scholarly journals Marketing communication in beer industry in the Czech Republic with respect to minibreweries

2019 ◽  
Vol 65 (1) ◽  
pp. 6-12
Author(s):  
Monika Březinová ◽  
Zbyněk Havelka ◽  
Petr Bartoš
Keyword(s):  
Czech Republic ◽  
Data Collection ◽  
Low Cost ◽  
Web Pages ◽  
Marketing Communication ◽  
Specific Group ◽  
The Czech Republic ◽  
Electronic Questionnaire ◽  
Beer Industry ◽  
Present Text

Minibreweries are a specific group on the Czech beer market and they communicate with their customers mostly via their product – the beer. Their main asset is uniqueness and locality. Presentation of these breweries is mostly realized by financially less difficult methods. The present text deals with the problems of marketing communication of minibreweries with respect to the techniques used. Data collection was performed via electronic questionnaire in January 2017. The researched sample consisted of 350 minibreweries as of 31st December 2016. Recoverability of the questionnaires was 41% (145 minibreweries). The aim of the research was to find out, with the help of descriptive statistic methods, which marketing tools are used by minibreweries. The results confirm that, for marketing communication, minibreweries use mostly low-cost techniques such as own web pages, which are used by 90% of the researched minibreweries, social sites by 84% of respondents, and through the renown of the minibrewery by 80% of respondents. Furthermore there are tools to be used to differentiate the product, such as labels (in 90% of respondents), glasses and beer coasters (in 85% of respondents), the least used kind of these tools being the advertisement in the national broadcast transmission (in 4% of respondents) and in the news (in 8% of respondents).

scholarly journals eGovernment readiness assessment of the Czech Republic

2009 ◽  
Vol 57 (6) ◽  
pp. 13-18
Author(s):  
Jana Andrýsková
Keyword(s):  
Czech Republic ◽  
Public Administration ◽  
Information And Communication Technologies ◽  
Information Technologies ◽  
Web Pages ◽  
Readiness Assessment ◽  
The Czech Republic ◽  
International Ranking ◽  
Information And Communication ◽  
Technology And Communication

Modern information technologies has entered all spheres of human activities, public administration authorities are not exceptions. There has been significantly increasing tendency in using information and communication technologies since beginning of the century in public administration. Despite of some indicators, progress of public administration information systems is too slow. Several organizations are engaged of eGovernment assessment at the international level. We can find some variations in the methodologies that cause different ranking of some countries in international comparison. The main goal of this paper is to analyze and assess the present state of Czech Republic eGo­vern­ment with using both external indicators and internal indicators. eGovernment index, developed by United Nations, will be the main external indicator of eGovernment quality of the Czech Republic. It includes both potential for eGovernment development and its implementation, and it‘s the most complete international ranking at present. It is defined as average of the telecommunication infrastructure index, the human capital index and the web measure index. It represents overall country ability to engage and implement eGovernment. Internal ranking of the Czech Republic eGovernment will be based upon eGovernment level coefficient, that is defined as multi-dimensional model based on technology and communication facility index, Internet using index, using of public administration services by persons and companies, poviding obligatory information, existence of electronic re­gis­try on web pages, web pages accessability and language mutations. Selected statistic data are related to information society and using information technologies in public administration and were published on Czech Statistical Office or evaluated on the bases of previous years‘ development.

COMPARISON OF POLISH, CZECH AND SLOVAK SKI RESORTS USING THE FREE DISPOSABLE HULL ANALYSIS

2017 ◽  
Vol 45 ◽  
pp. 11-31
Author(s):  
Marek Nowacki
Keyword(s):  
Czech Republic ◽  
Quality Index ◽  
Principal Component ◽  
Nonparametric Test ◽  
Point Of View ◽  
Web Pages ◽  
Value For Money ◽  
The Czech Republic ◽  
Ski Resorts ◽  
The Impact

