scholarly journals LINGUAPRAGMATIC MEANS OF SATIRICAL METHODS REALISATION IN BRITISH MEDIA DISCOURSE

2021 ◽  
Author(s):  
V.M. Yurchyshyn
Keyword(s):  
Discourse Analysis ◽  
Media Discourse ◽  
Negative Particle ◽  
Pragmatic Analysis ◽  
Private Eye ◽  
Linguistic Means ◽  
Discursive Approach ◽  
Indefinite Pronouns

The article investigates linguopragmatic means of satirical methods realisation in British media discourse. The material for the research includes texts from British satirical magazine Private Eye (2019-2020). The aim of the survey is to establish linguopragmatic means of realisation of satirical methods in British media discourse within the framework of discursive approach to satire. To achieve the aim, we turned to the method of discourse analysis and functional pragmatic analysis. In terms of discursive approach to satire suggested by P. Simpson this article singles out two categories of satirical methods – metaphoric satirical method and metonymic satirical method. The study argues that metaphoric satirical method is realized with the help of intertextuality which presupposes overlapping of different domains. The article establishes that metaphoric satirical method is realized through the following intertextual figures: transformed quotation, allusion, calque, pastiche and precedent-related phenomena. The metonymic satirical method embraces stylistic techniques of saturation, attenuation and negation. The research claims that saturation is accomplished by means of repetitions, stylistic inconsistencies, abundance of academic style and terms, jargons, slang expressions and even vulgarisms. Linguistic means of attenuation include undercoding, euphemisms, litotes and paraphrasing. Means of negation embrace indefinite pronouns, the negative particle “not”, the adverb “never” and the lexemes which imply negation. Further research in this direction could be done in the investigation of correlation between satirical targets and prototypical linguopragmatic means of satirical methods realization in British media discourse.

scholarly journals Realization of “food as a source of health” Cognitive Model

2020 ◽  
pp. 62-68
Author(s):  
Viacheslav D. Shevchenko
Keyword(s):  
Discourse Analysis ◽  
Cognitive Modeling ◽  
Cognitive Model ◽  
Cognitive Semantics ◽  
Media Discourse ◽  
The Media ◽  
Pragmatic Aspects ◽  
Linguistic Units ◽  
Color Composition ◽  
Linguistic Means

This article is devoted to the analysis of the cognitive and pragmatic factors of food representation in media discourse, as well as the peculiarities of the linguistic means of this representation. The study used the methodology of cognitive semantics and discourse analysis, including the method of cognitive modeling, the method of discourse analysis, the method of pragmalinguistic analysis, observation and description techniques. Cognitive and pragmatic aspects of food representation, in our opinion, belong to the extra-linguistic components of discourse. Filling the components of the cognitive model with certain content by means of linguistic units leads to the realization of the pragmatic goal of the journalist. For example, the component CHARACTERISTICS OF THE OBJECT (FOOD) through the media text is filled with information about color, composition, presence of additives, etc., which allows the reader to form a certain attitude towards food, which is discussed in the article.

scholarly journals LINGUISTIC REPRESENTATION OF POWER IN JUDICIAL DISCOURSE

10.23856/4320 ◽  
2021 ◽  
Vol 43 (6) ◽  
pp. 158-163
Author(s):  
Margarita Zaitseva
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Analysis Method ◽  
Semantic Level ◽  
Object A ◽  
Pragmatic Analysis ◽  
Judicial Discourse ◽  
Selection Of ◽  
Linguistic Means

This study sheds light on the terms discourse of power and power of discourse. The two concepts are closely intertwined and interdependent as manifested in the influence of power on discourse, on the selection of the linguistic means expressing that power. Such linguistic means of conveying power relations are cratologemes. Accordingly, the approach used to study cratologemes is thought to be linguocratological. From the perspective of the linguocratological approach discourse has become a vigorous resource of power. Therefore, language of discourse is of great interest an instrument of manipulation, which gives grounds to study it as an object, a process, and as a tool. During the process of investigation, the following research methods have been used: linguistic observation and analysis as well as cognitive method, pragmatic analysis method, critical discourse analysis method. These methods have allowed us to establish some of the cratologemes that are characteristic of judicial discourse.Such cratologemes have been singled out at different language levels: at the morphological level, at the lexical-semantic level, at the syntactic level.

