scholarly journals Trend and Positioning of Global Top One Hundred Brands

2018 ◽  
Vol 7 (2) ◽  
pp. 66-77
Author(s):  
Rain Chen ◽  
Jo-Han Chang ◽  
Hung-Yuan Chen
Keyword(s):  
Multidimensional Scaling ◽  
Brand Strategy ◽  
Two Dimensional ◽  
Brand Positioning ◽  
Developing Trend ◽  
The Future

This study applied 173 figurative marks from global top 100 brands from 2006 to 2015 as the objects. The brand distinctiveness test was implemented to 60 general consumers. The Multidimensional Scaling was applied in order to get the similarity of the eight majors industries from the participants. The researcher further established the Two-dimensional Brand Positioning Map (BPM) in order to help the enterprises making brand strategy. The BPM may assist the managers observing the brand positioning of their own enterprises. From the developing trend of the brands of each year, the brand competitive stress of their own enterprises can be observed. The study found that: for the global top one hundred brands, they have excellent distinctiveness to the consumers. In the future, enterprises may apply this approach of analysis to establish their own BPM in order to recognize the trend and positioning of their own brands in the corresponding industries.

Research on Two-dimensional MXenes Based Synaptic Devices for the Future In-memory Computing

2021 ◽  
Author(s):  
Chun Zhao ◽  
Tianshi Zhao ◽  
Zongjie Shen ◽  
Yixin Cao ◽  
Yina Liu ◽  
...  
Keyword(s):  
Two Dimensional ◽  
The Future

Nano Materials Used in Industrial Design

2011 ◽  
Vol 415-417 ◽  
pp. 545-548 ◽  
Author(s):  
Fen Wu ◽  
Wei Ping Hu
Keyword(s):  
Industrial Design ◽  
Nano Materials ◽  
Developing Trend ◽  
The Future ◽  
Materials Used

This article introduces Nano materials exploitation and application, especially about achievements of Nano materials in industrial design field and forecast for its developing trend and market prospect in the future.

scholarly journals The Challenge of Using Future SWOT Data for Oceanic Field Reconstruction

2016 ◽  
Vol 33 (1) ◽  
pp. 119-126 ◽  
Author(s):  
Lucile Gaultier ◽  
Clément Ubelmann ◽  
Lee-Lueng Fu
Keyword(s):  
High Resolution ◽  
General Circulation ◽  
Circulation Model ◽  
Ocean General Circulation Model ◽  
Two Dimensional ◽  
Satellite Mission ◽  
The Future ◽  
Resolution Model ◽  
Mapping Techniques ◽  
Ocean Topography

AbstractConventional altimetry measures a one-dimensional profile of sea surface height (SSH) along the satellite track. Two-dimensional SSH can be reconstructed using mapping techniques; however, the spatial resolution is quite coarse even when data from several altimeters are analyzed. A new satellite mission based on radar interferometry is scheduled to be launched in 2020. This mission, called Surface Water and Ocean Topography (SWOT), will measure SSH at high resolution along a wide swath, thus providing two-dimensional images of the ocean surface topography. This new capability will provide a large amount of data even though they are contaminated with instrument noise and geophysical errors. This paper presents a tool that simulates synthetic observations of SSH from the future SWOT mission using SSH from any ocean general circulation model (OGCM). SWOT-like data have been generated from a high-resolution model and analyzed to investigate the sampling and accuracy characteristics of the future SWOT data. This tool will help explore new ideas and methods for optimizing the retrieval of information from future SWOT missions.

Die Brücke [The Bridge]

2018 ◽  
Author(s):  
Dagmar Grimm
Keyword(s):  
Twentieth Century ◽  
Two Dimensional ◽  
Technical Institute ◽  
New Era ◽  
Dimensional Effect ◽  
The Future ◽  
Leave Of Absence ◽  
German Art ◽  
The Times

Convinced that art should be an expression of life representing the vitality of the times, four architecture students in Dresden joined together to found Die Brücke [The Bridge] in 1905. The name, suggested by one of their founding members, Karl Schmidt-Rottluff, reflected their intention to provide a bridge between the art of previous generations and that of the new era of the twentieth century. As the initiator of Die Brücke and its chief spokesman, Ernst Ludwig Kirchner had the audacious idea of renewing German art. He was joined by Fritz Bleyl, Erich Heckel, and Karl Schmidt-Rottluff, fellow students studying at Dresden’s Technische Hochschule [Dresden Technical Institute]. In preceding years, both Kirchner, who had taken leave of absence to study art, and Bleyl had been working on woodcuts influenced heavily by the earlier Jugendstil. While Bleyl remained interested in the illusion of space, Kirchner had begun to simplify his style to include greater planarity, with jagged lines providing delineation and contour, creating a two-dimensional effect that was already indicative of his signature stylistic innovations of the future.