Purpose. The aim of this study is: (1) to compare the features of ski resorts in Poland, the Czech Republic and Slovakia in relation to the prices of ski passes, (2) to indicate the best ski resorts in these countries in terms of value for money - the ratio of offered quality to the price of ski passes, (3) to compare of differences in value for money (e.g. offered quality compared to the price of a ski pass) in these countries. Method. Data for analysis were features of quality and prices of one-day ski passes for 245 ski resorts in Poland, the Czech Republic and Slovakia. The data was obtained from the websites of the surveyed ski resorts and web pages: skiinfo.pl, holidayinfo.cz and holidayinfo.sk. The quality index of ski resorts was constructed using Principal Component Analysis of the seventeen quality features regarding the studied resorts. The comparison of ski resorts was conducted using the Free Disposable Hull analysis. Differences in the level of quality of the resorts' and ski pass prices were calculated using the Kruskal-Wallis H nonparametric test. Findings. Eleven features of the eighteen surveyed locations were differentiated between surveyed countries (including the price of the ski pass: Polish ski passes are the most expensive and the cheapest are in Slovakia). The FDH analysis revealed the existence of eight effective – from the skiers' point of view – ski resorts, i.e. those that offer the given quality at the lowest price (value for money). Polish ski resorts are characterized by significantly higher quality than Czech or Slovak resorts. Research and conclusion limitations. The analysis did not take the impact that congestion and queues to lifts, prices of accommodation, restaurants and nightlife in the resort (except night skiing) might have had on the skiers decision into account. The results may also be influenced by the method of quality index construction. Practical implications. The results of FDH analysis enable the identification of inefficient ski resorts in the analysed countries and indication of the differences existing in terms of quality between ski resorts. The conclusions allow to select the most efficient ski resorts which can be helpful in the design of tourist offers and it may also indicate the need for adjustments in prices of ski passes at some ski resorts. Originality. No comparative analyses of Polish, Czech and Slovak ski resorts were found in the literature to date. Type of paper. The article presents the results of empirical research.

scholarly journals Jihad.cz: Interpreting Jihad, Sexual Jihad and Demographic Jihad in the Czech Anti-Islamic Milieu

Religions ◽  
2021 ◽  
Vol 12 (12) ◽  
pp. 1086
Author(s):  
Tadeáš Vala
Keyword(s):  
Social Networks ◽  
Czech Republic ◽  
Western World ◽  
The Czech Republic ◽  
Armed Violence ◽  
Present Text

In the last 10 years, we have seen an increased frequency of fear and criticism of Islam and Muslims in the Czech media scene. Even though the percentage of Muslims in the Czech Republic is tiny (approx. estimate is 0.2%), there are active groups and movements in the country that seek to stop the spread of Islam in the Czech Republic, and the discussion of threats from Muslims routinely permeates political statements. A very common argumentation of Czech anti-Islamic claims uses the presentation of jihad as evidence of the danger that threatens the Western world from Muslims. The most widespread understanding of this phenomenon still presents jihad as armed violence against non-Muslims, which is supposed to be clear evidence of the warlike and violent nature of Islam. However, in the Czech-language milieu in recent years, there have also been descriptions of other forms of so-called “creeping” or “stealth” jihad. The article focused on the analysis of the concepts of “population jihad” or “demographic jihad”, violent “sexual jihad”, “womb jihad” or “wombfare”, and the so-called “great replacement” as presented on websites, radio, and social networks by the authors of the Czech-language anti-Islamic milieu. The present text thus illustrated the use of interpretations of sexual and demographic jihad to rationalize the fear and hatred of Muslims and Islam in the Czech Republic.

scholarly journals BUILDING OF ENTREPRENEURIAL ETHOS THROUGH MISSION STATEMENTS: THE DIFFERENCE IN APPROACH BETWEEN PUBLIC AND PRIVATE UNIVERSITIES IN THE CZECH REPUBLIC

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Karel PERNICA ◽  
Ladislav TYLL
Keyword(s):  
Czech Republic ◽  
Competitive Advantage ◽  
Mission Statement ◽  
Private Universities ◽  
Mission Statements ◽  
Specific Group ◽  
Public And Private ◽  
The Czech Republic ◽  
The Difference ◽  
Research Show

Corporate mission statement is an essential statement to all stakeholders of the organization about its own purpose, its goals and the competitive advantage it offers to its customers. Another purpose of the mission is to create a so-called positive ethos. Universities represent a specific group of institutions from the perspective of defining missions and working with ethos. This paper identifies the elementary components of university missions that help build a positive ethos. The research is focused on the analysis of mission statements of all public and private universities operating in the Czech Republic. The results of this research show that there is a difference in the approach to defining missions between public and private universities (in terms of the inclusion of individual components that help building a positive ethos).

