scholarly journals Exploring yoga wear needs for the baby boomer generation

Author(s):  
Sunyang Park

Baby boomers are defined as the demographics born during post-World War II between the years 1946 and 1965. As of 2016, boomers are in their 50s and 60s. As a group, they are interested in pursuing a healthy lifestyle and are willing to invest time and money in maintaining healthy bodies. Yoga, a mind body practice, is an appealing option for this group. A current U.S. national study showed that yoga practitioners over the age of 49 are the second largest group comprising 38% of the yoga practitioners. However, the boomer yoga practitioners do not have many choices when it comes to shopping for yoga wear. Manufacturers of active wear produce the same yoga wear for individuals regardless of age, even though the baby boomer market has different clothing needs and garment design preferences. This study explored baby boomers’ clothing needs and preferences in yoga wear.

2021 ◽  
Author(s):  
Sunyang Park

Baby boomers are defined as the demographics born during post-World War II between the years 1946 and 1965. As of 2016, boomers are in their 50s and 60s. As a group, they are interested in pursuing a healthy lifestyle and are willing to invest time and money in maintaining healthy bodies. Yoga, a mind body practice, is an appealing option for this group. A current U.S. national study showed that yoga practitioners over the age of 49 are the second largest group comprising 38% of the yoga practitioners. However, the boomer yoga practitioners do not have many choices when it comes to shopping for yoga wear. Manufacturers of active wear produce the same yoga wear for individuals regardless of age, even though the baby boomer market has different clothing needs and garment design preferences. This study explored baby boomers’ clothing needs and preferences in yoga wear.


2019 ◽  
Vol 16 (1) ◽  
pp. 103
Author(s):  
Luh Surya Dewi

ABSTRACT            This study examines the interest of the baby boomer generation into angkringan consumers. The concept of culinary attraction includes diversity of culinary activities, typical food, convenient and clean location, unique and attractive venue design, good service, competitive market, price and value proportion, opportunity to socialize, cultural interaction with culinary, Family atmosphere, attractive environment, traditional, national and international products.            The informants used in this study were eight informants, namely four baby boomer customers and four angkringan owners. Data collection is done by interviews, observation and documentation. Data analysis techniques are used to analyze qualitative method data.            This study concluded that not only the millennial generation was affected by globalization. This can be seen from the millennial lifestyle style that mostly hang out, chat with friends and gatherings, but baby boomers also enjoy the influence of globalization. There are also many baby boomers who do the same thing, like hanging out at the end, gathering with friends and reunions and enjoying the moment or the past. This research is useful for customers and sellers that globalization not only has a negative influence but also a positive influence, one of which is like hanging out. It's a life style or western lifestyle. While drinking while hanging out, chatting and gathering. Can remember the past and get back or repeat the first moments.


2010 ◽  
Vol 3 (1) ◽  
pp. 53 ◽  
Author(s):  
Jane Whitney Gibson ◽  
J. Preston Jones ◽  
Jennifer Cella ◽  
Cory Clark ◽  
Alexandra Epstein ◽  
...  

This paper considers the issues and challenges associated with ageism relating to the Baby Boomer generation in Corporate America.  Stereotypes about older workers are examined along with types of discrimination facing Boomers.  The TEAM approach is proposed to combat ageism in the workplace.  The strategy includes using intergenerational teams, education and training, awareness, accountability, and accommodation and mentoring as key components.


2019 ◽  
Vol 23 (3) ◽  
pp. 375
Author(s):  
Dipa Mulia

This study aims to distinguish the risks perceived by the millennial generation and the risks perceived by baby boomer generations when transacting online. The number of samples used in this study was one hundred thirty-five respondents. Criteria for respondents are people who have done online transactions in the generation being studied. This study uses a discriminant analysis conducted by a study of three types of risk perceived by respondents, product risk, financial risk, and shipping risk. The result showed there are statistically significant differences in the risks perceived by the millennial generation and the baby boomer generation.


2021 ◽  
Author(s):  
Jessica Feldman Rotenberg

The Baby Boomer generation has exerted significant influence within Canadian society. This power will continue to strengthen as Baby Boomers will redefine their lives in their golden years. The sheer volume of this generation has continuously affected economic and political clout, which constantly alters society. The current model of traditional institutional care, which keeps the elderly apart from their community to receive additional healthcare, will no longer be a suitable option for the Baby Boomers. As such, an investigation into an alternative solution for senior living is needed in order to provide an adequate environment to support this powerful and diverse elderly Baby boomer generation. This thesis establishes architectural strategies that address the fundamental theory that encourages ageing in a place within the community, allowing for a "society for all ages." This thesis also identifies how architecture can reduce the reliance of formal care through providing social connectivity within an intergenerational setting, which promotes independence and community support. The result is an architectural exploration reinterpreting the way we design for the ageing Baby Boomer population by creating unique spatial relationships that provide the opportunity for the community to engage in social activities.


2021 ◽  
Author(s):  
Jessica Feldman Rotenberg

The Baby Boomer generation has exerted significant influence within Canadian society. This power will continue to strengthen as Baby Boomers will redefine their lives in their golden years. The sheer volume of this generation has continuously affected economic and political clout, which constantly alters society. The current model of traditional institutional care, which keeps the elderly apart from their community to receive additional healthcare, will no longer be a suitable option for the Baby Boomers. As such, an investigation into an alternative solution for senior living is needed in order to provide an adequate environment to support this powerful and diverse elderly Baby boomer generation. This thesis establishes architectural strategies that address the fundamental theory that encourages ageing in a place within the community, allowing for a "society for all ages." This thesis also identifies how architecture can reduce the reliance of formal care through providing social connectivity within an intergenerational setting, which promotes independence and community support. The result is an architectural exploration reinterpreting the way we design for the ageing Baby Boomer population by creating unique spatial relationships that provide the opportunity for the community to engage in social activities.


