Ageism And The Baby Boomers: Issues, Challenges And The TEAM Approach

2010 ◽  
Vol 3 (1) ◽  
pp. 53 ◽  
Author(s):  
Jane Whitney Gibson ◽  
J. Preston Jones ◽  
Jennifer Cella ◽  
Cory Clark ◽  
Alexandra Epstein ◽  
...  
Keyword(s):  
Baby Boomers ◽  
Older Workers ◽  
Baby Boomer ◽  
Education And Training ◽  
Team Approach ◽  
Corporate America ◽  
Baby Boomer Generation ◽  
And Training

This paper considers the issues and challenges associated with ageism relating to the Baby Boomer generation in Corporate America.  Stereotypes about older workers are examined along with types of discrimination facing Boomers.  The TEAM approach is proposed to combat ageism in the workplace.  The strategy includes using intergenerational teams, education and training, awareness, accountability, and accommodation and mentoring as key components.

scholarly journals Exploring yoga wear needs for the baby boomer generation

2021 ◽  
Author(s):  
Sunyang Park
Keyword(s):  
World War Ii ◽  
Baby Boomers ◽  
Baby Boomer ◽  
Healthy Lifestyle ◽  
National Study ◽  
Baby Boomer Generation ◽  
Group A ◽  
Design Preferences ◽  
Garment Design ◽  
Yoga Practitioners

Baby boomers are defined as the demographics born during post-World War II between the years 1946 and 1965. As of 2016, boomers are in their 50s and 60s. As a group, they are interested in pursuing a healthy lifestyle and are willing to invest time and money in maintaining healthy bodies. Yoga, a mind body practice, is an appealing option for this group. A current U.S. national study showed that yoga practitioners over the age of 49 are the second largest group comprising 38% of the yoga practitioners. However, the boomer yoga practitioners do not have many choices when it comes to shopping for yoga wear. Manufacturers of active wear produce the same yoga wear for individuals regardless of age, even though the baby boomer market has different clothing needs and garment design preferences. This study explored baby boomers’ clothing needs and preferences in yoga wear.

scholarly journals Angkringan sebagai Daya Tarik Generasi Baby Boomers

2019 ◽  
Vol 16 (1) ◽  
pp. 103
Author(s):  
Luh Surya Dewi
Keyword(s):  
Baby Boomers ◽  
Baby Boomer ◽  
Market Price ◽  
Negative Influence ◽  
Positive Influence ◽  
Cultural Interaction ◽  
Baby Boomer Generation ◽  
The Past ◽  
Typical Food ◽  
The Moment

ABSTRACT            This study examines the interest of the baby boomer generation into angkringan consumers. The concept of culinary attraction includes diversity of culinary activities, typical food, convenient and clean location, unique and attractive venue design, good service, competitive market, price and value proportion, opportunity to socialize, cultural interaction with culinary, Family atmosphere, attractive environment, traditional, national and international products.            The informants used in this study were eight informants, namely four baby boomer customers and four angkringan owners. Data collection is done by interviews, observation and documentation. Data analysis techniques are used to analyze qualitative method data.            This study concluded that not only the millennial generation was affected by globalization. This can be seen from the millennial lifestyle style that mostly hang out, chat with friends and gatherings, but baby boomers also enjoy the influence of globalization. There are also many baby boomers who do the same thing, like hanging out at the end, gathering with friends and reunions and enjoying the moment or the past. This research is useful for customers and sellers that globalization not only has a negative influence but also a positive influence, one of which is like hanging out. It's a life style or western lifestyle. While drinking while hanging out, chatting and gathering. Can remember the past and get back or repeat the first moments.

scholarly journals Exploring yoga wear needs for the baby boomer generation

2021 ◽  
Author(s):  
Sunyang Park
Keyword(s):  
World War Ii ◽  
Baby Boomers ◽  
Baby Boomer ◽  
Healthy Lifestyle ◽  
National Study ◽  
Baby Boomer Generation ◽  
Group A ◽  
Design Preferences ◽  
Garment Design ◽  
Yoga Practitioners

Baby boomers are defined as the demographics born during post-World War II between the years 1946 and 1965. As of 2016, boomers are in their 50s and 60s. As a group, they are interested in pursuing a healthy lifestyle and are willing to invest time and money in maintaining healthy bodies. Yoga, a mind body practice, is an appealing option for this group. A current U.S. national study showed that yoga practitioners over the age of 49 are the second largest group comprising 38% of the yoga practitioners. However, the boomer yoga practitioners do not have many choices when it comes to shopping for yoga wear. Manufacturers of active wear produce the same yoga wear for individuals regardless of age, even though the baby boomer market has different clothing needs and garment design preferences. This study explored baby boomers’ clothing needs and preferences in yoga wear.

Employability of older workers in the Netherlands: antecedents and consequences

2015 ◽  
Vol 36 (6) ◽  
pp. 931-946 ◽  
Author(s):  
Sophie Hennekam
Keyword(s):  
The Netherlands ◽  
Older Workers ◽  
Baby Boomer ◽  
Occupational Status ◽  
Creative Industries ◽  
Cross Sectional ◽  
Negative Stereotypes ◽  
Content Type ◽  
Baby Boomer Generation ◽  
Antecedents And Consequences

