scholarly journals Marketing Channels of Chili in Central Java: Players, Levels, and Segmentations

2019 ◽  
Vol 22 (2) ◽  
Author(s):  
Joko Mariyono
Keyword(s):  
Distribution Channel ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Qualitative Approach ◽  
Market Survey ◽  
Provincial Level ◽  
Village Level ◽  
Central Java ◽  
Segmented Markets ◽  
The Village

Chili production is an important commodity in Indonesian, and the marketing issues frequently disrupt the economy.  This paper aims to analyse the distribution channel of chili and formulate the suitable policy to overcome the marketing problems. The study employed a qualitative approach. A market survey was qualitatively conducted at producer, intermediary, wholesaler and retailer levels. The results were descriptively presented using table and figures. This result shows that the marketing channel of chili in Indonesia was complicated and lengthy. Many players were starting at the village level to the provincial level. Segmented markets were based on the types of chili, which were categorized as local and hybrid cultivars. Farmers selected the marketing channels because of business circumstance and their farm location. Distance and gentleman agreement with traders limited farmers to select the marketing channel.

scholarly journals Efisiensi Saluran Pemasaran Bunga Pacar Air (Impatiens Balsamina L.) di Desa Dukuh Klopo Kecamatan Peterongan Kabupaten Jombang

2021 ◽  
Vol 2 (2) ◽  
pp. 68
Author(s):  
Winarti Winarti ◽  
Dyah Ayu Sri Hartanti ◽  
Siti Nur Qomariyah
Keyword(s):  
Data Analysis ◽  
Cost Analysis ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Price Transmission ◽  
Survey Method ◽  
A Value ◽  
Marketing Efficiency ◽  
The Village ◽  
Investigation Cost

The purpose of this study is to evaluate the marketing channel for water henna flowers. The marketing margin, the price received by the farmer or farmer's share, profit, and cost all contribute to the henna plant's marketing efficiency. The second purpose is to determine the price transmission elasticity. The study was conducted in the village of Dukuh Klopo, Peterongan District, Jombang Regency. The survey was place between February and April 2021 and included a total of 34 participants: 21 farmers, three collectors, and ten retailers. The survey method was employed for the investigation. Cost analysis, marketing margin and profit, marketing efficiency, and price transmission elasticity are all used in data analysis. In Dukuh Klopo Village, Peterongan District, Jombang Regency, there are two marketing channels for water henna flowers. The first channel comprises of farmers, retailers, and consumers. The second channel consists of farmers, collectors, retailers, and consumers. According to the findings of the research on the efficiency of the water henna flower marketing channel, the second marketing channel is the most efficient, with a value of 0.02 percent.

scholarly journals IMPLEMENTASI KEBIJAKAN BANTUAN PROGRAM INTERVENSI BAGI MASYARAKAT MISKIN TAHUN 2016

2019 ◽  
Vol 1 (2) ◽  
Author(s):  
Mukti Sumarsono
Keyword(s):  
Intervention Program ◽  
Qualitative Approach ◽  
District Level ◽  
Intervention Programs ◽  
Poor People ◽  
Descriptive Research ◽  
Village Level ◽  
The Poor ◽  
The Government ◽  
The Village

The research in this thesis was motivated by the implementation of intervention programs for the poor where the aim of implementing this program was to improve the welfare of the poor, as well as to reduce poverty. The formulation of the problem in the writing of this thesis is (1) How is the effectiveness of the intervention program assistance carried out by the government to reduce the number of poor people. (2). What factors are supporting or inhibiting the implementation of intervention program assistance for the poor. The research method, this study uses a qualitative approach with the type of descriptive research. The dissemination activities turned out that not all villages carried out these activities for various reasons such as fear of protests from their citizens. There are also those who do unofficially when there are activities in the environment. Actually, the implementation of this socialization has already been carried out with implementation instructions which are carried out in stages from the district level and continued to the sub-district level and continued to the village level. At this time at the village level, problems often occur.

scholarly journals An Apparel Brands Channel Strategy: The Case of Oliver in Korea

2009 ◽  
Vol 5 (6) ◽  
pp. 13-22
Author(s):  
Hyejeong Cho ◽  
Yanghun Lim ◽  
Sungmin Ryu
Keyword(s):  
Distribution Channel ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Department Stores ◽  
Internet Shopping ◽  
7Th Edition ◽  
Channel Strategy ◽  
Price Range ◽  
License Contract ◽  
Discount Stores