2020 ◽  
Vol 133 (2) ◽  
pp. 89-104
Author(s):  
Małgorzata Król

Considerations contained in the article cover the issues of labor market leaving models and their evaluation by the representatives of two generations: one ending and the other beginning its professional activity. Consecutive parts of the article present brief characterizations of the generations under scrutiny (Baby Boomers and Generation Z), discuss the labor market leaving models that were the subject of evaluation (the rigid, flexible, and gradual models), and showcase the results of a survey carried out among 567 representatives of the two generations. An attempt was made to verify the research hypothesis on the basis of the survey results. That hypothesis assumed the existence of differences in the evaluation of labor market leaving models by representatives of Baby Boomers and Generation Z and posited that representatives of Generation Z rate the flexible and gradual models higher than representatives of the Baby Boomer generation, while the Baby Boomer generation rates the rigid model higher than Generation Z.


Author(s):  
Jean-Pierre Jeannet ◽  
Thierry Volery ◽  
Heiko Bergmann ◽  
Cornelia Amstutz

AbstractThis chapter introduces the reader to the principal actors of these stories, namely the founders, organized along major periods, and their backgrounds. Listed are early period founders, those from the interwar period, during World War II period, the Post WW II “Baby Boomer” generation, and founders from the most recent period. Separately listed from founders are prime movers who gave the company the eventual direction, if different from the company founders. The role of women, to the extent involved, is also covered. A complete list of the firms is provided, as well as information on founder backgrounds.


SAGE Open ◽  
2019 ◽  
Vol 9 (3) ◽  
pp. 215824401986149
Author(s):  
Soner Polat ◽  
Çaǧlar Çelik ◽  
Yıldız Okçu

The aim of this study was to examine the perspective of school administrators with regard to teachers from different generations. In this study, the strengths, weaknesses, opportunities, and threats of each generation were examined. This study was conducted as a Strength, Weakness, Opportunity, and Threat (SWOT) analysis. The study group consisted of 26 school administrators from the Dilovası district of Kocaeli province, Turkey. According to the school administrators, the Baby Boomer generation shows their strengths with discipline and experience, Generation X with determination, and Generation Y with their abilities in technology. As for the weaknesses of each generation, Baby Boomers are against innovation and disobedient of the management, Generation X claims to know everything, and Generation Y is inexperienced. What creates opportunities for schools is that Baby Boomers manage crises and transfer experience, Generation X acts as a bridge between the generations, and Generation Y applies new methods in education. For the threats of different generations to the school, the school administrators stated that Baby Boomers hinder innovation, Generation X is disloyal, and Generation Y is inexperienced and against the system.


Author(s):  
Natalia I. Latyshevskaya ◽  
Tatyana L. Yatsyshena ◽  
Elena L. Shestopalova ◽  
Irina Yu. Krainova

Modern trends in the deterioration of health and the growth of non-communicable diseases among the adult working-age population, including medical workers, actualize the importance of a healthy lifestyle for maintaining health and professional longevity. There were almost no studies related to cosmetologists' experienced group as representatives of aesthetic medicine. There is no scientific evidence on behavioral risks of this group. It justifies the relevance of this study. The study aims to analyze the essential components of the cosmetologists' lifestyle depending on age and the argumentation of priority behavioral health risk factors for preventive and recreational work justification. Sixty women (practicing cosmetologists in Volgograd at the age of 28-39 years (group A) and 40-53 (group B)) took part in the study. Lifestyle assessment included a modified questionnaire. The questionnaire consists of 5 blocks (block 1 - nutrition; 2 - physical activity, including hardening and active rest; 3 - daily regimen; 4 - personal hygiene; 5 - bad habits). It allows the analysis of the adherence to a healthy lifestyle based on the provision of quantitative data. Statistical data processing was carried out using the Excel package. The authors identified the essential and statistically significant differences in the cosmetologists' lifestyle depending on age. The respondents of group B demonstrated hygienically rational indicators in all blocks of the lifestyle more often. They had a more formed adherence to a healthy lifestyle: 504 answers in the category "insignificant risk" of respondents in group B versus 354 in group A. Distribution of answers in the "high risk" category: 119 responses in group B and 185 in group A. The lifestyle of 46.7% of the respondents in group B refers to a healthy lifestyle. 3.3% of the group B respondents have an anxious lifestyle, 50% have health risks. 10% of Group A respondents' lifestyle refers to a healthy lifestyle. 13.3% of Group A respondents' lifestyle refers to an anxious lifestyle; 76.7% of this group have health risks. There was almost no complex hygienic research profession of medical cosmetologists. Cosmetologists of the older age group (40-53 years old) are more conscious of maintaining a hygienically rational lifestyle. The most significant defects among cosmetologists aged 28-39 years are low physical activity, nutritional defects, insufficient duration of night rest, and excessive use of information and communication technologies for rest, accompanied by manifestations of neurotization and signs of pronounced fatigue. The obtained results argue the need to develop and implement informational and educational measures to prevent risk behavior patterns, taking into account the age of cosmetologists and the priority of the identified behavioral risk factors.


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