Conceptual maps in e-learning

2003 ◽  
Vol 11 (2-3) ◽  
pp. 171-184 ◽  
Author(s):  
Jacopo Armani ◽  
Andrea Rocci
Keyword(s):  
Discourse Analysis ◽  
Design Strategy ◽  
Context Aware ◽  
Future Directions ◽  
Communication Problems ◽  
New Information ◽  
Conceptual Maps ◽  
E Learning ◽  
Hypermedia Applications ◽  
Linguistic Means

The paper presents a design strategy for e-learning hypermedia interfaces based on the notion of conceptual-navigational map. It proposes to analyze the cognitive and communication problems that arise in the use of hypermedia applications with specific goals, such as e-learning courseware modules, with the linguistic tools of pragmatics and discourse analysis, and shows how this can help in identifying specific communication problems related to the grounding and contextualization of new information, and how it can lead to new insights for design and to interfaces inspired by the linguistic means used in verbal communication to manage analogous problems. The implementation of such a design strategy in the SWISSLING courseware modules is discussed, and future directions of development towards context- aware adaptive hypermedia are briefly outlined.

scholarly journals Mɔfɔ-sentatek ne sohyiɔ-pragmatek mpɛnsɛmpɛnsɛnmu fa radio ne TV so mmɛ bi ho: “akɔmfo bɔne sɛ kuro mmɔ a,..”

2020 ◽  
Vol 9 (2) ◽  
pp. 65-87
Author(s):  
Kwasi Adomako
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Eastern Region ◽  
Radio Stations ◽  
Pragmatic Analysis ◽  
The Media ◽  
Lexical Content ◽  
Greater Accra Region

Nhwehwɛmu da no adi sɛ, ɛnnɛ yi nso, wɔde mmɛ di dwuma pa ara wɔ Akan radio ne TV so dwumadie ahodoɔ no mu, titire ne anɔpa dawubɔ nkrataa mpɛnsɛmpɛnsɛnmu ne kaseɛbɔ. Ɛso akasafoɔ dodoɔ no taa yɛ amanyɔfoɔ ne amanyɔkuo akyitaafoɔ. Dwumadie yi mu nsɛm nso taa fa asetena-amanyɔ ho. Nsɛm no bi ka yɛ den; ɛtumi dane abufuo anaa ɛde ɔtan ba. Ɛno na ama yɛahwɛ sɛdeɛ wɔde mmɛ di dwuma wɔ dwumadie no mu. Yɛhwɛɛ mmɛ pɔtee a wɔtaa fa no mu nsɛm ne botaeɛ nti a wɔfa saa mmɛ no. Yɛahwɛ mmɛ no nhyehyɛeɛ ne ne sohyiɔ-pragmatek dwumadie. Yɛgyee mmɛ no ne ɛho nsɛm kakra firii Peace F.M.; Kookrokoo ne Adom F.M.; Edwaso Nsɛm, UTV ne Adom TV. Yɛhwɛɛ berɛ ne nnipa pɔtee a nsɛm no fa wɔn ho. Anɔpa dawubɔ nkrataa mpɛnsɛmpɛnsɛnmu taa wɔ anɔpa firi nnɔnsia kɔpem nnɔndu. Wei nso boa maa yɛhunuu botaeɛ pɔtee a ɛma akasafoɔ no de saa mmɛ pɔtee no di dwuma. Yɛgyinaa Fairclough (1995 ne 2012) ne Fairclough ne Wodak (1997) adwenemusɛm CDA so na ɛyɛɛ mpɛnsɛmpɛnsɛnmu no. Ɛdaa adi sɛ, mmɛ a amanyɔfoɔ taa de di dwuma no gu mmusuakuo mmeɛnsa; mmɛ dada, nsesamu anaa mframu ne abɛɛfo mmɛ. Nsesamu no nso nhyehyɛeɛ gu; nsɛmfua nsiananmu ne nyifirimu. Yɛhunuu sɛ, sɛdeɛ kaseɛbɔfoɔ nwene wɔn ankasa mmɛ no, amanyɔfoɔ ntaa nnwene mmɛ foforɔ. Sohyiɔ-pragmateks dwumadiemu nso, ɛbɛdaa adi sɛ, wɔmfa mmɛ no nni dwuma sɛ kwatikwan turodoo nko, wɔde bi yɛ sabuakwan (anidaho). The morpho-syntactic and socio-pragmatic analysis of proverbs use on radio and T.V.: “Traditional priests of doom, if you wish for the destruction of a town, …” Agyekum (2000) and Wiafe-Akenten (2015) have observed an extensive use of proverbs in the media since the establishment of Ghana Broadcasting Corporation (GBC) in 1954. This paper therefore examines how these proverbs are used in radio and television programmes, especially in the Morning Shows and News broadcast in Akan. These programmes are socio-political, in which some of the issues discussed are very sensitive, delicate and inflammatory. The paper focuses on investigating how participants of these programmes employ proverbs in handling such difficult issues in their interactions, especially within this highly formal setting. Data for this study was sourced from Peace F.M., Adom F.M, GTV, UTV, (all in the Greater Accra Region of Ghana) Kessben F.M. (in the Ashanti Region of Ghana) and Ɔboɔba F.M. (in the Eastern Region of Ghana). Recordings of 6:00a.m, 12 noon and 6:00p.m. News from the radio stations and Television stations, and those of the Morning Shows from 6am-10am constituted the data for the study. Also, follow-up interviews were conducted after the recordings were transcribed for further analysis. The text and their context were discussed using Fairclough’s (1995 and 2012) and Fairclough & Wodak’s (1997) approach to Critical Discourse Analysis (CDA). The study specifically looked at the structural and lexical content of the proverbs, the motivation behind choice of certain proverbs and socio-pragmatic functions of the selected proverbs. Findings from the study showed that, some presenters and hosts of the programmes utilized proverbs as facesaving, mitigating and softening strategies. It was also concluded that majority of the politicians also employed the proverbs as indirectional strategies, escape routes, and evasive tools. They either removed or added their own words to strategically manipulate the proverbs to carry out and/or suit their intended message.

