scholarly journals Conjoint Analysis for Consumer Preferences Towards Buying Plaster Sheets

2021 ◽  
Author(s):  
Ali Bekti Widodo ◽  
Tony Antonio
Keyword(s):  
Decision Making ◽  
Conjoint Analysis ◽  
Coating Thickness ◽  
Information Seeking ◽  
Consumer Preferences ◽  
Problem Identification ◽  
Sheet Products ◽  
Special Quality ◽  
Product Thickness

In buying a product, consumers usually decide to purchase through certain stages and consumers understand their needs. Consumers also get stimuli from other people’s opinions including for problem identification, information seeking, evaluation, and decision-making activities. This study aimed to analyze the attributes that affect consumer preferences in buying plaster sheet products of CV Anugrah Jaya Sentosa. The questions studied in this research were: What are the attributes that affect consumer preferences in buying plaster sheet products? What are the most critical attributes for consumers of CV Anugrah Jaya Sentosa plaster sheet products? The most important attribute was a product thickness of 12 mm with a special quality, then a layer of purchase of goods only and a layer of paint + stain that simplifies the work for finishing and produces maximum results. Keywords: ceiling products, quality, coating, thickness, purchase

scholarly journals Analisis Konjoin Preferensi Konsumen terhadap Atribut Produk Kentang, Bawang Merah, dan Cabai Merah

2013 ◽  
Vol 22 (3) ◽  
pp. 292
Author(s):  
Witono Adiyoga ◽  
Nurmalinda Nurmalinda
Keyword(s):  
Decision Making ◽  
Conjoint Analysis ◽  
Skin Color ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Tuber Size ◽  
Survey Method ◽  
Medium Size ◽  
Product Attributes ◽  
Hot Peppers

<p>ABSTRAK. Pemahaman tentang preferensi konsumen sangat penting dalam proses pengambilan keputusan pemangku kepentingan utama, termasuk bagi produsen/petani serta berbagai pihak terkait yang beroperasi di dalam subsektor sayuran. Penelitian ini diarahkan untuk menghimpun informasi menyangkut preferensi konsumen atau optimalisasi utilitas atribut produk untuk komoditas prioritas/unggulan sayuran (kentang, bawang merah, dan cabai merah). Kegiatan penelitian dilaksanakan pada Bulan Juni sampai dengan September 2008 di tiga kota besar konsumen sayuran, yaitu Jakarta (DKI Jaya), Bandung (Jawa Barat), dan Padang (Sumatera Barat). Penelitian survai menggunakan kuesioner terstruktur dilaksanakan untuk mewawancarai 335 responden yang dipilih secara acak di ketiga kota tersebut. Atribut produk yang diamati mencakup atribut eksternal, internal, dan organoleptik. Preferensi konsumen diidentifikasi menggunakan analisis konjoin yaitu salah satu modul dalam program SPSS. Hasil penelitian menunjukkan bahwa konsumen mengekspresikan preferensinya terhadap kentang yang berukuran 6­–8 butir/kg, berkulit mulus, dan memiliki jumlah mata sedikit (&lt;10). Konsumen menganggap ukuran umbi kentang merupakan faktor terpenting dalam menilai atau membeli kentang, dan secara berturut-turut diikuti oleh faktor permukaan kulit serta jumlah mata. Sementara itu, bawang merah yang paling disukai konsumen ialah bawang merah dengan diameter umbi 2,5 cm, berwarna kulit merah-ungu tua, dan beraroma tidak menyengat. Urutan kepentingan atribut bawang merah menurut persepsi konsumen secara berturut-turut yaitu warna kulit, ukuran umbi, serta aroma. Sementara itu, konsumen lebih menyukai cabai merah yang besar, kulit berwarna merah terang, dan memiliki kepedasan agak pedas. Dalam konteks atribut produk cabai merah yang digunakan untuk mengukur preferensi, faktor terpenting yang berpengaruh dalam proses pengambilan keputusan yaitu warna kulit, dan secara berturut-turut diikuti oleh faktor jenis cabai serta tingkat kepedasan.</p><p>ABSTRACT. Adiyoga, W and Nurmalinda 2012. Conjoint Analysis of Consumer Preferences on Potato, Shallots, and Hot Pepper’s Product Attributes. Understanding consumer preferences is important in the context of decision-making of key stakeholders, including producers themselves, as well as development agencies that operate in the vegetable subsector. This study was aimed at collecting information on consumer preference or optimizing the utility of product attributes of vegetable priority crops (potato, shallots, and hot peppers). It was carried out in June-September 2008 in three big vegetable consuming cities, Jakarta (Capital Special-Region of Jakarta), Bandung (West Java), and Padang (West Sumatera). Survey method by using a structured questionnaire was implemented to interview 335 respondents randomly selected in the three cities. Parameters observed were external, internal, and organoleptic attributes. Consumer preferences were identified by using conjoint analysis – a module in Statistical Program for Social Sciences (SPSS). The results showed that consumers express their preference to potato that has some characteristics, such as medium size of tuber (6-8 tubers/kg), smooth-flawless skin, and few numbers of eyes (&lt;10). Tuber size were perceived as the most important factor affecting purchasing decision, and followed by skin and number of eyes. The most preferred shallots was the one that has a diameter of 2.5 cm in size, dark-violet red skin color, and least strong aroma. The rank of shallot’s attributes importance as perceived by consumers were skin color, tuber size, and aroma, consecutively. Meanwhile, consumers prefer hot peppers that has the characteristics of bright-red skin color, big-hot peppers type, and slightly hot. Within the context of measuring preference, the most important hot peppers attribute that influences consumer decision making were skin color, and then followed by hot peppers type, and hotness.<br /><br /></p>