Purpose – The purpose of this paper is to examine self-perceived employability, the factors that influence this, the chances to find a job and retirement preferences of two generations older workers with a low occupational status in the creative industries in the Netherlands. Design/methodology/approach – Survey data including qualitative elements were obtained from 1,112 older workers registered in a job agency specialized in older workers. Correlations, t-tests and multiple regressions were performed to test the hypotheses, while the open questions were analyzed in a qualitative manner. Findings – The Veteran Generation reported a higher self-rated employability than the Baby Boomer Generation, found a job quicker and also preferred to retire later than the Baby Boomer Generation. In addition, they focussed on aspects that fostered their employability. The Baby Boomers, on the other hand, stressed the importance of some barriers that hindered their employability. The Baby Boomer Generation explained how external factors like negative stereotypes and being too expensive hinder their employability and chances at the labor market. Research limitations/implications – A limitation in the study is the use of a cross-sectional design that fails to capture the influence of the aging process. Practical implications – In the light of the aging population, knowledge about which factors influence the employability and labor participation of older workers is necessary. More insights about the differences and similarities among the various generations in the workforce can help organizations to take important decisions about human resource policies and practices. Originality/value – This study compared the Baby Boomer Generation to the Veteran Generation in a sector that is known for its unstable employment and hazardous working environments.

scholarly journals The Differences in Risk Perception between Millennials and Baby Boomers in Online Transactions

2019 ◽  
Vol 23 (3) ◽  
pp. 375
Author(s):  
Dipa Mulia
Keyword(s):  
Risk Perception ◽  
Discriminant Analysis ◽  
Baby Boomers ◽  
Millennial Generation ◽  
Financial Risk ◽  
Baby Boomer ◽  
Online Transactions ◽  
Baby Boomer Generation ◽  
Product Risk

This study aims to distinguish the risks perceived by the millennial generation and the risks perceived by baby boomer generations when transacting online. The number of samples used in this study was one hundred thirty-five respondents. Criteria for respondents are people who have done online transactions in the generation being studied. This study uses a discriminant analysis conducted by a study of three types of risk perceived by respondents, product risk, financial risk, and shipping risk. The result showed there are statistically significant differences in the risks perceived by the millennial generation and the baby boomer generation.

scholarly journals Integrated ageing : an architectural strategy for the ageing baby boomers

2021 ◽  
Author(s):  
Jessica Feldman Rotenberg
Keyword(s):  
Baby Boomers ◽  
Baby Boomer ◽  
Current Model ◽  
Institutional Care ◽  
Community Support ◽  
The Elderly ◽  
Baby Boomer Generation ◽  
Political Clout ◽  
To Receive ◽  
Architectural Exploration

The Baby Boomer generation has exerted significant influence within Canadian society. This power will continue to strengthen as Baby Boomers will redefine their lives in their golden years. The sheer volume of this generation has continuously affected economic and political clout, which constantly alters society. The current model of traditional institutional care, which keeps the elderly apart from their community to receive additional healthcare, will no longer be a suitable option for the Baby Boomers. As such, an investigation into an alternative solution for senior living is needed in order to provide an adequate environment to support this powerful and diverse elderly Baby boomer generation. This thesis establishes architectural strategies that address the fundamental theory that encourages ageing in a place within the community, allowing for a "society for all ages." This thesis also identifies how architecture can reduce the reliance of formal care through providing social connectivity within an intergenerational setting, which promotes independence and community support. The result is an architectural exploration reinterpreting the way we design for the ageing Baby Boomer population by creating unique spatial relationships that provide the opportunity for the community to engage in social activities.

scholarly journals Integrated ageing : an architectural strategy for the ageing baby boomers

2021 ◽  
Author(s):  
Jessica Feldman Rotenberg
Keyword(s):  
Baby Boomers ◽  
Baby Boomer ◽  
Current Model ◽  
Institutional Care ◽  
Community Support ◽  
The Elderly ◽  
Baby Boomer Generation ◽  
Political Clout ◽  
To Receive ◽  
Architectural Exploration

The Baby Boomer generation has exerted significant influence within Canadian society. This power will continue to strengthen as Baby Boomers will redefine their lives in their golden years. The sheer volume of this generation has continuously affected economic and political clout, which constantly alters society. The current model of traditional institutional care, which keeps the elderly apart from their community to receive additional healthcare, will no longer be a suitable option for the Baby Boomers. As such, an investigation into an alternative solution for senior living is needed in order to provide an adequate environment to support this powerful and diverse elderly Baby boomer generation. This thesis establishes architectural strategies that address the fundamental theory that encourages ageing in a place within the community, allowing for a "society for all ages." This thesis also identifies how architecture can reduce the reliance of formal care through providing social connectivity within an intergenerational setting, which promotes independence and community support. The result is an architectural exploration reinterpreting the way we design for the ageing Baby Boomer population by creating unique spatial relationships that provide the opportunity for the community to engage in social activities.

Generational Differences in the Evaluation of Labor Market Leaving Models: The Example of the Baby Boomer Generation and Generation Z

2020 ◽  
Vol 133 (2) ◽  
pp. 89-104
Author(s):  
Małgorzata Król
Keyword(s):  
Labor Market ◽  
Baby Boomers ◽  
Generational Differences ◽  
Baby Boomer ◽  
Professional Activity ◽  
Baby Boomer Generation ◽  
Generation Z ◽  
Two Generations ◽  
Survey Results ◽  
Rigid Model

Considerations contained in the article cover the issues of labor market leaving models and their evaluation by the representatives of two generations: one ending and the other beginning its professional activity. Consecutive parts of the article present brief characterizations of the generations under scrutiny (Baby Boomers and Generation Z), discuss the labor market leaving models that were the subject of evaluation (the rigid, flexible, and gradual models), and showcase the results of a survey carried out among 567 representatives of the two generations. An attempt was made to verify the research hypothesis on the basis of the survey results. That hypothesis assumed the existence of differences in the evaluation of labor market leaving models by representatives of Baby Boomers and Generation Z and posited that representatives of Generation Z rate the flexible and gradual models higher than representatives of the Baby Boomer generation, while the Baby Boomer generation rates the rigid model higher than Generation Z.

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