scholarly journals Youngsters Perception Toward Social Networking Advertising: Does Social Media Advertising Factors Still Matter?

2018 ◽  
Vol 8 (2) ◽  
Author(s):  
Tan Owee Kowang ◽  
Nurul Amalina Binti Jonid ◽  
Lim Kim Yew ◽  
Goh Chin Fei ◽  
Ong Choon Hee
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Undergraduate Students ◽  
Social Networking Sites ◽  
Success Factors ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Face To Face ◽  
Social Media Advertising

Social Networking Sites (SNS) including Facebook, Instagram, Twitter, Linkedin, Flickr and My Space are significantly grown in popularity among youngster and has become powerful media for advertisers as well as advertising industry all around the world. Advertising via social networking platform allows segmentation of advertising activities based on customers’ demographic. Hence, it is different from social medial advertising which is public-focused based. Thus, this study aims to explore does the important success factors for social media advertising still matter toward youngsters’ perception on social networking advertising. As such, the study assess the relationships between five main social media advertising success factors (informativeness, entertainment, credibility, irritation and customization) with  youngsters’ perception toward social networking advertising. The study is quantitative based. Data was collected from 274 undergraduate students from the Faculty of Management (FM), Universiti Teknologi Malaysia (UTM) via convenience sampling technique. Data analysis was done via descriptive analysis and Person correlation test. The findings from the study suggested that all the five social media advertising factors are significantly correlated with youngsters’ attitude towards social network advertising. In addition, finding from this study also revealed that credibility or the trustworthiness of social network advertising is viewed by youngsters as the least important factor. Perhaps this is because of youngsters generally view information in social network is lack of reliability and credibility as compare with traditional face to face networking platform.

scholarly journals Students' Perception of the Effects of Online Social Networking: An Empirical Assessment

2015 ◽  
Vol 65 ◽  
pp. 152-161 ◽  
Author(s):  
S.M. Asif-Ur-Rahman ◽  
Mohammed Junayed ◽  
Muhammad Rehan Masoom
Keyword(s):  
Academic Performance ◽  
Social Networking ◽  
Undergraduate Students ◽  
Social Networking Sites ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
First Century ◽  
Frequency Table ◽  
The Impact ◽  
Structured Questionnaire

Social networking sites have had an impact on the twenty-first century generations of internet user, making it a very active means of communications, particularly among university students. Questions arise about the impact of social networking sites on academic performance and the possibility of using them as an effective educational tool to improve academic performance. The study assesses students’ opinion regarding usage of social networking sites and its impact on their academic performance. Non-probability convenience sampling technique was used to select a sample of ninety-six undergraduate students from seven private universities and they were asked to complete a structured questionnaire set with 18 questions. Descriptive-comparative research design was adopted. The data was subjected to descriptive analysis, particularly percentages and frequency table counts.

Influence of Social Media on Dating Relationships of Emerging Adults in Nigerian Universities

2017 ◽  
pp. 168-177
Author(s):  
Olufemi Adeniyi Fawole ◽  
Olasunkanmi Adebiyi Osho
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Emerging Adults ◽  
Social Networking Sites ◽  
Dating Relationships ◽  
Group Discussions ◽  
Face To Face ◽  
Dating Couples ◽  
The Hours ◽  
The University

Social media play important roles in creating a person's sense of reality, recreating face-to-face interactions on the web by allowing people to interact either publicly of privately. Social networking sites helps in maintaining relationship with individuals who may not be closer to one; used to express romantic relationships through profile pictures or posts on social networking sites like Facebook, Twitter, Uber Social etc. This chapter focused on the influence of Facebook on communication between emerging adults in dating relationships. A total of seventy-seven participants comprising students from the University of Lagos, Nigeria aged between 19 and 29 years, took part in different focus group discussions. Data was analyzed using thematic analysis. The results revealed that majority of the dating couples spent long hours on Facebook daily and they did not feel comfortable with the hours spent on Facebook by their partner chatting with friends on a regular basis.

scholarly journals Social Media Advertisement and its Effect in Sales Prediction - An Analysis

