Consumers Quality Evaluation Process
2011 ◽
Vol 8
(3)
◽
pp. 74
◽
Keyword(s):
A conceptual definition of quality for marketers of consumer products is offered along with a theoretical model of the quality perception process. Application examples are provided and future research needs are outlined.
1987 ◽
Vol 150
(1)
◽
pp. 65-71
◽
2020 ◽
pp. 1-35
2015 ◽
Vol 25
(1)
◽
pp. 15-23
◽
2013 ◽
Vol 3
(1)
◽
pp. 9-18
◽
Keyword(s):
2021 ◽
Vol 42
(1)
◽
pp. e8-e16
◽