scholarly journals ESTRATÉGIAS DE MARKETING NA SERRA DO CAPARAÓ

2019 ◽  
Vol 2 (4) ◽  
pp. 0569-0580
Author(s):  
Rafael Neves Machado ◽  
Ivonete Faria Castelani ◽  
Paulo Roberto Cunha Junior ◽  
Elisângela Freitas da Silva
Keyword(s):  
Economic Development ◽  
Socioeconomic Development ◽  
Strong Influence ◽  
Marketing Strategies ◽  
Place Marketing ◽  
Place Making ◽  
Public And Private ◽  
Consumer Decisions ◽  
The Public ◽  
Public And Private Sector

RESUMO. Tendo em vista a forte influência do marketing sobre as decisões dos consumidores, o marketing de imagem, de atrações, de infraestrutura e de pessoas são algumas das estratégias que podem ser desenvolvidas para obter os resultados. Marketing de lugares colabora para o desenvolvimento econômico de uma região, mostrando que a ferramenta quando bem implementada atrai interesses diversos potencializando e agregando valor ao lugar, fazendo com que seu público alvo tenha interesse em conhecer o produto. O estudo tem como objetivo identificar as estratégias de marketing realizadas pelo setor público e privado para o desenvolvimento dos municípios de Alto Caparaó, Dores do Rio Preto e Espera Feliz, mais especificamente verificar a atuação, identificando assim as ações realizadas e sugerir quais ainda poderiam ser aplicadas. A metodologia aplicada foi definida como, quanto aos fins, descritiva, quanto aos meios, qualitativa, com pesquisa bibliográfica e realização de entrevistas com roteiro estruturado, com os Secretários de Turismo dos três municípios. Como resultado, os entrevistados relataram ações desempenhadas pelos municípios que impactam direta e indiretamente no desenvolvimento socioeconômico local da região. Foi constatado que os municípios têm uma forte parceria para juntos fortalecerem o turismo de toda a região e ressaltado ser importante manter os turistas o maior tempo possível, inclusive desfrutando de todos os atrativos disponibilizados, contribuindo com o crescimento de satisfação à todas as esferas comerciais dos municípios. ABSTRACT. Given the strong influence of marketing on consumer decisions, image, attraction, infrastructure, and people marketing are some of the strategies that can be developed to deliver results. Place marketing contributes to the economic development of a region by showing that the tool, when well-implemented, attracts a variety of interests, enhancing and adding value to the place, making its target audience interested in getting to know the product. The study aims to identify the marketing strategies carried out by the public and private sector for the development of the municipalities of Alto Caparaó, Dores do Rio Preto and Espera Feliz, more specifically to verify the performance, thus identifying the actions taken and suggesting which ones could still be applied. The methodology applied was defined as descriptive as to means, qualitative, with bibliographic research and interviews with structured script, with the Secretaries of Tourism of the three municipalities. As a result, respondents reported actions taken by municipalities that directly and indirectly impact local socioeconomic development in the region. It was noted that the municipalities have a strong partnership to strengthen tourism throughout the region and stressed that it is important to keep tourists as long as possible, including enjoying all the attractions available, contributing to the growth of satisfaction to all business spheres of the counties.

Marketing Town Centres: Retailing and Town Centre Management

2005 ◽  
Vol 20 (2) ◽  
pp. 183-204 ◽  
Author(s):  
Gary Warnaby ◽  
David Bennison ◽  
Barry J. Davies
Keyword(s):  
Marketing Strategies ◽  
Place Marketing ◽  
Marketing Practice ◽  
Public And Private ◽  
The Public ◽  
Wide Range ◽  
Town Centre ◽  
The Uk ◽  
Consensual Approach

The role of town centre management (TCM) schemes in the UK has expanded to incorporate a more overt and explicit focus on marketing and promotion. This paper considers the marketing/promotional activities of TCM schemes in the UK. TCM schemes operate at the interface of the public and private sectors. The implications of this are discussed, including the need for a consensual approach by a wide range of urban stakeholders, and the actual activities undertaken, influenced by the funding imperative under which such schemes operate (which impacts on the feasibility of certain activities and the efforts made to evaluate them). Comparisons are drawn between specific place marketing practice by TCM schemes and wider place marketing strategies.

Terrorism and tourism: Bahamas and Jamaica fight back

2003 ◽  
Vol 15 (3) ◽  
pp. 192-194 ◽  
Author(s):  
Godfrey Pratt
Keyword(s):  
Developing Countries ◽  
Economic Development ◽  
Private Sector ◽  
Tourism Industry ◽  
The Bahamas ◽  
Public And Private ◽  
Advertising Campaign ◽  
The Public ◽  
Public And Private Sector

This study highlights the fragility of the tourism industry in developing countries. The overdependence of the Bahamas on the tourism industry, for economic development, is brought into focus here. The adroit efforts of the directors of tourism for both the Bahamas and Jamaica are highlighted. Both governments saw the need to immediately fund a revised marketing and advertising campaign, in the aftermath of 9/11. An important factor in the recovery of both destinations is the extent to which a coalition of public and private sector tourism stakeholders in both countries committed themselves to resolving the crisis quickly at hand. The commitment of the public and private sector in these countries, to safeguarding and promoting this industry probably positively correlated to the importance of the industry to the economy of the countries, as evidenced by tourism’s contribution to their GDP.