2020 ◽  
Vol 8 (2) ◽  
pp. 40-44
Author(s):  
B Subha
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Open Source Software ◽  
Social Networking Sites ◽  
Vital Role ◽  
Programming Tool ◽  
Sales Prediction ◽  
Social Media Advertising ◽  
The Impact ◽  
A Company

Social Media Advertising plays a vital role in today’s business. It helps marketers to build relationships with their customers and increase sales. Marketers are using social media to advertise their products and generate sales. Social networking sites such as YouTube, Facebook, and Instagram are essential in today’s competitive business for boosting the sales of the firm. This study aims to predict the impact of social media advertising on sales of a company. The purpose of this paper is to build a linear regression model that predicts sales based on money spent on YouTube advertisements. The data is analyzed using the R open-source software program for statistical analysis. The R is a powerful programming tool that can represent the dataset graphically concerning different parameters, and it also uses different packages available. The result of this research shows that YouTube advertising is a better predictor of company sales.

scholarly journals Public Trolling Detection on Twitter Using Machine Learning

2021 ◽  
Vol 9 (VII) ◽  
pp. 3097-3100
Author(s):  
Miss. Pooja Dilip Dhotre
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Machine Learning Algorithms ◽  
The People ◽  
The World ◽  
Added Benefit ◽  
Current Popularity

Social media websites are among the internet's most far-reaching digital sites. Billions of social network users exist Users' frequent interactions with social networking sites, like Twitter, have a widespread and sometimes unfortunate effect on day-to-day life. Social networking sites make it easy for large amounts of unwanted and unrelated information to spread around the world. Twitter is a popular micro blogging service where users connect with others with similar interests. Because of the current popularity of Twitter, it is vulnerable to public shaming. Recently, Twitter has emerged as a rich source of human-generated information, with the added benefit of connecting you with customers and enabling two-way communication. It is generally accepted that when someone posts a comment in an occurrence, it is likely to humiliate the victim. The fact that shaming users' follower counts increase faster than that of the people who don't use shame is interesting. Using machine learning algorithms, users will be able to identify disrespectful words, as well as the overall negativity of those words, which is displayed in a percentage.

Social Media as a New Emerging Tool of Marketing

2017 ◽  
pp. 1-10
Author(s):  
Rawan T. Khasawneh
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Media Marketing ◽  
Network Marketing ◽  
The Third ◽  
Electronic Marketing ◽  
Distinct Features

During the fast growth of social media, the ways companies usually use in their marketing are changed; social networks became a great approach for companies to improve their communication with customers. The wide usage of social networking sites and tools by individuals makes companies want to think carefully on how they can benefit from such usage in rebuilding their relationship with customers and increasing their engagement level. Such companies found that social media marketing is the solution through which companies and their customers will become much closer. This chapter covers three main sections where traditional marketing and electronic marketing concepts are reviewed in the first section. Then a detailed exploration of social networks and their distinct features is presented in the second section. Finally a discussion of social network marketing tools and its related technologies is explored in the third section.

scholarly journals Perception of Social Media as a Source of Relevant Information

2019 ◽  
Vol 22 (1) ◽  
pp. 133-144
Author(s):  
Tihomir Vranešević ◽  
Nenad Perić ◽  
Tajana Marušić
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Relevant Information ◽  
Global Community

Abstract Social media today represent a global community of different nationalities - the size of China in terms of population, and social networking sites are online venues where users can create and post content. Social networks have also become one of the most popular ways for people to socialize, connect with friends and family, purchase items and gather relevant information about current and political topics and views. The most popular and biggest social network is Facebook and its influence in every pore of our society is evident, e.g. potential misuse of its user’s data in different purpose including manipulation in political purposes. This paper will also cover the findings of a survey conducted in Croatia and Serbia about the perception of social media and social networks as a source of gathering relevant information.

