Cut Flowers Being Sold as Impulse Items: A Look at Factors Affecting Impulse Product Merchandising

HortScience ◽  
1998 ◽  
Vol 33 (3) ◽  
pp. 558c-558
Author(s):  
Jennifer B. Neujahr ◽  
Karen L.B. Gast
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategies ◽  
Easy Access ◽  
Future Research ◽  
Grocery Stores ◽  
Cut Flowers ◽  
Factors Affecting ◽  
New Type ◽  
The 1950S ◽  
The Way

Consumer behavior research seems to play an big role in determining the wants and needs of an industry. This research helps to shape the way we market to the consumers and helps make marketing strategies more effective. In the 1950s grocery stores began to sell horticulture products in order to alleviate the growers' surplus. Supermarkets now have seem to found their niche in this market due to the fact that they can influence their consumers to buy their flowers right along with their bread, and get all of their shopping done at once. This new type of sale, commonly referred to as the impulse sale, can relate directly to how well the store is merchandised and maintained. A study was conducted at a local supermarket, to determine the following: good locations for impulse sales items, special conditions affecting impulse sales items, and what types of things could affect demand for impulse items. It was discovered that certain locations make better sales than other locations. Locations that were front and center and allowed easy access to seeing the mixed flower bouquet without having to touch it yielded the best results. The variables used to show a change in demand showed little to some variability and has raised some questions which may be used to conduct future research.

Internal marketing of attitudes in Caribbean tourism

2003 ◽  
Vol 15 (3) ◽  
pp. 161-166 ◽  
Author(s):  
Anne P. Crick
Keyword(s):  
Internal Marketing ◽  
Marketing Strategies ◽  
Future Research ◽  
The People ◽  
The Matrix ◽  
The Caribbean ◽  
Caribbean Tourism ◽  
The Way

Tourism is the mainstay of the Caribbean and the attitude of the people in the region may have a significant impact on the success of the industry. This paper analyzes the way in which tourism authorities of three Caribbean destinations have internally marketed tourism to their host populations in order to encourage the desired attitudinal expressions. A matrix of five possible responses to tourism was developed and each of the three countries was found to occupy different positions in the matrix. An analysis of the internal marketing strategies determined that the countries adopted different approaches based on their particular challenges but none of the approaches had achieved lasting success. The study concludes with recommendations for future research.

Representing women? Leadership roles and women in Canadian broadcast news

2016 ◽  
Vol 31 (5/6) ◽  
pp. 374-395 ◽  
Author(s):  
Wendy Cukier ◽  
Samantha Jackson ◽  
Mohamed A. Elmi ◽  
Erin Roach ◽  
Darren Cyr
Keyword(s):  
Ecological Model ◽  
News Coverage ◽  
Future Research ◽  
Broadcast News ◽  
Substantive Representation ◽  
Content Type ◽  
Factors Affecting ◽  
Broadcast Media ◽  
Representation Of Women ◽  
The Way

Purpose The purpose of this paper is to examine the representation of women in Canadian broadcast news coverage, exploring the notion of substantive representation as it relates to gender, leadership and framing. Design/methodology/approach Using computer-aided text analysis software, the authors analyzed the frequency of women appearing in on-air roles, the way in which they are framed, as well as technical and expressive details, such as how they are featured. In total, the authors analyzed representation of 2,031 individuals in the four suppertime local news broadcasts from 6 p.m. to 7 p.m. Framed in an ecological model of complex social change, this paper focuses on understanding how women are presented in Canadian broadcast media. Findings This study finds that women are under-represented in Canadian broadcast media. Furthermore, it finds that women are less likely to be framed as leaders or experts and are less likely to hold news host or anchor positions. For all major news broadcasters analyzed, women are less likely to be portrayed positively or in leadership/expert positions and are more often represented as victims. They are less likely to appear on screen and are more likely to be referred to off-screen, paraphrased and cited rather than speaking for themselves. Research limitations/implications By framing this study in an (critical) ecological, this study moved beyond required descriptive benchmarking to examine the degree of substantive representation of women. However, the sample of the study is only a snapshot of Canada’s largest city, and, therefore, more research involving further a comparative analysis of cities, a variety of print sources and online media outlets is needed. Future research might include more qualitative analysis of the representation, the type of representation and the factors affecting levels of representation. For example, such research might explore the practices in broadcast organizations, the way in which stories are framed and how guests selected. Also of interest is the relationship between women’s representation at the decision-making table, as an input, and the representation of women in on-air roles, as an outcome. Practical implications The implications of this article are important for understanding the complex factors affecting female leadership across sectors, particularly, the Canadian broadcast industry, the barriers they face and the strategies that may lead to their advancement. Originality/value This study moved beyond descriptive benchmarking to examine the degree of substantive representation of women by coding the frames, roles and means of quotation experienced by women on broadcast news.