Estimation of Economic-Compulsive Drug-Related Crime in the Czech Republic

2020 ◽  
Keyword(s):  
Czech Republic ◽  
Data Collection ◽  
Police Officers ◽  
Drug Users ◽  
Cross Sectional ◽  
The Czech Republic ◽  
Monitoring Centre ◽  
National Monitoring ◽  
National Drug ◽  
Multiple Characteristics

BACKGROUND: Drug-related crime has multiple characteristics. Criminal offences committed to acquire drugs represent a significant part of drug-related crime. This article presents detailed results of a study performed by the National Monitoring Centre for Drugs and Addiction in cooperation with the National Drug Headquarters and the Police Praesidium of the Czech Republic in 2018. AIMS: The aims of the study were to estimate the range of criminal offences committed by drug users attempting to obtain funds for purchasing drugs for personal consumption and provide insights into the structure of this group of crimes. METHODS: The study was designed as a cross-sectional questionnaire survey. The respondents were police officers working in regional departments. Data was collected through a 42-item questionnaire. The estimate was related to 2017. SAMPLE: A total of 80 district and city police headquarters were contacted, 78 of which completed the questionnaire. RESULTS: In 2017, drug users committed an estimated 46,300 criminal offences in order to acquire funds for drugs for personal use, which represented 23% of all the crimes registered in that year. Converted to cleared-up offences, an estimated 14,400 crimes (i.e. 15% of cleared-up criminal offences) were committed by drug users. The most frequent offences included simple theft, burglary, and the manufacturing, distributing, and other unauthorized handling of drugs. The highest proportion of offences committed by drug users was estimated for the manufacturing, distributing, and other unauthorized handling of drugs, simple theft, unauthorized possession of payment instruments, and burglary. CONCLUSIONS: Despite the limitations of the methodological framework, the study provided valuable insights into the incidence of drug-related crime in the Czech Republic, as this data is not collected in any existing data collection system. The results suggest that drug-related crime represents a significant share of the total registered crime and special attention should be paid to this problem. At the same time, in interpreting the results, the identified drawbacks and limited scope of the study need to be borne in mind. Therefore particular effort should be invested in the improvement of data collection in this area.

scholarly journals The raw material potential of the Czech Republic

2018 ◽  
Vol 9 (3) ◽  
pp. 23-27 ◽  
Author(s):  
Beáta Korandová ◽  
Alena Straková ◽  
Jiří Beránek ◽  
Dana Vrublová
Keyword(s):  
Czech Republic ◽  
Cost Effectiveness ◽  
Bohemian Massif ◽  
Statistical Data ◽  
Raw Materials ◽  
Low Cost ◽  
Raw Material ◽  
The Czech Republic ◽  
Environmental Limits ◽  
Environmental Interests

This article summarizes the information on raw materials in the Czech Republic. Although mining was significantly reduced not long ago, there are still rich deposits of ores, non-metallic raw materials, as well as energetic and construction ones. Many of them are potentially utilizable in future, especially those which are economically favorable, and their mining is not in any conflict with environmental interests. Deposits are distributed irregularly, and their raw materials are different in both the Bohemian Massif and Western Carpathians. In order to be complete, the text also comprises deposits, which are restricted by environmental limits or their mining promises a low-cost effectiveness. The article is amended with actual statistical data.

scholarly journals Elite diversities in practice: The case of frequent flyers in the Czech Republic and Slovakia

2019 ◽  
Vol 92 (3) ◽  
pp. 309-329
Author(s):  
Veronika Zuskáčová ◽  
Daniel Seidenglanz
Keyword(s):  
Czech Republic ◽  
Low Cost ◽  
Air Traffic ◽  
The Other ◽  
Significant Group ◽  
The Czech Republic

Due to deregulation of air traffic flying has become increasingly accessible to masses of travellers on the growing low-cost market. Yet, a significant group of passengers seems to remain on the other side – the kinetic elites whose hypermobile lifestyles are performed in privileged spaces. The aim of this paper is to critically address the binary of elite and non-elite passengering and to demonstrate the evidence of a much wider spectrum of individual aeromobile experiences. We use the case study of frequent flyers in the Czech Republic and Slovakia to present the highly diverse practices of passengers usually labelled as elites.

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