scholarly journals An Apparel Brands Channel Strategy: The Case of Oliver in Korea

2009 ◽  
Vol 5 (6) ◽  
pp. 13-22
Author(s):  
Hyejeong Cho ◽  
Yanghun Lim ◽  
Sungmin Ryu
Keyword(s):  
Distribution Channel ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Department Stores ◽  
Internet Shopping ◽  
7Th Edition ◽  
Channel Strategy ◽  
Price Range ◽  
License Contract ◽  
Discount Stores

The purpose of this case study was to describe the development of a channel strategy for an apparel brand, BoKids, designed to distribute its brand, Oliver, efficiently to customers. Bokids launched its childrens apparel brand, Oliver, in Korea by signing a brand license contract with Oliver of USA. When the brand was launched in 2005, Oliver was positioned as a brand with a reasonable price and a high quality product, which was sold primarily through department stores. In 2007, Oliver was suffering from sluggish sales volumes, and switched its main distribution channel from department stores to discount stores, which are the number 1 retail format in Korea. Oliver was compelled to adjust the price range of its main products to $20 30 in order to satisfy the needs of discount store customers. However, Oliver has considered Internet shopping as another channel for the Oliver brand, as Internet shopping is rapidly gaining popularity in Korea. This case can be used in conjunction with discussions on marketing topics, such as the design of marketing channels (Chapter 6, Designing the Marketing Channel, Marketing Channels: A Management View, 7th Edition by Bert Rosenbloom, South-Western College Pub, 2007) for senior level marketing seminars.

scholarly journals It Takes Two To Tango Buyer-Supplier Relationship Building

2005 ◽  
Vol 1 (4) ◽  
pp. 67-76
Author(s):  
Sungmin Ryu ◽  
Ken Hung
Keyword(s):  
Common Ground ◽  
Marketing Channel ◽  
Research Literature ◽  
Marketing Channels ◽  
Relationship Building ◽  
Extensive Discussion ◽  
Relational Norms ◽  
7Th Edition ◽  
Cooperative Relationship ◽  
The Relationship

The purpose of this case is to demonstrate how industrial norms influence the relationship between exchange parties. Deeply entrenched industrial norms serve as guidelines for behavior within permissible limits for exchange parties in a given industry. They form a common ground for action and constitute an implicit understanding upon which a cooperative relationship can be built. Industrial norms therefore play an important role in reducing conflict in the early stages of the interfirm relationship as they help exchange parties develop successful relationships. In the absence of industrial norms, exchange parties at the initial stages of a relationship may be faced with conflict. Even a detailed contract is usually not sufficient to prevent conflict. However, a contract does help exchange parties pursue the relationship and this continuity will foster the development of relational norms. Relational norms tend to govern long-term relationships and they are unique to the specific relationship, as opposed to industrial norms, which hold for an entire industry. The contribution of this article is as follows: (1) It offers a more extensive discussion of the interfirm relation in a macro social context than has previously been explored in inter-organization research literature, and (2) presents a useful premise for understanding interfirm relationships. This case can be used in conjunction with discussion on marketing topics such as the design of marketing channels (Chapter 6, Designing the Marketing Channel, Marketing Channels: A Management View, 7th Edition by Bert Rosenbloom, South-Western College Pub, 2003) for senior level marketing seminar.

scholarly journals Marketing Channels of Chili in Central Java: Players, Levels, and Segmentations

2019 ◽  
Vol 22 (2) ◽  
Author(s):  
Joko Mariyono
Keyword(s):  
Distribution Channel ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Qualitative Approach ◽  
Market Survey ◽  
Provincial Level ◽  
Village Level ◽  
Central Java ◽  
Segmented Markets ◽  
The Village

Chili production is an important commodity in Indonesian, and the marketing issues frequently disrupt the economy.  This paper aims to analyse the distribution channel of chili and formulate the suitable policy to overcome the marketing problems. The study employed a qualitative approach. A market survey was qualitatively conducted at producer, intermediary, wholesaler and retailer levels. The results were descriptively presented using table and figures. This result shows that the marketing channel of chili in Indonesia was complicated and lengthy. Many players were starting at the village level to the provincial level. Segmented markets were based on the types of chili, which were categorized as local and hybrid cultivars. Farmers selected the marketing channels because of business circumstance and their farm location. Distance and gentleman agreement with traders limited farmers to select the marketing channel.

scholarly journals Features of formation of distribution marketing channels of agricultural production of personal peasant economy (PF)

2021 ◽  
pp. 198-212
Author(s):  
O.M. Varchenko ◽  
I. Gerasimenko ◽  
A. Dmytryk ◽  
N. Vernyuk
Keyword(s):  
Agricultural Education ◽  
Distribution Channel ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Agricultural Products ◽  
Distribution Centers ◽  
Economic Relations ◽  
Definition Of ◽  
Effective Development ◽  
Peasant Economy

