scholarly journals THE IMPLICATION OF PURCHASE INTENTION: ANALYSIS OF PERCEIVED USEFULNESS, PERCEIVED ENJOYMENT, TECHNICALITY AND PERCEIVED PRICE TOWARDS PERCEIVED VALUE

2017 ◽  
Vol 71 (11) ◽  
pp. 153-160
Author(s):  
R.P. Wreksa
Keyword(s):  
Purchase Intention ◽  
Perceived Value ◽  
Perceived Usefulness ◽  
Perceived Price ◽  
Perceived Enjoyment

Channel integration affects usage intention in food delivery platform services: the mediating effect of perceived value

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yung-Shen Yen
Keyword(s):  
Perceived Value ◽  
Food Delivery ◽  
Perceived Usefulness ◽  
Moderating Effects ◽  
Content Type ◽  
Personal Innovativeness ◽  
Channel Integration ◽  
Perceived Price ◽  
Delivery Platform ◽  
Perceived Enjoyment

PurposeStructural equation modeling was conducted, and a sample with 577 consumers was investigated.Design/methodology/approachBased on the stimulus–organism–response (SOR) model, this study aims to explore how channel integration affects usage intention through perceived value in food delivery platform (FDP) services. Moreover, the author also examines the moderating effects of personal innovativeness and experience on the relationships in the model.FindingsThe study found that channel integration affects usage intention through perceived usefulness, perceived enjoyment and perceived price. Moreover, the moderating effects of personal innovativeness and experience are both significant in the model.Research limitations/implicationsThis study found that perceived usefulness, perceived enjoyment and perceived price are three major values influencing the relationship between channel integration and usage intention in FDP services. Moreover, for consumers with high personal innovativeness, perceived usefulness, perceived enjoyment, social image and perceived risk affecting usage intention will be weaker than for consumers with low personal innovativeness. However, for highly experienced consumers, perceived usefulness, perceived enjoyment and perceived price affecting usage intention will be stronger than for less experienced consumers.Practical implicationsThis study suggests that practitioners should develop value-driven innovative services and activities by integrating various channels for customers. Moreover, they should segment consumers on the basis of different levels of personal innovativeness and experience to provide different strategies for increasing the intention to use the service.Originality/valueThis study advances the extant knowledge of the SOR model in the context of online-to-offline commerce.

scholarly journals Examining the Antecedents of User Donation Intentions Toward Social Media Articles: Moderation Effects of Social Contagion

SAGE Open ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 215824402110063
Author(s):  
Isaac Owusu Asante ◽  
Jiaming Fang ◽  
Dennis Fiifi Darko ◽  
Hossin M. D. Altab
Keyword(s):  
Social Media ◽  
Nonprofit Organization ◽  
Perceived Value ◽  
Perceived Usefulness ◽  
Social Contagion ◽  
Moderation Effects ◽  
The Social ◽  
Academic Researchers ◽  
Perceived Enjoyment ◽  
Donation Intention

Donations to articles on social media, as a new behavior, have been trending in recent years. Unlike donations to a charitable and nonprofit organization or victims, donations to social media articles have been accorded minimal attention from academic researchers. From the stimuli–organism–response framework, this study proposed a model to investigate the factors that influence the donation intentions of users on social media toward articles. Our results demonstrate that the credibility of the article determines users’ donation intentions. The results also indicate that the perceived value (usefulness and enjoyment) of the article mediates the effects of article credibility on users’ donation intentions. The social contagion nature of the article is also proven to moderate the magnitude of impacts on donation intention by users’ perceived usefulness, perceived enjoyment, and perception of article credibility.

scholarly journals Key Factors of Sustainability for Smartphones Based on Taiwanese Consumers’ Perceived Values

2018 ◽  
Vol 10 (12) ◽  
pp. 4446 ◽  
Author(s):  
Jui-Che Tu ◽  
Xiu-Yue Zhang ◽  
Sin-Yi Huang
Keyword(s):  
Service Quality ◽  
Purchase Intention ◽  
Perceived Value ◽  
Income Level ◽  
Demographic Variables ◽  
Key Factors ◽  
Significant Difference ◽  
Perceived Values ◽  
Perceived Price ◽  
Key Factor

The rapid growth of smartphones over recent decades has brought a large amount of e-waste as well as an increased carbon footprint. Facing severe environmental issues, sustainable development of smartphones has become a particularly important public concern. The main aim of this study was to clarify the key factor of sustainability for smartphones based on Taiwanese consumers’ perceived values. Apple’s iPhone was taken as an example. First, key factors of perception that smartphone consumers valued the most in terms of sustainable practice were extracted through a factor analysis. Second, demographic differences related to these key factors were investigated through t-test and one-way ANOVA analyses; demographic variables were gender, age, education level, occupation, and income level. The results were as follows: (1) the key factors were “recognition”, “brand advantage”, “service quality”, “usage period”, and “perceived price”; (2) there was a significant difference between genders on the key factors of perceived value (“recognition”, “brand advantage”, and “perceived price”). Specifically, females have higher perceived values of “recognition”, “brand advantage”, and “perceived price” than males; (3) there was a significant effect of income level on the key factor (“perceived price”) of perceived value. Specifically, respondents with an income level of NTD15,001–30,000 had a higher perceived value of “perceived price” than respondents earning NTD30,001–45,000. Among the five key factors, “recognition” and “brand advantage” are primary factors influencing purchase motivation; “recognition”, “brand advantage”, and “service quality” are primary factors that could influence brand loyalty; “perceived price” is the primary factor that affects purchase intention. This study contributes to the green market segmentation of smartphones. The limitations of the study relate to the size and distribution of the samples.

