The role of DMOs in tourism stakeholders systems. An empirical research in Italian context

2011 ◽  
pp. 105-125
Author(s):  
Luigi Cantone ◽  
Marcello Risitano
Keyword(s):  
Empirical Research ◽  
Business Models ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Destination Branding ◽  
Empirical Survey ◽  
Branding Strategies ◽  
External Relationships ◽  
Italian Context

Tourist destination (TD) is considered the most important unit of analysis in tourism industry and the amalgam of tourism products, which offers an integrated travel experience for the customer. In this paper is analyzed the role of Destination Marketing Organizations (DMOs), the key player in the tourism stakeholders systems which manage collaborative marketing strategies. Particularly, are recognized the destination branding strategies defined by DMOs, one of the most important organizational solution to manage internal and external relationships in tourism stakeholders systems. The theoretical assumptions of the paper are supported by an empirical research which analyzes, comparatively, the Italian DMOs of eight regional contexts. The goals of the empirical survey have been the following: a. to identify the main tourism players of regional stakeholders systems, deepening the nature and the intensity of marketing relationships in these networks; b. to define the main characteristics of the regional DMOs in Italy, in terms of business models and collective marketing strategies planned in the own networks; c. to categorize the destination branding strategies defined by DMOs in regional tourism stakeholders systems, valuating the main brand decisions carried out in these contexts.

scholarly journals THE ROLE OF AGILE SOFTWARE ARCHITECT IN THE AGE OF DIGITAL DISRUPTION AND TRANSFORMATION

2020 ◽  
Vol 3 (2) ◽  
pp. 148-162
Author(s):  
Zoran Dragičević ◽  
Saša Bošnjak
Keyword(s):  
Empirical Research ◽  
Business Models ◽  
Business Strategies ◽  
Software Systems ◽  
Business Software ◽  
Digital Strategy ◽  
Platforms And Ecosystems ◽  
Digital Disruption ◽  
Agile Software

The consequence of the increasing development and use of digital technologies, in every segment of society, is the emergence of digital disruption - a powerful external pressure that is changing the way business is done in all industries. Businesses are responding to digital disruption by digital transformation, which involves organizational change, redefining and aligning digital and business strategies, new business models, increased agility of software development and delivery processes, migration and/or integration of legacy systems using cloud-based platforms and ecosystems. In such a context, one of the key responsibilities of a software architect is to maintain the agility of the organization by defending the flexibility of digital strategy and IT resources so that the enterprise is able to transform and respond adequately and rapidly to the effects of digital disruption. In this regard, the question arises as to how digital disruption and business transformation affect the change in the role, importance, competence and agility of a software architect, especially in the context of the development of complex business software systems. This paper aims to present the role of an agile software architect in the era of digital disruption and transformation, by integrating the results of theoretical and empirical research. A systematic literature review identifies the role, importance, and competencies of a software architect in implementing agile architecture. In other hand, empirical research, based on a case study in a large enterprise, provides a better understanding of the importance of software architect for aligning business and digital strategy, as well as its contribution to increasing the agility of the process of developing, delivering and integrating complex business software systems.

scholarly journals GASTRONOMIC BRAND AS AN EFFECTIVE TOOL FOR TOURIST DESTINATION MANAGEMENT

2021 ◽  
Author(s):  
Olena Zelenko
Keyword(s):  
Positive Impact ◽  
Tourism Industry ◽  
Tourist Destination ◽  
Destination Branding ◽  
The Sustainable Development ◽  
Tourist Destinations ◽  
Common Value ◽  
The Creation ◽  
Tourism Services

The article considers the peculiarities of the formation of the gastronomic brand of the territory. It was found that a large number of scientific works on gastronomic branding does not reveal the essence of the stages of formation of such a brand. Despite some successful practices in the use of gastronomic products to promote tourism services, the general recommendations for the use of the gastronomic brand as a tool for managing the development of a tourist destination in the functioning of the tourism industry at the regional level remain undisclosed. Based on the review of previous publications, the purpose of this study is to determine the stages of formation and features of the gastronomic brand to increase the attractiveness and efficiency of tourist destination management. As a result of the study on the role of the gastronomic brand in the process of managing a tourist destination, it was determined: the process of creating a brand should take place in stages, and involves determining the type of territory, identifying the relationship between the number of tourists and their gastronomic needs. historical traditions of ethnic cuisine and the creation of conditions for a harmonious combination of gastronomic brand with the brand of a tourist destination; there is a directly proportional connection between the gastronomic brand of the territory and the brand of the tourist destination: the presence of the former contributes to the sustainable development of the latter; The positive impact of the gastronomic brand on the development of the tourist destination becomes possible due to the harmonization of common value-oriented components implemented in the destination branding as well as during gastronomic branding. Ukraine is just beginning its journey to recognize its gastronomic products, traditions and related historical and cultural heritage. Adherence to the presented recommendations on the creation and gastronomic brands of certain areas will promote their development as tourist destinations, improve the socio-economic situation of the region, and allow to restore the full functioning of the tourism industry after the pandemic crisis.