The article considers the peculiarities of the formation of marketing channels for the distribution of agricultural products PF and identifies strategic directions for their development. The urgency of studying this issue is due to ambiguity in the development of sales activities of PF, on the one hand, their role in shaping the supply of agricultural products, and on the other - complicated sales process and lack of appropriate distribution infrastructure, which does not contribute to their effective development. It is proved that the absence of a single conceptual apparatus for the definition of the distribution channel and the composition of its functions significantly complicates the interaction of scientific developments and practical approaches to the organization of distribution of agricultural products. It is reasonable to consider under the marketing channel an orderly sequence of organizations that perform one or more functions necessary to ensure the ability to purchase products by the end consumer in a convenient place, time, in the required quantity and quality at minimal cost. The main difficulties in organizing the supply of agricultural products PF on the basis of a survey of rural households, including the following: lack of planning in production and marketing activities, episodic and spontaneous trade, its toning, lack of long-term cooperation with processing enterprises, lack of civilized infrastructure and distribution. The peculiarities of the functioning of the main channels of distribution of agricultural products of PF - trade and intermediary structures, retail and food markets, places of spontaneous trade, dairy and meat processing enterprises, procurement organizations are highlighted. The main difficulties in the development of economic relations of farms with processing enterprises and procurement organizations are substantiated: low prices, lack of partnerships that would provide "supplier development", not an objective definition of quality, and so on. In order to support targeted sales activities by peasant households, tools have been proposed to stimulate the development of sales marketing cooperatives, local wholesale and distribution centers with units for the organization of agricultural products from PF and to establish scientific and advisory support for business-type sales activities. higher agricultural education and a network of regional research centers. Key words: marketing distribution channels, personal peasant economy, agricultural products, elements of distribution infrastructure.

scholarly journals Implementation of Manufacturer and Reseller Interaction Models, Taking Into Account Advertising Costs

2019 ◽  
Vol 8 (4) ◽  
pp. 4727-4736 ◽  
Keyword(s):  
Numerical Experiment ◽  
Distribution Channel ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Pricing Strategies ◽  
Optimal Parameters ◽  
Initial Information ◽  
Short And Long Term ◽  
Business Game

Establishing effective cooperation between the manufacturer and reseller as vertical marketing channel participants implies the effective mechanism for the development of the main strategies of their business behaviour, such as price and expenditure forming for the joint promotion of the product. This provides the manufacturer and reseller the ability to select the most appropriate business game scenarios to maximize their profits in the short and long-term perspectives. This issue is relevant in the practice of distribution channels functioning. The purpose of the study is defining the optimal parameters values of expenditure function reaction for the compatible advertising, which will help to maximize the profits of both distribution channel participants. The research takes into account the statistical analysis of empirical data, in particular, data on average monthly sales volumes, as well as retail price for the unit of the product of the manufacturer enterprise. Besides, the paper presents a numerical experiment on the possible values of the advertisement expenditures parameters’ function, calculated on the basis of effectively selected range and step change. It was mathematically substantiated and defined the solutions of Stackelberg's business game, which implies functioning of the manufacturer equilibrium. A numerical experiment was conducted to maximize the possibilities of the manufacturer’s profitability features, reseller and marketing channel from the point of pricing strategies formation, and expenditure strategies for joint advertising of the both participants of the goods turnover channel. Stakelberg's variant of a business game is found to be optimal for the manufacturer, in which the percentage of its participation in the reseller’s expenditures on the joint advertising is non-zero. The obtained results can be the initial information base to form recommendations on possibilities of Stakelberg’s business game application in comparison with other variants of theoretical and game models of marketing channels’ participants interaction

scholarly journals Analisis Saluran dan Marjin Pemasaran Gula Pasir Milik Petani di Kecamatan Gedeg Mojokerto Jawa Timur

2021 ◽  
Vol 6 (3) ◽  
pp. 107
Author(s):  
Tri Endar Suswatiningsih ◽  
Erwin Maryana ◽  
Arum Ambarsari
Keyword(s):  
Distribution Channel ◽  
Marketing Channel ◽  
Simple Random Sampling ◽  
Distribution Channels ◽  
Marketing Channels ◽  
Primary Method ◽  
Snowball Sampling ◽  
Marketing Efficiency ◽  
Efficient Distribution

This study analyzes the marketing channels and efficient distribution channels carried out by farmers in marketing sugar products to consumers, knowing how the most economically efficient distribution channels and the obstacles faced by each distribution institution. The essentials primary method used in this research was descriptive. Determination of the location of the study was done purposively. Farmer samples were taken by simple random sampling, and the example of traders was taken by snowball sampling. The entire selection was 28 famers and eight merchants. The research was conducted in May 2018. Data analyzes by calculating the marketing margin and efficiency of each marketing channel. This study indicates that farmers chose four distribution channels to distribute the sugar they have to consumers. The most economically efficient distribution channel was distribution channel III, with an IDR 7,61/kg marketing efficiency value and a marketing margin was IDR 1.000/kg.