Illuminating the decision-making strategies of anesthesia providers in challenging cases

2020 ◽  
Vol 64 (1) ◽  
pp. 653-657
Author(s):  
Joshua Biro ◽  
David M. Neyens ◽  
Candace Jaruzel ◽  
Catherine D. Tobin ◽  
Myrtede Alfred ◽  
...  
Keyword(s):  
Decision Making ◽  
Work Environment ◽  
Medication Errors ◽  
Information Seeking ◽  
Best Practice ◽  
Practice Recommendations ◽  
Medication Delivery ◽  
Anesthesia Providers ◽  
Healthcare Work ◽  
Realistic View

Medication errors and error-related scenarios in anesthesia remain an important area of research. Interventions and best practice recommendations in anesthesia are often based in the work-as-imagined healthcare system, remaining under-used due to a range of unforeseen complexities in healthcare work-as- done. In order to design adaptable anesthesia medication delivery systems, a better understanding of clinical cognition within the context of anesthesia work is needed. Fourteen interviews probing anesthesia providers’ decision making were performed. The results revealed three overarching themes: (1) anesthesia providers find cases challenging when they have incomplete information, (2) decision-making begins with information seeking, and (3) attributes such as expertise, experience, and work environment influence anesthesia providers’ information seeking and synthesis of tasks. These themes and the context within this data help create a more realistic view of work-as-done and generate insights into what potential medication error reducing interventions should look to avoid and what they could help facilitate.

scholarly journals EXPRESS: Marketers Project Their Personal Preferences onto Consumers: Overcoming the Threat of Egocentric Decision Making

2021 ◽  
pp. 002224372199837
Author(s):  
Walter Herzog ◽  
Johannes D. Hattula ◽  
Darren W. Dahl
Keyword(s):  
Decision Making ◽  
Consumer Preferences ◽  
Research Question ◽  
Pilot Studies ◽  
Low Level ◽  
Marketing Managers ◽  
False Consensus Effect ◽  
False Consensus ◽  
High Level

This research explores how marketing managers can avoid the so-called false consensus effect—the egocentric tendency to project personal preferences onto consumers. Two pilot studies were conducted to provide evidence for the managerial importance of this research question and to explore how marketing managers attempt to avoid false consensus effects in practice. The results suggest that the debiasing tactic most frequently used by marketers is to suppress their personal preferences when predicting consumer preferences. Four subsequent studies show that, ironically, this debiasing tactic can backfire and increase managers’ susceptibility to the false consensus effect. Specifically, the results suggest that these backfire effects are most likely to occur for managers with a low level of preference certainty. In contrast, the results imply that preference suppression does not backfire but instead decreases false consensus effects for managers with a high level of preference certainty. Finally, the studies explore the mechanism behind these results and show how managers can ultimately avoid false consensus effects—regardless of their level of preference certainty and without risking backfire effects.

scholarly journals An Analysis of Consumer Preferences for Value-Added Seafood Products Derived from Crawfish

2002 ◽  
Vol 31 (2) ◽  
pp. 157-170 ◽  
Author(s):  
R. Wes Harrison ◽  
Timothy Stringer ◽  
Witoon Prinyawiwatkul
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Value Added ◽  
Utility Functions ◽  
Ordered Probit ◽  
Probit Models ◽  
Seafood Products ◽  
Ordered Probit Models ◽  
Old Men

Conjoint analysis is used to evaluate consumer preferences for three consumer-ready products derived from crawfish. Utility functions are estimated using two-limit tobit and ordered probit models. The results show women prefer a baked nugget or popper type product, whereas 35- to 44-year-old men prefer a microwavable nugget or patty type product. The results also show little difference between part-worth estimates or predicted rankings for the tobit and ordered probit models, implying the results are not sensitive to assumptions regarding the ordinal and cardinal nature of respondent preferences.