scholarly journals Pragmatic essence of linguistic modality in media discourse

2019 ◽  
Vol 1 (16) ◽  
pp. 54-59
Author(s):  
Victoria Haenko
Keyword(s):  
Discourse Analysis ◽  
Theoretical Aspect ◽  
Media Discourse ◽  
Functional Aspect ◽  
Language Play ◽  
Social Actors ◽  
The People ◽  
Evaluative Meaning ◽  
Language Modality ◽  
And Control

The article deals with the problem of correlation between target socio groups in media discourse. It investigates the role modality plays as pragmatic-functional aspect of discourse analysis and studies modality as means of expressing evaluative meaning. The functional aspect of this view reflects the broad objectives of functional linguistics: i.e. relating linguistic structures to social structures. The pragmatic aspect reflects an emphasis that the reader is dependent on a corresponding view of the relationship between the reader, the writer and the text. The studies of modern linguists are broadly concerned with the analysis of ideology in discourse.  The article observes the effects language can have on people, whether through journalistic writing, advertising literature, politics, science.  The study became an attempt to investigate how and which aspects of language play more significant roles in ideology manipulating hearers / readers. It was seen that modality has not only received little consideration at the practical level, but that it had also been handled through the process of modal categorization; i.e. at the theoretical descriptive level. The theoretical aspect of the article is based on the belief that the speech is aimed at attaining certain goals or targets. The article deals with a problem of correlation and interaction between writer and reader, speaker and hearer, text producers and social actors in the process of interpretation. The article investigates the ways the problem can be settled in view of modality as a parameter of discourse analysis to define goals for the target groups outlined above. The study in the article refers to Halliday’s overarching functions: ideational, interpersonal and textual. The article concludes that the realiser of the interpersonal function of language, modality may be used as a linguistic tool to direct and control the behavior of the people.

It’s more than a job: discourse and the treatment of elite footballers accused of sexual violence

2016 ◽  
Vol 161 (1) ◽  
pp. 68-76 ◽  
Author(s):  
Deb Waterhouse-Watson
Keyword(s):  
Discourse Analysis ◽  
Mixed Methods ◽  
21St Century ◽  
Role Models ◽  
Best Interests ◽  
Media Discourse ◽  
Logical Framework ◽  
Popular Imagination ◽  
Elite Level

In the 21st century, ‘playing’ football at the elite level is a profession in a multi-billion dollar business. However, the way it is imagined in media discourse and the popular imagination positions football and its athletes as transcending mere ‘work’, portraying them as ‘larrikin’ national heroes, pseudo-religious figures and role models. Taking the case of Andrew Lovett as a case study, a footballer ultimately fired after being charged with sexual assault, this article demonstrates the persistence of ‘non-work’ discourses in media reporting using mixed-methods discourse analysis. It shows how ‘transcendent’ discourses provide a logical framework that makes treating footballers differently from those in other public professions seem reasonable, enabling clubs and leagues to act in their own best interests.

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