The Role of Marketing Strategies in the Tourism Industry

2015 ◽  
pp. 174-194 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Consumer Behavior ◽  
Brand Management ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Strategic Marketing ◽  
Tourism Marketing ◽  
Marketing Performance ◽  
Business Goals ◽  
Oriented Approach

This chapter introduces the role of marketing strategies in the tourism industry, thus explaining the application overview of marketing strategies in the tourism industry in terms of the consumer-oriented approach, the competitor-oriented approach, and the trade-oriented approach; the characteristics of consumer behavior in the tourism industry; brand management in the tourism industry; and strategic marketing in the tourism industry. This chapter has explained a wide variety of marketing strategies and an interdisciplinary perspective of tourism marketing that encompasses the academic and practical areas to effectively understand the concept of tourism marketing. Tourism marketing keeps up with the dynamic evolutions and the demands of tourism industry in relation to the diversity of tourism marketing in modern organizations. Applying the marketing strategies will significantly enhance marketing performance and achieve business goals in the tourism industry.

Customer-Centric Strategies in Place Marketing

2013 ◽  
pp. 435-452 ◽  
Author(s):  
Gianluigi Guido ◽  
Alessandro M. Peluso ◽  
M. Irene Prete ◽  
Cesare Amatulli ◽  
Giovanni Pino ◽  
...  
Keyword(s):  
Big Five ◽  
Marketing Strategies ◽  
Place Marketing ◽  
Conceptual Tool ◽  
Destination Branding ◽  
Local District ◽  
Big Five Model ◽  
Branding Strategies ◽  
Destination Management Organizations ◽  
Personality Construct

This chapter reports the results of a survey articulated into two complementary studies, performed in four districts located in Italy. These studies assess the opportunity to design destination branding strategies on the basis of customers’ perceptions, providing a framework to quantitatively determine the identity of a local district and its perceived image. The chapter proposes that the perceived image of a place can be examined through the concept of perceived personality as adapted to a place, labeled as “destination personality,” and analyzed using the Big Five Model (Digman, 1990). The main contribution of the research consists in presenting a methodology for the evaluation of the consistency between the identity, the image, and the perceived personality of a district. Results demonstrate the strong validity of the destination personality construct as a conceptual tool to analyze the perceived images of local districts, and show how findings may be particularly useful for Destination Management Organizations (DMOs) to design effective marketing strategies capable of attracting and retaining resources.

Carsharing: Business models, and role of the decision maker

2020 ◽  
pp. 63-94
Author(s):  
Lucia Rotaris ◽  
Marko Bumbulovic
Keyword(s):  
Business Models ◽  
Smooth Transition ◽  
Special Focus ◽  
Market Opening ◽  
Latent Demand ◽  
Viable Solution ◽  
Technical Innovations ◽  
Italian Context ◽  
The Cost

Individuals' mobility needs are constantly increasing both in urban and in less-densely popu-lated areas. Private transport activities are intensifying, creating unsustainable environmental pressure and absorbing a too large amount of resources, forcing to social exclusion the popu-lation segments which cannot bear the cost of private transport. Car sharing has proven to be a viable solution to alleviate at least partially these problems. Many different business models are used to provide the service. Organizational and technical innovations have changed the market, opening the supply to new providers and serving segments of the latent demand which were not reached by the traditional operators. The role played by the decision marker to sup-port the development of this market in its various forms has been essential and will still be crit-ical in order to guide a smooth transition from the private use of traditional vehicles to the shared use of autonomous ones. The purpose of this paper is to shed light on these changing characteristics of the carsharing market with a special focus on the Italian context.

scholarly journals Study of Stakeholder’s Perception Regarding Destination Branding Strategies of Maharashtra State, India

2021 ◽  
Vol 14 (2) ◽  
pp. 33-49
Author(s):  
Pallavi Kamble ◽  
Madhuri Sawant
Keyword(s):  
Performance Analysis ◽  
Marketing Strategies ◽  
The State ◽  
T Test ◽  
Analysis Method ◽  
Destination Branding ◽  
Paired Sample ◽  
Branding Strategies ◽  
Structured Questionnaire

The paper aims to study the perceptions of tourism stakeholders of Maharashtra regarding effectiveness of branding and marketing strategies. It is the state which is receiving maximum number of foreign tourists in India. For this study, a survey of 178 tourism stakeholders was conducted. A structured questionnaire was used for rating the branding strategies of the destination. Data was analysed with the help of important performance analysis method and paired sample t-test was applied. Results of the study showed that, though the Maharashtra Tourism is successful in projecting a simple, appealing, believable and distinct image with help of ‗Unlimited Maharashtra‘ brand, there is need of innovative advertising tactics for effective branding of the Maharashtra Tourism to attract more international tourists.