Functional Requirements for Effective Decision Making in Humanrobot Teams: Lessons Learned from Operational Settings

2005 ◽  
Vol 49 (3) ◽  
pp. 452-456
Author(s):  
James Tittle ◽  
William Elm ◽  
Scott Potter
Keyword(s):  
Decision Making ◽  
Information Seeking ◽  
Reference Frames ◽  
Broad Class ◽  
Design Guidelines ◽  
Lessons Learned ◽  
Point Of View ◽  
Functional Requirements ◽  
Urban Search And Rescue ◽  
Robot Teams

Many environments require humans and robots operating together to accomplish complex and dangerous tasks, but technology-centered designs often support robot navigation but not the mission goals of the organization using the robot. Urban Search and Rescue (USAR) is a particularly valuable domain to identify general functional requirements for effective HRI, and our purpose in this paper is to demonstrate how a CSE approach can lead to valuable design guidelines that more effectively support decision making within Human-Robot teams. Our analysis of HRI in USAR lead us to identify several important guidelines for supporting effective coordination for Human-Robot teams: including (i) enable individual problem holders to have direct control over point-of-view to facilitate active information seeking, and (ii) create common reference frames on shared imagery so different problem holders can remotely coordinate information and actions. Designs based on these guidelines will support a broad class of coordinated activities between team members.

scholarly journals Decision-Making of Older Patients in Context of the Doctor-Patient Relationship: A Typology Ranging from “Self-Determined” to “Doctor-Trusting” Patients

2013 ◽  
Vol 2013 ◽  
pp. 1-10 ◽  
Author(s):  
Jennifer Wrede-Sach ◽  
Isabel Voigt ◽  
Heike Diederichs-Egidi ◽  
Eva Hummers-Pradier ◽  
Marie-Luise Dierks ◽  
...  
Keyword(s):  
Decision Making ◽  
Shared Decision Making ◽  
Information Seeking ◽  
Older Patients ◽  
Self Determination ◽  
Shared Decision ◽  
Patient Relationship ◽  
Doctor Patient Relationship ◽  
Good Doctor ◽  
Patient Decision Making

Background. This qualitative study aims to gain insight into the perceptions and experiences of older patients with regard to sharing health care decisions with their general practitioners. Patients and Methods. Thirty-four general practice patients (≥70 years) were asked about their preferences and experiences concerning shared decision making with their doctors using qualitative semistructured interviews. All interviews were analysed according to principles of content analysis. The resulting categories were then arranged into a classification grid to develop a typology of preferences for participating in decision-making processes. Results. Older patients generally preferred to make decisions concerning everyday life rather than medical decisions, which they preferred to leave to their doctors. We characterised eight different patient types based on four interdependent positions (self-determination, adherence, information seeking, and trust). Experiences of a good doctor-patient relationship were associated with trust, reliance on the doctor for information and decision making, and adherence. Conclusion. Owing to the varied patient decision-making types, it is not easy for doctors to anticipate the desired level of patient involvement. However, the decision matter and the self-determination of patients provide good starting points in preparing the ground for shared decision making. A good relationship with the doctor facilitates satisfying decision-making experiences.

Exploring the Role of Interaction Effects in Visual Conjoint Analysis

2015 ◽  
Vol 137 (9) ◽  
Author(s):  
Brian Sylcott ◽  
Jeremy J. Michalek ◽  
Jonathan Cagan
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Interaction Effects ◽  
Fractional Factorial ◽  
Main Effects ◽  
Full Factorial ◽  
Biased Estimates ◽  
Data Requirements

In conjoint analysis, interaction effects characterize how preference for the level of one product attribute is dependent on the level of another attribute. When interaction effects are negligible, a main effects fractional factorial experimental design can be used to reduce data requirements and survey cost. This is particularly important when the presence of many parameters or levels makes full factorial designs intractable. However, if interaction effects are relevant, main effects design can create biased estimates and lead to erroneous conclusions. This work investigates consumer preference interactions in the nontraditional context of visual choice-based conjoint analysis, where the conjoint attributes are parameters that define a product's shape. Although many conjoint studies assume interaction effects to be negligible, they may play a larger role for shape parameters. The role of interaction effects is explored in two visual conjoint case studies. The results suggest that interactions can be either negligible or dominant in visual conjoint, depending on consumer preferences. Generally, we suggest using randomized designs to avoid any bias resulting from the presence of interaction effects.

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