Social Media and Creativity

2017 ◽  
pp. 181-202
Author(s):  
Antonín Pavlíček
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Linear Regression ◽  
Success Factors ◽  
Descriptive Analysis ◽  
Common Factors ◽  
Network Services ◽  
Video Sharing ◽  
Social Network Services

The usage of social media is vital part of businesses practices and lives of individuals today, tourism being not exception. Yet, despite the wide reach of social networks there is a lack of understanding which factors contribute to becoming an influencer on social network services. This chapter particularly focuses on the largest video-sharing platform YouTube. It analyzes common success factors in three different countries: Canada, Germany, Italy and concludes by explaining which factors can be considered as relevant in order to succeed on YouTube. The objective is to find common factors which enable Youtubers to succeed. Predict which quantitative and qualitative elements can actually influence the success of a Youtuber and through ANOVA, Descriptive Analysis and Linear Regression find if there's actually a link between these elements and the number of subscribers. Lastly, it will try to assess on three case studies, how different tourist destination use the power of YouTube.

The Effect of Engagement in Online Social Network on Susceptibility to Influence

2015 ◽  
Vol 42 (2) ◽  
pp. 201-223 ◽  
Author(s):  
S P. Tussyadiah ◽  
Devi Roza Kausar ◽  
Primidya K. M. Soesilo
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Peer Influence ◽  
Social Networking Sites ◽  
Positive Relationship ◽  
Online Social Network ◽  
Consumer Participation ◽  
Social Prestige ◽  
Tourism And Hospitality

The effect of consumer participation in online social networking activities on their susceptibility to influence is investigated in a context of restaurant consumption. This research identified a positive relationship between consumers engagement in social networking sites (SNS) on their susceptibility to global consumption influence, which is a multidimensional factor consisting of conformity to trend, social prestige, and quality perception. Furthermore, consumer engagement in SNS and susceptibility to global consumption influence positively affect social influence on SNS. That is, consumers with higher participation in SNS are more prone to global consumer convergence and peer influence on SNS. As implications for tourism and hospitality businesses, strategies to manage consumer-to-consumer communication on social media are suggested.

scholarly journals Effect of digital media on academic performance in undergraduate students

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Sarita Modi ◽  
Manila Jain
Keyword(s):  
Academic Performance ◽  
Social Network ◽  
Academic Success ◽  
Social Networking ◽  
Digital Media ◽  
Undergraduate Students ◽  
Social Networking Sites ◽  
Social Network Sites ◽  
Site Use ◽  
Negative Effect

Background: No doubt, new communication technology has turned the whole world into a "Global Village". Technology, as it is, though, like two sides of a coin, carries both the negative and the positive sides of it. It allows people to be well educated, enlightened, and keep up with changes in the world. Technology is exposing society to a new way to do stuff. Objective of the study: Effect of digital media on academic performance in undergraduate students. Materials and Methods: The research population consisted of all students who from 2017-2020 academic years are studying at Malwanchal University willing to participate in the study and complete the questionnaires entirely. Stratified sampling at random was done. Variables of social media use were measured by the Merton (1968) social network site use scale and academic performance was evaluated according to the self-reported GPA. Results: The results showed that the mean percentage of users belonging to low social network sites among the sample categories, average users of social network sites and high users of social network sites varied significantly. Conclusion: The use of social networking sites on the Internet has a negative effect on academic success. The value of learning to balance the use of social networking sites for better purposes is found to aid in their academic standing. Keywords: Social Network Sites (SNSs), Academic performance

scholarly journals A Evaluation on the Impact of Social Media in Human Resource Management

2019 ◽  
Vol 8 (2S8) ◽  
pp. 777-789
Keyword(s):  
Social Media ◽  
Social Network ◽  
Human Resources ◽  
Human Resource Management ◽  
Social Networking ◽  
Human Resource ◽  
Social Networking Sites ◽  
Wide Spread ◽  
The Social ◽  
The Impact

Social media became the wide spread in every aspect of business and thus in the area of Management of human resources. The aim of this research is to assess the impact of social media on HR tasks. The study of social media in HR is enabled to find the ways of using the social networking sites in HR field. This study mainly concentrates on studying the usage strategy of social network in Human Resource functions.

Sign in / Sign up

Export Citation Format

Share Document