Cultural Nuances in Changing Consumer Behavior

2018 ◽  
pp. 279-293
Author(s):  
Sarmistha Sarma
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategies ◽  
Consumption Pattern ◽  
Target Market ◽  
Buying Behavior ◽  
Cultural Positioning ◽  
The Way

Culture is significant to developing consumer behavior. Companies that have succeeded in understanding the dynamics of culture have been able to withstand the test of time in developing as successful companies. The constantly evolving marketing discipline has come to rest heavily on understanding the cultural nuances of the target market in an effort to decode the buying behavior. Culture shapes the way we lead our lives, therefore culture determines the consumption pattern of the consumers. Marketers have been closely monitoring the cultural clues in order to make their marketing strategies directed towards the target consumers. Here it is important to understand the extent to which culture governs consumer behavior and shapes the cultural positioning processes. This chapter discusses the concept of culture and its impact on consumer behavior and finally discusses upon the concept of cultural positioning citing various marketing examples.

Perspectives on Adolescent Sexual Relations With Older Persons: A Systematic Review of the Literature

2018 ◽  
Vol 21 (2) ◽  
pp. 393-405 ◽  
Author(s):  
Dafna Tener
Keyword(s):  
Older Persons ◽  
Research Policy ◽  
The United States ◽  
Future Research ◽  
Sexual Relations ◽  
Policy And Practice ◽  
Factors Affecting ◽  
The Public ◽  
Age Of Consent ◽  
The Way

Relations between minors under the age of consent and older persons are legally prohibited in many countries. However, the nature of these relationships, their impact on the lives of minors involved, and how they should be dealt by law enforcement and welfare systems are highly controversial. The differences between the way these relations are perceived by the minors involved and the public are also unclear. This literature review examines them as perceived by youths or young adults who had experienced sexual relations with a person at least 2 years older during their adolescence as well as by students and other adult members of the public. A systematic search of 977 studies initially identified as relevant yielded 16 studies that fit the inclusion criteria. Most (13) research samples were located in the United States, and the remainder were in the United Kingdom (2) and Australia (1). All were published in English. Four main themes emerged from the analysis of these studies: adolescent motives for sexual relations with older persons (two studies); characteristics of sexual relations between adolescents and older persons (6); contextual factors affecting the way such relations are perceived, including the partners’ ages and genders (11); and perspectives on the legal framing of such relations (6). The studies’ findings are discussed and implications for future research, policy, and practice are suggested, highlighting the complexity and ambiguity of the phenomenon and calling on intervention programs to focus on strengthening the family unit and social network of these youth and for policies to address teen sexuality as defined both normatively and legally.

scholarly journals Factors Affecting Parents' Decision Making in Choosing a School Private for Children during The Covid-19 Pandemic

2021 ◽  
Vol 5 (1) ◽  
pp. 145-153
Author(s):  
Tukiyo Tukiyo ◽  
Bayu Indrayanto ◽  
Sri Budiyono
Keyword(s):  
Academic Achievement ◽  
Decision Making ◽  
Religious Education ◽  
Private Schools ◽  
Private School ◽  
School Safety ◽  
Easy Access ◽  
Factors Affecting ◽  
Quantitative Descriptive ◽  
The Way

The purpose of this study was to examine the factors that influence the way parents make decisions in choosing their favorite private school for their children during the COVID-19 pandemic. These factors are presented starting from the most influential to the smallest. In detail, the purpose of this study is to obtain answers to the questions: (1) what factors influence the way parents make decisions in choosing a favorite private school for their children, (2) are there differences in the decision-making factors of parents in choosing a school? private sector for children between before the pandemic and after the covid-19 pandemic, (3) is there a difference in the income of parents before the pandemic and after the covid-19 pandemic, and (4) how is the level of anxiety of parents in dealing with the covid-19 pandemic . This study uses a quantitative descriptive approach which is intended to describe the factors that influence parents' decision making in choosing private schools for their children during the COVID-19 pandemic. The results showed: 1. The factors that influence parents' decision making in choosing private schools for children during the covid-19 pandemic are: (1) good religious education factors in schools, (2) good academic achievement, (3) good non-academic achievement, (4) easy access to school locations, (5) schools have complete learning facilities, (6) good extra-curricular activities, (7) school safety, (8) relatively close distance from the school house, and (9) as a solution due to busy parents

scholarly journals DETERMINANTS AFFECTING ONLINE SHOPPING BEHAVIOUR IN LIFE INSURANCE

2019 ◽  
Vol 34 (1) ◽  
pp. 187-193
Author(s):  
Branka Denkova
Keyword(s):  
Consumer Behavior ◽  
Online Shopping ◽  
Marketing Strategies ◽  
The State ◽  
Product Lines ◽  
Product Price ◽  
Republic Of Macedonia ◽  
Online Consumer ◽  
The Republic ◽  
The Way

