Designing Call to Action: Users’ Perception of Different Characteristics
Keyword(s):
This paper aims to provide guidance when designing a call to action in a digital system with the purpose to create an intended feeling and user engagement. The paper is based on a test of four different simple call to action constructions. The users clearly prefer constructions that have a high explainability and feels intuitive. Hence, the design should have a high level of transparency and show the user straight away what it demands from the user and what the result of the action is. Furthermore, the design should have a high usability to make it clear how to use the call to action.
2021 ◽
Vol 18
(8)
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pp. 3922
2007 ◽
1994 ◽
Vol 16
(1)
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pp. 67-85
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