The purpose of this case study was to describe the development of a channel strategy for an apparel brand, BoKids, designed to distribute its brand, Oliver, efficiently to customers. Bokids launched its childrens apparel brand, Oliver, in Korea by signing a brand license contract with Oliver of USA. When the brand was launched in 2005, Oliver was positioned as a brand with a reasonable price and a high quality product, which was sold primarily through department stores. In 2007, Oliver was suffering from sluggish sales volumes, and switched its main distribution channel from department stores to discount stores, which are the number 1 retail format in Korea. Oliver was compelled to adjust the price range of its main products to $20 30 in order to satisfy the needs of discount store customers. However, Oliver has considered Internet shopping as another channel for the Oliver brand, as Internet shopping is rapidly gaining popularity in Korea. This case can be used in conjunction with discussions on marketing topics, such as the design of marketing channels (Chapter 6, Designing the Marketing Channel, Marketing Channels: A Management View, 7th Edition by Bert Rosenbloom, South-Western College Pub, 2007) for senior level marketing seminars.

scholarly journals Features of formation of distribution marketing channels of agricultural production of personal peasant economy (PF)

2021 ◽  
pp. 198-212
Author(s):  
O.M. Varchenko ◽  
I. Gerasimenko ◽  
A. Dmytryk ◽  
N. Vernyuk
Keyword(s):  
Agricultural Education ◽  
Distribution Channel ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Agricultural Products ◽  
Distribution Centers ◽  
Economic Relations ◽  
Definition Of ◽  
Effective Development ◽  
Peasant Economy

The article considers the peculiarities of the formation of marketing channels for the distribution of agricultural products PF and identifies strategic directions for their development. The urgency of studying this issue is due to ambiguity in the development of sales activities of PF, on the one hand, their role in shaping the supply of agricultural products, and on the other - complicated sales process and lack of appropriate distribution infrastructure, which does not contribute to their effective development. It is proved that the absence of a single conceptual apparatus for the definition of the distribution channel and the composition of its functions significantly complicates the interaction of scientific developments and practical approaches to the organization of distribution of agricultural products. It is reasonable to consider under the marketing channel an orderly sequence of organizations that perform one or more functions necessary to ensure the ability to purchase products by the end consumer in a convenient place, time, in the required quantity and quality at minimal cost. The main difficulties in organizing the supply of agricultural products PF on the basis of a survey of rural households, including the following: lack of planning in production and marketing activities, episodic and spontaneous trade, its toning, lack of long-term cooperation with processing enterprises, lack of civilized infrastructure and distribution. The peculiarities of the functioning of the main channels of distribution of agricultural products of PF - trade and intermediary structures, retail and food markets, places of spontaneous trade, dairy and meat processing enterprises, procurement organizations are highlighted. The main difficulties in the development of economic relations of farms with processing enterprises and procurement organizations are substantiated: low prices, lack of partnerships that would provide "supplier development", not an objective definition of quality, and so on. In order to support targeted sales activities by peasant households, tools have been proposed to stimulate the development of sales marketing cooperatives, local wholesale and distribution centers with units for the organization of agricultural products from PF and to establish scientific and advisory support for business-type sales activities. higher agricultural education and a network of regional research centers. Key words: marketing distribution channels, personal peasant economy, agricultural products, elements of distribution infrastructure.

scholarly journals ANALISIS USAHATANI DAN PEMASARAN KEDELAI VARIETAS ANJASMORO DI KABUPATEN LAMPUNG TIMUR

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Dayang Berliana
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Village Level ◽  
Financial Feasibility ◽  
The People ◽  
Self Sufficiency ◽  
The One ◽  
Clear Description