ANALISIS TATANIAGA TANDAN BUAH SEGAR KELAPA SAWIT DI DESA TEMPAKAN KECAMATAN BATU ENGAU KABUPATEN PASER (Marketing Analysis of Fresh Fruit Bunches of Oil Palm in Tempakan Village, Batu Engau Subregency, Paser Regency)

2019 ◽  
Vol 2 (2) ◽  
pp. 113
Author(s):  
SIMON SUTRADO SIMANJUNTAK ◽  
ACHMAD ZAINI
Keyword(s):  
Oil Palm ◽  
Sampling Method ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Fresh Fruit ◽  
Snowball Sampling ◽  
Level Zero ◽  
Average Share ◽  
Marketing Analysis ◽  
Fresh Fruit Bunches

The purposes of this study were to know marketing channel, marketing margin, share, and marketing profit of fresh fruit bunches of oil palm in Tempakan Village, Batu Engau Subregency, Paser Regency. The study was conducted from June to August 2016. The sampling method was done with two ways as random sampling in farmer level and in marketing channel as snowball sampling. Data analysis were done by calculating marketing margin, share, and marketing profit. The results of this study showed that there are two marketing channels in reserach location are channel of level zero and channel of level one. Marketing margin in farmer level was Rp40.39 kg-1 and margin in whole trader level was Rp314.44 kg-1. The average share of farmer level was 97.58% and in trader level was 81.48%. Margin and share that profitable for farmer is at channel of level zero. The average of profit in whole trader level of fresh fruit bunches was 112.75%, that meant marketing by whole trader is profitable.

scholarly journals Choice of Modern Food Distribution Channels and Its Welfare Effects: Empirical Evidence from Taiwan

Agriculture ◽  
2021 ◽  
Vol 11 (6) ◽  
pp. 499
Author(s):  
Yun-Cih Chang ◽  
Min-Fang Wei ◽  
Yir-Hueih Luh
Keyword(s):  
Control Function ◽  
Smallholder Farmers ◽  
Distribution Channel ◽  
Marketing Channel ◽  
Distribution Channels ◽  
Food Distribution ◽  
Economic Effects ◽  
Farm Households ◽  
Farm Household ◽  
Decomposition Approach

The determinants and/or economic effects of modern food distribution channels have attracted much attention in previous research. Studies on the welfare consequences of modern channel options, however, have been sparse. Based on a broader definition of modern food distribution channels including midstream processors and downstream retailers (supermarkets, hypermarkets, brand-named retailers), this study contributes to the existing body of knowledge by exploring the distributional implications of farm households’ choice of modern food distribution channels using a large and unique farm household dataset in Taiwan. Making use of the two-step control function approach, we identify the effect of modern food distribution options on farm households’ profitability. The results reveal selling farm produce to modern food distributors does not produce a positive differential compared to the traditional outlets. Another dimension of farm household welfare affected by the choice of modern food distribution channel is income inequality. We apply the Lerman and Yitzhaki decomposition approach to gain a better understanding of the effect of the marketing channel option on the overall distribution of farm household income. The Gini decomposition of different income sources indicates that the choice of modern food distribution channels results in an inequality-equalizing effect among the farm households in Taiwan, suggesting the inclusion of smallholder farmers in the modern food distribution channels improves the overall welfare of the rural society.

Analysis Of Egg Marketing On Chicken Farming Partnership Pattern in Lamonggedo Jaya Farmer Group Baruga District Of Kendari City

2021 ◽  
Vol 3 (2) ◽  
Author(s):  
Rinawanti Rinawanti ◽  
La Ode Nafiu ◽  
La Ode Arsad Sani
Keyword(s):  
Laying Hens ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Channel Pattern ◽  
Business Partnership ◽  
Marketing Margins

The research aims to analyze the marketing of eggs in the chicken farming business partnership pattern in the group of farmers Lamonggedo Jaya, Baruga District, Kendari City in December 2020. The object of the study was laying hens as well as all aspects related to egg marketing and determined purposively. Variables in the research in the form of characteristics of respondents, marketing agencies, marketing channels, marketing margins, costs and profits of each marketing institution are analyzed qualitatively and quantitatively. The results of the analysis showed there are four patterns of egg marketing channels, among others, (1) Breeder  company  great traders  retailer merchants  end consumer, (2) Breeder  company  great traders  retailer merchants  end consumer, (3) Breeder  company  retailer merchants  end consumer, (4) Breeder  company  end consumer. The highest margin on the 1st marketing channel pattern is Rp. 17,500/shelf, the 4th lowest marketing channel is Rp. 4,000/shelf and the marketing channel in the highest expenditure is the 4th marketing channel Rp. 5,318/shelf. The marketing channel that has the highest profit is the 1st marketing channel Rp. 12.182/shelf. The most efficient marketing channel used by end consumers is the 4th marketing channel because of its lowest marketing margin value.

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