Brazil's Image Abroad: How Can the Public and Private Sector Partnership Improve Marketing Strategies?

2013 ◽  
Vol 10 (1) ◽  
pp. 110-119 ◽  
Author(s):  
Fabiana Gondim Mariutti ◽  
Janaina de Moura Engracia Giraldi ◽  
André Lucirton Costa
Keyword(s):  
Private Sector ◽  
Marketing Strategies ◽  
Public And Private ◽  
The Public ◽  
Public And Private Sector

Public and Private Net Savings in Developing Countries: Some Empirical Tests for the Period 1972-88 (Distinguishedl Lecture)

1992 ◽  
Vol 31 (4I) ◽  
pp. 431-447
Author(s):  
Peter A. Cornelisse ◽  
Elma Van De Mortel
Keyword(s):  
Public Debt ◽  
World Economy ◽  
Socioeconomic Development ◽  
Critical Size ◽  
Public And Private ◽  
Critical Dimensions ◽  
The Public ◽  
Empirical Tests ◽  
Financial Issues

The severe shocks that rocked the world economy in the 1970s and the ensuing efforts to adjust and to renew economic growth have had a profound effect on the economic literature. Especially the external and public debt problems which reached critical dimensions in many countries attracted much attention. Thus, in the field of macroeconomics financial issues have gained more prominence over the last two decades. Studies relating to the fiscal deficit have been particularly numerous. The critical size of national public debts, the contribution of the public debt to external debt, the reduced confidence in the state as the guide in socioeconomic development and the role of fiscal policy in adjustment processes are among the main reasons for this increased interest.

Relationship between CSR motivations and corporate social performance: a study in the power industry in India

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Moumita Acharyya ◽  
Tanuja Agarwala
Keyword(s):  
Public Sector ◽  
Private Sector ◽  
Corporate Social Performance ◽  
Social Performance ◽  
Power Sector ◽  
Public And Private ◽  
Content Type ◽  
The Public ◽  
Self Interest ◽  
Public And Private Sector

PurposeThe paper aims to understand the different motivations / reasons for engaging in CSR initiatives by the organizations. In addition, the study also examines the relationship between CSR motivations and corporate social performance (CSP).Design/methodology/approachThe data were collected from two power sector organizations: one was a private sector firm and the other was a public sector firm. A comparative analysis of the variables with respect to private and public sector organizations was conducted. A questionnaire survey was administered among 370 employees working in the power sector, with 199 executives from public sector and 171 from private sector.Findings“Philanthropic” motivation emerged as the most dominant CSR motivation among both the public and private sector firms. The private sector firm was found to be significantly higher with respect to “philanthropic”, “enlightened self-interest” and “normative” CSR motivations when compared with the public sector firms. Findings suggest that public and private sector firms differed significantly on four CSR motivations, namely, “philanthropic”, “enlightened self-interest”, “normative” and “coercive”. The CSP score was significantly different among the two power sector firms of public and private sectors. The private sector firm had a higher CSP level than the public sector undertaking.Research limitations/implicationsFurther studies in the domain need to address differences in CSR motivations and CSP across other sectors to understand the role of industry characteristics in influencing social development targets of organizations. Research also needs to focus on demonstrating the relationship between CSP and financial performance of the firms. Further, the HR outcomes of CSR initiatives and measurement of CSP indicators, such as attracting and retaining talent, employee commitment and organizational climate factors, need to be assessed.Originality/valueThe social issues are now directly linked with the business model to ensure consistency and community development. The results reveal a need for “enlightened self-interest” which is the second dominant CSR motivation among the organizations. The study makes a novel contribution by determining that competitive and coercive motivations are not functional as part of organizational CSR strategy. CSR can never be forced as the very idea is to do social good. Eventually, the CSR approach demands a commitment from within. The organizations need to emphasize more voluntary engagement of employees and go beyond statutory requirements for realizing the true CSR benefits.

A STUDY OF THE PERCEPTION OF CHINESE-FILIPINOS ON BUSINESS IN METRO MANILA: ITS RELEVANCE TODAY

2021 ◽  
Author(s):  
Jovita Varias De Guzman
Keyword(s):  
Private Sector ◽  
Public And Private ◽  
The Public ◽  
Metro Manila ◽  
The Creation ◽  
Public And Private Sector

This study seeks to survey and assess the preference, insights or views of the Chinese-Filipinos regarding business. It attempts to present the preferences or non-preferences of the respondents in the areas of study and its relevance to the community, to show a clearer picture of the Chinese-Filipinos in relation to business thus augmenting closer cooperation, expansion of understanding, and line of communication with Non-Chinese Filipinos. Analysis of the results may serve as an eye-opener for the public and private sector to initiate programs or actions for the creation of guidelines and policies for the awareness of those concerned.

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