scholarly journals A Comparative Study on Factors Affecting Consumer’s Choice on Purchasing a Cellular Phone across India & US

2016 ◽  
Vol 6 (6) ◽  
pp. 59 ◽  
Author(s):  
Jyotirmoy Samanta ◽  
Neelotpaul Banerjee
Keyword(s):  
Comparative Study ◽  
Global Economy ◽  
Research Work ◽  
Cellular Phone ◽  
Marketing Strategies ◽  
Factors Affecting ◽  
Empirical Survey ◽  
Indian Consumers ◽  
Mobile Manufacturing ◽  
Mobile Market

<p>In the hasty budding plethoric technological space, mobile technology &amp; devices play a noteworthy role. It’s imperative to take a cognizance of the fact that mobile market is contributing substantially to global economy as well as to an individual nation’s economy. Mobile devices market is predominantly consumer driven &amp; this research work emphasizes on cross national comparative study among mobile consumers across India &amp; USA. The study focuses on a thirty leading factors that influence consumers principally in their buying decision making process. An empirical survey of four hundred consumers was conducted across India &amp; USA using a questionnaire. The study reveals that ‘Price’ is the pivotal factor that an Indian consumer considers at first place whereas an American buyer stresses upon ‘Brand Name’. Furthermore, it unveils that a US consumer looks for ‘EMI options’ for buying while Indian consumers concentrates on ‘Design of the device’. This study will aid mobile manufacturing firms to frame effective marketing strategies &amp; help marketing managers to design effective marketing communications.</p>

scholarly journals Examination of the apricot variety use and the factors affecting variety use in the Gönc production area

2010 ◽  
Vol 16 (3) ◽  
Author(s):  
D. D. Nagyné ◽  
J. Nyéki ◽  
M. Soltész ◽  
Z. Szabó
Keyword(s):  
Data Collection ◽  
Rural Areas ◽  
Quantitative Methods ◽  
Research Work ◽  
Value Added ◽  
Secondary Data ◽  
Relevant Information ◽  
Factors Affecting ◽  
Qualitative And Quantitative Methods ◽  
Empirical Survey

Hungary is a traditional fruit growing country for ages. As fruit sector has a very high hand work request and value added, it has an important role to decrease the elimination of unemployment and the lack of income in the disadvantage rural areas. The study was made in the year of 2009, the studied population consisted of the members of the fruit-grower marketing organization (Gyümölcsért Ltd.), that organizes growing and sales of stone fruits in Hungary. The studied area of this Ltd is in North Hungary. The growers, who filled the questionnaire, were selected random simple sample. Two data collection were used during our research work: primer and secondary data collection. The resources of the primer data-collection were the questionnaires of our empirical survey that have been completed by the relevant information from informal interviews with farmers (who previously filled the questionnaires in). We introduced and analysed the local (county level) and the wider (region level) farming conditions by the secondary data. By the composition of the questions both qualitative and quantitative methods have been used. This current study intends to represent one part of this comprehensive research.We wish to briefly introduce mainly the research results concerning variety use.

Marketing sustainability in the luxury lodging industry: a thematic analysis of preferences amongst the Indian transition generation

2015 ◽  
Vol 32 (5) ◽  
pp. 376-391 ◽  
Author(s):  
Meghna Rishi ◽  
Vinnie Jauhari ◽  
Gaurav Joshi
Keyword(s):  
Research Work ◽  
Marketing Strategies ◽  
Lodging Industry ◽  
Policy Makers ◽  
Content Type ◽  
Travel Agents ◽  
Tier Ii ◽  
Indian Consumers ◽  
Customer Perspective ◽  
Multi Method Approach

Purpose – This paper aims to identify emerging themes that can help in understanding the preferences of Indian consumers, in the transition generation (25-44 years) (Sinha, 2011), toward sustainability in the luxury lodging industry. Design/methodology/approach – The paper uses a multi-method approach for data collection. Thorough literature review and personal interviews with marketers were conducted to explore the themes and construct tentative thematic webs. In total, 42 customer inputs were drawn through focus groups and personal interviews to validate the themes. Customer perspective, marketers’ perspective and findings from literature were juxtaposed to understand the themes. Findings – “Influence of Parents, Children and Travel agents”, “Rewards for green behaviour” and “frequent communication around sustainability efforts” have been identified as some of the key motivations for consumers to choose sustainability. Some deterrents have been identified as “limited awareness about sustainability issues in Tier II cities”, “detachment with the hotel’s operations”, “higher prices” and “unchecked wasteful/acquisitive consumption”. Practical implications – Findings from this research work have implications for the practitioners and policy-makers because establishing an understanding of the factors that deter and motivate consumers for engaging in green behavior is important for designing meaningful marketing strategies. Originality/value – Findings are based on the analysis of data from customer inputs and industry inputs. Themes in this research work have been analytically identified, and this study has made significant academic contributions to the marketing literature. It also provides valuable insights for the practitioners.