Soybean is the main source of vegetable protein and vegetable oil consumed widely by the people of Indonesia. Soybean as one of the legumes plants becomes the basic ingredients of many foods such as ketchup, tofu, and tempeh. The high consumption of soybean products makes the Indonesian people highly dependent on soybeans. Therefore, it is essential to carry out a research about farming analysis and marketing channel of local soybeans which has been cultivated by farmers in North Raman District. This is because the marketing of soybean crops will determine the income that will be obtained by farmers later. This study aims to determine the income, financial feasibility, and marketing channels of soybeans in North Raman District East Lampung regency. The information of the study is important as it provides a clear description of local soybean marketing in Lampung that can be useful for soybean self-sufficiency program. This study used primary and secondary data. Primary data is data obtained collected directly from the field by sampling while secondary data is data obtained from provincial and central BPS (statistic agency) offices, and related institutions. Data analysis is done by tabulating the data, calculating the income and financial feasibility, and describing marketing channel of Anjasmoro soybean variety. Cultivation of Anjasmoro soybean in North Raman Subdistrict, both through breeding or not breeding, turns out to be profitable and financially feasible to undertake. There are 3 marketing channels that are commonly used by the respondent farmers. They are channel 1, 2, and 3. Channel 1 is the channel with the flow from farmers to village-level collectors who have contracts, licensed distributors or farmers to village-level collectors who have contracts, tofu/tempeh producers; Channel 2 is the one with the flow from the farmers directly selling to the producer of tofu/tempeh; and channel 3 is the one with the flow from farmers to village collecting trader, then to retailer, then to producers of tofu/tempeh.Keywords: Anjasmoro Soybean, Income, Marketing Channels

scholarly journals Tranparansi dan Akuntabilitas Pengelolaan Dana Desa dalam Pencapaian Good Governance: Studi Kasus Desa Cepogo, Kabupaten Boyolali

2021 ◽  
Vol 10 (2) ◽  
pp. 164
Author(s):  
Puji Astuti ◽  
Rochmi Widayanti ◽  
Ratna Damayanti
Keyword(s):  
Data Collection ◽  
Rural Areas ◽  
Good Governance ◽  
Qualitative Approach ◽  
Central Java ◽  
Form Of Government ◽  
Village Government ◽  
Data Collection Technique ◽  
The Village ◽  
Central Java Province

<em>A village fund program is a form of government concern for the development of rural areas. The management of village funds consists of five stages, namely planning, implementation, managing, reporting, and responsibility, which should be based on the principles of good governance. The Cepogo Village Government, Cepogo District, Boyolali Regency, in Central Java Province is one of the village governments in Indonesia that has implemented the principles of good governance in managing village funds. This study aims to see how the implementation of the principles of transparency and accountability in the management of village funds by the Cepogo Village Government to achieve good governance standards. This study uses a descriptive qualitative approach. The data collection technique used was direct interviews with a semi-structured method. The participants of this study were the Village Head of Administration, Village Secretary, Village Treasurer, and staff of the Administration Section for managing the village fund who are responsible for managing it. The results showed that the planning and implementation of Village Fund Program activities had shown accountable and transparent management. In terms of accountability, both physical and management activities, it has shown that the implementation is accountable and transparent. </em>

scholarly journals Analisis Saluran dan Margin Pemasaran Bunga Potong Anthurium di Desa Candikuning, Kecamatan Baturiti, Kabupaten Tabanan

2018 ◽  
pp. 182
Author(s):  
FAQIH HASMURULLAH ◽  
I NYOMAN GEDE USTRIYANA ◽  
I GAA LIES ANGGRENI
Keyword(s):  
Research Result ◽  
Secondary Data ◽  
Marketing Channel ◽  
Research Area ◽  
Marketing Channels ◽  
Primary Data ◽  
Cut Flower ◽  
Cut Flowers ◽  
Qualitative And Quantitative ◽  
The Village

This study aimed to determine the pattern of marketing channels, marketing margin of each marketing channel of anthurium cut flowers in the village of Candikuning and problems faced by anthurium cut flowers farmers in marketing their products. Basic method of this research was descriptive qualitative and quantitative. The research area was taken purposively, that is, Candikuning Village, Baturiti Dustrict, Tabanan Ragency. The method to determine the sample of respondents used census method for farmers, because out of the farmers of anthurium cut flowers in the Village of Candikuning there were eight farmers and snowvall sampling for marketing agencies. The data ware taken either in the form of primary data and secondary data through interviewing, recording and observation. The research result showed that there were two patterns of anthurium cut flower marketing channels in Candikuning Village i.e., channel I : Farmers ? Village Collectors ? Retailer Trades ? Consumers, channel II : Farmers ? Retailer Trades ? Consumers. The highest marketing margin was in the first pattern i.e. IDR 3.000 per stalk, for the pattern II amounted to IDR 2.500 per stalk. The higest share received by the farmers was in the marketing pattern II i.e. 37,5%. The problems faced by anthurium cut flower farmers in marketing their products were the price of anthurium flowers in yhe faremr level was low.

