scholarly journals If Culture Is Software Of The Mind, Then Ours Needs An Upgrade: Lamentations On Our Illiteracy Of African Business And Culture

2010 ◽  
Vol 8 (3) ◽  
Author(s):  
Brent Smith

<p class="MsoNormal" style="margin: 0in 0.5in 0pt;"><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; color: black; font-size: 10pt; mso-themecolor: text1;">Acknowledging culture as the &ldquo;software of the mind&rdquo; (Hofstede, 1994), this paper asserts that international business, management, and marketing scholars have done too little to address the practitioner community&rsquo;s need for a better knowledgebase regarding African cultures.<span style="mso-spacerun: yes;">&nbsp; </span></span><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; font-size: 10pt;">Despite the importance of Africa to the global economy, transnational marketing, and even the prosperity of rising Asian economic powers, scholars have produced little practicable business knowledge on African national cultures.<span style="mso-spacerun: yes;">&nbsp; </span>Over the last thirty years, three leading scholarly projects on national culture, including the work of Hofstede, Trompenaars and Hampden-Turner, and the GLOBE Study, have collectively provided empirical data on a total of only twelve African nations.<span style="mso-spacerun: yes;">&nbsp; </span></span><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; font-size: 10pt; mso-fareast-font-family: 'Times New Roman';">This paper </span><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; color: black; font-size: 10pt; mso-themecolor: text1;">identifies basic deficiencies in the study of African cultures, highlights the impact of those deficiencies to the cultural knowledgebase, and suggests resolutions for upgrading intelligence on </span><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; font-size: 10pt; mso-fareast-font-family: 'Times New Roman';">key African cultures vital to transnational business interests</span><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; color: black; font-size: 10pt; mso-themecolor: text1;">.</span></p>

2006 ◽  
Vol 12 (2) ◽  
pp. 93-102
Author(s):  
Zdenko Cerović ◽  
Amelia Tomašević

The national culture is a system of assumptions, values, norms and traditions shared by one national group; the corporate culture is a system of rituals, behavior patters, norms and values shared by majority of employees in a company. Both cultures influence the style of management and communication with employees. The national culture influences the corporate culture, but in a long term, a corporate culture can also influence the national culture. Strong corporate cultures can suppress the national culture through the system of standardization of business operations, which in international companies is an element of brand identification and a competitive advantage. Global hotel companies which manage the hotels all over the world, face problems which derive from differences between their own corporate culture and national cultures of local staff. The efficiency of operations will depend on the way and skills in handling those problems. The influence of national and sometimes local cultures might have positive impact on creation of very successful hotel system of hotel service which often is well accepted on tourist market, but might also result with potential misunderstandings and even opposite effects. The paper surveys the elements of national cultures which might have impact on corporate cultures. The paper assumes that global hotel companies often face big cultural and social differences in certain destinations of their business interest. The model of survey are hotel corporate cultures in Croatian, European and world hotels and their corporations.


Author(s):  
Victoria L. Figiel

<p>This paper examines the merging of cultures at Honda of America Manufacturing at Marysville, Ohio in light of academic studies of international business and organizational behavior. At the heart of this review are studies of organizational behavior and personnel management revolving around national culture, organizational culture and occupational culture. Competing theories are explained. Application to the case of Honda of America Manufacturing provides a means of reviewing the academic discussion in a business environment where national cultures are merged.</p>


Author(s):  
Subarsyah Subarsyah ◽  
Florentina Kurniasari

The purpose of this paper is to analyze the impact of Islamic law and national cultures on the ethical perceptions and behavioral intentions of Muslim Indonesians in buying modern funeral services. A questionnaire was distributed among Muslim respondents who were doing their routine weekly Friday prayers in Sunda Kelapa, one of biggest mosques in Central Jakarta. Based on a total sample of 103 responses, structural equation modeling was used to test the research hypotheses. This research used the theory of reasoned action proposed by Ajzen to analyze behavioral intentions. Since the behavioral intentions were influenced by the ethical perceptions, the Hofstede national culture was deemed to play a significant role. The data analysis further suggested that the behavioral intentions in buying modern funeral services were strongly influenced by Islamic law (MUI Fatwa), Indonesia culture dimensions, and the ethical perceptions among Muslim Indonesians. Both Islamic law and Indonesian national culture (as a collectivist country) play a significant role in creating ethical perceptions and influence Muslim behavioral intentions in regard to buying modern funeral services.


Author(s):  
Zafer Adiguzel

The world is experiencing rapid growth and change, and for a business to compete qualified, manpower must receive full training. The world economy will determine the balance of power competitive advantages. A strong management approach will increase quality and productivity. It is an important factor for the companies to gain superiority in the field of efficiency, to adapt to the technological changes, and to compete. Therefore, businesses also need to realize these advantages to provide technological changes, as well as to create competitive advantages. Management approach is necessary to create the organizational structure. Business management delivering the identified strategic objectives requires continuous effort by employees from every level. This chapter investigates international business management in terms of competitiveness combined with the effects of the cultural and social environment in understanding the management and the impact of the economy.


Author(s):  
Daniel Degravel ◽  
Christa L. Wilkin ◽  
Xianhong ( ◽  
N.A. Iris) ◽  
N.A. Zhou

2017 ◽  
Vol 1 (2) ◽  
pp. 151 ◽  
Author(s):  
Marzena Adamczyk

Aim: The aim of this study is to systematize the knowledge on the characteristics and classification of cultures, which will allow national representatives to be assigned to their respective types of cultures, and to present the characteristics of selected countries in some business areas.Design / Research Method: The applied research method is the analysis of the literature in the field of cross-cultural determinants of business and the description of the findings observed and analyzed in theprocess of deductive conclusions.Conclusions / findings: The main conclusion of the research is confirming the view that cultural differences in today's global economy can significantly affect the business in an international context. In order to eliminate or actually to minimize the cultural factor of entrepreneurs, those operating on the international market should diagnose the culture of the country with which they will enter into business relationships and they should develop strategies in different markets taking into account the diagnosis made.Originality / value of the paper: The paper is a voice in the scientific discussion on the impact of cultural differences on international business; it can provide guidance and inspiration for entrepreneurs, helping them to understand the complexity of the issue, and for students interested in cultural diversity and its impact on business. The paper comprehensively connects the characteristics of national cultures with different areas of international business and shows the relationship and complexity of the issue. Such a presentation of the problem shows how important it is to know these differences for proper management of the company.Implications of the research: This paper focuses on the overall functioning of the company on the international market and discusses the cultural differences associated with the negotiation process. It may be the beginning of further research related to cross-cultural communication and management of transnational corporations and international marketing.


Author(s):  
Catherine C. Giapponi ◽  
Carl Scheraga

This paper argues that a critical dimension in understanding the factors that inhibit the effectiveness and benefits of airline alliances is corporate transparency. Specifically, the issue of transparency in corporate governance is considered. Corporate governance is the set of institutional arrangements affecting corporate decision making, and deals with the relationship among various participants in determining the direction and performance of corporations. However, airline strategic alliances span an array of national cultures which influence the development of such relationships. The impact of national culture as a determinant of governance transparency is also investigated in this paper. This study draws on the literature which examines the impact of national culture on international joint ventures and governance systems. National cultures are described by Hofstede's five dimensions of power distance, uncertainty avoidance, individualism, masculinity, and temporal orientation. Governance transparency is investigated by the examination of corporate annual reports. Thus, this study investigates not only the level of corporate governance transparency demonstrated by participants in each of the three major airline alliances, but the relationship between said governance transparency and the cultural identity of each of the participants.


Sign in / Sign up

Export Citation Format

Share Document