Associative Positioning Strategies through Comparative Advertising: Attribute versus Overall Similarity Approaches

1987 ◽  
Vol 24 (4) ◽  
pp. 377-388 ◽  
Author(s):  
Cornelia Dröge ◽  
René Y. Darmon
Keyword(s):  
Multidimensional Scaling ◽  
Relative Effectiveness ◽  
Attribute Level ◽  
Brand Positioning ◽  
Comparative Advertising ◽  
Scaling Model ◽  
Associative Strategy ◽  
Comparative Ads ◽  
Attitude Model

The authors compare the relative effectiveness of comparative/noncomparative and product-based/non-product-based advertising in the implementation of an associative strategy for cognitive brand positioning. Two metaconstructs, cognitive accuracy and cognitive clarity, are defined, each within an attitude model and a probabilistic multidimensional scaling model. The results from these very different methodological and conceptual approaches indicate that direct comparative advertisements are superior in engendering overall brand positioning, whereas only product-based direct comparative ads are superior in engendering brand positioning at the attribute level, and only in terms of positioning clarity.

The E-Mode of Brand Positioning

2011 ◽  
pp. 304-321
Author(s):  
S. Ramesh Kumar
Keyword(s):  
Rapid Development ◽  
Brand Strategy ◽  
Brand Positioning ◽  
Community Orientation ◽  
Marketing Managers ◽  
Online Strategies

Brand positioning is a crucial strategy to any brand’s strategy. Given the rapid development of technology and its impact on online strategies, changing lifestyles of consumers, and the consumer interaction required as a part of contemporary brand strategy, there may be need for brands to synergize their positioning strategies with online positioning strategies. This would enable brands to adapt to an environment that is increasingly becoming digital. This chapter, after taking into consideration the published literature on brand positioning, attempts to formulate online positioning strategies using different aspects of brand positioning, price, customer interactivity, and consumer community orientation. Implications for marketing managers are provided.

scholarly journals Some Uses of Spectral Classification in HR Diagrams

1978 ◽  
Vol 80 ◽  
pp. 3-4
Author(s):  
W.W. Morgan
Keyword(s):  
Class Diagram ◽  
Two Dimensional ◽  
Spectral Classification ◽  
Luminosity Class ◽  
Local Perturbations ◽  
The Future ◽  
Continuity Of The Spectrum ◽  
Unlimited Variety ◽  
Morphological System ◽  
Hr Diagram

The MK spectrum-luminosity class diagram (S-LC diagram) between types 09 and G0 is a two-dimensional array containing approximately 100–150 information elements; each information element is a single cell denoted by a spectral type and a luminosity class. These individual, non-dimensional cells (i.e. AO III) can be considered as carriers of observational information toward the HR diagram. Some categories of peculiar spectra (for example, spectra resembling that of the “silicon star” θ Aur) can be attached to certain cells, and can be considered as local perturbations upon the underlying continuity of the spectrum-luminosity class sequences. By such a procedure, the S-LC diagram cells can be considered open-ended, in that progressive additions to the cells can be made indefinitely into the future. Such a procedure can incorporate successfully an unlimited variety of “normal” and “peculiar” categories of spectra - both those already known and those still to be discovered. A morphological system that is unitary thus comes into existence - a system of considerable astrophysical interest. The translation of the detailed language of this system into that of the classical HR diagram is a task for the future.

Investigating the Circumplex Structure of the Portrait Values Questionnaire (PVQ)

2005 ◽  
Vol 26 (4) ◽  
pp. 185-193 ◽  
Author(s):  
Andreas Hinz ◽  
Elmar Brähler ◽  
Peter Schmidt ◽  
Cornelia Albani
Keyword(s):  
Multidimensional Scaling ◽  
Statistical Methods ◽  
Empirical Data ◽  
Representative Sample ◽  
Factorial Analysis ◽  
Dimensional Structure ◽  
Statistical Techniques ◽  
German Population ◽  
Two Dimensional ◽  
Varimax Rotation

Abstract. The Portrait Values Questionnaire (PVQ) comprises 10 basic values that guide behavior. The Schwartz model postulates that these 10 values build a circumplex structure. We examined the PVQ with respect to its dimensional structure using a representative sample (N = 1896) of the German population. The results of three widely used analyses were compared: multidimensional scaling, factorial analysis (with varimax rotation) of raw scores, and factorial analysis with ipsative values. Furthermore, rank correlations between the theoretically assumed circular distances and the empirical data were calculated. The analyses confirmed that the 10 dimensions of the PVQ can be depicted in a two-dimensional plane. However, the statistical techniques chosen yielded different arrangements of the 10 values in the plane. All statistical methods failed to confirm the circumplex structure postulated by Schwartz. Nevertheless, dimensions of higher order that condense the 10 dimensions can be derived for applications of the PVQ.

Sign in / Sign up

Export Citation Format

Share Document