Distribution channels of vegetable industry in Indonesia: impact on business performance

2019 ◽  
Vol 69 (5) ◽  
pp. 963-987
Author(s):  
Joko Mariyono ◽  
Jaka Waskito ◽  
Apri Kuntariningsih ◽  
Gunistiyo Gunistiyo ◽  
Sumarno Sumarno
Keyword(s):  
Structural Equation ◽  
Business Performance ◽  
Quantitative Methods ◽  
Marketing Channel ◽  
Distribution Channels ◽  
Marketing Channels ◽  
Market Survey ◽  
Content Type ◽  
Factors Affecting ◽  
Qualitative And Quantitative Methods

Purpose The purpose of this paper is to analyse the distribution channels of vegetable sectors in Indonesia, its economic impact on the performance of vegetable sales and the factors affecting marketing channels selected by producers. Design/methodology/approach The study employed qualitative and quantitative methods. A market survey was qualitatively conducted at producer, intermediary, wholesaler, hotel and food processing company as well as retailer levels. Producer survey was quantitatively conducted at the farm level, by interviewing 556 randomly selected farm households. Structural equation modelling was employed to accomplish the objectives of the study. Findings Marketing channels for vegetables in Indonesia was complex and relatively long. Farmers decided to select particular channels because of business circumstance and their knowledge. Distance and gentleman’s agreement with traders limited farmers to choose the desirable marketing channel. Marketing channels affect business performance in terms of high sales and profit. Research limitations/implications This study only pays attention to the supply side of vegetables. The effect of marketing channels also encumbers the consumers, which are beyond this study. Other studies are expected to highlight the consumer side. Originality/value This study focused on smallholder agribusiness players. This study uses two surveys as data sources: market survey and producer survey. The market survey serves as vital information to design producer surveys.

scholarly journals ANALISIS PEMASARAN GULA AREN DI KABUPATEN REJANG LEBONG PROVINSI BENGKULU

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Novia Fitri Yanti ◽  
Suharno Suharno ◽  
Harianto Harianto
Keyword(s):  
Channel Model ◽  
Binary Logistic Regression ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Marketing Performance ◽  
Debt Bondage ◽  
Factors Influencing ◽  
Palm Sugar ◽  
Production Quantity ◽  
The Village

Palm sugar is one of the important commodities that are able to sustain the economy of rural community. The community of central palm sugar is usually constrained by market information that affects the welfare of sugar palm producers. The purposes of this research are to observe marketing channels and marketing performance efficiency and to analyze factors influencing producers to choose marketing channel of palm sugar in Bengkulu Province. The result of this research shows there are 5 marketing channels of palm sugar in Bengkulu Province. Measurement of marketing performance efficiency by using margin analysis indicator, farmer's share and r/c ratio, found that efficient channel model with the indicator is channel 4 (Producers-Big Collector in the village-Consumer Outside of the province) and channel 5 (Producers - Big Collector in the village - Retailer local - Local consumers). Factors influencing craftsmen choosing marketing channels were analyzed by using binary logistic regression and it was found that factor of production quantity, sugar price and existence of debt bondage significantly influence producers in choosing marketing channel.Keywords: palm sugar, marketing efficiency, marketing chooice, binary logistic

scholarly journals PERANCANGAN FILM DOKUMENTER MAKNA DAN NILAI DALAM TRADISI SAPARAN (Studi Kasus Kelurahan Tegalrejo Salatiga)

2018 ◽  
Vol 5 (1) ◽  
pp. 45
Author(s):  
Anthony Y.M. Tumimomor ◽  
Heri Mahardika
Keyword(s):  
Qualitative Approach ◽  
Central Java ◽  
The Village ◽  
Central Java Province

Salatiga is a city located in Central Java Province where the community consists of various tribes, different backgrounds, and beliefs. Salatiga has a tradition of Saparan, there are some areas that still adhere to the tradition of Saparan as a legacy of elderly. Saparan di Tegalrejo is held every once a year in a Sapar month that is identical with village Merti activities or maintaining the village. Each tradition procession has its own meaning and values that are used as a guideline for society. By using a qualitative approach and linear strategy, a documentary media is produced that can visualize the meaning and value in the existing Saparan tradition in Tegalrejo Salatiga village to the audience.

Sign in / Sign up

Export Citation Format

Share Document