We live in age where E-commerce offers many online marketing opportunities to companies worldwide that sell products and services through online channel to make their market more extensive. The new digital technologies have transformed the way we do business, the way we communicate, travel, think, react and act. This rapid growth of e-retailing is attributed to the advantages that it offers over conventional bricks-and-mortar stores, including greater flexibility, enhanced market outreach, lower cost structures, faster transactions, broader product lines, greater convenience and customization. Also, the popularization of the Internet, has made online shopping has become one of the most popular shopping style for customers Online shopping is the use of technology for better marketing performance. It offers numerous advantages to consumers compared to traditional shopping such as saving time, lower prices, convenience and etc. Retailers design appropriate marketing strategies in order to meet the demand of online shoppers and they are constantly occupied in studying consumer behavior in the field of online shopping. In accordance with the theoretical and empirical findings, online consumer behavior is influenced by various cultural, economic, social, psychological and demographic factors. Therefore, the study of this research proposal is to explore the factors that attract online consumer clients. Even though, there is increasing online sales, many online consumers use information collected online to buy the products offline. . This is confirmed by the high abandon rates of shopping carts Consumers use online stores to acquire a knowledge about the product price and product distinction, yet they don’t make the final purchase with the online store. According to the study of the United Nations Conference on Trade and Development, out of a total of 137 analyzed economies ("Unlocking the potential of e-commerce for developing countries") in 2015 according to the indicator that gives an image of the readiness of one country for e-commerce, Macedonia is on the 45th place, with the value of the index of 60 points. The index takes into account 4 parameters: internet penetration, coverage of postal delivery, penetration of payment cards and secure Internet servers. According to the data from the State Statistical Office and Eurostat in 2017, only 19.5% of Macedonians with Internet access bought / ordered something online in the last 12 months, while the EU average was 68%. As a result of the state of electronic commerce in the Republic of Macedonia in comparison with other countries in the world, the subject of this paper is to analyze the factors that influence the behavior of consumers when making a decision for electronic purchase in order to create more appropriate marketing strategies and activities that will contribute to the development of the electronic purchase market in the Republic of Macedonia.

Pengaruh Lintas Budaya Pada Pemasaran Internasional Dengan Pendekatan Perilaku Konsumen

2017 ◽  
Vol 1 (2) ◽  
pp. 168-176
Author(s):  
Endy Gunanto ◽  
Yenni Kurnia Gusti
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategy ◽  
Consumer Culture ◽  
International Organization ◽  
Future Research ◽  
Special Issue ◽  
Cross Culture ◽  
Several Variables ◽  
Cultural Orientations ◽  
The Impact

In this article we present a conceptual of the effect of cross culture on consumer behavior incorporating the impact of globalization. This conceptual idea shows that culture inûuences various domains of consumer behavior directly as well as through international organization to implement marketing strategy. The conceptual identify several factors such as norm and value in the community, several variables and also depicts the impact of other environmental factors and marketing strategy elements on consumer behavior. We also identify categories of consumer culture orientation resulting from globalization. Highlights of each of the several other articles included in this special issue in Asia region. We conclude with the contributions of the articles in terms of the consumer cultural orientations and identify directions for future research.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

The Exorcism of the Salt Ponds at Xie

2017 ◽  
Author(s):  
Barend J. ter Haar
Keyword(s):  
Twelfth Century ◽  
Southern China ◽  
Ritual Practice ◽  
Salt Ponds ◽  
The South ◽  
New Type ◽  
The Way

The historical Guan Yu came from a village in Xie Prefecture (modern Yuncheng) in the south of the modern province of Shanxi, close to one of the main salt producing sites of traditional China. From the early twelfth century onwards a new type of worship for Lord Guan was transmitted throughout southern China by Daoist exorcist specialists, which was motivated by a story about his successful defeat of a demon causing mishap in the salt ponds of Xie. The Daoist connection of the deity was much stronger than the Buddhist one, but this was the Daoism of ritual practice, rather than the philosophical approaches as some may construct them from the Book of the Way and the Virtue that is ascribed to Laozi. A substantial numbers of temple foundations in southern China in particular can be explained through this Daoist connection.

Consumer Behavior in Emerging Markets

2018 ◽  
pp. 218-240 ◽  
Author(s):  
Raquel Castaño ◽  
David Flores
Keyword(s):  
Consumer Behavior ◽  
Emerging Markets ◽  
Emerging Market ◽  
High Income ◽  
Future Research ◽  
Psychological Processes ◽  
Developed Markets ◽  
Contextual Characteristics ◽  
Initial Framework

Emerging markets are substantially different from markets in high-income, industrialized societies. While many aspects of consumer behavior are the result of inherent psychological processes and are, thus, generalizable across countries and cultures, the specific contextual characteristics of emerging markets can significantly influence other aspects of consumer behavior. In this chapter, we explore the behavior of emerging market consumers. This chapter reviews the existing literature and proposes an initial framework delineating the main differences between emerging markets and developed markets consumers that describe how consumers in these societies recognize a need for, select, evaluate, buy, and use products. The chapter discusses the issues and contributions of the research on emerging consumers and presents implications of extant research for international managers. Finally, the chapter elaborates on an agenda for future research in this area.

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