile devices? What are students’ general purposes to use social media? – these were the questions asked in the research. This article emphasizes the diversity according to gender, faculty, grade, universities, etc. In addition, it seeks for the distribution of social media accounts. An online survey, conducted among different university students to recognize the ratio between various institutions, came to a conclusion that undergraduate students in Northern Iraq are equipped with sufficient smart devices to get involved in mobile learning via using social platforms such as Facebook, Instagram, Twitter, etc.  

scholarly journals To post or not to post? Exploring the motivations behind brand-related engagement types on social networking sites

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sevil Yesiloglu ◽  
Juliet Memery ◽  
Chris Chapleo
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Quantitative Research ◽  
Online Survey ◽  
Structured Interviews ◽  
Two Phase ◽  
Content Type ◽  
Brand Engagement ◽  
Media Channels

PurposeThis study aims to investigate consumer motivations behind brand-related engagement on social media by exploring three different engagement types: consuming, contributing (to) and creating. Previous research suggests that many brands seek to engage with consumers via communications on social networking sites; however, most focus on quantitative metrics and measurement tools to evaluate such behaviour and so offer limited understanding and guidance. To address this gap, the current study utilises a mixed-method approach to investigate the motivations behind each brand-related engagement type to provide deeper insight into what motivates consumers to engage with brand-related posts on social networking sites. This study also aims to investigate whether the motivations between different engagement types exist and whether these vary between brands and other people's brand-related posts.Design/methodology/approachA two-phase integrated qualitative–quantitative research design was utilised. Twelve semi-structured interviews explored the range of consumers' brand engagement motivations before an online survey (N = 225) identified and confirmed the motivational similarities and differences between the three brand-related engagement types.FindingsDifferent motives influence each brand-related engagement type, bar the “enjoyment” motive, which triggers all three engagement types. Of particular interest is the identification of a new motive for engagement-seeking compensation that influences negative brand-related engagement.Practical implicationsThrough understanding what motivates consumers to consume, contribute and create, brands can tailor their marketing messages to each different brand-related engagement type. This will increase their engagement with consumers on social networking sites, as specific segments can be created by the brand to enhance their targeting strategies based on consumers' differing motivations within social media channels.Originality/valueThis study contributes a much-needed framework of motivations for brand-related engagement on social media, recognising variations in motivations by type of engagement (consume, contribute (to), create).

The role of social networking sites in the revolution of 25 January 2011 Egyptian

2019 ◽  
Vol 2 (3) ◽  
pp. 1
Author(s):  
Qassim Alwan Saeed ◽  
Khairallah Sabhan Abdullah Al-Jubouri
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Arab Spring ◽  
The World ◽  
The Revolution

Social media sites have recently gain an essential importance in the contemporary societies، actually، these sites isn't simply a personal or social tool of communication among people، its role had been expanded to become "political"، words such as "Facebook، Twitter and YouTube" are common words in political fields of our modern days since the uprisings of Arab spring، which sometimes called (Facebook revolutions) as a result of the major impact of these sites in broadcasting process of the revolution message over the world by organize and manage the revolution progresses in spite of the governmental ascendance and official prohibition.

scholarly journals The Interplay of Online Network Homogeneity, Populist Attitudes, and Conspiratorial Beliefs: Empirical Evidence From a Survey on German Facebook Users

2020 ◽  
Author(s):  
Manuel Cargnino
Keyword(s):  
Social Networking ◽  
Empirical Evidence ◽  
Social Networking Sites ◽  
Online Survey ◽  
Process Information ◽  
Negatively Associated

Abstract Social networking sites are suspected to impede the communication between members of different political camps and thereby increase network homogeneity. This homogeneity can be a result of humans’ tendency to process information in confirmatory ways—a characteristic which is also ascribed to populist citizens and those who hold conspiratorial beliefs. It is hypothesized that populist views and conspiratorial beliefs are associated with higher exposure to like-minded information within Facebook. An online survey with German Facebook users (N = 469) revealed that populist attitudes are positively associated with conspiratorial beliefs but negatively associated with homogeneity. Conspiratorial beliefs are unrelated to homogeneity. Findings are discussed in the light of extant research.

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