AN EXAMINATION OF CUSTOMER SATISFACTION: DIFFERENCES BETWEEN LOCAL AND FOREIGN CUSTOMERS

2021 ◽  
Vol 5 (1) ◽  
pp. 84-94
Author(s):  
Eristia Lidia Paramita ◽  
Vicka Onthoni
Keyword(s):  
Customer Satisfaction ◽  
Mobile Application ◽  
Perceived Value ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Online Questionnaire ◽  
Perceived Price ◽  
Quantitative Analysis Method ◽  
Application Data

This study aims to provide a comparative analysis of local and foreign customers’ evaluation on their perception, perceived value, and customer satisfaction toward Gojek mobile application. Data was obtained by spreading the online questionnaire to 200 samples of local and foreign customers. By using quantitative analysis method and Independent Sample T-test, the study reveals that local and foreign customers share different evaluation of the mobile application, perception of service quality, price and trust, which lead to different satisfaction as well. Instead, perceived value on intention to use, perceived quality of service, perceived ease of use, perceived price and perceived usefulness has no difference between local and foreign customers. However, even they have shared nearly the same perceived value of Gojek mobile application, local customers sense the higher value in a whole examination compared to foreign customers. Keywords  : Perception, Perceived Value, Customer Satisfaction, Mobile Application

scholarly journals Understanding tourist mobile hotel booking behaviour: Incorporating perceived enjoyment and perceived price value in the modified Technology Acceptance Model

2021 ◽  
Vol 17 (1) ◽  
pp. 19-30
Author(s):  
Mohamad Amiruddin Mohamad ◽  
◽  
Salleh Mohd Radzi ◽  
Mohd Hafiz Hanafiah ◽  
◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
New Technologies ◽  
Service Industries ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Perceived Price ◽  
Perceived Enjoyment ◽  
Acceptance Model ◽  
Hotel Booking

This study examines how mobile technology adoption influences customers' intention to book hotel rooms via smartphone. This study empirically incorporated perceived enjoyment and perceived value in the modified Technology Acceptance Model (m-TAM) and tested it as a unified model. Partial Least Square-Structural equation modelling (PLSSEM) was applied to estimate the proposed research framework based on the survey data collected from 386 travellers who booked hotels via their smartphones. The structural model confirms perceived usefulness, perceived ease of use, perceived enjoyment, and perceived price value significantly influence consumers' behavioural intentions toward mobile hotel booking. This study confirms that TAM can be extended and employed to predict and explain the acceptance of the new technologies in service industries. This study also provides valuable theoretical contributions in developing and testing related theories and practical implications to hotel operators, online travel agencies (OTAs), and hospitality technology suppliers.

Social and Technical Perspective of Individual's Intention to Purchase Mobile Application

2015 ◽  
pp. 45-72 ◽  
Author(s):  
Ili Hawa Ahmad ◽  
Norshidah Mohamed ◽  
Ab Razak Che Hussain
Keyword(s):  
Exploratory Study ◽  
Mobile Application ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Business Development ◽  
Perceived Usefulness ◽  
Intention To Purchase ◽  
Factors Influencing ◽  
Perceived Enjoyment ◽  
Application Industry

Mobile application industry has boomed tremendously since it was first introduced in 2007 which has gain practitioners' and researchers' attention. There are substantial numbers of researches on mobile applications that have contributed to business development. This research is aimed at investigating the factors influencing individuals' purchase of mobile application. An exploratory study has been conducted to gain understanding of Malaysian's perspective on mobile application purchase intention. Unstructured interviews were conducted among 19 research participants randomly selected from different background. The results show that perceived usefulness, facilitating condition, perceived value, perceived enjoyment, perceived fee, electronic word-of-mouth (eWOM), application design in terms of features and visual, trust, security, privacy, device compatibility and device consumption in terms of power and memory relate to individual's intention to purchase mobile application.

The effects of the antecedents of service purchase intention in the context of monetary sales promotion

2014 ◽  
Vol 64 (Supplement-2) ◽  
pp. 177-197
Author(s):  
Cheng-Chen Chiang
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Positive Impact ◽  
Perceived Value ◽  
Perceived Quality ◽  
Sales Promotion ◽  
Negative Effects ◽  
Perceived Price ◽  
Negative Effect ◽  
Positive Effect

This study investigated the correlations among variables for credence service in the context of monetary sales promotion. The findings suggested that perceived price directly affected perceived quality, with a negative effect. Perceived price had a positive effect directly on perceived value. Perceived quality directly affected perceived value. Perceived value was found as a key predictor of purchase intention. In addition, perceived quality had indirect and positive impact on purchase intention via value. The results of this study also suggested that there was a negative effect of perceived price on perceived risk. Moreover, it was also noted that perceived risk had negative effects on perceived value and purchase intention.

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