Customer-Centric Strategies in Place Marketing

2014 ◽  
pp. 88-105
Author(s):  
Gianluigi Guido ◽  
Alessandro M. Peluso ◽  
M. Irene Prete ◽  
Cesare Amatulli ◽  
Giovanni Pino ◽  
...  
Keyword(s):  
Big Five ◽  
Marketing Strategies ◽  
Place Marketing ◽  
Conceptual Tool ◽  
Destination Branding ◽  
Local District ◽  
Big Five Model ◽  
Branding Strategies ◽  
Destination Management Organizations ◽  
Personality Construct

This chapter reports the results of a survey articulated into two complementary studies, performed in four districts located in Italy. These studies assess the opportunity to design destination branding strategies on the basis of customers' perceptions, providing a framework to quantitatively determine the identity of a local district and its perceived image. The chapter proposes that the perceived image of a place can be examined through the concept of perceived personality as adapted to a place, labeled as “destination personality,” and analyzed using the Big Five Model (Digman, 1990). The main contribution of the research consists in presenting a methodology for the evaluation of the consistency between the identity, the image, and the perceived personality of a district. Results demonstrate the strong validity of the destination personality construct as a conceptual tool to analyze the perceived images of local districts, and show how findings may be particularly useful for Destination Management Organizations (DMOs) to design effective marketing strategies capable of attracting and retaining resources.

Sharing Economy in Hospitality and Tourism

2019 ◽  
Vol 2019 (1) ◽  
pp. 71-89 ◽  
Author(s):  
Viki Katsoni ◽  
Marina Sheresheva
Keyword(s):  
Business Models ◽  
Legal Framework ◽  
Sharing Economy ◽  
Tourism Industry ◽  
Negative Effects ◽  
Tourism Sector ◽  
New Business ◽  
Hospitality And Tourism ◽  
Of Greece

The article discusses the role of sharing economy in hospitality and tourism sector. The paper argues that sharing economy business models are perceived as sustaining innovations at the time of their emergence. To date they demonstrate the features of disruptive innovations, exerting a growing and ambiguous influence on all key elements of tourism industry structure. The example of Greece discussed in the article shows the opportunities and threats for new business models in hospitality and tourism, as well as the need for existing market players to adapt to new conditions and to improve legal framework and mechanisms for their implementation. All these will help to mitigate possible negative effects of sharing economy development and to create conditions for realizing the benefits of sharing economy for business, government and society.

The role of information technology applications in profitability

2019 ◽  
Vol 11 (4) ◽  
pp. 429-437 ◽  
Author(s):  
Vikas Madhukar ◽  
Deependra Sharma
Keyword(s):  
Information Technology ◽  
Business Models ◽  
Tourism Industry ◽  
Content Type ◽  
Travel And Tourism ◽  
Travel Agents ◽  
It Applications ◽  
Travel Industry ◽  
Role Of Information

Purpose This paper aims to investigate the role of information technology (IT) applications in the profitability of the Indian travel and tourism industry. Design/methodology/approach Qualitative research was conducted and an in-depth interview technique was applied for the collection of primary data. Traditional travel agents, tour operators, online travel agents and hoteliers in Gurgaon were investigated to explore issues pertaining to the study, and all responses were recorded and later transcribed. The identities of interviewees and their properties are not revealed to preserve confidentiality. Findings The analysis reveals that IT plays a significant role in the profitability of the tourism and travel industry. These include competitive pricing attained via dynamic pricing especially in the hotel industry, promotion and improved efficiency in rendering services to tourists and access to tourists virtually anywhere and at any time. Practical implications The findings have direct and indirect implications for different stakeholders – notably, travelers, owners and executives of businesses in the travel industry, as well as for researchers. Executives and owners can discern the critical implications of adopting IT to take their businesses to a new level. They should also be able to appreciate the fact that to remain competitive, practitioners must explore the potential opportunities emerging through IT. Originality/value Organizations in this sector are moving from traditional business models to more technologically dependent approaches. In particular, this study shows how the use of IT applications is influencing the profitability of the travel and tourism industry especially in India.

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