Cut Flowers Being Sold as Impulse Items: A Look at Factors Affecting Impulse Product Merchandising

HortScience ◽  
1998 ◽  
Vol 33 (3) ◽  
pp. 558c-558
Author(s):  
Jennifer B. Neujahr ◽  
Karen L.B. Gast
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategies ◽  
Easy Access ◽  
Future Research ◽  
Grocery Stores ◽  
Cut Flowers ◽  
Factors Affecting ◽  
New Type ◽  
The 1950S ◽  
The Way

Consumer behavior research seems to play an big role in determining the wants and needs of an industry. This research helps to shape the way we market to the consumers and helps make marketing strategies more effective. In the 1950s grocery stores began to sell horticulture products in order to alleviate the growers' surplus. Supermarkets now have seem to found their niche in this market due to the fact that they can influence their consumers to buy their flowers right along with their bread, and get all of their shopping done at once. This new type of sale, commonly referred to as the impulse sale, can relate directly to how well the store is merchandised and maintained. A study was conducted at a local supermarket, to determine the following: good locations for impulse sales items, special conditions affecting impulse sales items, and what types of things could affect demand for impulse items. It was discovered that certain locations make better sales than other locations. Locations that were front and center and allowed easy access to seeing the mixed flower bouquet without having to touch it yielded the best results. The variables used to show a change in demand showed little to some variability and has raised some questions which may be used to conduct future research.

scholarly journals Factor Affecting Attitude and Purchase Intention of Luxury Fashion Product Consumption: A Case of Korean University Students

2020 ◽  
Vol 12 (18) ◽  
pp. 7497
Author(s):  
Maidul Islam ◽  
Bidhanchandra Nahakpam Singh
Keyword(s):  
College Students ◽  
Purchase Intention ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Brand Attitudes ◽  
Factors Affecting ◽  
South Korean ◽  
Product Consumption ◽  
Luxury Products ◽  
Korean College Students

The purpose of this study was to look into the factors affecting South Korean college students’ luxury goods purchases and their intent to buy them. A conceptual model was proposed and was tested by several hypotheses. Data were collected from Seoul, Daegu, and Daejeon in South Korea. A total of 153 respondents took part in this survey, which was conducted on brand awareness, social contrast, acquisitive, innovation in fashion, engagement in fashion, buying luxury brand attitudes, and buying interest of luxury products. Factor analysis and regression analysis were done to test the hypotheses by using SPSS. The results of this study indicated a significant positive relationship between the buying intention of luxury products and brand awareness, social contrast, and innovation in fashion. This paper help manufacturer and marketing managers to make better marketing strategies for college students.

The role of DMOs in tourism stakeholders systems. An empirical research in Italian context

2011 ◽  
pp. 105-125
Author(s):  
Luigi Cantone ◽  
Marcello Risitano
Keyword(s):  
Empirical Research ◽  
Business Models ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Destination Branding ◽  
Empirical Survey ◽  
Branding Strategies ◽  
External Relationships ◽  
Italian Context

Tourist destination (TD) is considered the most important unit of analysis in tourism industry and the amalgam of tourism products, which offers an integrated travel experience for the customer. In this paper is analyzed the role of Destination Marketing Organizations (DMOs), the key player in the tourism stakeholders systems which manage collaborative marketing strategies. Particularly, are recognized the destination branding strategies defined by DMOs, one of the most important organizational solution to manage internal and external relationships in tourism stakeholders systems. The theoretical assumptions of the paper are supported by an empirical research which analyzes, comparatively, the Italian DMOs of eight regional contexts. The goals of the empirical survey have been the following: a. to identify the main tourism players of regional stakeholders systems, deepening the nature and the intensity of marketing relationships in these networks; b. to define the main characteristics of the regional DMOs in Italy, in terms of business models and collective marketing strategies planned in the own networks; c. to categorize the destination branding strategies defined by DMOs in regional tourism stakeholders systems, valuating the main brand decisions carried out in these contexts.

FACTORS AFFECTING THE COMPETITIVE ADVANTAGES OF CITIMART

2014 ◽  
Vol 1 (4) ◽  
pp. 133-148
Author(s):  
Dr. Pham Hung Cuong ◽  
◽  
Nguyen Van Ngan ◽  
Keyword(s):  
Competitive Advantage ◽  
Market Economy ◽  
World Market ◽  
Marketing Strategies ◽  
High Rate ◽  
Business Strategies ◽  
Living Standard ◽  
Competitive Advantages ◽  
Factors Affecting ◽  
Fast Development

According to Porter (1985), in the market of competition, competitive advantage lies in the center of business activities of an enterprise. For this reason, one of the most important factors for any kind of business is to build or construct a good and stable competitive advantage. The wealth of a company cannot be durable if the company does not maintain its competitive advantage. Improving the competitive advantage is one of the first and foremost concerns of every business. In the process of integration, all economies have to try their best to fully compete with each other to gain the best. Among the economy sectors, the retail enterprises are of those who have to apply marketing strategies to strengthen their competitive advantage. With good and suitable marketing strategies, businesses can increase the number of their customer, have goods and products attractive to consumers and finally gain the expected profits. In Vietnam, the market economy started at the end of 1986, much later than the world market economy, so the application of competitive advantages from the macro level to micro level (here the enterprise level) has been slow. For the sector of retailing, especially supermarket retailing, the market scale of Vietnam is much smaller than that of other markets in the region. However, there are basic factors for a fast development in Vietnam such as: big population with the kind of young population, high rate of economic growth rate and non-stop improved living standard. That is the fact that the potential for retailing development in Vietnam is not small and supermarket business in the future is big. In Vietnam, especially in Ho Chi Minh market, there are quite a lot of supermarket chains which are in operation nowadays such as Co-op mart, Citimart, Maximart, B-smart, Shop&Go and so on? These supermarkets are trying their best to gain more customers. For this purpose, the researcher chose Citimart as a case study in this research. Citimart is one of most favorable supermarket in Ho Chi Minh. In this thesis, the researcher studies the factors affecting the competitive advantage of Citimart, and then find out the solutions for the policy makers to have good business strategies of Citimart.

Sign in / Sign up

Export Citation Format

Share Document